Developing global mindsets via the China study program

The purpose of this chapter is to explore whether a 3-week China Study Program (CSP) run by Deakin Graduate School of Business (Australia) has helped students gain cultural intelligence for doing business cross-culturally. It is believed that the ongoing CSP would provide a distinct advantage for business students to develop relevant global management skills and equip students with knowledge and skills for work challenges in the greater Asia-Pacific region. However, it is unclear whether students indeed have developed global mindsets and cultural intelligence - two most important elements of skill sets for effective global managers. This chapter adopts a reflective approach, aiming at identifying triggers that could help facilitate positive behavioral changes and enable students to better prepare for future global assignments.

Asia literate schooling in the Asian century

Globalization, migration, transnational movements and the development of the tiger economies of Asia have led education leaders and policy makers around the world but particularly in Australia, the USA, Canada, and New Zealand to view schools as key sites for developing ‘globally competent’, ‘Asia literate’ citizens who have the capabilities to live, work and interact with the peoples, cultures and societies of Asia. In what has been dubbed the ‘Asian Century’, nations are increasingly seeking to transform their schooling policies, curricula, and teaching workforces to engage with the growing influence of the peoples, cultures and societies both within and beyond Asia. This is the first book to subject to critical scrutiny and analysis the concepts, policies and practices of schooling involved in building intercultural relations with the diverse contemporary manifestations of ‘Asia’. It brings into dialogue scholars who are at the forefront of current thinking, policy and practice on Asia-related schooling, and contributes to a broader, international debate about the future shape of intercultural schooling in a global world. Asia Literate Schooling in the Asian Century offers chapters on:• Learning Asia: In search of a new narrative • Asia Literacy as Experiential Learning • Professional Standards and Ethics in Teaching Asia Literacy• The Feasibility of Implementing Cross-Curricular Studies of Asia • Deparochialising Education and the Asian Priority: A Curriculum (Re)ImaginationThis book will appeal to scholars and practitioners in Education, and is suitable as a reference for teacher education courses. It will also interest scholars specialising in Asian Studies.

A new perspective on competency management: Implemented through effective human-computer interaction

Making an informed decision on whether an individual is suited to undertake an educational course or industry training programme can be very frustrating. When dealing with young adults at different cognitive skill levels, it is important to be able to identify and distinguish between their knowledge/competency levels, mostly on the basis of the evidence gathered from test-items. The current absence of appropriate measurement tools to determine skill/competency/knowledge levels remains a practical issue. The main aim of this paper is to discuss the management of this important differentiation in cognitive skill performance. One of the dilemmas surrounding this type of competency evaluation is the time it takes to test an individual. Insisting for instance, that a novice undergoes a long and arduous test, including many difficult testing items, results in lowered self-esteem, reduced motivation for learning something new, may induce stress related disorders. Similarly, expecting a more competent individual to undergo numerous simple test-items can generate the same negative result. A Competency Management System (CMS) is presented to initiate effective human-computer interaction (HCI) for cognitive skills assessment. © 2009 Springer-Verlag US.

How farmers learn : different approaches to change

This paper presents findings of an Australian study that investigated how farm- management teams go about learning to manage their businesses, including how they learn in order to make strategic and tactical changes. The Australian farming context is one of increasing complexity and risk that demands greater sophistication and professionalism in farm management. Learning is related to increased capacity to manage successful change. Farm-management teams employ four different learning patterns when making changes to their management and marketing practices. Learning patterns are termed local focussed, people focussed, outward looking and extensive networking. These patterns appear to be related to ongoing learning practices of farm-management teams as well as to learning for change. Local focussed management teams learnt for change by accessing only local sources (including government extension services) or a single individual. People focussed farm-management teams preferred to learn for change principally by seeking information and advice on a one-to-one basis from more than one person, most frequently experts, but often other farmers. The remaining farm businesses accessed a variety of sources. The group classed as extensive networkers accessed a large number of varied sources in learning for change. Others who used a less extensive range were termed outward looking.

