Investigação de mercados e ações de comunicação para a promoção de marcas no mercado

O presente relatório cumpre o objetivo de expor as atividades desempenhadas no estágio curricular realizado na Empresa de Cervejas da Madeira. Para inserir ao leitor no contexto, começo o relatório apresentando a empresa de acolhimento e o departamento do marketing, no qual desenvolvi as minhas funções, depois efetuo um enquadramento teórico com o fim de sustentar a nível conceptual as tarefas executadas, para de seguida fazer um enquadramento prático e narrar cada uma das ações desenvolvidas. O relatório de estágio pretende explicar as ações de comunicação de marketing realizadas, e associá-las aos conceitos teóricos do marketing, bem como expor as competências práticas adquiridas no âmbito dos estudos de mercado, marketing direto, publicidade, promoção de vendas, relações públicas, e meios sociais; da mesma maneira que pretende expor de maneira conclusiva as dificuldades sentidas durante o período de estágio, e as aprendizagens obtidas.

A importância do profissional de relações públicas no e-commerce em Portugal

Relatório de estágio de mestrado em Ciências da Comunicação (área de especialização em Publicidade e Relações Públicas)

O profissional da comunicação no contexto da ciência da informação

Relatório de estágio de mestrado em Ciências da Comunicação (área de especialização em Publicidade e Relações Públicas)

A problemática do papel da assessoria de imprensa na produção jornalística

Relatório de estágio de mestrado em Ciências da Comunicação (área de especialização em Publicidade e Relações Públicas)

A comunicação em organizações virtuais: o paradigma digital

Dissertação de mestrado em Ciências da Comunicação (área de especialização em Publicidade e Relações Públicas)

As relações públicas online como uma nova estratégia de valorização das marcas: o estudo de caso Ramirez

Dissertação de mestrado em Ciências da Comunicação (área de especialização em Publicidade e Relações Públicas)

Do palco ao público: os protagonistas da comunicação de festivais de música em Portugal e Espanha

Dissertação de mestrado em Ciências da Comunicação (área de especialização em Publicidade e Relações Públicas)

Reformulació dels Plans Docents de Creativitat i Disseny en crèdits ECTS

Els objectius estan orientats cap a l’assoliment dels criteris de qualitat i la seva adaptació a les característiques de la titulació. És a dir, en quina mesura les diferents activitats docents permeten assolir les competències definides en la titulació. En aquest sentit, a continuació es relacionen els objectius plantejats: 1. Fer el seguiment de la docència de les dues assignatures d’estudi del projecte. 2. Construir un protocol d’assegurament de la qualitat docent, en el marc de la titulació, que permeti el seguiment i l’aplicació a la totalitat de la titulació. 3. Establir els processos de control i assegurament de la qualitat docent segons els criteris d’aprenentatge de Bolonya. 4. Aquests objectius hauran de ser desenvolupats durant la docència de les matèries objecte d’estudi. Els procediments que es presenten en aquest treball se centren en l’avaluació experimental de dos indicadors centrals en cada una de les assignatures de la prova. Els resultats aconseguits en aquest projecte dintre de la Prova Pilot de la titulació de Publicitat i Relacions Públiques ens porten cap a dues direccions. Primerament, les primeres proves i els indicis obtinguts fins al moment permeten determinar que l’aplicació de la metodologia Bolonya demostra tenir una major potència docent en una de les assignatures analitzades “Introducció a la creativitat publicitària”, i que, a més, identifica el caràcter d’estudiants que més rendiment d’aprenentatge en treuen. En l’altra assignatura, els resultats encara no són concloents, tot i que s’endevina que manté el ritme de bons resultats que ja es mostraven d’inici. En segon lloc, els resultats analitzats permeten pensar que l’ús de la metodologia Bolonya no implica cap detriment docent i a més a més, permet treballar de manera millor les matèries. La present recerca, doncs, quantifica en quin grau s’estableix la progressió d’aprenentatge amb les activitats docents en la nova metodologia Bolonya expressat en aquest valor de potència docent.

Weight Management in Primary Care

The aim of this research was to explore the current attitudes and skills of primary care health professionals on the island of Ireland towards weight management with a view to supporting them in identifying, treating and managing the public health challenge of overweight and obesity. The objectives of this study were two-fold: To assess attitudes, current practices and knowledge of body weight status among primary care health professionals. To assess primary care health professionals’ ability to identify body weight categories in both adults and children. The target health professionals were as follows: Public health nurses (community) Public health nurses (schools) GPs and practice nurses Occupational health nurses. In order to achieve the study objectives a mixed methods study using both quantitative and qualitative research methods was conducted

Evaluation of factors affecting plate waste of inpatients in different healthcare settings.

