Operationalising persona : the academic public identity

Academics operate semi-autonomously: On one level they are believed to be independent experts in their field of study and both impart their knowledge to students and to other academics. On another level, they are employees in an elaborate system of higher education where the expectations are constantly there to connect to university strategic plans and to adopt the discourse of their institution in order that they might rise in the ranks and esteem within their microworlds. The contemporary academic identity can resemble what has emerged in the world of entertainment, sport and politics: a career driven by recognition, a sense of trying to draw attention to one’s work, and a constant effort to build reputation. By implication, the university benefits from the success that their academics achieve in reaching for these ends.

Very little research has engaged how academics manage their reputation and their personas in this elaborate higher education prestige economy. Academics work to define their identities as teachers and there are efforts by individual academics to build their teaching persona. Likewise, academics generally try to
produce a research persona that may intersect with their teaching identities, but is constituted quite differently through connection to peers and evaluation by leaders in their fields. They may even try to build a reputation for “service” and administration within their institution that defines a third kind of persona. Overlaying all of this work is the way that reputations can be built has shifted somewhat in the era of online culture and social media. The contemporary academic now must often build a persona through the techniques of connection
and networking that are now privileged in the knowledge economy. With universities imagining that they are operating at the centre of the production of the future of the knowledge economy, academics are now at the forefront of online reputation management - in other words, they need to construct their public persona
online.

This paper reports a study of 15 academics and how they are managing and building their online academic persona. The study operated with a certain pragmatism: it asked academics what they were currently doing online and asked what they would like to do to manage their reputations. Through a longitudinal study of their online engagements, the study looked at how they could alter/improve their management and reputation online. This paper will include commentary from one of the participants in the project and then an open discussion about the contemporary academic persona.

Values inquiry into leadership development in the Australian public service

The thesis identified that senior executives of the Australian Public Service are positioned in a contentious role and that mastery of the values dynamic – values language acumen, assessment of ethical priorities, adeptness at
holding strategic values conversations and awareness of personal values –
enabled mediation of role conflict and ethical leadership.

The Indian public sphere in social media era

The media in a number of Western countries, including Australia, could be forgiven for envying the growth of the Indian media in recent decades. In contrast to more mature media markets in Australia and elsewhere, the Indian media is surviving the onslaught of new media technologies including social media platforms available to news audiences as an alternative to traditional news media. However, despite the omnipresence and diversity of over 800 television channels, over 94,000 publications and hundreds of radio stations, the ‘commercial’ imperative of Indian news media has raised doubts about their capacity to meet the ‘ideals’ of the public sphere. This paper examines the Indian public sphere in terms of citizens’ increasing use of various social media platforms to express their anger, frustration and protest against the system of governance and corruption. It analyses the use of social media platforms by mainstream media, socio-political organisations and audiences alike during recent events such as the Mumbai terror attack in 2008; the anti-corruption movement in 2011; protests against a lack of safety for women in 2012–13; and the federal elections in 2014; to understand the implications for the public sphere in India. The paper outlines interplay between the mainstream media’s coverage of some of these significant events, and the audience conversations pertaining to these news events on various social media platforms. It explores the increased utilisation of social media platforms by youth and the middle class, who have often remained disengaged with governance in the country, as a sign of deepening democracy and widening public sphere in India, despite the ‘digital divide’ that still exists in the country.

Intercommunication and persona: the intercommunicative public self

Through two concepts, this paper investigates how online culture is shifting our understanding of media, communication and what could be described as the public sphere. The concept of intercommunication is developed to explicate how online culture blends what has often been seen as separate domains: there is now a higher fluidity between what is seen as media and what is seen as a form of communication. In effect, there is now an interpersonal mediation of communication through social media where what we like and dislike is shared and exchanged. The result of this different structure of communication is a transforming public sphere that highlights how the personal dimension of communicationis privileged. To unpack this shifted structure of media and communication, the paper develops the concept of persona. Persona, as a structure and presentation of personal identity for different publics, helps us understand how the individualhas to present themselves strategically and tactically in this intercommunicative world. Through a series of examples that analyse memes, social network identity, and communication, and new iterations of what could be construed as private,public, and professional identity, the paper investigates this emerging "intercommunicative public self.”

