Performance tests of two small trigeneration pilot plants

Trigeneration systems have been used with advantage in the last years in distributed electricity generation systems as a function of a growth of natural gas pipeline network distribution system, tax incentives, and energy regulation policies. Typically, a trigeneration system is used to produce electrical power simultaneously with supplying heating and cooling load by recovering the combustion products thermal power content that otherwise would be driven to atmosphere. Concerning that, two small scale trigeneration plants have been tested for overall efficiency evaluation and operational comparison. The first system is based on a 30 kW (ISO) natural gas powered microturbine, and the second one uses a 26 kW natural gas powered internal combustion engine coupled to an electrical generator as a prime mover. The stack gases from both machines were directed to a 17.6 kW ammonia-water absorption refrigeration chiller for producing chilled water first and next to a water heat recovery boiler in order to produce hot water. Experimental results are presented along with relevant system operational parameters for appropriate operation including natural gas consumption, net electrical and thermal power production, i.e., hot and cold water production rates, primary energy saving index, and the energy utilization factor over total and partial electrical load operational conditions. (c) 2011 Elsevier Ltd. All rights reserved.

Food-Retail Development and the Myth of Everyday Low Prices: The Case of Brazil

This article analyses the changes in Brazilian food retailing by investigating the co-existence of, and the pricing variation across, large supermarket chains and small independent supermarkets. It uses cointegration tests to show that, despite the widespread belief that small supermarkets are inefficient and charge higher prices, they in fact charge lower prices. Accordingly, in contrast to the prevailing literature on food-retail development, competition in food retail is complex and cannot be described as a simple Darwinian process of market concentration. The article explores the survival of small retail and its consequences for the current discussion on modern food retail in developing countries.

An investigation about Brazilian mango and grape exports

Purpose - The objective of this paper is to characterise the transactions between European buyers and Brazilian mango and grape producers. Design/methodology/approach - The method selected for this paper was multiple case studies. The Brazilian mango and grape supply chains' export activities to Europe were investigated. The field research was undertaken in Brazil, Germany, The Netherlands and the UK. In total, 41 face-to-face interviews were carried out. Findings - The supermarkets' literature tends to generalise the strategies of retailers focusing on differentiation and preferred suppliers. However, in empirical research conducted in the UK, Germany and The Netherlands it is possible to conclude that the procurement strategies of supermarkets can vary sharply. The results reveal the presence of different agents who demand different quality standards. The level of intensity depends on consumer behaviour, the features of product commercialised and the characteristics of the production segment in each country. Research limitations/implications - First, in relation to the empirical method there is a limitation because the case study does not allow statistical generalisation. Consequently, it will be interesting to undertake quantitative research in order to quantify the variables presented and their impact on the structure of value chains. Second, the research focuses only on two stages of the supply chain, producers and buyers. Practical implications - The differences between UK and German supermarkets challenge the supermarket literature, which tends to generalise the strategies of retailers focusing on differentiation and preferred suppliers. Originality/value - The study shows that the issue of influence and activities of retail agents along the value chain can be analysed taking several variables into consideration: the products commercialised; the distribution segment; and the consumer market. This result opens the way for analysing different structures of the value chain and the impact of these differences on the entry of producers for developing countries into the global market.

Uma análise dos principais elementos influenciadores da tomada de decisão de compra de produtos de marca própria de supermercados

A adoção de marcas próprias no mix de produtos de supermercados é uma ação estratégica que alguns varejistas estão utilizando para melhorar sua competitividade no setor. No Brasil, a participação de mercado das marcas próprias ainda é pouco representativa, o que reflete a atitude dos consumidores diante desses produtos. A proposta deste trabalho foi avaliar os fatores que influenciam no comportamento do consumidor em relação aos produtos de marcas próprias de supermercados. Foi desenvolvida uma pesquisa de campo de caráter exploratório com abordagem quantitativa, por meio de questionário auto-administrado, o que possibilitou a coleta de opiniões de uma amostra de 983 clientes de supermercados. Os resultados obtidos demonstram que os respondentes não possuem uma imagem positiva dos produtos de marcas próprias, devido: à grande variação na qualidade dos produtos dentro das categorias e entre as categorias ofertadas, ao risco percebido, à ausência de comunicação efetiva sobre os produtos e à imagem de inferioridade transmitida pelos atributos das marcas próprias como embalagem, forma de exposição e política de preços. Dos fatores obtidos, pode-se concluir que a imagem da loja, a comunicação e preço, a qualidade e preço destacaram-se como os mais importantes para os respondentes e que exerceram maior influência em seu comportamento.