INTRODUCTION AND AIMS: Satisfaction of inpatients with served food within a hospital care system still constitutes one of the main attempts to modernize food services. The impact of type of menu, food category, hospital centre and timetable on the meals wastage produced in different Spanish healthcare settings, was evaluated. METHODS: Meal wastage was measured through a semiquantitative 5-point scale ("nothing on plate"; "¼ on plate"; "half on plate"; "¾ on plate" and "all on plate"). The study was carried out in two periods of three months each in 2010 and 2011. A trained person took charge of measuring plate waste classified into 726 servings belonging to 11 menus. In total 31,392 plates were served to 7,868 inpatients. A Kruskal-Wallis non-parametric test (p < 0.05) was applied to evaluate significant differences among the variables studied. RESULTS: The menus were satisfactorily consumed because more than 50% of the plates were classified as "nothing on plate". Regarding food categories, 26.78% of the plates corresponded to soups and purées, while pasta and rice, and prepared foods were only distributed in 4-5% of the servings. Desserts were mostly consumed, while cooked vegetables were less accepted by the inpatients evaluated. Other factors such as hospital centre influenced plate waste (p < 0.05) but timetable did not (p > 0.05). CONCLUSION: Visual inspections of plate waste might be useful to optimize type and quality of menus served. The type of menu served and the food category could have a great influence on food acceptability by the inpatientsstudied.

Getting ready for malaria elimination: a check list of critical issues to consider

In recent years, a renewed interest in malaria elimination and eradication has emerged and seems to be rooting in the minds of the scientific community, public health specialists, funding bodies, policy makers and politicians. Malaria eradication will certainly benefit from improved and innovative tools; notwithstanding novel knowledge in fields ranging from basic science to mathematical modelling and health systems research. However, the elimination of malaria also encompasses a broad range of essential aspects that countries and other actors need to consider when thinking of embarking on such an adventure, including the implementation of innovative strategies, the ability to incorporate the most up-to-date evidence into policy, the integration of malaria into the broader health agenda, the strengthening of surveillance and health systems, capacity building, funding, advocacy and, very importantly, research. While in some cases this enthusiasm is clearly justified, some countries are still a long way from realistically advancing towards elimination. This paper attempts to provide guidance on all the necessary issues that should be considered when initiating a malaria elimination program.

Estudio comparativo del aloinjerto hth vs autoinjerto de isquiotibiales en la reparación del LCA. Presentacion de resultados de nuestra serie

Objective: To present and compare the functional outcomes and degree of satisfaction of patients operated on in the Knee Unit of our hospital, using bank BTB or Hamstring Autograft. Material and Methods: There were 96 patients included in the study who were operated on between 2001 and 2009 using bank BTB, and 104 patients operated on between 2007 and 2009 using Hamstring Autograft. All of them completed the IKDC questionnaire by telephone. Results: No significant differences were found between both groups regarding the onset of pain, inflammation, or instability of the knee. A large majority of patients in both groups were satisfied or very satisfied with the results obtained (81% of the BTB, and 90 % of the hamstring group). Conclusions: There are no sound reasons to proscribe either of the two techniques; the surgeon must decide the most appropriate intervention depending on the case, personal experience, the economic situation and especially the needs of the patient.

Expert study: A bolus calculator improves glycemic control and quality of life of type 1 diabetic patients (T1DM) (preliminary results)

Aims: To evaluate the impact on glycemic control and quality of life of a bolus calculator. Methods: Multicentre randomized prospective crosssectional study. Patients were randomized to control phase (3 months; calculation of prandial insulin according to insulinto-carbohydrate ratio and insulin sensitivity factor using a single strip meter) or intervention phase (3 months; calculation of prandial insulin with a bolus advisor), with a washout period (3 months). Patients wore a continuous glucosensor (7 days) and answered a quality of life questionnaire at the beginning and at the end of each phase. A questionnaire of satisfaction was obtained at the end of both phases. Inclusion criteria: Adults; T1DM> 1 year, HbA1c > 7.5%, basal-bolus therapy with insulin analogs, experience with carbohydrate Results: Data from the first 32 subjects with at least 1 ended phase (27 females, age 38 – 11 years, diabetes duration 16.8 – 7.5 years). Basal characteristics were comparable independently of the starting phase. No differences were found between phases in terms of mean blood glucose, standard deviation (from meter neither from sensor) and satisfaction. Conclusions: The use of a bolus calculator improves glycemic control and quality of life of T1DM subjects.

Local Roads Maintenance Workers’ Manual, June 2006

This manual describes best roadway maintenance practices for Iowa's local roads and streets, from the center line to shoulders, ditches, and drainage, with chapters on public relations, bridge maintenance, and snow and ice control. Each chapter contains safety tips, information(as appropriate) on managing quality control, and a list of references for further information.

Annual Report of the Iowa Communications Network FY 06

This annual report covers highlights and financial information for fiscal year 2006 for the ICN. Any questions may be directed to Public Relations Manager Gail Geery.