Fatores capazes de influenciar o apoio dos residentes ao desenvolvimento do turismo religioso em Santa Cruz - RN

This study is about the primary stakeholder management - the resident community, given its participation and support for the development of tourism in touristic destinations. It has as a general aim to analyze the factors that are capable to influence the residents‟ support to the development of religious tourism in Santa Cruz, RN, and the existing interrelationships between factors. In order to achieve this objective, it was necessary to use exploratory and descriptive research, followed by a quantitative approach through questionnaires with 422 residents of Santa Cruz -RN. The study was based on the variables relationship model proposed by Nunkoo and Ramkissoon (2012), it was also used the technique of Structural Equation Modeling - SEM, aiming to explain the relationships between the constructs studied. The results found on the survey suggest that the more residents realize the benefits generated by tourism, as well as trust in government actors in charge of tourism development, the more there will be a propensity to support the development of religious tourism. This result is similar to the one found in the study of Nunkoo and Ramkissoon (2012). We conclude that the structural model that best represents the reality of Santa Cruz -RN is composed of the factors: benefits, costs, and confidence in governmental actors, which are able to influence the support of Santa Cruz‟s residents for the development of religious tourism. It is also noteworthy that it was found a highly significant connection between the factors benefits perceived from tourism and confidence in governmental actors and between both of them, the political support for tourism

A segurança contra incêndio em uma abordagem para edificações históricas: proposta de reuso para o antigo Grupo Escolar Augusto Severo

O seguinte trabalho apresenta como tema a segurança contra incêndio aplicada a uma edificação de interesse histórico, sendo proposto o anteprojeto arquitetônico de reuso do antigo Grupo Escolar Augusto Severo, localizado na cidade de Natal, Rio Grande do Norte, como pano de fundo para esta discussão. A proposta arquitetônica contempla a instalação do Centro de Extensão, Cidadania e Cultura da Universidade Federal do Rio Grande do Norte na referida edificação e, partiu de uma demanda real da instituição que na data da pesquisa desenvolvia o mesmo projeto em seu âmbito técnico-administrativo. No desenvolvimento do trabalho é proposto a aplicação da legislação local de proteção e combate contra incêndio e também a análise de risco de incêndio proposta pela metodologia do Programa Monumenta, a qual é adotada pelo Instituto do Patrimônio Histórico e Artístico Nacional (IPHAN) através dos seus Cadernos Técnicos. As duas questões apresentadas se diferem por se tratar a primeira de um modelo tradicional e prescritivo (aplicação estrita da lei), e a segunda de um modelo não prescritivo que procura critérios de desempenho da edificação para elencar as medidas de proteção a serem adotadas, portanto, o trabalho procura abranger na situação de projeto proposta tanto as questões legais, como também considerando o real risco que a edificação apresenta (de acordo com a metodologia escolhida). Estes riscos, no caso de prédios históricos, podem ser maiores que os normalmente associado as edificações contemporâneas devido a uma série de fatores, tais como a baixa compartimentação, falta de proteção passiva, uso de materiais com maior poder de combustão e adaptações diversas decorrente dos usos que a edificação apresentou ao longo de seu tempo. Após esta análise de risco será desenvolvido tanto o anteprojeto arquitetônico como o projeto básico de combate contra incêndio, em consonância com as interferências e demandas geradas pela questão da segurança contra incêndio e pânico na edificação de interesse patrimonial.

Caracterização da comunidade bentônica do recife raso de Pirangi/RN, Brasil, e avaliação do seu processo de estruturação sob impacto de pisoteio

