Propaganda e discurso ideológico: um estudo dos slogans das campanhas de incentivo à leitura

Considérant que le Brésil est un pays considéré comme «non- lecteurs», nous avons essayé de trouver des solutions pour inverser cette situation d'exclusion sociale à travers des campagnes et des projets. Le slogan était le moyen de la propagande a proposé à cet effet. En étant un peu éclairante, il a été considéré qu'ils étaient peut-être inséré dans un contexte idéologique, en passant, qui faisait alors partie de l'objet d'études en question et, en conséquence, l'objectif était d'étudier comment, dans niveau discursif, les relations sociales de l'idéologie et du pouvoir dans ces dessins slogans verbaux et des campagnes publicitaires pour encourager la lecture. Nous avons utilisé comme instrument de collecte de données en 2007 slogans projets (sept) et l'intensification des campagnes de publicité dans les années 1995 à 2006, peu après la création de la descendance en 1992, où son fonctionnement a été analysé et discours idéologique, en cherchant à identifier les états effets de sens proposé. Nous avons utilisé pour soutenir la perspective de recherche d'analyse du discours de l'école française, affiliée à Pêcheux. Afin de sens les effets sens des tests a été fait une semi-ouverte aux enseignants qui traitent directement avec l'enseignement de la lecture de l'Institut de l'Enseignement Supérieur du Président-Kennedy, situé à Natal / RN. On été appliqués 100 questionnaires, parmi lesquels 60 d‟entre eux utilisés pour l‟analyse. La recherche a démontré par l'analyse, que la façon d'encourager les gens à lire se déplace à travers le modèle principal de la compréhension de la lecture à laquelle les slogans ont été utilisés, en les intégrant dans un discours dominant, qui ne contribue pas de manière significative à l'augmentation le nombre de lecteurs dans le pays. Grâce à l'analyse des slogans et la réception des sujets de recherche, nous nous rendons compte de la diversité et l'idéologie sont présents en elles, révélant tout le temps, la compréhension de la lecture comme une surface pratique, ne mettre en lumière certaines de ses fonctions Importantes au sein d‟um contexte éducatif plus large

Das margens do espelho: um estudo dos reflexos da morte em primeiras estórias, de João Guimarães Rosa

This paper is divided into three chapters, which are structured as follows: in the first chapter, we examine the figure of death and its characteristics in the context of the work of Guimarães Rosa, within a specific type, determining how this figure comes through " imposition "," no "," memory "and" ritual. " We intend to cover all the possibilities that this aspect denotes. In the second chapter, we found the incidence of the mirror as an analysis of our study, characterizing it as a stylistic condition can become a reading key, necessary for interpretation of the book "First Stories". The characterization of the mirror as an element of analysis has a theoretical foundation which stretches out along other literary works that are based on the same object. By setting the points where these works approach the theories of speculation, we want to justify their use from our perspective

Variação, mudança e ensino: o caso dos pronomes possessivos da gente e nosso(a)(s) em uma abordagem sociofuncionalista

In this work, we analyze the variation and change phenomenon involving the possessive pronouns da gente and nosso(a)(s) in the light of the theoretical referentials of the North-american linguistic functionalism and of the variationist sociolinguistics. At first we present the phenomenon itself, highlighting the fact that few studies have considered it as an object, gap which we will try to fill in with our contribution. In the following chapter, we emphasize concepts and principles of the functionalism and the sociolinguistics that are used as our background for the data analysis. In the third chapter, we present what the normative grammars inform about our object of study, besides synthesizing some works on variation and change involving the personal pronouns nós and a gente. In the following chapter, we analyze the data. We used data from the Discurso & Gramática a língua falada e escrita na cidade do Natal (FURTADO DA CUNHA, 1998) corpus. In this chapter we present the results for the groups of social and linguistic factors which we can control. Grounded on these results, we specify the preferential contexts for employing the pronouns da gente and nosso(a)(s) and we observe that the social motivations, the valorization credited to the forms and the identity marks underly the restrictions exercised in their use by social factor groups, besides obtaining signs of ongoing changes in apparent time (from the age factor groups) and possible use specializations of each form, what helped us verify the course of the grammaticalization process of the referred pronouns in the community of Natal. In the sixth chapter, we make some considerations on the teaching of grammar and propose activities which can be carried on in the classroom involving the possessive pronouns da gente and nosso(a)(s) considering the variation and change issue

