Experimentation and self learning in continuous database marketing
Contribuinte(s) |
Kumar, Vipin |
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Data(s) |
01/01/2002
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Resumo |
We present a method for continuous database marketing that identifies target customers for a number of marketing offers using predictive models. The algorithm then selects the appropriate offer for the customer. Experimental design principles are encapsulated to capture more information that will be used to monitor and refine the predictive models. The updated predictive models are then used for the next round of marketing offers.<br /> |
Identificador | |
Idioma(s) |
eng |
Publicador |
IEEE Xplore |
Relação |
http://dro.deakin.edu.au/eserv/DU:30009561/garner-experimentationand-2002.pdf http://ieeexplore.ieee.org/xpls/abs_all.jsp?arnumber=1184051 |
Direitos |
2002, IEEE Xplore |
Tipo |
Conference Paper |