Experiential dimensions in internet marketing : an exploratory investigation

This paper examines the dimensions of an experience in product marketing conceptualised by Pine II and Gilmore (1998) – customer participation and customer connection – by extending the study of the dimensions to the online context. In online marketing, the business aim is to hold attention, have visitors more deeply penetrate a Website, purchase, and return to the site, among other objectives. The paper analyses and synthesises findings from a three-part study of Internet use, the WebQUAL Audit, and presents the proposition that the dimensions suggested by Pine II and Gilmore as attractors to many experiential offerings in the physical world, may not be applicable in the online environment populated by commercial Websites. The paper also suggests a future research agenda to reconcile the requirements of users and the perspective of Web designers and other contributors to commercial Websites as discussed in the literature review presented.

Experiential satisfaction with a wholly online marketing unit

This study examines the relationship between students’ satisfaction with a core undergraduate marketing unit, preference for online or face-to-face mode of teaching delivery and intent to major in marketing. The core undergraduate marketing unit was offered only in a wholly online mode, although many of the students had experienced traditional face-to-face classes in previous units. The sample was 112 undergraduate students. Findings indicated students’ preference for face-to-face mode of teaching delivery did not affect satisfaction with the marketing unit, but there was a significant relationship between unit satisfaction and students preference for online mode of teaching delivery. Mode of teaching delivery preferences suggested neither the online or face-to-face mode affected students’ choice in majoring in the marketing discipline, however, there was a significant relationship between student satisfaction and intent to major in marketing.

Empowering Australian students in African music: experiential education in primary teacher training

Luckman (1996) defines experiential education as a "process through which a learner constructs knowledge, skill and value from direct experience" (p. 7). The core of such learning is practical engagement, contextualised by concepts and skills in guided experiences. This process, to be most effective, should be supported by reflection. This paper considers an experiential program in African music that is part of pre-service primary teacher education for generalist teacher trainees. As part of the Bachelor of Primary Education degree, offered by Deakin University (Australia) students can select an elective subject on African music in the final year of their four-year course. In this subject students learn African music experientially, by playing, singing and moving. These students completed a questionnaire and were interviewed at the conclusion of the unit in 2003. Data collected showed the effectiveness of using an unknown music to explore musical concepts and understandings in an Australian educational setting.

Using constructivist experiential simulations in RE education

Experiential simulations have been used effectively for teaching business, medicine and engineering. Many are supported by computer systems that create artificial virtual spaces so learners can safely practice intricate professional skills. Surprising few attempts have been made to utilise such approaches in teaching IT/IS principles and requirements engineering (RE) in particular. This paper reports on FAB ATM, which is one of those few learning environments which rely on computer simulation and which have been designed specifically to train IS professionals, and in particular, develop their RE skills. In its framework, FAB ATM combines and balances elements of video-based computer simulation with activities, such as classroom instructions. This paper explains the principles of the FAB ATM design, its coverage of RE activities and the anecdotal experiences of students and staff that have used this environment in practice.

Touch it, feel it and experience it: developing professional IS skills using interview-style experiential simulations

The IS education field has made increasing use of computerised experiential simulations, but few attempts have been made to create an authentic learning environment that combines and balances elements of video-based computer simulation with real-life learning activities. This paper explores the design principles used to develop a CD-ROM simulation where learners use interviewing skills to elicit system requirements from simulated employees in an authentic context. The employees are videoed actors who converse with each other and with learners within a dynamic interaction model. The paper also describes how we combined this simulation with other teaching approaches such as in-class discussions, student team work, formal presentations, etc.

Finding voices: authentic learning online in the field of public communication and citizenship

A creative re-acculturation of teachers and students is occurring in virtual classrooms as traditional learning resources, pedagogy, and technology intersect in unexpected ways. This paper reports on a case of authentic, experiential, and constructivist learning developed for tertiary public relations  students. A subject titled ‘Public Communication and Citizenship’ (PCC) at  Deakin University in Australia asked students to examine the problematic and contentious areas of self interest, persuasion, power, and ethics in  contemporary contexts of mass media and globalisation. Feedback from  those students suggests that, in this case, online teaching strategies  successfully integrated with the total learning environment to achieve  higher-order learning. PCC is one example of PR pedagogy combining  theory and technology to move beyond ‘skilling for jobs’.