Despite being areas of socioeconomic and ecological importance, the reef environments in northeastern Brazil have been suffering with cluttered tourism impacts, such as trampling, activity that leads to decrease in abundance of organisms, especially benthic, and loss of biodiversity. The objectives of this study were 1) to characterize the benthic community in the shallow sandstone reef of Pirangi/RN, identifying patterns of zonation, and 2) evaluate its process of structuring under different degrees of impact of trampling, providing information to the proper use of the area. Data on abundance of organisms, the percentage coverage of the substrate and physic-chemical parameters were collected. The formation of two zones on the reef was observed: one that considers submerged areas and ones with shorter time of exposure, lower roughness and higher heterogeneity in the coverage of the substrate, with a predominance of sand, foliose algae, rodolit, being related to organisms such as gastropods, crabs and sea-urchin; the second zone comprises areas with longer time of exposure, greater roughness and predominance of bedrock uncovered, being associated with organisms such as barnacles, gastropods, bivalves and crabs. It is concluded that the studied reef presents its own zonation pattern, influenced by both the time of immersion and the substrate characteristics, such as roughness and type of coverage. To answer the second objective of this study, four experimental blocks were mounted on each of the three areas of different intensities of trampling, containing the following treatments: control (isolated from trampling), shaved isolated, trampling and shaved trampling, with data collection by 11 months. The data in abundance, diversity indices and living coverage of the substrate were compared between areas and treatments. The results showed that at the trampling areas, at the end of the experiment, differences were observed between the intensities of the impact, where higher values of abundance and richness of mobile fauna and richness of live coverage (ANOVA, p <0.05) were found in the area of higher trampling intensity. For fauna withdrawal of trampled scraped treatments, it was observed in the area of greatest impact that the abundance of small benthic invertebrates is more than three times smaller than that at the area of intermediate trampling (ANOVA, p <0.05). Initial isolated areas and final ones differed only as to the percentage of live coverage, with an increase of 35% at the end of this experiment. As for the areas that were completely scraped and isolated at the end of the experiment was observed an increase in the percentage of live coverage of 11.11% compared to the initial amount in the area of intermediate impact and 37.5% in the area with greater impact, indicating recovery of the area. It is suggested that the current use of the reef of Pirangi be reviewed, with a decentralization of trampling, or a decrease in visits, so that it does not occur at high intensities

Fatores capazes de influenciar o encantamento do cliente de turismo de lazer a partir da experiência em parques temáticos

Com o aumento da demanda por empreendimentos no ramo do entretenimento, observa-se o aumento da competitividade no setor de turismo, gerando a necessidade de diferenciação em meio aos demais, visando à fidelização de clientes. Nesse sentido, os profissionais de Marketing passaram a acreditar que, para oferecer algo que fosse capaz de fidelizar os clientes, as empresas deveriam oferecer um produto ou serviço que fosse além das necessidades dos consumidores, surgindo então o termo “encantamento do cliente”. Nesse contexto, o presente estudo tem o objetivo de analisar fatores considerados como capazes de influenciar o encantamento do cliente (Customer Delight) de turismo de lazer, a partir de experiências em parques temáticos, por meio de uma abordagem baseada na Teoria da Avaliação Cognitiva. Para tanto, a investigação apresentou caráter exploratório-descritivo com enfoque analítico-quantitativo. A pesquisa foi do tipo Levantamento (Survey). Os dados foram coletados a partir de um público composto por 176 adolescentes que viajaram em excursão para o Walt Disney World, localizado em Orlando, Flórida, em junho de 2014, por uma agência de viagem localizada na cidade de Natal/ RN. O parque escolhido para objeto da pesquisa foi o Magic Kingdom. Para análise das respostas, foram utilizadas as análises descritiva, fatorial exploratória e confirmatória, assim como a modelagem de equações estruturais. Os resultados apontam para um grande nível de encantamento do entrevistado com o objeto, seja relacionado com a importância do objetivo da viagem, assim como à dimensão Inesperado da viagem. Pelas relações causais encontradas, observou-se que as dimensões “Coerência do Objetivo” e “Importância do Objetivo”, ambas consideradas como antecedentes do Encantamento, têm impactos significativos na formação do Encantamento do Cliente. As constatações permitiram ampliar a compreensão sobre o comportamento do consumidor no turismo de lazer.

Antecedentes da intenção de uso de comentários de viagem on-line na escolha de um meio de hospedagem

The Internet is present in each step of a trip planning. The constant technological advances has made major changes in the tourism industry. This is noticeable by the growing number of people who share their travel experiences on the Internet. This study has aimed to analyze the factors that influence the use of the Online Travel Reviews (OTR) in choosing an accommodation. It was done an investigation into the comments available on the internet about information on touristic products and services, specifically about accommodations. The research proposed to understand the influencing factors of OTR, in the Brazilian context, through the Technology Acceptance Model, Motivational Theory, Similarity, and Trustworthiness. The methodology used was a descriptive-exploratory study, with a quantitative approach, and bibliographic research. The study used a Structural Equation Modeling technique called Partial Least Squares (PLS), to test and evaluate the proposed research model. Data collection was performed with 308 guests hosted in five hotels in Ponta Negra (Natal/RN), who have used the OTRs in choosing an accommodation. The research tested fifteen hypotheses, where nine were confirmed, and six were rejected. The results showed that guests have attitude and intention to use the OTRs to choose an accommodation.