Development of a multi-species method by GC-coupling with inductively coupled plasma isotope dilution mass spectrometry for the simultaneous determination of alkylated lead, mercury and tin compounds

An accurate and sensitive species-specific GC-ICP-IDMS (gas chromatography inductively coupled plasma isotope dilution mass spectrometry) method for the determination of trimethyllead and a multi-species-specific GC-ICP-IDMS method for the simultaneous determination of trimethyllead, methylmercury, and butyltins in biological and environmental samples were developed. They allow the determination of corresponding elemental species down to the low ng g-1 range. The developed synthesis scheme for the formation of isotopically labeled Me3206Pb+ can be used for future production of this spike. The novel extraction technique, stir bar sorptive extraction (SBSE), was applied for the first time in connection with species-specific isotope dilution GC-ICP-MS for the determination of trimethyllead, methylmercury and butyltins. The results were compared with liquid-liquid extraction. The developed methods were validated by the analysis of certified reference materials. The liquid-liquid extraction GC-ICP-IDMS method was applied to seafood samples purchased from a supermarket. The methylated lead fraction in these samples, correlated to total lead, varied in a broad range of 0.01-7.6 %. On the contrary, the fraction of methylmercury is much higher, normally in the range of 80-98 %. The highest methylmercury content of up to 12 µg g-1 has been determined in shark samples, an animal which is at the end of the marine food chain, whereas in other seafood samples a MeHg+ content of less than 0.2 µg g-1 was found. Butyltin species could only be determined in samples, where anthropogenic contaminations must be assumed. This explains the observed broad variation of the butylated tin fraction in the range of <0.3-49 % in different seafood samples. Because all isotope-labelled spike compounds, except trimethyllead, are commercially available, the developed multi-species-specific GC-ICP-IDMS method has a high potential in future for routine analysis.

Costruzione di un sistema per l'alimentazione dei materiali alla produzione: il caso Bosch Rexroth Oil Control S.p.A.

Il seguente elaborato è il risultato di uno stage di sei mesi, svolto presso l’azienda Bosch Rexroth Oil Control S.p.A.. L’ente presso cui è stato svolto il tirocinio è l’Industrial Engineering. In particolare è stata compiuta un’analisi dei flussi delle cartucce meccaniche, una famiglia di valvole oleodinamiche. Il lavoro si è sviluppato in tre fasi: nella prima è stata fatta un’analisi dei dati di giacenza, tempi e cicli di lavoro delle cartucce; nella seconda fase si è proposta l’introduzione di un nuovo sistema di picking gestito con supermarket a kanban; nell’ultima fase si è valutata la convenienza dai punti di vista tecnico ed economico del progetto.

