Comunicação estratégica em contexto intercultural: desafios da utilização de um estudo de caso

Ao definirem uma estratégia integrada de comunicação para abordagem de novos mercados, as empresas enfrentam novos desafios causados pela distância, não só física, mas também cultural. Mas o que é a distância cultural? Como se encurta e como se torna a comunicação, a este nível, mais eficaz? De que forma a estratégia de comunicação integrada de marketing das empresas tem em conta as características específicas das culturas locais? Este foi o mote para um projecto de investigação que, no seu desenho, considerou a utilização de um estudo de caso: um processo empírico que investiga um fenómeno contemporâneo em profundidade e dentro do seu contexto de vida real, sobretudo quando as fronteiras entre o fenómeno e o contexto não são claramente evidentes. Contexto é precisamente um dos conceitos relevantes neste texto, a par de singularidade. Pelo contexto, externo e interno, cada empresa irá encontrar fórmulas muito singulares de tornar mais eficaz a comunicação intercultural. Ora o estudo de caso é precisamente o estudo do singular, do particular, do único e o investigador, por ser uma parte incontornável do processo de investigação, terá que analisar como o contexto pode afectar o seu trabalho. Em ambos os casos (do empresário e do investigador), a visão do mundo, as preferências e os valores irão influenciar a forma de actuar.

A cooperar é que se aprende?: a aprendizagem cooperativa e educação intercultural: um contributo na construção da autonomia do aluno

Relatório de estágio de mestrado em Ensino de Inglês e Espanhol no 3º Ciclo do Ensino Básico e Ensino Secundário

Children's play and leisure : connections with emotional competence

O jogo e o lazer são elementos importantes para o desenvolvimento das crianças. O objetivo geral desta tese foi o de investigar o modo como o jogo e o lazer estão relacionados com diferentes aspetos das competências emocional e social das crianças e jovens. Nesta tese foram investigados três aspetos do jogo: o tempo, a forma e o nível social, diferentes formas de lazer, e vários elementos chave do funcionamento sócio-emocional, através da combinação de observações naturalistas, tarefas, questionários e de um método inovador de mensuração, baseado em Identificação por Rádio-Frequência. O panorama que surge dos estudos incluídos nesta tese é que o jogo e o lazer estão relacionados com o funcionamento sócio-emocional, embora de formas distintas, e por vezes inesperadas. Os estudos no recreio revelaram que as crianças envolvem-se predominantemente no jogo de atividade física. Contudo, enquanto que uma forma de jogo de atividade física, o jogo de exercício, foi associado a melhor competência social, a outra forma, o jogo de luta-e-perseguição, foi associado à agressividade. O facto de o jogo de faz-de-conta, em estudos anteriores, ter sido maioritariamente estudado em espaços interiores, pode explicar o porquê das associações negativas encontradas entre o jogo de faz-de-conta, quer em grupo, quer solitário (nas raparigas) e a competência sócio-emocional, que contrastam com a literatura. De facto, as crianças que não conseguem juntar-se aos seus pares no jogo de exercício podem optar por esta alternativa, o que sugere que crianças socialmente competentes poderão retirar maior vantagem das oportunidades existentes, adaptando melhor os seus comportamentos de jogo. As crianças mais velhas têm geralmente mais liberdade de decisão sobre o seu tempo de lazer. Quando perguntámos às crianças mais velhas e aos adolescentes como passavam a sua semana, as atividades de ecrã destacaram-se. Contudo, as atividades de ecrã e as atividades intelectuais foram relacionadas a mais problemas de saúde mental, enquanto que as atividades desportivas foram associadas a melhor saúde mental. Concluindo, diferentes formas de jogo e de lazer podem ter diferentes funções, de uma forma positiva ou negativa, dependendo da situação em que a criança se encontra.

