230 resultados para Pensamento Publicitário Brasileiro


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O presente estudo busca realizar uma reviso bibliogrfica sobre Assimetria de Informao, de forma a permitir sua anlise no mercado brasileiro de capitais. A anlise ser conduzida com base no modelo de equilbrio da deciso de emisso-investimento desenvolvido por Myers e Majluf. Este trabalho procurar discutir novas formas de medir Assimetria de Informao atravs da utilizao de modelos estatsticos que permitam, posteriormente, utilizar modelos tais como ARCH e GARCH que consideram a heterocedasticidade da srie de dados, desta forma, ampliando o conceito de medida correta sugerido por Nathalie Dierkens.

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In this thesis, the basic research of Chase and Simon (1973) is questioned, and we seek new results by analyzing the errors of experts and beginners chess players in experiments to reproduce chess positions. Chess players with different levels of expertise participated in the study. The results were analyzed by a Brazilian grandmaster, and quantitative analysis was performed with the use of statistical methods data mining. The results challenge significantly, the current theories of expertise, memory and decision making in this area, because the present theory predicts piece on square encoding, in which players can recognize the strategic situation reproducing it faithfully, but commit several errors that the theory cant explain. The current theory cant fully explain the encoding used by players to register a board. The errors of intermediary players preserved fragments of the strategic situation, although they have committed a series of errors in the reconstruction of the positions. The encoding of chunks therefore includes more information than that predicted by current theories. Currently, research on perception, trial and decision is heavily concentrated on the idea of 'pattern recognition'. Based on the results of this research, we explore a change of perspective. The idea of 'pattern recognition' presupposes that the processing of relevant information is on 'patterns' (or data) that exist independently of any interpretation. We propose that the theory suggests the vision of decision-making via the recognition of experience.

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The principles of the Unified Health System (Sistema nico de Sade - SUS) - universal attendance, integrated and decentralized administration and the users' participation - were included in the Federal Constitution of 1988 as a result of a political movement around the subject of the health which has begun in the second half of the decade of 70, together with the overcoming process of the authoritarian regimen established in 1964. This movement, which got the name of sanitary movement or movement for the Sanitary Reform, can be understood in its relationship with a process of cultural changing among the Brazilian left, that looked for new forms of facing the democracy and, with it, the social policy. This work part of the premise that one of the main influences to guide this new vision was the Italian Marxist Antonio Gramsci's thought. We've tried to identify, in the formation of the speech on the Sanitary Reform and in the definition of the political strategies of those that make efforts for it, the influences of Gramsci. To reach this objective, we analyzed the editorials of Sade em Debate (Health in Debate) magazine, official vehicle of the Centro Brasileiro de Estudos de Sade (Brazilian Health Studies Center - Cebes), which is still in activity, that represented, in the analyzed period, 1976 to 1988, the critical thought about the reality of the health in the country and finished to be the institution that supported the project of Sanitary Reform.

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This dissertation presents the result of a study accomplished on the degree of use of the certificate of hospital Accreditation as one of the criteria for the accreditation of hospitals by the health insurance companies. Should be emphasized that the Accreditation Certificate represents the main final product of Hospital Accreditation Brazilian Program, being the first emitted when the hospital assists to the quality patterns specified by the Program. In that way, the study focus was, in general terms, Hospital Accreditation Brazilian Program and, more strictly, the Accreditation Certificate and it use. To reach the objectives proposed by the study, interviews were accomplished with the professionals responsible for the accreditation of the hospitals in the main health insurance companies of Brazil. In the total, five companies were consulted among the ten larger health insurance companies of Brazil, considering the number of beneficiaries. To complement the research, additional information were collected in the National Agency of Supplemental Health. It was verified, through the research, that the health insurance companies don't use the Accreditation Certificate given by the Hospital Accreditation Brazilian Program to accredit hospitals.

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The purpose of this work is to analyze the process of regulation of the sector of microfinance in Brazil, based on the regulation of the Societies of Credit to Microentrepreneurs - SCMs, the only specialized institucional form in microfinance in the National Financial System, and that, in sight of this, has its performance regulated and supervised by the Brazilian Central Bank. The regulation of the SCMs has been one of the strategies adopted by the Federal Government in our country to stimulate the generation of job and income for the population that usually is excluded from the traditional financial system, for the microentrepreneurs, who have difficulties in getting financing for its productive activities at the traditional financial institutions. However, despite the governmental measures that have been taken in the direction to try to stimulate the sector of microfinance in our country, it is considered that the current model of regulation based on the regulation of the SCMs presents obstacles that must be surpassed in order to reach the objective to facilitate the access of the formal credit to the microentrepreneurs.