Studio e stabilizzazione di insalate di IV gamma

Negli ultimi 50 anni il mercato alimentare è stato caratterizzato da profondi cambiamenti influenzati soprattutto da evoluzioni sociali e da notevoli mutamenti delle abitudini alimentari (Riquelme et al., 1994). La costante diffusione dei grandi supermarket ed il recente interesse verso la salute e l’ambiente, nonché la modifica dello stile di vita da parte del consumatore, hanno portato le industrie alimentari a sviluppare nuovi metodi di conservazione e di distribuzione e tipologie di prodotti innovative, come i prodotti ortofrutticoli minimamente trasformati. La perdita di qualità dei prodotti ortofrutticoli minimamente trasformati è il risultato di complessi meccanismi chimici e biochimici che si traducono macroscopicamente in modificazioni a carico del colore, delle texture e delle caratteristiche organolettiche (Mencarelli & Massantini, 1994). A fronte dei suddetti fenomeni degradativi, in un contesto di incrementale aumento della domanda dei prodotti freschi, sani, ad elevata convenience e senza additivi chimici (Day, 2002) l’introduzione delle atmosfere protettive per la conservazione degli alimenti è risultata strategica per prolungare la shelf-life ed il mantenimento qualitativo dei prodotti freschi (Jeyas & Jeyamkondan, 2002). Le attuali tecnologie disponibili per le industrie alimentari permettono l’applicazione di condizioni di atmosfera modificata sia in fase di stoccaggio di prodotti ortofrutticoli sia in fase di condizionamento. Il primo obiettivo è generalmente la parziale rimozione dell’O2 e l’aumento dei livelli di CO2 nell’ambiente circostante il prodotto. Oltre ai gas usati tradizionalmente per la realizzazione delle atmosfere modificate, quali N2 e CO2, recentemente è aumentato l’interesse verso i potenziali effetti benefici di nuovi gas, quali argon (Ar) e protossido d’azoto (N2O). Questi ultimi, ora permessi in Europa per uso alimentare, sono risultati efficaci nell’inibizione della crescita microbica e delle reazioni enzimatiche degradative, a carico soprattutto del colore e della consistenza dei vegetali minimamente processati (Spencer, 1995; Kader et al., 1989; Watada et al., 1996). Premesso questo, in tale lavoro di tesi è stata effettuata una ricerca sugli effetti di N2, N2O e Ar e di differenti trattamenti ad immersione, noti come dipping (con acido ascorbico, acido citrico e cloruro di calcio), sul metabolismo di prodotti ortofrutticoli. In particolare, per ciò che concerne la parte sperimentale, gli obiettivi principali sono stati quelli di approfondire le potenzialità di tali gas e dipping nel mantenimento qualitativo (colore, consistenza, metabolismo respiratorio) e di verificare l’efficacia di interventi combinati di dipping e MAP (atmosfera modificata) nel prolungamento della shelf-life del prodotto. Questa sperimentazione è stata effettuata su due varietà di lattuga: una da cespo (Iceberg) e una da taglio (Lattughino).

Der irische Buchmarkt

Der irische Buchmarkt als Teil des englischsprachigen Buchmarktes ist stark von der Geschichte des Landes geprägt. Die Fremdbestimmung im Rahmen des Commonwealth unterdrückte eine eigenständige Verlagslandschaft bis weit ins 20. Jahrhundert hinein. Mit der Unabhängigkeit des irischen Staates stieg die Anzahl der Verlage langsam aber stetig an. In den 70er Jahren kam die irische Verlagslandschaft zu einem fast explosionsartigen Erblühen. Die Gründung des Verlegerverbandes Clé war einer von vielen Schritten, um den nationalen Buchmarkt von der Dominanz britischer Bücher in Buchhandlungen und Bibliotheken zu emanzipieren. Die Nachfrage nach Irish-Interest-Titeln ist im Inland hoch. Britische Verlage hatten bis dato diesen Bedarf übersehen, und so füllten irische Verlage diese Nische. Die Einführung eines von Großbritannien unabhängigen Lehrplans führte zur Etablierung eines eigenständigen Schulbuchmarktes, inklusive Lehrwerke zur irischen Sprache bzw. Titel auf Irisch. Irische Verlage sind in ihrem Programm größtenteils breit aufgestellt und selten spezialisiert. Sie sind erstaunlich häufig unabhängige mittelständische Unternehmen. Nur wenige Verlage sind staatlich geführt oder gehören ausländischen Konzernen an. Auch der stationäre Buchhandel ist überwiegend eigenständig, da die – vor dem Wirtschaftsboom wenig kaufkräftige - Republik von den expandierenden britischen Buchhandelsketten vernachlässigt wurde. Erst nach dem Wirtschaftsboom und dem damit verbundenen soziokulturellen Wandel von einer traditionellen Agrar- hin zu einer modernen Informationsgesellschaft stiegen die Umsätze mit Büchern stark an. Sobald der Buchmarkt eine nennenswerte wirtschaftliche Größe erreichte, eröffneten britische Buchhandlungen Filialen in irischen Städten. Sie vermochten jedoch nicht, die Sortimentsvielfalt der irischen Buchhandelslandschaft zu zerstören. Die fehlende Buchpreisbindung ist keine Bedrohung der Titelvielfalt, da Handelsformen wie Buchclubs, Supermärkte und Internethandel – die mit teils aggressivem Preismarketing arbeitenden Nebenmärkte – hier nur eine Randexistenz führen. In diesem Fall wandelt sich die geringe (Umsatz-) Größe und damit Attraktivität des Buchmarktes zum Vorteil. Die staatliche Kulturförderung ist ein bedeutender Beitrag zum Verlegen von Literatur, die wirtschaftlich gerechnet keine Daseinsberechtigung hätte. Irische Verleger mit relativ geringem Budget sind nicht in der Lage, solche unökonomischen Titel mit dem finanziellen Erfolg eines Bestsellers in Mischkalkulation aufzufangen. Hier greift die staatliche Unterstützung. Die Subventionierung von Titeln über die irischen Sprache bzw. von Literatur auf Irisch führte zur Herausbildung eines Marktsektors, der vor der Staatsgründung nicht existierte. Die Übersetzungsförderung verstärkt die Verbreitung von bis dato unbekannter irischer Literatur im Ausland und stimuliert das Lizenzgeschäft. Die aktuelle staatliche Kulturpolitik setzt ihren Schwerpunkt auf Marketing, PR sowie Nachfolgeregelung und fördert so nachhaltig statt bloß in Form einer kurzlebigen Titelsubvention. Eine noch mehr in die Zukunft gerichtete Förderung würde genauso wie die Unterstützung von Fortbildungsmaßnahmen zu besseren wirtschaftlichen Rahmenbedingungen führen. Auch wenn die nationale Verlagsszene im Aufschwung begriffen ist, befindet sich der irische Buchmarkt insgesamt in fester Hand der britischen Verlagsproduktion. Der britische Buchmarkt mit seinen multinationalen und finanzkräftigen Verlagen lebt vom Export. Aus Sicht von Großbritannien ist heutzutage der Nachbar Irland, einst Teil des britischen Buchmarktes, einer der besten Kunden. Dieser Aspekt bezieht sich nicht nur auf die langjährig entwickelten Handelsbeziehungen. In kulturellen Aspekten orientiert sich Irland stark am britischen Vorbild: Ein britischer Bestseller wird fast immer auch ein Bestseller in Irland. Lediglich Irish-Interest-Titel durchbrechen diesen Automatismus. Während Irish Interest im Inland hohe Umsätze vorweist, sind diese Titel im Ausland lediglich ein Nischenprodukt. Zusätzlich müssen irische Verlage außerhalb des Landes mit britischen und US-amerikanischen Verlagen in Konkurrenz treten, die ebenfalls Irish-Interest-Titel für die irische Diaspora anbieten. Es besteht daher nur eine geringe Chance, erfolgreich am globalen englischsprachigen Buchmarkt mitzuwirken. Bis dato haben Versuche, dem irischen Buchmarkt durch Export zu Umsatzwachstum zu verhelfen, keinen nennenswerten Erfolg gebracht. Lediglich auf dem Gebiet der populären Literatur und in Form von Kooperationen mit britischen Verlagskonzernen vermögen irische Verlage, am internationalen Buchhandel teilzuhaben.