Citação e modernidade em Álvares de Azevedo: do sublime ao dessublime

El estudio de la citación en Lira de los Veinte Años, de Álvares de Azevedo, desde la óptica de Antoine Compagnon e Gerárd Genette, se muestra relevante a los estudios de la Literatura Comparada, en la perspectiva conteporánea, pués el tema provoca la posibilidad de discutir la elaboración de si del(los) otro(s), sucitando imágenes estéticas y de los pensamientos que se aproximan de una noción de tesitura textual muy presente en la modernidad literaria. Este proceso instaura procedimientos de lectura, traducción, autoria y escritura, aún, por ser utilizados, confirman la potencialidad inegable en que se escribi el trabajo poético del escritor. En la primer parte de la obra, se sugieren experiencias com lo bello y lo sublime, advindos del europeu, pero vuelto para una pesquisa de posibilidad discursivas. En la según parte, esa instancia sublimada es puesta en crise, por el sujeto poético cribado por el deseo de tornarse singular. Se instauran en el campo valorativo de los signos románticos elementos desfavorables de sentido diferentes. Dase, así, la problematización puesta por las citaciones que ora, realizan cambios simbólicos, ora, actuan en las márgenes de los textos primeros, desorganizando el material de autoria, desublimandolo, en la irrupción de nuevos cuerpos discursivos y cuerpúsculos cituacionales. En la tecer parte, ligado a Tánatos, como la dimensión por venir, marcando el presentimiento del poeta de que morirá temprano, como también la despedida de él. En esta tesi, se pretende, así, circunscribir como se figura, elabora esa constituición estética azevediana y su escritura, situando cuestiones recortadas por el actor en su obra, las quales remeten a Hegel, Kant y la otras lecturas filosóficas, ali puestas. Tal procedimiento toma la citación como estrategia poética de inscrición del sujeto y de las alteridades que le atravesan, concebiendo eso proceso autoral en la forma de reconstrución de una ciudadela de libros en este aspecto, considerandose el enfoque de Félix Guatarí, la propósito de los nuevos paradigmas y las espacialidades emergentes de estos -, o la biblioteca subjetiva, que se abre en vias y pasagenes. A través de ellas el discurso captura no solamente los objetos poéticos, pero también trazos autobiográficos rasurados, traduciendo la lucha por la visibilidad del sujeto en la formación de su pensamiento poético y estético

El mito, el paisaje y el hombre en la literatura ando-boliviana

This research was based on a study regarding the myth, the landscape and then man in Bolivian literature, a country whose cultural tradition transcends myth and reality, with an exotic nature, inherited from extraordinary people from a remote time, with archeological remains that show its glory, making it particular among other Latin American literatures. To contextualize the literary study of this nation, rich in fantasy literature, understanding its traits in the current literature, we have sought to rescue the history of its first inhabitants, the Kollas, and the cultural reference they inherited and reviewed in the acculturation process between indigenous and Spanish people. This study is based on the contributions of Latin American theorists, such as Antonio Conejo Polar, Nestor Canclini, the Cuban ethnologist Fernando Ortiz, and especially the concept of transculturation of the Uruguayan critic Ángel Rama. Thus, we have tried to rescue a study about the Andean past, approaching the fundamentals of mythic component in literature, addressing landscape and nature as the ones that illustrate, characterize and give life to the mythical characters and social problems of the Andean man

