Virtue ethics, CSR and ‘corporate citizenship’

<b>Purpose</b><div>This article critiques corporate public relations from the perspective of philosopher Alasdair MacIntyre. <div><br /><b>Design/methodology/approach<br /></b>It uses an essay format. <br /><br /><b>Findings</b><br />The essay is critical of proposed ‘communitarian-style’ initiatives to take advantage of what are referred to by some public relations theorists as ‘consumer communities’. <br /><br /><b>Originality/value</b><br />This is the most extensive application of MacIntyre’s ideas to public relations.</div></div>