Antologías traducidas, medio de circulación y transferencia interlingüística, intersemiótica e intercultural

La práctica de "antologizar" para la transmisión y el uso de antologías traducidas para la recepción de literaturas extranjeras, tienen tradición y legitimidad en nuestra historia cultural y literaria. Desde una perspectiva histórico-cultural, la investigación de las antologías traducidas se propone reconstruir los comportamientos del sistema literario argentino, estudiando contactos y transformaciones del horizonte cultural y literario en la dialéctica Literatura nacional/Literatura traducida, (ejes diacrónico y sincrónico). Ya que las antologías traducidas constituyen un factor privilegiado de diseminación literaria, su estudio sistemático abre accesos al conocimiento de la circulación de normas, géneros, evolución de estilos y tendencias, comportamientos de la recepción, etc., en períodos determinados permitiendo establecer las articulaciones entre las problemáticas de la historia, la sociología y la teoría literaria. Objetivos generales: * Se propone explorar el fenómeno de transferencia de literatura universal por medio de las antologías, fenómeno que involucra la actividad de traductores, antologistas y editores, a fin de establecer, como se ha dicho, desde una perspectiva social e histórica, la función de la traducción literaria en el conjunto del sistema literario vernáculo. Objetivos específicos: * Relevamiento y descripción de los casos de antologías que constituyen una tradición canónica, describiendo la predominancia epocal de uno o más modelos de literatura y lengua fuente y sus géneros. * Relevamiento del impacto de las antologías en el campo de la recepción: tendencia de los lectores según consumo, recepción por parte de productores vernáculos-recepción productiva, transferencia e incorporación en la institución educativa; estudio de la presencia y relevancia de las antologías en los programas de literaturas extranjeras: tradiciones, permanencia, sustituciones, exclusiones, expansiones; producciones críticas.

Hemispheric competence for auditory spatial representation.

Sound localization relies on the analysis of interaural time and intensity differences, as well as attenuation patterns by the outer ear. We investigated the relative contributions of interaural time and intensity difference cues to sound localization by testing 60 healthy subjects: 25 with focal left and 25 with focal right hemispheric brain damage. Group and single-case behavioural analyses, as well as anatomo-clinical correlations, confirmed that deficits were more frequent and much more severe after right than left hemispheric lesions and for the processing of interaural time than intensity difference cues. For spatial processing based on interaural time difference cues, different error types were evident in the individual data. Deficits in discriminating between neighbouring positions occurred in both hemispaces after focal right hemispheric brain damage, but were restricted to the contralesional hemispace after focal left hemispheric brain damage. Alloacusis (perceptual shifts across the midline) occurred only after focal right hemispheric brain damage and was associated with minor or severe deficits in position discrimination. During spatial processing based on interaural intensity cues, deficits were less severe in the right hemispheric brain damage than left hemispheric brain damage group and no alloacusis occurred. These results, matched to anatomical data, suggest the existence of a binaural sound localization system predominantly based on interaural time difference cues and primarily supported by the right hemisphere. More generally, our data suggest that two distinct mechanisms contribute to: (i) the precise computation of spatial coordinates allowing spatial comparison within the contralateral hemispace for the left hemisphere and the whole space for the right hemisphere; and (ii) the building up of global auditory spatial representations in right temporo-parietal cortices.

Confidence and Competence in Communication

This paper studies information transmission between an uninformed decision maker (receiver) and an informed player (sender) who have asymmetric beliefs ("con fidence") on the sender s ability ("competence") to observe the state of nature. We fi nd that even when the material payoffs of are perfectly aligned, the sender s over- and underconfi dence on his information give rise to information loss in communication, although they do not by themselves completely eliminate information transmission in equilibrium. However, an underconfi dent sender may prefer no communication to informative communication. We also show that when the sender is biased, overconfi dence can lead to more information transmission and welfare improvement.

