Korttijärjestelmät osana tulonjakoa– Case S-ryhmä ja Kesko

Tutkimuksessa keskitytään osakeyhtiön ja osuuskunnan erilaisiin varainjakotapoihin ja korttijärjestelmien rooliin varainjaossa. Näkökulma tutkimukseen painottuu kuluttaja-omistajan perspektiiviin. Tutkimuksen tavoite on valottaa niitä eroja, joita osuuskunnan ja osakeyhtiön tulonjaossa on, ja kahden eri tapauksen, S-ryhmän ja Keskon, avulla tutkia korttijärjestelmien roolia tässä tulonjaossa.

Verkostovaikutteisen tuotteen lanseerauksen erityispiirteet business to business-markkinoilla

Tutkielman empiriaosuus kerättiin teemahaastatteluin. Case yrityksenä oli Osuma Finland Oy, jonka kehittämä kanta-asiakasjärjestelmä omasi verkostovaikutuksia. Yrityksen tekemää lanseerausstrategiaa peilataan teoriaan ja näin sekä teorian että empirian kautta löydetään vastaus siihen, kuinka verkostovaikutteisen tuotteen erityispiirteet vaikuttavat tuotteen lanseeraukseen. Johtopäätöksistä tärkeimmät ovat verkostovaikutteisen tuotteen ja tavallisen tuotteen erityispiirteiden erottamisen tärkeys ja niiden huomioon ottaminen lanseerausstrategiaa suunniteltaessa. Verkostovaikutteisen tuotteen lanseerauksessa tärkein tavoite on kasvattaa mahdollisimman nopeasti mahdollisimman suuri käyttäjämäärä. Lanseerausstrategiaa suunniteltaessa on tärkeää ottaa huomioon sekä tuotteen endogeeniset että eksogeeniset arvot. Tutkielman satona löytyneet eksogeeniset arvot, joita voidaan kuvata lanseerausstrategian kulmakiviksi, voidaan kiteyttää neljään tärkeään elementtiin, jotka ovat: hinnoittelu, sitominen eli kytkykauppa, segmentointi ja ennakkomarkkinointi. Verkostovaikutteisen tuotteen omaksuminen markkinoilla ei välttämättä perustu tuotteen tekniseen paremmuuteen, vaan oleellisinta on ymmärtää, ettätällaisen tuotteen arvo kasvaa, mitä suuremmaksi sen käyttäjien muodostama verkosto kasvaa. Lanseerausstrategiaa suunniteltaessa on tärkeää tunnistaa ja huomioida nämä erityispiirteet.

Relay card for capacitance measurements

In this bachelor's thesis a relay card for capacitance measurements was designed, built and tested. The study was made for the research and development laboratory of VTI Technologies, which manufactures capacitive silicon micro electro mechanical accelerometers and pressure sensors. As the size of the sensors is decreasing the capacitance value of the sensors also decreases. The decreased capacitance causes a need for new and more accurate measurement systems. The technology used in the instrument measuring the capacitance dictates a framework how the relay card should be designed, thus the operating principle of the instrument must be known. To achieve accurate results the measurement instrument and its functions needed to be used correctly. The relay card was designed using printed circuit board design methods that minimize interference coupling to the measurement. The relay card that was designed in this study is modular. It consists of a separate CPU card, which was used to control the add-on cards connected to it. The CPU card was controlled from a computer through a serial bus. Two add-on cards for the CPU card were designed in this study. The first one was the measurement card, which could be used to measure 32 capacitive sensors. The second add-on card was the MUX card, which could be used to switch between two measurement cards. The capacitance measurements carried out through the MUX card and the measurement cards were characterized with a series of test measurements. The test measurement data was then analysed. The relay card design was confirmed to work and offer accurate measurement results up to a measurement frequency of 10 MHz. The length of the measurement cables limited the measurement frequency.

Promoting Customer Loyalty Through a Telecommunication Specific CRM Framework

The objective of this thesis is to find new methods to promote customer loyalty in the telecommunication industry. The study was made on the appointment of Tecnotree Corporation, which operates in a telecommunication software business. This thesis comprises of a theoretical section, which includes the presentation of relevant theoretical background and of an empirical section, which is mostly based on interviews and professional opinions. One of the most important aspects of customer relationship management (CRM) is building customer loyalty. Telecommunication markets are becoming saturated in an increasing number of markets. Customer acquisition is no longer a way to grow; companies need to hold on to their existing customers. Companies are always looking for new ways to avoid churning customers. These new methods are searched from recent studies and they are discussed with marketing professionals from operators. Current CRM lacks the ability to extract data efficiently from databases. Social media’s utilization is also in its early stages. It contains a lot of possibilities, but also things that can be risky for companies. In order to obtain full advantage of the new methods companies are required to invest considerable amounts of time and money to develop new systems, but not all companies are ready for the change.

The Design and Implementation of a SD Card File System

SD card (Secure Digital Memory Card) is widely used in portable storage medium. Currently, latest researches on SD card, are mainly SD card controller based on FPGA (Field Programmable Gate Array). Most of them are relying on API interface (Application Programming Interface), AHB bus (Advanced High performance Bus), etc. They are dedicated to the realization of ultra high speed communication between SD card and upper systems. Studies about SD card controller, really play a vital role in the field of high speed cameras and other sub-areas of expertise. This design of FPGA-based file systems and SD2.0 IP (Intellectual Property core) does not only exhibit a nice transmission rate, but also achieve the systematic management of files, while retaining a strong portability and practicality. The file system design and implementation on a SD card covers the main three IP innovation points. First, the combination and integration of file system and SD card controller, makes the overall system highly integrated and practical. The popular SD2.0 protocol is implemented for communication channels. Pure digital logic design based on VHDL (Very-High-Speed Integrated Circuit Hardware Description Language), integrates the SD card controller in hardware layer and the FAT32 file system for the entire system. Secondly, the document management system mechanism makes document processing more convenient and easy. Especially for small files in batch processing, it can ease the pressure of upper system to frequently access and process them, thereby enhancing the overall efficiency of systems. Finally, digital design ensures the superior performance. For transmission security, CRC (Cyclic Redundancy Check) algorithm is for data transmission protection. Design of each module is platform-independent of macro cells, and keeps a better portability. Custom integrated instructions and interfaces may facilitate easily to use. Finally, the actual test went through multi-platform method, Xilinx and Altera FPGA developing platforms. The timing simulation and debugging of each module was covered. Finally, Test results show that the designed FPGA-based file system IP on SD card can support SD card, TF card and Micro SD with 2.0 protocols, and the successful implementation of systematic management for stored files, and supports SD bus mode. Data read and write rates in Kingston class10 card is approximately 24.27MB/s and 16.94MB/s.