Modelagem estatística e atribuições dos eventos de precipitação extrema na Amazônia brasileira

Intense precipitation events (IPE) have been causing great social and economic losses in the affected regions. In the Amazon, these events can have serious impacts, primarily for populations living on the margins of its countless rivers, because when water levels are elevated, floods and/or inundations are generally observed. Thus, the main objective of this research is to study IPE, through Extreme Value Theory (EVT), to estimate return periods of these events and identify regions of the Brazilian Amazon where IPE have the largest values. The study was performed using daily rainfall data of the hydrometeorological network managed by the National Water Agency (Agência Nacional de Água) and the Meteorological Data Bank for Education and Research (Banco de Dados Meteorológicos para Ensino e Pesquisa) of the National Institute of Meteorology (Instituto Nacional de Meteorologia), covering the period 1983-2012. First, homogeneous rainfall regions were determined through cluster analysis, using the hierarchical agglomerative Ward method. Then synthetic series to represent the homogeneous regions were created. Next EVT, was applied in these series, through Generalized Extreme Value (GEV) and the Generalized Pareto Distribution (GPD). The goodness of fit of these distributions were evaluated by the application of the Kolmogorov-Smirnov test, which compares the cumulated empirical distributions with the theoretical ones. Finally, the composition technique was used to characterize the prevailing atmospheric patterns for the occurrence of IPE. The results suggest that the Brazilian Amazon has six pluvial homogeneous regions. It is expected more severe IPE to occur in the south and in the Amazon coast. More intense rainfall events are expected during the rainy or transitions seasons of each sub-region, with total daily precipitation of 146.1, 143.1 and 109.4 mm (GEV) and 201.6, 209.5 and 152.4 mm (GPD), at least once year, in the south, in the coast and in the northwest of the Brazilian Amazon, respectively. For the south Amazonia, the composition analysis revealed that IPE are associated with the configuration and formation of the South Atlantic Convergence Zone. Along the coast, intense precipitation events are associated with mesoscale systems, such Squall Lines. In Northwest Amazonia IPE are apparently associated with the Intertropical Convergence Zone and/or local convection.

Antecedentes do engajamento em boca a boca eletrônico positivo entre turistas

This study examined the influence of the tourism destination image as well as satisfaction and motivation in the intention of engaging in a positive electronic word of mouth (eWOM) by tourists through Facebook. In addition, it was also specifically expected to assess the sociodemographic profile and frequency of eWOM publications from those who answered the questions; it also assessed the adequacy of the manifested variables for composition of the following dimensions: Quality, Satisfaction, Image, Motivations and Positive Electronic Word of Mouth (eWOM). And finally, it analyzed a relational model where there are relationships between Quality, Satisfaction, Image and Motivations in the explanation of engagement in the Positive Electronic Word of Mouth (eWOM). With this aim it was conducted a study, based on a hypothetical-deductive logic, which was descriptive in relation to its goals. The analytical approach was quantitative (a survey). The sampling procedure was non-probabilistic, by the convenience method of sampling specifically, having the choice of the subject been made through the probabilistic systematic method, and using time as a factor of systematization in an attempt of making randomly the selection of the interviewed people. The study sample consisted of 355 tourists. The used instrument to collect information was the structured questionnaire whose answers were collected in the main points of entry, exit and rides of tourists on the Pipa’s Beach/RN. Data analysis was carried out using descriptive and multivariate statistics, mainly exploratory and confirmatory factor analysis and structural equation modeling. Among the main results, it was possible to confirm that the Motivations, Satisfaction and Image strongly affect the intention of engaging in positive electronic word of mouth (eWOM). Emphasis is given to the motivations, as they demonstrate bigger impact in explaining the dependent variable; they are followed by the satisfaction and the image. The latter, however, is inversely proportional. Among the motivations, the one with the highest percentage of variance were the social benefits sought by tourists; and presenting the same percentage appears the desire to help other tourists and to vent Positive Emotions. The manifested variables demonstrate to be fully acceptable to be taken as reflexes of their respective factors.