La ironía en el transfer intercultural : aproximación pragmática en la traducción al castellano de relatos satíricos de Mijaíl Zoschenko y Mijaíl Bulgákov

El presente estudio está dedicado a analizar la traducción de la ironía en una obra de ficción literaria, más concretamente en los relatos satíricos de Mijaíl Zoschenko y Mijaíl Bulgákov en su versión castellana. Metodológicamente, el estudio presenta un enfoque pragmático, y se inscribe en las aportaciones pragmáticas de la segunda mitad del siglo XX, que permiten analizar el texto literario como un acto de comunicación y un discurso dialógico, inscribiéndolo en un contexto extralingúístico relevante. Abordaremos el análisis de lo "no dicho": el subtexto irónico que subyace como un significado implícito no-deducible de los medios lingüísticos en sí mismos, y donde cobran una gran importancia los factores comunicativos: la situación, la intención del hablante, el principio cooperativo (según Paul Grice) y toda una serie de presupuestos que pueden o no compartir los interlocutores. Partiendo del supuesto de la existencia de diferentes tipos textuales en toda traducción, la ficción literaria se abordará como un tipo de texto que presenta características particupares. En este sentido, el relato satírico de la época soviética se contempla como un género específico que implica, a su vez, una estrategia específica de traducción. Como es sabido, en los textos humorísticos predomina el efecto perlocutivo. Así pues, dependerá del tradutor que el texto transferido a otra cultura, y a menudo a otra época, consiga el mismo efecto humorístico, o similar, al que tuvo el original en su contexto histórico-cultural.

Glucose competence of the hepatoportal vein sensor requires the presence of an activated glucagon-like peptide-1 receptor.

Activation of the hepatoportal glucose sensors by portal glucose infusion leads to increased glucose clearance and induction of hypoglycemia. Here, we investigated whether glucagon-like peptide-1 (GLP-1) could modulate the activity of these sensors. Mice were therefore infused with saline (S-mice) or glucose (P-mice) through the portal vein at a rate of 25 mg/kg. min. In P-mice, glucose clearance increased to 67.5 +/- 3.7 mg/kg. min as compared with 24.1 +/- 1.5 mg/kg. min in S-mice, and glycemia decreased from 5.0 +/- 0.1 to 3.3 +/- 0.1 mmol/l at the end of the 3-h infusion period. Coinfusion of GLP-1 with glucose into the portal vein at a rate of 5 pmol/kg. min (P-GLP-1 mice) did not increase the glucose clearance rate (57.4 +/- 5.0 ml/kg. min) and hypoglycemia (3.8 +/- 0.1 mmol/l) observed in P-mice. In contrast, coinfusion of glucose and the GLP-1 receptor antagonist exendin-(9-39) into the portal vein at a rate of 0.5 pmol/kg. min (P-Ex mice) reduced glucose clearance to 36.1 +/- 2.6 ml/kg. min and transiently increased glycemia to 9.2 +/- 0.3 mmol/l at 60 min of infusion before it returned to the fasting level (5.6 +/- 0.3 mmol/l) at 3 h. When glucose and exendin-(9-39) were infused through the portal and femoral veins, respectively, glucose clearance increased to 70.0 +/- 4.6 ml/kg. min and glycemia decreased to 3.1 +/- 0.1 mmol/l, indicating that exendin-(9-39) has an effect only when infused into the portal vein. Finally, portal vein infusion of glucose in GLP-1 receptor(-/-) mice failed to increase the glucose clearance rate (26.7 +/- 2.9 ml/kg. min). Glycemia increased to 8.5 +/- 0.5 mmol/l at 60 min and remained elevated until the end of the glucose infusion (8.2 +/- 0.4 mmol/l). Together, our data show that the GLP-1 receptor is part of the hepatoportal glucose sensor and that basal fasting levels of GLP-1 sufficiently activate the receptor to confer maximum glucose competence to the sensor. These data demonstrate an important extrapancreatic effect of GLP-1 in the control of glucose homeostasis.