A relação gramatical objeto direto : implicações para o ensino de língua materna

This paper attempts to investigate the discourse manifestations of the grammatical relation direct object with respect to the syntactic, semantic and pragmatic properties that underlie this element. The research adopts theoretical orientation of the functionalism from North American and Brazilian schools inspired in Givón (1995, 2001), Hopper and Thompson (1980), Chafe (1979), Furtado da Cunha, Oliveira, Martelotta (2003) inter alia. From functionalism, the research uses principles of iconicity, markedness and informativity and it analize categories of transitivity, grounding and animacy. This research is anchored in prototype model (TAYLOR 1995); construction grammar model (GOLDBERG 1996, 2002). Both theoretical orientations share the view that language is a malleable living organism subject to socio-cultural context. Grammar is then the result of created, maintained, and systematized linguistic patterns developed from and used for language use. According to a functional linguistics and cognitivist linguistics verbs are stored in the speakers lexicon in syntactic-semantic frames which are more frequent. These frames carry information concerning obligatory and optional arguments and the semantic roles these arguments take in the clause. The analysis focuses on the semantic type of the verbs and its relationship with the argument encoded as a direct object observing the aspectual nature of verbs. Direct objects are classified according to their morphology (lexical or pronominal noun phrase), semantic role, informational content and animacy. This study discusses pedagogical implications with relation to how the grammatical concepts touched on this paper are treated in school textbooks. The empirical data come from Corpus Discurso & Gramática: a língua falada e escrita na cidade do Natal (FURTADO DA CUNHA, 1998). This corpus is composed of texts that contain spoken and written modalities. These modalities are in turn organized according to different types: personal narratives, retold narrative, description of preferred place, procedural place, procedural description and report on argumentation. The sample data totals 40 texts produced by four language consultants of the last graduation date. The paper shows that the same syntactic structures (formed through Subject-Verb-Object) correspond to different semantic-pragmatic structures in relation to specific communicative purposes even verb is an event, process or state. The argument structure are not aleatory but are related to experience; that is the way humans conceptualize the world and talk about it

O auto da morte e da vida : a escrita barroca de João Cabral de Melo Neto

This dissertation, entitled O Auto da Morte e da Vida: A escrita barroca de João Cabral de Melo Neto, has the aim of analising, interpreting, in a baroque perspective, Cabral s writing in the poem/play Morte e vida severina Auto de Natal Pernambucano, taking as basis the theories of Eugênio D´Ors, Severo Sarduy, Omar Calabrase, Lezama Lima, Afonso Ávila, Affonso Romano de Sant´Anna and others cited in the body of this work. During the analisys we feature confluences, relations, similarities, identification between the Baroque of the counter reformation and the modern Baroque or Neobaroque. We seek to comprehend the baroque which is new in the XX century and Cabral s poetry as an element of the contemporaneity, by updating the concept of the Baroque in the 1600s, when it is detected in its purest characteristic in human relation (the life of the Northwestern brazilian) through an intangible reality (the death). The Baroque as a cultural summary of a period of instability and transformation, with the power of dismantling an already established poetry. The fight between words and things, language and reality

O complemento de lugar dos verbos de movimento: implicações para o ensino de língua materna

Conselho Nacional de Desenvolvimento Científico e Tecnológico

Luna Clara e o Apolo Onze do arquivo ao repertório : o limiar de uma transescritura em Adriana Falcão

La palabra archivo tiene origen en el vocablo griego arkhê, en lo cual puede indicar comienzo y comando. Tal palabra puede ser usada para representar distintas ideas. Al ser considerada como un conjunto, puede reunir las informaciones existentes sobre un determinado asunto en cualquier área del conocimiento humano.(DERRIDA, 2001) Esas informaciones, por su vez, son constantemente modificadas por el repertorio de los usuarios de eses archivos. Cada individuo, al usar ese repertorio, lo hace de una manera diferente, pues las posibilidades son variadas. Entre estas, está la performance, que permite la elaboración de una transescritura, un modo de escribir que va más adelante del padrón convencional. Para que sea comprendida como tal, la escritura necesita realizar una transgresión, quebrar el canónico.(RAVETTI,2003) Adriana Falcão transgride, al consultar el archivo y reinventarlo a partir de su propio repertorio, llegando a realizar una transescritura. En el romance Luna Clara e Apolo Onze (2002). En este, archivo y repertorio están en constante mescla, criando nuevas relaciones entre literatura, historia, mitologia, lengua, artes, temas humanos y sociales. El romance es entonces percibido como una narrativa que performatiza nombres, hogares, conceptos, ideas, a través de una marca que por ser tan plural es única, peculiar, representación de la literatura infante-juvenil del siglo 21

A prática de correção textual por professoras de língua portuguesa do ensino médio