O político nas imagens de A missão de Heiner Müller e O homem que era uma fábrica de Augusto Boal

Augusto Boal (Brasil) y Heiner Müller (Alemania) son dramaturgos del siglo XX que vivieron en países y contextos evidentemente distintos. Sin embargo, con la crisis del teatro burgués y de las condiciones de legitimidad del régimen de producción de este teatro, ambos presentan puntos de contacto en sus líneas y vectores teatrales que, frente a la universalidad cuestionable de la dramatización, llevan a la concepción de un teatro múltiple y perturbador del orden de lo sensible. Los procesos de escenificación contemporánea exige un adelantamiento del sentido político, desviando del juego de representaciones sociales, para dar lugar al trabajo deconstructor de imágenes como cisión entre la palabra y lo representado, entre lo legible y lo visible. Frente al expuesto, las escritas escénicas y, por eso, literarias de estos autores, sitios de singularización – no con ausencia de paradojas – capaces de movilizar manifestaciones e impases cuanto a las imágenes que ordenan o desordenan los textos dramáticos, traen para la contemporaneidad tensiones que llevan al teatro mismo, tanto a interpelarse como, en su fuerza plural, a encontrar pasajes para el nuevo. Llevar a la superficie aspectos políticos en las imágenes de los textos dramáticos, considerándolos en su inscripción literaria: “La misión: recuerdos de una revolución”, de Heiner Müller, y de “El hombre que era una fábrica”, de Augusto Boal, se hace un desafío, una vez que las imágenes pretendidas son aquellas con formas o materialidades todavía no visibles en la escena, podríamos decir, en estado virtual. Como imágenes pensantes, ellas suceden en el plan de inmanencia del lenguaje (Deleuze y Guattari). Siendo lo “político” una perturbación en lo sensible, contrario a la política (Rancière), la dramaturgia se abala en multiplicidades, desplazando y desnaturalizando las funciones de autor/dramaturgo y lector/actor, teatro/literatura. Dramaturgia simultánea, imagen, fragmento y colaje se muestran como procedimientos artísticos y literarios creativos que se encuentran apropiados sea en la teoría del teatro del oprimido (Boal), sea en el teatro pos-dramático (Hans-ThiesLehmann), a pesar de que, al confrontarlas, sobresalían en desentendimientos: la primera coincide con la lógica de la identidad y la segunda, esta se desarticula, movida por la diáfora, contestación, o desacuerdo. Tales relaciones – no apriorísticas – se suceden en cuanto acontecimiento de la lectura o de la literatura como acontecimiento en que lo político en las imágenes se da, antes, en las lagunas y obscuridades, aludiendo a lo que está más allá de lo sentido, de la escena del gesto y de la palabra. El lector no se para para atribuir sentido, se interroga frente a las metamorfosis y formas oblicuas de acontecimientos insospechables que componen lo político estableciendo la gestión colectiva de la enunciación. En este caso, el texto de Boal y el texto de Müller se inscriben en la producción de una literatura menor, o de un teatro menor, o que los califica como agentes de devenires revolucionarios, agitando, a través de la política en las imágenes, e irrumpiendo contra el problema del poder en las artes.

Um espaço pioneiro de modernidade educacional: Grupo Escolar Augusto Severo -Natal/RN -1908-13

Cette recherche a pour but d analyser l Ecole Augusto Severo, située dans la ville de Natal dont la construction date de 1907,étant le premier établissement d enseignement primaire à l état du Rio Grande do Norte, pendant le processus de restructuration de l enseignement républicain. On cherche à comprendre la représentation de ce milieu scolaire, comme équipement urbain, dans le processus de modernisation de la ville et comme modèle éducationnel pour l état entre 1908 et 1913. En se servant des études historiographes sur le processus de modernisation de quelques villes brésiliennes et des innovations de l enseignement public primaire au pays, à la fin du dix-neuvième siècle et pendant la première décennie du vingtième siècle, comme source pour mieux saisir le contexte général et spécifique. On reconstitue les aspects économiques, sociaux et politiques déterminants des interventions publiques réalisées dans cette ville par les gouvernements républicains ayant comme obectif la construction d une ville embellie,hygiénique et civilisée. Située au quartier Ribeira, principal scénario de la modernité de Natal, l Ecole Augusto Severo est mise em relief comme symbole de civilité du paysage urbain de l époque pour le citoyen du Rio Grande do Norte. Elle disposait de services d énergie et d un tram électrique. Il y avait devant, un grand lac arborisé et une station ferroviaire. A côté, il y avait le théâtre Carlos Gomes (actuellement Alberto Maranhão). Par suíte de son imposante architecture, raffiné style éclectique,on reflète l idéal républicain des elites locales, avec une conception d espace symbolique et éducative de surveillance et contrôle, caractéristiques de l école graduée républicaine