Vector competence of Culex quinquefasciatus say from different regions of Brazil to Dirofilaria immitis

The vector competence of Culex quinquefasciatus from five localities in Brazil to Dirofilaria immitis was evaluated experimentally. Females from each locality were fed on an infected dog (~ 6 microfilariae/µl blood). A sample of blood fed mosquitoes were dissected approximately 1 h after blood meal. These results demonstrated that all had ingested microfilariae (mean, 4.8 to 24.6 microfilariae/mosquito). Fifteen days after the infected blood meal, the infection and infective rates were low in all populations of Cx. quinquefasciatus. The mean number of infective larvae detected in the head and proboscis of these mosquitoes was 1-1.5. The vector efficiency, the number of microfilariae ingested/number of infective larvae, was low for all populations of Cx. quinquefasciatus. However, the survival rate for all populations was high (range 50-75%). The survival rate of Aedes aegypti assayed simultaneously for comparison was low (24.7%), while the vector efficiency was much higher than for Cx. quinquefasciatus. These data suggest that the vector competence of all assayed populations of Cx. quinquefasciatus to D. immitis in Brazil is similar and that this species is a secondary vector due to its low susceptibility. Nevertheless, vector capacity may vary between populations due to differences in biting frequency on dogs that has been reported in Brazil.

Vectorial competence of Aedes aegypti (Linnaeus 1762) Rio de Janeiro Strain, to Dirofilaria immitis (Leidy 1856)

Dirofilaria immitis (Leidy 1856), a nematode parasite, is the etiologic agent of canine heartworm disease and mosquitoes are essential intermediate hosts. Mosquito susceptibility to the worms differ with species, strains and also among individuals of the same strain. To evaluate the degree of susceptibility of Rio de Janeiro laboratory raised strain of Aedes aegypti, we fed mosquitoes on canine blood with different densities of microfilariae (mf). There was no significant difference in the rate of development among the three different densities of mf. Infective larvae were found in the head and proboscis of all mosquitoes provided bloodmeals with different densities of mf after the 11th day post-infection. The infection rate of mosquitoes after ingestion of blood containing 3,000 mf/ml, 5,000 mf/ml and 7,000 mf/ml were 55.3%, 66.7% and 100%, respectively. The vector efficiency indices ranged from 1.6 to 9.3. The finding of L3 stage larvae, high infection rates and vector efficiency indices suggest that Ae. aegypti, Rio de Janeiro laboratory strain, is a potential vector of D. immitis, although of low efficiency.

Improved immunogenicity against HIV-1 clade C antigens by using NYVAC-C with restored replication competence

Background: In order to improve the immunogenicity of currently available non-replicating pox virus HIV vaccine vectors, NYVAC was genetically modified through re-insertion of two host range genes (K1L and C7L), resulting in restored replicative capacity in human cells. Methods: In the present study these vectors, expressing either a combination of the HIV-1 clade C antigens Env, Gag, Pol, Nef, or a combination of Gal, Pol, Nef were evaluated for safety and immunogenicity in rhesus macaques, which were immunized at weeks 0, 4 and 12 either by scarification (conventional poxvirus route of immunization), intradermal or by intramuscular injection (route used in previous vaccine studies). Results: Replication competent NYVAC-C-KC vectors induced higher HIV-specific responses, as measured by IFN-g ELISpot assay, than the replication defective NYVAC-C vectors. Application through scarification only required one immunization to induce maximum HIV-specific immune responses. This method simultaneously induced relatively lower anti-vector responses. In contrast, two to three immunizations were required when the NYVAC-C-KC vectors were given by intradermal or intramuscular injection and this method tended to generate slightly lower responses. Responses were predominantly directed against Env in the animals that received NYVAC-C-KC vectors expressing HIV-1 Env, Gag, Pol, Nef, while Gag responses were dominant in the NYVAC-C-KC HIV-1 Gag, Pol, Nef immunized animals. Conclusion: The current study demonstrates that NYVAC replication competent vectors were well tolerated and showed increased immunogenicity as compared to replication defective vectors. Further studies are needed to evaluate the most efficient route of immunization and to explore the use of these replication competent NYVAC vectors in prime/boost combination with gp120 proteinbased vaccine candidates. This study was performed within the Poxvirus T-cell Vaccine Discovery Consortium (PTVDC) which is part of the CAVD program.