Mídia-educação: da criatividade à livre expressão na escola

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Mídia-educação no ensino médio: uma experiência com alunos e professores

This paper describes the development of educational materials on media education as a result of workshops held for students and teachers of high school in Midialab – Media Education Laboratory of Universidade Sagrado Coração. The objectives of this exploratory research were to investigate how teachers and students learn about media, looking for similarities and differences in the performance of the two groups in order to make it possible to conclude what methodology frameworks had a best result for promoting the media literacy of each group, taking on account the characteristics of public school and the paradigms of international media literacy. The methodology involved the application of activities focusing on six strategies: textual analysis, contextual analysis, content analysis, case study, translation, simulation and production. The results suggested that such activities are a productive way to develop critical reading skill and to reduce the differences between teachers and students’ repertoire. They also presented good results in the development of language usage by them and promoted collaborative learning, in a social approach.

Mídia e literatura: tematizações, correlativos, conexões

The purpose of this essay is to briefly evaluate the relationship that exists between media and literature in a general approach. The referred cases are exemplary in character. We suggest that there are essentially three ways by which medialiterature relationships come about. The classification provided herein seeks to contribute towards more detailed studies on this matter and invites to reflection.

Observatório do esporte: uma visão crítica da mídia esportiva

O projeto “Observatório do Esporte” é um programa radiofônico que desde 2010 é veiculado pela Rádio UNESP FM, na madrugada da sexta para o sábado à meia-noite com reprises aos sábados às 11 horas da manhã, onde por meio da estratégia do infotretenimento são discutidos assuntos diversos do cotidiano esportivo com uma análise mais aprofundada, principalmente da mídia esportiva. Com uma abordagem de avaliação multi-metodológica, o projeto busca articular extensão e profissionalização em jornalismo e radialismo esportivo para que o ensino-aprendizado dos alunos e bolsistas dos cursos de graduação e pós-graduação de Comunicação Social da FAAC – Faculdade de Arquitetura, Artes e Comunicação da Unesp Bauru ocorra de modo atualizado , dinâmico e ligado à pesquisa empírica em Comunicação.

Mulheres na politica e na mídia Brasileira: breve histórico e cenário atual

Brazil was one of the four countries of Latin America to be elected in this century, the first time a woman for president. But does the fact of having a woman in the highest office of the Republic reflects the reality of women's political participation in Brazil? And how will the female representation in the media of the country? To answer these questions, this article is a literature review of these topics, showing that, despite having a woman in the highest office of the Republic, women's political participation and their representation in the media is lagging behind.

Economia Criativa e a Mídia Radical: laboratórios experimentais para a inovação de plataformas midiáticas, conteúdos e recursos midiáticos

The Creative Economy is an experimental laboratory for the creation , innovation , invention and reinvention of the universe of media - analog and digital . The scenery in the media and converging technologies favors the process of “ creative destruction and destructive creation “ of this field . The mapping of basins and technological corridors distributed through the territory of concentrated areas creates an infrastructural chassis for the production of content , information and entertainment . As locus and logos of immaterial production , digital ecology that gives speed to the flow of production - planning, fundraising , publishing , distribution and enjoyment - and allows the dispossession of their local clusters , the fragmentation and dilution of their creative chains . The collective cultural production and creation appropriating these capilarizados articles and produce content against political, economic and social status quo . The land is fertile and favorable to the emergence of radical media and rebels that recreate the public sphere , and edit poor public spheres , alternative , radical and efficient , the tactical point of view . This article aims to contribute to studies and research that scour the ecosystem of the media for understanding the management of their creative processes, actors and critics of tangible and intangible resources that support their communication actions .

As relações do futebol na mídia e o matrimônio de interesses: as mensagens na camisa do Corinthians

Este artigo apresenta levantamentos iniciais para o estudo da comunicação esportiva, com enfoque entre a relação futebol e mídia, em especial, o processo midiático envolvendo as mensagens utilizadas na camisa de jogo do time de futebol Sport Club Corinthians Paulista, que utilizou frequentemente nos anos de 2011 e 2012 mensagens relacionadas desde a problemas sociais até eleições internas do próprio clube. Entender e elucidar os motivos para a aceitação e repercussão dessas mensagens com a produção de matérias nos sites esportivos Globo Esporte, ESPN e Lance Net é uma das questões a serem respondidas sobre este “matrimônio de interesses”.

Mídia-educação: uma proposta de formação de profissionais de comunicação

This article is based on the results of an experience with training undergraduate and postgraduate communication students for media education. The activities were founded on the theory and practice proposed by British researchers. It was found that many participants held a fragmented knowledge on the subject, permeated by theoretical and mainly methodological doubts.

Mídia e desenvolvimento social no documentário transmídia

The genre documentary in itself characterized by citizen emancipation from the content discussed in his works. Termed as images of the people by Jean-Claude Bernardet (2003), the documentary is gaining traction in social development when added to citizen participation offered by transmedia storytelling. This study presents the results obtained from a literature search, the film analysis and experimentation supported in quasi-experimental methodology, results that support these conditions. Hopefully, from this discussion, consolidate the systematic development of transmedia documentary works in new media ecology and that maximizes the role of journalism by a traditionally audiovisual platform, now with other strands to the representation of the news.

Superfícies projetadas: uma simbiose dos processos criativo e executivo

This study aims to recognize the Surface Design as specialty hybrid and clarify the relationship between surface and design through projetual creative act and technical. The study shows that there projetual hybridity in the design of the Surface Design and the same occurs in two distinct stages: the creative phase , where the inherent design specialties together for their training , and executive process in which the diversity of technical information and construction procedures to assist the integration of design with other productive areas . Identify the products presented its projected surface condition , based on concepts checked the state of the art Surface Design was an action that enabled the verification of functional, aesthetic and symbolic object concepts . To evaluate this condition are presented six case studies to verify the levels of cooperation and implementation of the specialties of Design in objects that are highlighted by presenting different surfaces. Among the products are: DKR chair, bench Pai João, bench R540, Híbridos table, Facetas table and bench Xique-xique.

Impacto da internet para os movimentos sociais e para a abordagem da mídia tradicional

Este artigo busca analisar os impactos que a internet trouxe para os movimentos sociais, tanto na sua organização, quanto na sua abordagem midiática, com o intuito de entender a forma de atuação das manifestações sociais no novo milênio. Com o advento da internet a grande mídia perde seu monopólio, tornando a comunicação mais democrática - apesar de ainda ser segregativa e baseada na renda. O estudo foi desenvolvido por meio da pesquisa exploratória, descritiva e analítica de cunho qualitativo e os exemplos e objetos de estudo discutidos são as manifestações que ocorreram nos últimos anos como o Occupy Wall Street (EUA) e as manifestações brasileiras ocorridas no mês de junho de 2013, mostrando sua abordagem pela mídia e o peso que a internet teve no desenrolar dos acontecimentos.

Direito à informação pela mídia virtual e a sua responsabilidade

Pós-graduação em Direito - FCHS

Análise do acabamento superficial e da potência consumida na usinagem de fresamento frontal e cilíndrico tangencial da madeira de eucalipto

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)