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This study tried to describe the State reform in the Brazilian energetic sector and how the energetic crises of 2001 influenced this process. With this purpose, two kinds of research were done: a bibliographic and some interviews. Many authors were studied to find out the construction of the State role in the Brazilian energetic sector. The interviews were done with nine specialists trying to confirm some positive and negative characteristics of the two models (1998 and 2004) and the causes of the crises studied in the bibliographic research. In addition, the specialists were consulted to tell their opinion about the State role in the sector. Then this study found out that the State must find an optimal size: not too small like in the first model (1998) that lacked a planning agent for the sector; nor too large as the State doesn't have enough money for the required investments of this sector.

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This work intends to show some aspects of antitrust policy that are relevant to the Brazilian case. For this purpose, it has five parts. Chapter I - Introduction, as the title suggests, simultaneously introduces and emphasizes what will be shown in the next chapters. Chapter II - General view or understanding the antitrust gives a comprehensive view of the historical evolution on antitrust matters, explores the relationship between State action, globalization and competitiveness and presents some of the essential concepts on antitrust field. Chapter III - The antitrust policy in Brazil focuses on the legal evolution of antitrust institutes in Brazil - highlighting its strategic dimension and insertion on "Plano Plurianual - PPA", the Brazilian official long-run plan - and presents the "Sistema Brasileiro de Defesa da Concorrncia - SBDC", the Brazilian system for defence of competition. Chapter IV - Antitrust policy, connections and consequences shows the relevant links and inferences to the Brazilian case such as the development of competitive advantages, the formulation of competitive strategies, the well-known objectives and instruments of antitrust policy, the acceptable principles to an antitrust institutional design and, finally, the critical aspects of the Brazilian current model together with the suggestions to improve it. To finish, Chapter V - Final considerations outlines some reflections regarding the previous exposed antitrust matters.

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This study has the purpose to analyze some of the programs and measures adopted by the Brazilian Army, as well as eventual contributions, for the modernization of its Logistics. Thus, focus one of the main devices of logistic support of the Forces, the Quartermaster, approaching some roles performed by this Service that comprises the current conception of the Army Logistics. This modernization process is mainly developed through a excellence program implemented for the whole Army aiming, amongst other factors, the adoption of managerial practices leading to a better operational performance and to the improvement of the Institution' services and products quality: the Managerial Excellence Program of the Brazilian Army (PEG-EB). Here, the Logistics is deemed as key part for the organizational success and one of the main factors of competitive differential of companies, directly related to costs reduction and increase in the level of services provided for the customers. For the Army, the improvement and update of logistic doctrine emerge as priority for achieving the goals, especially focusing the need to integrated the logistics activities, in order to optimize the resources available, reduce costs and prioritize its actions. While searching for an integrated approach for its logistics, the Army created a central body with the responsibility to coordinate all the supply chain of its Units: the Logistic Department (D Log). This body centrally coordinates a major segment of logistics functions in the Forces. The conclusion states that the development of this mentality about the internal integration of activities will allow a rationalization of the management process, increasing the indexes of availability of material from military organizations, and consequently a serviceability gain for the Brazilian Army.

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Este estudo descritivo-explicativo teve como finalidade demonstrar as principais dificuldades enfrentadas pelo atual Sistema Brasileiro de Segurana Pblica, em conseqncia, pelos rgos de segurana pblica, para diminuir os ndices de criminalidade e violncia praticados no pas. Para isso, enfoca o Exrcito Brasileiro como possvel subsistema do sistema de segurana pblica, abordando aspectos da estrutura funcional e operacional da Fora Terrestre que poderiam ser empregados, em apoio aos rgos policiais, no combate criminal idade. Conclui apresentando possveis setores em que o Exrcito Brasileiro poderia atuar na rea da segurana pblica, sem prejudicar suas misses constitucionais.

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This work aims to study the Brazilian Army as an actor in the process of implementation of public policies. This study evaluates and verifies, in loco, if the actions executed by the Brazilian Army contingent in Haiti (MINUSTAH), especially the Brazilian Battalion, are effectively contributing to satisfactory security conditions for the development and reestablishment of Haiti's institutional normality. The main activities developed by the six Brazilian contingents that had already acted and are still acting in Haiti will be described. This work ratifies the Brazilian Army's contribution to the creation of a favorable environment so that the Haitian State, with the contribution of other countries, international organisms and non-governmental organizations, could work on its reconstruction.

