122 resultados para Persuasão (retórica)


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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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In this article, we examine the landscape “locus” by reading a poem in prose of Julien Gracq’s collection “Liberté grande”. Our aim is to understand how the poet uses rhetorical strategies in order to recreate or create – by means of the verb, the space around him. The term “rhetorical strategy” is used here in its broadest sense, and relates to devices that the poet uses to give iconic visibility to the space described, exploring the landscape through language and in this way unraveling a bit of  the poetic form of the world

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Na Gramática Textual-interativa, os Marcadores Discursivos são definidos mediante a combinação de traços linguísticos referentes a um conjunto de parâmetros de análise. Um desses parâmetros diz respeito à função que as expressões linguísticas exercem em termos de orientação da interação. Neste trabalho, discutimos um aspecto da função de orientação da interação, procurando contribuir para tornar cada vez mais precisa a definição de Marcadores Discursivos da Gramática Textual-interativa. Especificamente, discutimos a subfunção de Checagem, aqui entendida como uma das possíveis formas de particularização da função mais geral de orientação da interação. A esse respeito, dentre outras questões que abordamos, destacamos a natureza retórica como aspecto central das expressões de Checagem e analisamos a relação entre a subfunção de Checagem e o estatuto de Marcador Discursivo, procurando demonstrar que praticamente todas as expressões com essa subfunção constituem também, necessariamente, Marcadores Discursivos.

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Pós-graduação em Comunicação - FAAC

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The female identity in relation to the multiplicity of roles of contemporary women and their evolution in the labor market is the focus of the work that is developed from studies of French line Discourse Analysis refered to Michel Pêcheux and Michel Foucault. The objective is to reflect on the discursive mechanisms of print media, focusing on Veja magazines covers, which, by its verbal and visual language, constructs meaning effects and disseminates certain social thruths about the female changes. Considering that this media aspect plays an important role on society's opinion formation, it is worth to investigate, analyse and describe the elements present on the covers, as seduction and persuasion objects. The work analysis material is formed by six covers published by Veja magazine in the period of 1968-2012, which raise the theme of women in the labor market and show us their evolution and the changes in the representations about the female universe and the work in society

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Pós-graduação em Letras - FCLAS

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This work aims to identify the rootmetaphor of John Dewey’s philosophical and educational discourse, by means of rhetorical analyses parameters. This methodology is founded in Aristotle and in the works of Chaïm Perelman and other contemporary authors involved in the revision of Aristotelian philosophy. The article examines the essays “The philosophical work of Herbert Spencer” and “The influence of darwinism on philosophy”, published by John Dewey respectively in 1904 e 1909. They were written in the early years of Dewey in Columbia University, which intellectual environment was not dominated by Pragmatism, and for this reason they can be considered seminal in the structuring of the author’s arguments. The analysis reveals that Dewey is favorable to Darwinian evolutionism thesis and opposite to Spencer’s one. This positioning suggests that Dewey’s discourse is bound to the metaphor “undetermined route” because it situates evolution as a process devoid of previously listed purposes at a pre-determined plan, subject only to the relations that are established, so unpredictable, between organisms and the environmental conditions that surround. Analyzing Dewey’s ideas about education, the article concludes that “undetermined route” is the rootmetaphor of Dewey’s discourse, hypothesis that can contribute to discuss Dewey in the context of contemporary philosophy.

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Within the De optimum genere oratorum we can find the statements of a Rhetoric of Translation (106-43 B. C.) where Cicero defines a set of discursive rules considered necessary for an efficient translatorial act. As his ideas about translation are reviewed, this article aims to present some important theoretical aspects of Cicero’s thought and to display his practice through the commentary of a short excerpt from Homer translated by him.

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The ideas of Ferdinand de Saussure (1857-1913) still stimulate keen interest among language scholars today, be it complementary or contradictory. Saussurean thought has become widespread, in a more or less explicit manner, in undergraduate and graduate education in the humanities. Since the mid-1950s, Saussure’s ideas have been introduced and debated as part of the training of first-language and foreign-language teachers, communicators, anthropologists, sociologists and psychologists. In the majority of undergraduate and graduate disciplines in the areas of Linguistics and Communication, from the moment academics begin to address the nature of human signification and communication, it is impossible to ignore Saussure’s reflections on language and parole. The aim of this study is to reflect on the transmission of the general lines of Saussurean thought in Brazil. For this purpose, an inventory and analysis are carried out of Linguistics manuals originally published in Brazil since the 1970s, with the aim of reflecting on their construction in terms of programming and persuasion, categories of analysis of didactic speech proposed by A. J. Greimas.

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No presente estudo, destacamos como a estrutura da poesia trágica em partes cantadas e dialogadas resulta num grande espetáculo dominado pela palavra. Nos cantos corais e nos cantos de ator, os estados emocionais são marcados pelo viés da tradição do dialeto dórico. Nos diálogos, o ritmo próximo da fala quotidiana, em dialeto ático, acelera os acontecimentos em cena, põe em ação e movimenta o que Aristóteles depois vai chamar de “ação”. O resultado da mescla de tradição e novidade, de canto e fala, de dança e gestos, é um espetáculo contendo mito e “realidade”, poesia e retórica, entre outras dicotomias, em que o poder da linguagem é colocado em cena. Na tragédia, então, a palavra em todos os seus modos de expressão é o espetáculo a ser visto e ouvido. Assim, a tragédia grega insere-se numa longa tradição iniciada pela poesia oral homérica e anuncia o estabelecimento da filosofia.

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This article compares Thomas Mann´s The death in Venice with its cinematographic version directed by Luchino Visconti.

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The text focuses on the relation between the Law of Directives and Bases of National Education, as well as its deployment in the National Curriculum, and contemporary culture in three aspects: the predominantly naive about the relation between technological development / education, the translation rhetoric about family’s institution as a partner of educational practices, and finally, the use of systems theory applied to the context of politicaleducational diagnosis. Results from a larger research project in progress titled "Cultural Industry and formative processes: Subsidies to reflect the new educational demmands”.

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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The objective of this paper is to present a Portuguese translation, with notes and commentary, and the corresponding Greek text of a small excerpt of book I (Onir. I. 56.25 -45), of Artemidorus’ Interpretation of dreams, Oneirokritika, based on Pack’s edition (1963), and on Houlihan’s (1997a,b) reviews and of Bowersock (1994)’s. It is a particular and important passage, focused on dreams about tragedy, comedy, choruses and hymns. To this translation, which serves as the basis for the present study of the onirocritic text, other excerpts were added in order to examine the (re)configuration of the dramatic action or hypokrisis into dream interpretations, within the author’s model of analysis, and its relationship with truth and falseness on physis, ethos and tekhne levels; all on a common denominator, memory. A rhetoric basis for author’s onirocritic vision and the keys to onirocritics in the dramatic scenes are discussed.

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This article aims at the application of semiotic theory of French line to soap advertisements publicized in the magazine O Cruzeiro in the year 1949. Our objective is to reconstruct the women’s figure present in these texts and to establish its relation to the persuasion of the reader who is led to acquire not only the products, but mainly the values hidden in the announced objects. From the theory we use the generative course of meaning, focusing on the discourse level and assimilating the consumption axiologies proposed by each advertisement. Finally, we intend to assimilate the standard behavior of that society post-Second World War.