Cette recherche analyse les pratiques de correction de textes de l'enseignement du 1, 2 et 3 ème niveau. Nous avons parti de discutions avec les professeurs de Langue Portugaise des troisièmes annèes d‟une école appartenant au enseignement publique, située à la ville d‟Assu RN. L'étude a les postulats théoriques de Cruz (2007), Dellagnelo (1998), Oliveira (2005), Pécora (1999), Ruiz (2001), Serafini (1989), et d‟autres. La méthodologie est de nature qualitative et d‟interpretation, dont le matériel a été constitué à partir des rapports des enseignants professionnels, ainsi que les 92 textes recueillies entre juillet et août 2008. Les dés montrent que la correction se configure comme un travail pratique, qui vise à aider les étudiants à améliorer leur écriture. Les professeurs font la correction d‟une forme mélangée, c'est-à-dire dans le texte apparaissent les corrections orthographiques, lexicales, etc., mais la prédominance de la correction est par rapport aux idées, pour le contenu du texte. Dans ce sens, les professeurs se rendent compte du valeur et de la hiérarchisation des idées discutées par les élèves, les reconnaître comme l'organisation de la sémantique et la séquence du texte. Tous les autres aspects (structurelles, grammaticaux) sont importants, cependant, en général, dans la pratique de correction des études, l‟exposition les idées occupent une place importante. Les marques de correction apparaissent sous la forme de petits billets, qui apprécie également toutes les étapes de l'écriture de texte

O papel da leitura nas aulas de inglês: uma análise segundo a percepção dos professores do ensino médio de escolas públicas estaduais de Natal

This dissertation aims at investigating the teachers beliefs about the role of the reading ability in English at public state high schools in Natal and identifying the social value of the process of learning English for students of a foreign language. From the understanding of studies on reading, both in the field of Cognitive Psychology, as in Gibson & Levin (1975), as in the area of Psycholinguistics, as in Goodman (1970) and Del Re (2006), We researched the teachers perceptions about the skills and competencies that should permeate their educational practices, through their knowledge about theories of language acquisition as Cognitivism (Piaget, 1961) and Social Interactionism (Vygotsky, 1979) and the official documents (PCNEM, 1999; PCN+, 2002 ) that are the parameters for teaching a foreign language. We took into consideration other factors that influence the choice of the goals and the objectives to be worked out, such as: intensity of teachers workload, number of classes and students per class for each teacher, materials and technologies available, among other factors that will play an important role in the choice of the appropriate methodologies. To conduct a case study, two questionnaires were used in the construction of direct interviews with fourteen English teachers in twenty schools. According to data on the teachers beliefs we could find that for them the reading ability does not seem to have an special treatment in the teaching of a foreign language due to factors that undermine this process and therefore make teachers do not realize the real objectives of teaching English at public state high schools in Natal. As a consequence, the current process of education complicates the formation of autonomous learners capable of fighting for a social transformation

O devir Clarice e o animal- escrita na literatura infantil

La escritura de Clarice Lispector fue consagrada por la academia a través de sus libros direccionados al público adulto . Este trabajo pretende entre sus objetivos compartir sus obras infantiles con el medio académico y desvincular, desde la escritura clariciana, el ámbito de una menoridad literaria de la literatura infantil. Repensar la infancia y problematizar sus lugares de escrita. De ese modo, el corpus teórico de las obras de Deleuze y Guattari nos conducirá en la desconstrucción de tales territorios hacia un desterritorializar y al reterritorializar de la literatura infantil a través de un reinvento narrativo clariciano, lo cual llamamos de Fábula de la Modernidad

Resistência e performance na arte de João Cota

Researching about the art of tell and the tales told by João Cota is somehow revisiting the oral tradition and social practice in the story-telling art. It takes into consideration the resistance this art still exerts, mainly by using the performance of oral transmission and receptiveness to tales. The study of this practice contributes to the vivacious and dynamcis permanence of this authentic and traditional storyteller of his repertory and of his form to tellin our culture. Story-telling is part of the humankind living heritage communicated by means of popular wisdom. Despite the risk of vanishing into thin air, along with their narrators, the tales still manage to resist the contemporary mass culture model. How long further will stories like the ones narrated by João Cota be able to resist to strong and stronger structures dictated by writing and other communication means? João Cota s practice in story-telling will be studied not only as a proposal to identify the presence of this practice and the oral cultural resistance but also, through the performance prospective, to identify the oral transmission and receptiveness to the tales that are part of this storyteller s repertoire. In other words: what he tells, how he tells it, and why he tells it. The advent of new technologies such as internet, through which people can easily communicate with others in different parts of the world, and the greater and greater expansion in the writing skill concept interfere the maintenance of the oral tradition elements present in João Cota s narratives and inserted in the Brazilian culture. This has become more visible in the latest decades although we still notice the living tradition and permanence of the story-telling practice in several parts of the country through their wise storytellers. Our research target will require - in each of its study stages reference to works by several theoreticians namely Paul Zumthor, Mikhail Bakhtin, Câmara Cascudo, theoreticians from the receptiveness aesthetic, from the written culture history, from oral cultures and reading practices, from tradition and the Brazilian Culture of oral story-telling. In order to get to know and draw a profile of this storyteller, we ve chosen to use the comprehensive interview method by French Sociologist Jean Claude Kaufmann. The originality in the method consists of the qualitative data put together in situ , concentrated on the storyteller s narratives/speeches recorded on tape, which will be the focal point of this study. Our analysis method is based on tireless sessions of listening to interviews out of which we gathered information related to the storyteller, his practice in telling the tales, and his repertoire

