Virtue ethics, CSR and corporate citizenship
Contribuinte(s) |
Sison, Marianne D. Sheehan, Mark |
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Data(s) |
01/01/2012
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Resumo |
The Global Alliance for Public Relations and Communication Management values the dignity of the individual; human rights; and equal opportunity. Its Code of Ethics declares a professional’s duty to broader society. The code advocates education to reinforce this ethical outlook. This paper contributes a specific approach towards the practitioner’s ethical understanding. It enlists the critique of Alasdair MacIntyre who strongly criticises much conventional ethical theory. MacIntyre’s teleological approach is joined with a notion of a hierarchy of narratives of ethical expectations in an argument which counsels that public relations must always operate at the highest level of these narratives. |
Identificador | |
Idioma(s) |
eng |
Publicador |
World Public Relations Forum, Public Relations Institute of Australia |
Relação |
http://dro.deakin.edu.au/eserv/DU:30049744/mackey-virtue-2012.pdf http://dro.deakin.edu.au/eserv/DU:30049744/mackey-virtueethics-2012.pdf |
Direitos |
2012, Public Relations Institute of Australia |
Palavras-Chave | #Public Relations #Virtue ethics #Alasdair MacIntyre #Corporate Citizenship |
Tipo |
Conference Paper |