Tutela e valorizzazione delle produzioni agroalimentari di qualità attraverso strategie di brand management.Il modello Coop.

Questa tesi di dottorato verte sull'individuazione di politiche industriali atte ad implementare il mercato dei prodotti a denominazione di origine. Inevitabilmente, l’analisi economica dei prodotti agroalimentari tipici di qualità implica anche l’approfondimento e l’individuazione, delle problematiche connesse con la creazione di un valore addizionale per il consumatore, rispetto a quello dei prodotti standardizzati. Questo approccio richiama l’attenzione, da una parte, sulle caratteristiche della domanda e sulla disponibilità del consumatore a riconoscere e apprezzare questo plus-valore, dall’altra sulle strategie che l’offerta può attivare per conseguire un premium price rispetto al prodotto standardizzato. Le certificazioni comunitarie Dop, Igp e Stg oltre che il marchio di prodotto biologico racchiudono, solitamente, tali dinamiche valoriali ma sono tutt’oggi poco conosciute dai consumatori. Diversi studi internazionali dimostrano, infatti, che la maggioranza dei cittadini comunitari ignorano il significato delle certificazioni di qualità. L’ipotesi di fondo di questo studio si basa sulla possibilità di fidelizzare questi marchi con i brand della grande distribuzione già affermati, come quello di Coop. Analizzare gli effetti dell’introduzione di prodotti private label a denominazione di origine nel mercato della grande distribuzione organizzata italiana ci permetterebbe di comprendere se questo segmento di mercato può aiutare il settore delle Dop/Igp. Questo studio ha cercato di verificare se il prodotto private label a denominazione di origine, riesca a sfruttare il doppio binario di fiducia rappresentato dal marchio comunitario unito a quello dell’impresa di distribuzione. Per comprendere la propensione del consumatore a spendere di più per questi prodotti, abbiamo utilizzato l’analisi dell’elasticità della domanda sul prezzo dei dati scanner fornitici da Coop Adriatica. Siamo riusciti a dimostrare tale positivo connubio confermato anche da una indagine demoscopica effettuata ad hoc sui consumatori.

