9 resultados para MacIntyre, Alasdair, 1929-

em Deakin Research Online - Australia


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Norman Brown, a coalminer engaged in picketing the Rothbury colliery, was shot dead by police in 1929. The Rothbury incident and the police suppression which followed became part of both union folklore and the personal legend of one police officer, William John MacKay, later New South Wales Police Commissioner. This article probes beneath the layers of myth that surround Rothbury and argues that the initial tragedy was largely the result of police incompetence, and that MacKay’s association with the shooting is deeply ironic. The more measured police actions that followed the shootings were Mackay’s responsibility, however, and they had damaging long-term consequences.

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The Global Alliance for Public Relations and Communication Management values the dignity of the individual; human rights; and equal opportunity. Its Code of Ethics declares a professional’s duty to broader society. The code advocates education to reinforce this ethical outlook. This paper contributes a specific approach towards the practitioner’s ethical understanding. It enlists the critique of Alasdair MacIntyre who strongly criticises much conventional ethical theory. MacIntyre’s teleological approach is joined with a notion of a hierarchy of narratives of ethical expectations in an argument which counsels that public relations must always operate at the highest level of these narratives.

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As part of the ongoing project of retrieving women writers from the margins of literary and cultural history, scholars of literature, history, and gender studies are increasingly exploring and interrogating girls’ print culture. School stories, in particular, are generating substantial scholarly interest because of their centrality to the history of girls’ reading, their engagement with cultural ideas about the education and socialization of girls, and their enduring popularity with book collectors. However, while serious scholars have begun to document the vast corpus of English-language girls’ school stories, few scholarly editions or facsimile editions of these novels and short stories are readily available.

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Purpose

This article critiques corporate public relations from the perspective of philosopher Alasdair MacIntyre. 

Design/methodology/approach
It uses an essay format.

Findings
The essay is critical of proposed ‘communitarian-style’ initiatives to take advantage of what are referred to by some public relations theorists as ‘consumer communities’.

Originality/value
This is the most extensive application of MacIntyre’s ideas to public relations.