Monitoring persona: mediatized identity and the edited public self

One of the key transformations in contemporary culture is the insistent demand to construct a public persona. Constructing a persona for navigating through life is not new; what is new is the naturalization of producing a mediatized version of this public self. The complexity of producing an online public identity involves the labour of monitoring and editing ourselves, connecting with strategic purpose to others and building recognizable reputations. This article both identifies and concludes that what we are experiencing is the work and relative value of producing a mediatized identity—a persona—which is a form of identity often linked to celebrities in our traditional media industries and now pandemic in contemporary culture.

Health-care costs over 15 years after bariatric surgery for patients with different baseline glucose status: results from the Swedish Obese Subjects study

BACKGROUND: Bariatric surgery prevents and induces remission of type 2 diabetes in many patients. The effect of preoperative glucose status on long-term health-care costs is unknown. We aimed to assess health-care costs over 15 years for patients with obesity treated conventionally or with bariatric surgery and who had either euglycaemia, prediabetes, or type 2 diabetes before intervention. METHODS: The Swedish Obese Subjects (SOS) study is a prospective study of adults who had bariatric surgery and contemporaneously matched controls who were treated conventionally (age 37-60 years; BMI of ≥34 in men and ≥38 in women) recruited from 25 Swedish surgical departments and 480 primary health-care centres. Exclusion criteria were identical for both study groups, and were previous gastric or bariatric surgery, recent malignancy or myocardial infarction, selected psychiatric disorders, and other contraindicating disorders to bariatric surgery. Conventional treatment ranged from no treatment to lifestyle intervention and behaviour modification. In this study, we retrieved prescription drug costs for the patients in the SOS study via questionnaires and the nationwide Swedish Prescribed Drug Register. We retrieved data for inpatient and outpatient visits from the Swedish National Patient Register. We followed up the sample linked to register data for up to 15 years. We adjusted mean differences for baseline characteristics. Analyses were by intention to treat. The SOS study is registered with ClinicalTrials.gov, number NCT01479452. FINDINGS: Between Sept 1, 1987, and Jan 31, 2001, 2010 adults who had bariatric surgery and 2037 who were treated conventionally were enrolled into the SOS study. In this study, we followed up 4030 patients (2836 who were euglycaemic; 591 who had prediabetes; 603 who had diabetes). Drug costs did not differ between the surgery and conventional treatment groups in the euglycaemic subgroup (surgery US$10,511 vs conventional treatment $10,680; adjusted mean difference -$225 [95% CI -2080 to 1631]; p=0·812), but were lower in the surgery group in the prediabetes ($10,194 vs $13,186; -$3329 [-5722 to -937]; p=0·007) and diabetes ($14,346 vs $19,511; -$5487 [-7925 to -3049]; p<0·0001) subgroups than in the conventional treatment group. Compared with the conventional treatment group, we noted greater inpatient costs in the surgery group for the euglycaemic ($51,225 vs $25,313; $22,931 [19,001-26,861]; p<0·0001), prediabetes ($58,699 vs $32,861; $27,152 [18,736-35,568]; p<0·0001), and diabetes ($61,569 vs $47,569; 18,697 [9992-27,402]; p<0·0001) subgroups. We noted no differences in outpatient costs. Total health-care costs were higher in the surgery group in the euglycaemic ($71,059 vs $45,542; $22,390 [17,358-27,423]; p<0·0001) and prediabetes ($78,151 vs $54,864; $26,292 [16,738-35,845]; p<0·0001) subgroups than in the conventional treatment group, whereas we detected no difference between treatment groups in patients with diabetes ($88,572 vs $79,967; $9081 [-1419 to 19,581]; p=0·090). INTERPRETATION: Total health-care costs were higher for patients with euglycaemia or prediabetes in the surgery group than in the conventional treatment group, but we detected no difference between the surgery and conventional treatment groups for patients with diabetes. Long-term health-care cost results support prioritisation of patients with obesity and type 2 diabetes for bariatric surgery. FUNDING: AFA Försäkring and Swedish Scientific Research Council.