Um estudo no contexto da produção textual de um 9° ano do ensino fundamental

Cette recherche s'inscrit dans la linguistique de texte et vise à identifier, décrire, analyser et interpréter les événements de l'anaphore pronominale et de la répétition, exposer le montant et le pourcentage dês phenoménes respectifs dans Le corpus étudiés, que l accent sur le fonctionnement cohérente de ces phénomènes dans la construction du texte en termes de continuité et de progression thématique. Nous avons utilisé des procédures ethnographiques pour construire notre corpus d'enquête, composé essentiellement de textes produits par les étudiants de 9 ans d'école élémentaire de l'Etat, a la ville de Santa Cruz / RN. La recherche a été menée à partir des études sur l'anaphore pronominale faites par Milner (1982), Koch e Marcuschi (1998), Marcuschi (2000; 2005 e 2008), Koch (2002), Antunes (2005) e Adam (2008), et par des études sur la répétition présentés par Halliday e Hassan (1976), Beaugrande e Dressler (1997), Marcuschi (1992) et Antunes (2005). Comme le support technique, ont également utilisé les notions de cohésion définis par Halliday e Hasan (1976), Beaugrande e Dressler (1997), Marcuschi (2008) e Koch (2003). Dans l'analyse des textes, nous avons constaté que l'incidence de l'anaphore pronominale et de la répétition a été importante parce que les ressources étaient principalement utilisés par les étudiants pour promouvoir l'articulation cohérente des textes. Constaté que dans les textes narratifs ou argumentatifs anaphore pronominale promu l'entretien et la progression thématique prévu. Sur la répétition, nous avons observé que le maintien et la progression thématiques ont été conditionnés à la connaissance du sujet en discussion. Même si nous avons constaté que la répétition excessive de ces phénomènes dans le même texte, bien que la relation de promouvoir la cohésion, peut affecter le degré de caractere informatif

Do dizer teórico às transposições didáticas: por um exercício da contrapalavra no ensino de língua escrita no PROJOVEM

This present work is going to show some results developed in the Master Degree research and the Post Graduation project in Language studies (PPgEL) at UFRN, under the orientation of Professor Maria da Penha Casado Alves. This research has questions showed by the Programa Nacional de Inclusão de Jovens PROJOVEM. Concerned to methodology, the research is based on Applied Linguistics and it is qualitative and documental. The corpus of the research are the Manual de Orientações Gerais and the Guias de Estudo. The documents that were used for the research were Guide for general orientation and the Study Guides.The Manual de Orientações Gerais was chosen because is focused on the teacher and the Guias de Estudo was chosen because are focused on the students. The discussions and analysis were based on Bakhtin (1997; 2003), for his studies about the language in a dialogical point of view, Faraco (2001 and 2008) and Suassuna (2006) for their discussions about the Portuguese Language and Geraldi (1997; 2005 and 2006) and Antunes (2003) for their orientation and discussions about the teaching process of the written language. The analysis made in the Reference Topics point that however the program proposes a kind of rupture with the traditional way of teaching, it could not take this change to the Study Guides (Guias de Estudo). The result is a didactic material that reproduces activities based on a conception of a descriptive and prescriptive teaching. What is concerned about the proposals for the textual production, it is shown that it is given in an artificial way, without any expression and with no link to any communicative context and sometimes, with no relation to the topic it was supposed to be related to