Virtue ethics, CSR and corporate citizenship

The Global Alliance for Public Relations and Communication Management values the dignity of the individual; human rights; and equal opportunity. Its Code of Ethics declares a professional’s duty to broader society. The code advocates education to reinforce this ethical outlook. This paper contributes a specific approach towards the practitioner’s ethical understanding. It enlists the critique of Alasdair MacIntyre who strongly criticises much conventional ethical theory. MacIntyre’s teleological approach is joined with a notion of a hierarchy of narratives of ethical expectations in an argument which counsels that public relations must always operate at the highest level of these narratives.

Are ICT/Web 2.0 tools influencing civic engagement in modern democracies? An exploratory analysis from India

Web 2.0 tools, while mobilising citizens to make informed choices, may also manipulated public opinion. This hypothesis forms the central theme of this research investigation through the historiography lens. Based on concurrent research from decade, the authors take a closer look at citizen-to-citizen engagement, so as to trace the role of web 2.0 tools, in perhaps manipulating public opinion or enabling democratic governance through reversal of some existing defects in the Indian context. Specifically, they raise these questions: Has ICT enabled civic engagement manipulated public opinion in this developing democracy? Has it succeeded in reversing apparent defects in the electoral system, which is regarded pivotal in democracies? Focusing on the elections, the authors present a synopsis of the use of web 2.0 tools which were seemingly efficiently and prolifically used during the elections albeit to reach out to the large population base in this country.

Virtue

An oil painted diptych on 2 panels of a replicated portrait

Virtue ethics, CSR and ‘corporate citizenship’

Purpose

Neoconservatism as discourse: virtue, power and US foreign policy

Neoconservatism in US foreign policy is a hotly contested subject, yet most scholars broadly agree on what it is and where it comes from. From a consensus that it first emerged around the 1960s, these scholars view neoconservatism through what we call the ‘3Ps’ approach, defining it as a particular group of people (‘neocons’), an array of foreign policy preferences and/or an ideological commitment to a set of principles. While descriptively intuitive, this approach reifies neoconservatism in terms of its specific and often static ‘symptoms’ rather than its dynamic constitutions. These reifications may reveal what is emblematic of neoconservatism in its particular historical and political context, but they fail to offer deeper insights into what is constitutive of neoconservatism. Addressing this neglected question, this article dislodges neoconservatism from itsperceived home in the ‘3Ps’ and ontologically redefines it as a discourse. Adopting aFoucauldian approach of archaeological and genealogical discourse analysis, we trace itsdiscursive formations primarily to two powerful and historically enduring discourses ofthe American self — virtue and power — and illustrate how these discourses produce aparticular type of discursive fusion that is ‘neoconservatism’. We argue that to betterappreciate its continued effect on contemporary and future US foreign policy, we needto pay close attention to those seemingly innocuous yet deeply embedded discoursesabout the US and its place in the world, as well as to the people, policies and principlesconventionally associated with neoconservatism.

Civic participation for community capacity-building

The expectation that citizens, including young people, can improve their own social and economic outcomes and build the capacity of their communities is firmly woven into the public policy and culture of nations such as Australia. This expectation is at odds with the marginalisation experienced by many young people, particularly those from low socioeconomic backgrounds. This chapter relates the findings to date of my PhD study, which is being undertaken at time of writing with the Australian Youth Research Centre at the University of Melbourne. The study investigates the capacity of schools in low socioeconomic contexts to meet the policy expectation that they foster and support young people's civic participation. It also describes how young people in low socioeconomic contexts are building the capacity of their communities through the ruMAD? program implemented by Education Foundation, a division of the Foundation for Young Australians (FYA).