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Este trabalho tem por objetivo analisar as relaes entre as esferas de governo no Brasil, quanto ao provimento das demandas sociais. O foco do estudo reside nas relaes que resultam em externalidades negativas, significando perdas para o bem-estar coletivo, que vai de encontro s pretenses da nova Carta Constitucional, promulgada em 1988. O exame das relaes intergovernamentais realizado sob a perspectiva de internalizao das instituies ao modelo de anlise, promovendo uma maior compreenso quanto aos comportamentos adotados pelas unidades federativas e, por conseguinte, seus resultados nos cenrios poltico, econmico e social, em funo do jogo federativo que se faz presente.

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O modelo de linhas areas de baixo custo um fenmeno mundial, em grande parte, como conseqncia da onda de desregulamentao do setor de transporte areo nas ltimas dcadas. Apesar de mais recente, tal sucesso tambm se verifica no Brasil, onde a empresa Gol detm mais de 20% do mercado apenas trs anos aps o incio de suas atividades. Parcela expressiva dos usurios do transporte areo domstico - estimada em 70% por fontes do DAC - consiste nos viajantes a negcios, classe de consumidores focalizada neste estudo. Esta grande proporo motivou a investigao se h distino significativa entre viajantes a negcios usurios das companhias de baixo custo e das convencionais segundo a percepo destes acerca de certos atributos envolvidos no servio ofertado. Alm disso, considera-se em maior detalhe o tamanho das firmas destes viajantes, muitas vezes responsveis pela deciso de qual companhia area utilizar, e a existncia de polticas corporativas em relao a viagens. Enquanto os resultados de valorao de atributos indicam que h segmentao no mercado de viajantes a negcios, os resultados ao nvel da firma sugerem que a preferncia por linhas areas tradicionais uma questo de cunho cultural em organizaes maiores, no refletindo qualquer tipo de rejeio ou preconceito utilizao do modelo de baixo custo.

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Este trabalho tem como objetivo descrever como os fatores racionais, organizacionais e polticos influenciam o processo decisrio no Exrcito Brasileiro para a obteno de Materiais de Emprego Militar (MEM). Utilizou-se a abordagem proposta no trabalho de Allison para anlise das decises durante a crise dos msseis de Cuba em 1962. Os fatores racionais utilizados foram: clculo, maximizao de valor, impessoalidade, escolha racional e racionalidade limitada. Os fatores organizacionais foram: padres e processos organizacionais, segmentao do problema, coordenao e controle centralizados, flexibilidade limitada, previsibilidade e cultura organizacional. Os fatores polticos utilizados foram: conflito, poder, negociao, contingncias, cooptao, interesses e influncia externa. Os resultados permitiram constatar que o processo decisrio, mesmo ocorrendo em uma organizao baseada em pressupostos racionais, sofre influncia de fatores organizacionais e polticos.

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A PETROBRAS, conhecedora das mudanas ocorridas no ambiente de negcios durante a dcada de 90, esfora-se em aproveitar as oportunidades surgidas ou aquelas que ainda esto por aparecer no setor petroleiro. Tal esforo traduziu-se na formulao do Plano Estratgico do Sistema PETROBRAS 199212001. Este plano define objetivos e estratgias decenais. Inserida no Plano Estratgico, est a questo da automao da companhia, considerada de suma importncia para o seu desempenho no setor. Dentre os 14 Projetos Estratgicos do Plano temos o Projeto Estratgico de Automao (PEA), e para a implementao de seus objetivos fundamental o desempenho dos funcionrios neste Projeto. O desempenho do quadro funcional ir influenciar decisivamente o caminho a ser percorrido pela empresa rumo modernidade, em um ambiente de negcios altamente renovado pela tecnologia de base microeletrnica. Uma das variveis , que permitir ou no a efetividade da PETROBRAS est relacionada sua Cultura Tcnica, ou seja, ao conjuntod,e conhecimentos que os agentes tcnicos da Companhia .,.~ I-r '\ .. utilizam no processo de tomada de deciso e que depende dos paradigmas tecnolgicos internacionais, das normas internas da empresa e das caractersticas societais brasileiras. Investigar criticamente a situao do PEA, por meio da identificao da Cultura Tcnica predominante, o foco do trabalho ora proposto para apreciao. Este no um tema que diz respeito somente aos engenheiros e tcnicos diretamente envolvidos com o PEA, mas a todos aqueles que fazem a empresa, como tambm a todos os estudiosos do tema.

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This text has the objective to compare attitudes and opinions of undergraduation students about Brazilian movies, evaluated in 1991 and 2003. The research was motivated by the author's perceptions that the changes occurred in the public cultural stimulus policy, at the end of 80's and beginning of 90's drove the national productions to a significant quality improvement, allowing them to work in conditions to compete in the Brazilian market without needing to take any advantage of law or policy for minimum projection share to national movies. The results attested a significant enhancement in the evaluation by the respondents of Brazilian movie production.