On the comparison of VR-responses, as performance measures in prospective memory, with auditory P300 responses in MCI detection

Patients with amnestic mild cognitive impairment are at high risk for developing Alzheimer's disease. Besides episodic memory dysfunction they show deficits in accessing contextual knowledge that further specifies a general spatial navigation task or an executive function (EF) virtual action planning. There has been only one previous work with virtual reality and the use of a virtual action planning supermarket for the diagnosis of mild cognitive impairment. The authors of that study examined the feasibility and the validity of the virtual action planning supermarket (VAP-S) for the diagnosis of patients with mild cognitive impairment (MCI) and found that the VAP-S is a viable tool to assess EF deficits. In our study we employed the in-house platform of virtual action planning museum (VAP-M) and a sample of 25 MCI and 25 controls, in order to investigate deficits in spatial navigation, prospective memory and executive function. In addition, we used the morphology of late components in event-related potential (ERP) responses, as a marker for cognitive dysfunction. The related measurements were fed to a common classification scheme facilitating the direct comparison of both approaches. Our results indicate that both the VAP-M and ERP averages were able to differentiate between healthy elders and patients with amnestic mild cognitive impairment and agree with the findings of the virtual action planning supermarket (VAP-S). The sensitivity (specificity) was 100% (98%) for the VAP-M data and 87%(90%) for the ERP responses. Considering that ERPs have proven to advance the early detection and diagnosis of "presymptomatic AD", the suggested VAP-M platform appears as an appealing alternative.

On the comparison of a novel serious game and electroencephalography biomarkers for early dementia screening

Patients with amnestic mild cognitive impairment are at high risk for developing Alzheimer's disease. Besides episodic memory dysfunction they show deficits in accessing contextual knowledge that further specifies a general spatial navigation task or an executive function (EF) virtual action planning. Virtual reality (VR) environments have already been successfully used in cognitive rehabilitation and show increased potential for use in neuropsychological evaluation allowing for greater ecological validity while being more engaging and user friendly. In our study we employed the in-house platform of virtual action planning museum (VAP-M) and a sample of 25 MCI and 25 controls, in order to investigate deficits in spatial navigation, prospective memory, and executive function. In addition, we used the morphology of late components in event-related potential (ERP) responses, as a marker for cognitive dysfunction. The related measurements were fed to a common classification scheme facilitating the direct comparison of both approaches. Our results indicate that both the VAP-M and ERP averages were able to differentiate between healthy elders and patients with amnestic mild cognitive impairment and agree with the findings of the virtual action planning supermarket (VAP-S). The sensitivity (specificity) was 100% (98%) for the VAP-M data and 87% (90%) for the ERP responses. Considering that ERPs have proven to advance the early detection and diagnosis of "presymptomatic AD," the suggested VAP-M platform appears as an appealing alternative.

Description and analysis of variation in dairy product and concomitant nutrient purchases between Hispanic and non -Hispanic households using a panel of shoppers' purchase records

The purpose of this research was development of a method of estimating nutrient availability in populations as approximated by supermarket purchase records. Demographic information describing 12,516 panel households was obtained from a marketing and advertising program operated by H. E. Butt Grocery Company of San Antonio, Texas. A non-probability sample of 2,161 households meeting expenditure criteria was selected and all purchases of dairy products for this sample of households were organized into a database constructed to facilitate the retrieval, aggregation, and analysis of dairy product purchases and their nutrient contents. Two hypotheses were tested: (1) no difference would be found between Hispanic and non-Hispanic purchases of dairy product categories during the study period and (2) no difference would be found between Hispanic and non-Hispanic purchases of nutrients contained in those dairy products during the thirteen-week study period.^ Food purchase records were used to estimate nutrient exposure on a weekly, per capita basis for Hispanic and non-Hispanic households by linking some 40,000 dairy purchase Universal Product code (UPC) numbers with food composition values contained in USDA Handbook 8-1. Results of this study suggest Hispanic sample households consistently purchased fewer dairy products than did non-Hispanic sample households and consequently had fewer nutrients available from dairy purchases. While weekly expenditures for dairy products among the sample households remained relatively constant during the study period, shifts in the types of dairy products purchased were observed. The effect of ethnicity on dairy product and nutrient purchases was significant over the thirteen-week period. A database consisting of customer, household, and purchase information can be developed to successfully associate food item UPC numbers with a standard reference of food composition to estimate nutrient availability in a population over extended periods of time. ^

