The Indian public sphere in social media era

The media in a number of Western countries, including Australia, could be forgiven for envying the growth of the Indian media in recent decades. In contrast to more mature media markets in Australia and elsewhere, the Indian media is surviving the onslaught of new media technologies including social media platforms available to news audiences as an alternative to traditional news media. However, despite the omnipresence and diversity of over 800 television channels, over 94,000 publications and hundreds of radio stations, the ‘commercial’ imperative of Indian news media has raised doubts about their capacity to meet the ‘ideals’ of the public sphere. This paper examines the Indian public sphere in terms of citizens’ increasing use of various social media platforms to express their anger, frustration and protest against the system of governance and corruption. It analyses the use of social media platforms by mainstream media, socio-political organisations and audiences alike during recent events such as the Mumbai terror attack in 2008; the anti-corruption movement in 2011; protests against a lack of safety for women in 2012–13; and the federal elections in 2014; to understand the implications for the public sphere in India. The paper outlines interplay between the mainstream media’s coverage of some of these significant events, and the audience conversations pertaining to these news events on various social media platforms. It explores the increased utilisation of social media platforms by youth and the middle class, who have often remained disengaged with governance in the country, as a sign of deepening democracy and widening public sphere in India, despite the ‘digital divide’ that still exists in the country.