La estrategia digital y promocional para Rockin’ Muffin

Rockin' Muffin es una nueva pequeña empresa dedicada a la producción y venta de muffins de diferentes sabores que nace con el propósito de cubrir la alta demanda de productos de este tipo en la ciudad de Bogotá. Específicamente el mercado de la repostería y la pastelería en el país ha tomado un fuerte impulso a raíz del auge de la gastronomía gourmet especializada y la globalización, principalmente mediática, que este vive desde hace varios años. Continuamente surgen nuevos productos y nuevas tendencias de moda alimenticia que buscan mantener un constante crecimiento del sector adoptando estilos vanguardistas. Es ahí donde se abren cabida los muffins apareciendo en el mercado colombiano y posicionándose como uno de los acompañantes predilectos, sides, o postres para diferentes ocasiones. Este proyecto pretende, en su objetivo general, definir el segmento de mercado de Rockin’ Muffin, e implementar sólidas estrategias digitales y promocionales con el propósito de incrementar la venta de sus productos y sus resultados comerciales.

Recognition of static and dynamic facial expressions: Influences of sex, type and intensity of emotion

Ecological validity of static and intense facial expressions in emotional recognition has been questioned. Recent studies have recommended the use of facial stimuli more compatible to the natural conditions of social interaction, which involves motion and variations in emotional intensity. In this study, we compared the recognition of static and dynamic facial expressions of happiness, fear, anger and sadness, presented in four emotional intensities (25 %, 50 %, 75 % and 100 %). Twenty volunteers (9 women and 11 men), aged between 19 and 31 years, took part in the study. The experiment consisted of two sessions in which participants had to identify the emotion of static (photographs) and dynamic (videos) displays of facial expressions on the computer screen. The mean accuracy was submitted to an Anova for repeated measures of model: 2 sexes x [2 conditions x 4 expressions x 4 intensities]. We observed an advantage for the recognition of dynamic expressions of happiness and fear compared to the static stimuli (p < .05). Analysis of interactions showed that expressions with intensity of 25 % were better recognized in the dynamic condition (p < .05). The addition of motion contributes to improve recognition especially in male participants (p < .05). We concluded that the effect of the motion varies as a function of the type of emotion, intensity of the expression and sex of the participant. These results support the hypothesis that dynamic stimuli have more ecological validity and are more appropriate to the research with emotions.

Neuromuscular dressing effects: a literature review

The kinesio taping is a technique that was created in 1979 by Doctor Kenzo Kase I’m looking through it that could generate a new therapeutic option to control pain, improve athletic performance and reduce the impact of musculoskeletal disorders. From the Sydney 2000 Olympic Games, this technique as a therapeutic alternative PTO and is composed of health professionals in the field of sport and physical rehabilitation. Objetive: This article aims to identify theoretical approaches on the bandage neuromuscular. Material and methods: held today, for which conducted a literature search of databases such as como Proquest, Ovid, Cochraine, PEDro, Journal ofOrthopedic and Sports Physical, Sciencedirect, Pubmed y Literatura Latinoamericana y del Caribe en Ciencias de la Salud (Lilacs). The paper proposes a scheme of contextualization of the current landscape of the use and effects of kinesio taping in the management of different pathologies of the musculo-skeletal system in sports. Conclusion: it is concluded that currently many health professionals, and take the neuromuscular bandage a good therapeutic option in the management of diseases affecting the human body is investigated and every day more about the subject, which makes these new therapeutic methods to acquire a scientific value and transcends knowledge.

Assessment of conditions that make habitable the public space of Colombian cities

This paper presents the assessment that inhabitants of some Colombian cities did on the conditions that contribute to the livability of public space. Seven hundred and forty people, inhabitants of Yopal, Villavicencio, Valledupar, Popayán, Pereira, Pasto, Neiva, Montería, Medellín, Fusagasugá, Cúcuta, Cartagena, Cali and Bogotá participated in the study. The assessment of the conditions that contribute to the livability of public space was carried out using an instrument composed of 48 items that inquired about the level of contribution that can have different conditions on the quality of public space, from a scale five points ranging from: Does not contribute at all (-2) to: Contribute significantly (+2). The results show the conditions that most affect the habitability of public space in Colombia, as well as the differences between cities according to the assessment made by participants about the general state of public space in cities. Multidimensional analysis (SSA) evidence a structure that reflects the function that public space plays in people’s assessment on Colombian cities. It is discussed the implications of the findings for urban planning and management and the designed instrument is proposed as a tool to assess the quality of urban public space.

TIC´S formación de valores en salud videojuego “bienestaropolis un mundo saludable por conquistar

Los ambientes y métodos educativos tradicionales, han sido transformados mediante el ejercicio de investigar y proponer nuevas formas de transmisión del conocimiento. Las ciencias, las humanidades y diferentes disciplinas han asumido un reto para el nuevo siglo, y han buscado en las (TIC´s) herramientas para afrontar los nuevos desafíos en la educación. Este proyecto de investigación apunta al uso de las nuevas tecnologías de la información y comunicación (TIC´s) como una herramienta de alto impacto en la población escolar en un rango de 7 a 11 años, mediante la creación de un videojuego que articula los sectores de salud y educación, y unifica los aportes de diferentes disciplinas del área de la salud, a través de un enfoque promocional de calidad de vida y salud.