Transformaciones en tecnología hortícola : Mar del Plata, Argentina

A partir de 1990 la adopción de los invernáculos, así como la irrupción y crecimiento de la gran distribución (GD) generaron cambios en la estructura comercial y productiva del cinturón hortícola de Mar del Plata (Argentina). Para analizar las transformaciones más significativas se efectuó un estudio de caso considerando las innovaciones introducidas por 11 agricultores en diversos aspectos. Se enfatizaron los cultivos de tomate y pimiento porque acompañaron la expansión de la producción bajo cubierta y los de lechuga, tanto por su importancia a campo como por continuar la rotación de los dos anteriores dentro del invernáculo. Los productores más relacionados establemente con la GD planifican en función de la demanda. En cambio, los todavía vinculados con la comercialización tradicional tienden a diversificar su producción realizando las ventas en un puesto propio del mercado mayorista local o a acopiadores de otras zonas. Ambos grupos no sólo han buscado alternativas de mayor rentabilidad a través de la vía comercial; también las han aplicado en la organización del trabajo y las tecnologías utilizadas.

Hortalizas mínimamente procesadas en los supermercados de Buenos Aires

Previo a la crisis socioeconómica argentina de 2001, la distribución porcentual en la venta de frutas y hortalizas a nivel nacional era de 70% en comercios tradicionales y 30% en supermercados, y en centros urbanos 55 y 45%, respectivamente, valores que se mantuvieron luego de la caída coyuntural en la participación de la venta en supermercados. En el 2000, los productos hortícolas mínimamente procesados alcanzaron niveles de participación en supermercados cercanos al 10% sobre la facturación total de las mismas; luego de la crisis se redujo casi al 5%. El objetivo del estudio fue determinar la tendencia general del mercado y la oferta de productos mínimamente procesados en 2006 para detectar las preferencias de los consumidores. Se relevaron 58 bocas de expendio según cadenas de supermercados en Capital Federal y Gran Buenos Aires. Los productos relevados fueron seleccionados por datos históricos de venta y espacio en góndola. Se registró: forma de presentación, peso por unidad de venta, precio, volúmenes de venta y firmas elaboradoras. Actualmente, la participación de los productos mínimamente procesados en la venta de frutas y verduras de los supermercados alcanza el 8,86%. El 61% de la venta se concentra en 15% de las bocas de expendio pertenecientes a cadenas de mayor venta y nivel adquisitivo, 85% se ubica en el cordón norte de Capital Federal y del Gran Buenos Aires.

Vinos de Mendoza : relación precio en góndola versus calidad en degustación a ciegas

Cuando un posible consumidor de vinos decide su compra, lo hace influenciado por factores relacionados no sólo con la calidad del producto sino también con el conocimiento que tiene de la marca. Esta investigación se inició con un mapeo de vinos ofrecidos en puntos de venta minorista del Gran Mendoza, para luego realizar una degustación a ciegas con panelistas de la provincia de Mendoza, de sectores de ingresos medios, cuya única condición era la de ser consumidor de vinos. Los vinos elegidos para degustar fueron los que tenían presencia importante en los lugares de venta. Además se realizó una selección en góndola simulada, con vinos presentados con sus precios y packaging. La apreciación sensorial se complementó con el precio que el consumidor pagaría por lo que estaba degustando. En la selección en góndola el panelista no eligió el envase tetrabrik aunque después, al degustar a ciegas el producto, había predisposición a pagar mayor precio que el de mercado. La explicación de tal comportamiento podría encontrarse en que el envase tetrabrik podría asociarse a una clase social baja, mientras que la botella a las clases sociales de mayor ingreso. El análisis sensorial (sentidos: visual, olfativo, gustativo y equilibrio) permitió observar que los panelistas otorgan puntuaciones superiores a la media del rango especificado, en los precios más bajos. El consumidor tiene disposición a pagar precios menores a medida que los precios en góndola son más altos.