171 resultados para Estética da recepção


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The Organizational Culture has been in the spotlight in the last 25 years, studies show the influence of the culture in the production processes and in the strategy decisions of the companies. Changes in the organizational culture is necessary in key-moments of the corporation and this transformation moment influences directly the personal life and the professional life of the employees. The objective of this monograph is to verify the application of the “Transformation Program”, which is the changing program of a technology enterprise, and to attest the acceptation degree and the knowledge of the employees about the program, as well the main difficulties found by the company while implementing the project. Using a quantitative pool, the acceptation degree, the knowledge of the employees and their engagement with the Transformation Program were analyzed by checking the favorability of the answers and comparing the percentage of the whole company and its locations, besides with the results an understanding change curve was created, it identifies the stage that he employees are during the changing process. An interview with the actual and the previous program officers and two project managers was done, in order to identify their alignment with the theory and their perception about the difficulties found while applying the program. It was noted that the employees have heard about the Transformation Program and the majority is in the exploration phase of the understanding change curve, although it is necessary an special attention with the leaders, because the researches showed that the leaders are acting like a bottleneck in the communications by keeping the information that should be shared

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This essay aims to drive the paths of Frederico Barbosa’s poetry to experience the refusal of the effortless. The dimensions of the emptiness, of the about and the nothing, are here under investigation as a style of expression that builds the structure of the poem. The utopian response to these themes could be in the deviation of the effortless by a refusal gesture of the language that mimetically works the paths of a style that refuses the easy way of making poetry itself.

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This essay aims to drive the paths of Frederico Barbosa’s poetry to experience the refusal of the effortless. The dimensions of the emptiness, of the about and the nothing, are here under investigation as a style of expression that builds the structure of the poem. The utopian response to these themes could be in the deviation of the effortless by a refusal gesture of the language that mimetically works the paths of a style that refuses the easy way of making poetry itself.

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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The finite element method is of great importance for the development and analysis of a new product being designed or already on the market, and that requires some specific request or special application. The tower crane, being an essential equipment for modern construction to increase productivity and safety on construction sites, is required for many types of special applications day after day, in many kinds of work. Paying attention to this growing need for handling special projects for the tower crane, faced with the importance and necessity of development and improvement of knowledge in more accurate and practical calculation methods such as the finite element method , for greater agility and precision in the response to a new project. The tower crane is defined by the maximum load moment that it can act with a certain amount of load. The tower crane which will be analyzed in this work , for example, is a tower crane with a resulting capacity of 85 Metric Tons which are considered basic dimensions data of a fisical tower crane of a crane company Liebherr in Guaratinguetá . Thus, the project analysis will begin with the threedimensional representation of the crane lines with AutoCAD software , conversion of this model to the format accepted ANSYS Workbench and completion of 3D modeling of structural components in Design module ANSYS software. After structural modeling is completed, the simulation is performed in static simulation of ANSYS Workbench software mode. The standards will be adopted to DIN (Deutsches Institut für Normung) and EN 14439 (Europäische Normung 14439) and some NR 's related to specific security class of tower cranes, which will be referred throughout the work

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This is an article about a decisive moment in the formation of Western modern literature. We are talking about Lessing’s criticism of the excessive influence of neoclassical French theatre on German theatrical production. Lessing considered that the aristocratic model imported from France did not correspond to German society’s context at all – society which had already been marked by an incipient bourgeois mode of life. So the German critic dedicated his theoretical efforts to affirm the necessity and to raise possibilities about a literary production which had more consonance with what he considered to be the German Zeitgeist. It is in Shakespeare’s work that Lessing found his answer, and this fact will unleash the appearing of the Sturm und Drang movement and will consequently give birth to an incipient bourgeois literature. So we analyze here the way this Shakespearian influence happens and its relevance in the formation of a bourgeois literature.

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The present text intents to explore how the observation and the annotation of cultural practices of a nation can have a decisive role in the image construction of its literature and how this image can be decisive for the perception of the texts written about the target nation. To exemplify this idea, some important topics for the construction of the image of Brazil and for the text written about this country in Germany are taken under consideration.

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This paper aims at gathering evidences about the reception of Odorico Mendes Greek andRoman translations among his contemporaries. Some of the most celebrated lusophone writersof the 19th Century such as Joaquim Manoel de Macedo, Gonçalves Dias and AntónioFeliciano de Castilho left us their reviews on the work of Mendes, the most productiveand controversial Brazilian translator of the time. The analysis of those data provides valuabledocuments of translation criticism that could constitute evidence of translation practices andmethods in an historical period in which Ancient Literature poetic translations were mostlyproduced.

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In this article are defended the possibility and the necessity of the teaching of the reception of art works in school education. Firstly, some relations between art and the development of both the human species and the individual are analysed in Georg Lukács and Lev Vygotsky’s works. In order to put in question the old assumption that opposes education and instruction, the discussion made by Gramsci on the grammatical teaching of Latin and Greek in the traditional school education is explored. In the article is concluded its path analysing the intentional and systematic formation of the reception of art works provided by school education based on Aleksei N. Leontiev’s works on the appropriation process of culture by the individual.

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Este artigo discute os dados levantados em trabalho de campo realizado no Brasil e na Inglaterra, envolvendo a coleta de informações em material de imprensa, dados em arquivos, entrevistas e observação em clínicas estéticas (localizadas em São Paulo e Londres). O artigo toma como problemática central a discussão acerca da cirurgia plástica para fins estéticos como expressão da medicalização da sociedade e da difusão de princípios estruturadores da cultura de consumo. Como desdobramento, desenvolve-se em torno das perguntas: Que impactos a percepção de uma nova forma corporal gera na subjetividade? No caso das mulheres, a cirurgia plástica seria uma prática condicionada pelos ditames dos padrões histórica e culturalmente construídos, que associam a feminilidade a um padrão de beleza socialmente estabelecido, ou poderia ser entendida como uma fonte de poder do indivíduo? Seria, então, um exercício de agência?

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This article aims to reflect on the growth of the practice of plastic surgery for cosmetic purposes and its relationship with the contemporary consumer culture. In other words, we discuss how this practice expresses the values and principles for consumer culture and configures itself differently in different contextsin, as the cities of Sao Paulo and London, where he held field work involving the collection of information in press materials, data files, interviews and observation in clinical aes‐ thetic.