The need for a culturally inclusive andragogy for collaborative design learning

In recognition of the apparent paradox between the cultural-systems of Asia and the West and the teaching and learning styles they promote, this platform paper aims to propose how research might investigate differences between achievement and diverse learning preferences at various stages of the design process in the multi-cultural studios of Deakin University. The paper presents a Strategic Teaching and Learning Grant project currently running at Deakin as a reflexive research program aimed at resolving the learning difficulties of international students collaborating in three undergraduate design studios. The primary aim of this program is to inform a new culturally inclusive andragogy for problem-based design teaching through experiential
learning theory.

Experimentation and self learning in continuous database marketing

We present a method for continuous database marketing that identifies target customers for a number of marketing offers using predictive models. The algorithm then selects the appropriate offer for the customer. Experimental design principles are encapsulated to capture more information that will be used to monitor and refine the predictive models. The updated predictive models are then used for the next round of marketing offers.

Designing blended learning in higher education : the neomillenial learner and mediated immersion

Blended learning as a term and a learning approach is still being refined, at times debated as a legitimate area of research, at times seen as the answer to the conundrum and challenges of the digital learner. Is it the Emperor’s new clothes? As Morrison (2003) suggests, blended learning could be seen as an uncertain or unsure strategy, or alternatively a way to find a solution to promises given for e-learning. Three case studies within this paper explore the possibilities of e-learning within a work-based framework. Elements of ‘neomillenial learning styles’ (Dede in Educause Quarterly vol 28 No 1 2005) reflected by students in postgraduate coursework programs provided the challenge and stimulation of designing and facilitating e-learning components, incorporating experiential or action learning with ‘associational’ approaches rather than linear ones. The journey to virtual simulations such as the postgraduate Newlandia incorporates the learner perspective, or how to activate neomillenial learning styles; blended learning with online and face-to-face community activist groups working for solutions to a water problem; and a virtual scenario which can appeal to and engage an internationalised user group. Do Dede’s neomillenial learners synthesise and process experiences rather than (or as well as) information? Is this mediated immersion a part of Newlandia’s applicability to the modern learner? The student teams of community activists and project managers described in the case studies incorporate a potent mix of learning styles, nationalities and backgrounds, expectations, interpersonal and technical skills and indicate a trend in millennial learners towards a community of knowledge which is collaborative, mobile and group-focused.

Blended and online learning : student perceptions and performance

Purpose – The purpose of this paper is to improve educator knowledge of the antecedents and consequences of blended learning in higher education.

Design/methodology/approach – A longitudinal case study approach is adopted. Three case studies each involve tracking a student evaluations of teaching (SET) measure (willingness to recommend) and grade point average for three subjects from the same business discipline over six years. The cases involve comparison of: a business subject taught solely online; a business subject where experimentation in the blend of face-to-face teaching and learning is involved; and a business subject where face-to-face teaching is primarily used, and where in the most recent iteration online content supplements the learners' experiences.

Findings – The findings suggest that there are situations where integrated use of blended learning involving face-to-face teaching, digital media and digital communication with simple navigation between the content items leads to positive student perceptions. This is in contrast to negative student perceptions in the situation where learners must navigate in online learning, and where there is little or no face-to-face instruction. While not examined in detail, nor part of the research question, it is not surprising to find no relationship between learning mode and grade point averages is evidenced.

Research limitations/implications – The effects of prior computer literacy and language proficiency across the students used in this study, and potential demographic and experiential differences between on-campus and off-campus students are not controlled for. Additionally, only three business subjects are investigated and it is recognised that there is a need for a broader study. Finally, with response levels to the university-controlled SET that typically range between 20-43 per cent for these large subjects, there is possible non-response bias that it was not possible to counter over the six years involved.

Practical implications – The findings in this study suggest that while blended learning offers many benefits to higher education institutions and learners alike, care needs to be taken in the manner in which such approaches are implemented in light of possible negative learner perceptions where a less traditional approach is taken.

Originality/value – A major contribution of this study is the fact that experimentation has taken place in terms of the degree of face-to-face and online learning that have been blended in at least one subject (case study two), and the fact that the SET for this subject are compared, longitudinally, with two other subjects which lie on either side of this subject in terms of the extent of online and face-to-face teaching and learning employed – 100 per cent online in case study one and almost 100 per cent face-to-face in case study three.