Sport governance

How can we be more strategic in what we do? Using an action research approach, this study found that if boards of national sport organisations actively partnered with the CEO in the strategy process and sought to share governing power with regional entities, they could enhance their strategic function.

Integrated advertising and sponsorship in corporate marketing through televised sport

To determine how integrated TV advertising and event sponsorship should be managed, a theoretical framework derived from exploratory research was validated by 16 experts and used in 12 case studies. The research identified the key techniques that led to increased corporate sales - 4 key campaign steps and four key objectives with necessary performance measures,

Sport sponsorship at Nike Australia

By providing an insight to Nike Australia's sport sponsorship systems, the intrigue is lifted and valuable concepts and models are presented giving practitioners and academics information that can assist in the development and growth of this area. This research provides a valuable framework taken from Nike Australia that will assist all stakeholders involved in sport sponsorship better understand the area.

Mexican wave ban reflects sponsor tyranny

The public showed an agitated reaction towards the ban on Mexican wave at the MCG, which reveals something about contemporary sport watching in Australia and perhaps about contemporary Australian cities. Cricket has developed the concept of sport as entertainment. The real issue with the wave is about proprietary control over the entertainment taking place inside the stadium. Entertainment organised by the stadium managers, which they and their sponsors can make money from, is all right, but spontaneous entertainment, even something as tame as the Mexican wave, is forbidden.