80 resultados para Tendências Contemporâneas do Espectáculo


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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

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O presente estudo teve o intuito de estudar o comportamento das temperaturas e investigar uma possível tendência de aumento térmico na cidade de Rio Claro – SP, a partir de dados obtidos junto ao Posto Meteorológico localizado nas dependências do CEAPLA (Unesp), no período de 1994 a 2006, levando em conta os meses de janeiro a março (verão) e junho a agosto (inverno), analisando suas temperaturas médias, máximas e mínimas através de técnicas de estatística descritiva, buscando entre parâmetros locais e globais as causas para a tendência encontrada e baseando-se nas concepções teóricas que explicam a constituição de um clima urbano e fundamentam as mudanças na temperatura do planeta

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The present production aims to approach environmental sustainability and communication to demonstrate that the public relations´s professional is capable of legitimation process´s assistance of ethics and coherent speechs and capable of sense´s construction´s assistance for environmental sustainability on contemporary organizations. This position shows that organization´s consistent speechs are connected with its institutional mission and effort besides, it is value and sensitive to interested parts that emphasis the environmental preservation and environmental project´s introduction, integrating organization with community. On this context it is constructed a discussion about Sustainability Report´s content and guidelines used for sustainability reporting framework, as where as main environmental organizational activities, analyzing three different companies and its respective Sustainability Reports on 2009. Thereby, it is pointed out relevance of efficient communication which deal with opposite interests between organizations and its stakeholders so that public relations focus on strategic management trying to include negotiation, dialogue, transparency and ethics to line up both interests

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Currently the world is under an energy revolution, every day more technologies are developed in order to better use the energy for having better energy efficiency of equipment and processes with minimal environmental degradation. Taking into account that thousands of people live in built environments in the context of cities and that the energy flow to this location is significant, it is important to study the built environment as a potential source of savings, energy recovery and regeneration, because cities are the major bottlenecks energetic. Therefore, this study aimed to examine and to list the most important and promising technologies to be used in the built environment to collect or save energy that would be wasted, such as clothes that generate energy through movement or solar incidence, facades of buildings that generate energy due to solar radiation, fitness centers that produce electricity due to the rotation used in fitness equipment for athletes, elevators that take advantage of the potential energy or use it more rationally, generators that take advantage of energy vibrational, and finally more sustainable vehicles with higher performance and less degrading the environment. The information and results obtained from this study show that the technologies used to harness energy before lost are increasingly evident and also is increased the progress relative to the energy use in a urban context. In the closure, a comparison of energy expenditure between a city that uses some of these sustainable technologies and another of the same size with conventional habits is presented

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The research aims to analyze the main changes in the concepts of the processes of production and consumption of news content information. The theoretical framework used will be the new consequent social, economic and technological paradigms of the current scenario of convergence of platforms, content and languages. The research aims to investigate the changes in the macro environment of journalistic production and, therefore, examine whether the local flow of news content meets the requirements of a new public consumption target set by the new Brazilian generations, composed of young people influenced by the cultures of computing, audiovisual communication and also by economic and cultural globalization. As expansion of the analyzes sought to verify the impact of these changes in the current models of traditional media, as well as the interference caused and trends in models of existing production. Also a case study is performed on this production flow in comparison with current market research of Jornal da Cidade (JC) of the city of Bauru (SP), the main media of the Grupo Comunicação. The intent of the approach will be to establish some preambles to assist in bringing the theory with the practical impacts on journalistic production, its agents, institutions and the workplace

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The aim of this paper is to present the results of a research in the area of Discourse Analysis, to describe discourses found in the media about the identities constructed in the Second Life virtual communities network and, to find out what discursive strategies are produced by the profile “fashion in the soap operas” hosted in the Twitter micro-blogging as an attempt to have a significant number of logfiles and to discover what leads men, women and, teenagers to participate of this “fashion in the soap operas” interaction. Our corpus consists of printed media reportings that present users of Second Life and its avatars with a proposal of new identities, including the utterances produced by the profile “fashion in the soap operas” and their respective followers. The analysis of the reports and discourses are based on the work by Michel Pêcheux and Michel Foucault. The analysis have shown that the new identities, created in virtual communities network and, the profile of the followers of “fashion in the soap operas”, hosted in Twitter, are characteristically contemporary sensibilities, who take part in the truth games and in the social pressing experimented nowadays

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Ao longo dos últimos 20 anos a agroindústria canavieira paulista passou por grandes modificações. Essas também modificaram em grande parte o perfil conjuntural e estrutural do setor, impactando diretamente sobre o mercado de trabalho. A partir de 2002, com a proibição da queima da palha de cana-de-açúcar para a colheita, houve uma intensificação da mecanização deste processo. Isto vem desencadeando uma série de discussões a respeito do desemprego a que o trabalhador volante esta sujeito. Porém, muitos são os indicadores que apresentam um aumento na qualificação dos trabalhadores e também nas melhorias das relações entre patrões e empregados neste setor. Portanto, é necessário que se apresente as modificações que ocorreram neste setor e em seu mercado de trabalho, com o intuito de se traçar um perfil do setor e também de sua mão-de-obra. Para isto, este trabalho buscou apresentar um breve histórico do setor e também do mercado de trabalho pertencente a ele. Também são debatidas as contradições apresentadas por alguns autores quando abordam este tema tão delicado que é a mecanização e o trabalho volante. Por último, foram apresentadas políticas para a redução do impacto da mecanização, procurando apresentar prós e contras sobre cada uma

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Pós-graduação em Medicina Veterinária - FCAV

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The present essay aims at observing possible tendencies of normalization by the translator Irene Matthews in the translation to English from As mulheres de Tijucopapo, by Marilene Felinto. The methodology employed is that of corpus-based translation studies (proposed by BAKER, 1993, 1995, 1996, 2000; SCOTT’s study concerning normalization, 1998; and CAMARGO’s research studies, 2005, 2007), and that of corpus linguistics (BERBER SARDINHA’s studies, 2003, 2004). The investigation was carried out by means of a combination of semi-manual and computerized analyses using the computer software WordSmith Tools. Based on Scott (1998), we analyzed the translation of five words considered to be preferred by the author, as well as their co-text, in relation to three normalization features. The final results obtained in this study show that the translator Irene Matthews tends to use strategies that may be identified as features of normalization.