95 resultados para intention de rester
em Doria (National Library of Finland DSpace Services) - National Library of Finland, Finland
Resumo:
The goal of this study is to develop managerial recommendations for international vendors and system integrators, which offer Software as a Service for enterprise information systems on the Russian market. Those recommendations can be used to develop marketing, sales, new product and service level agreement strategies. For those reasons factors affecting SaaS adoption were determined and their influence on intention to adoption was examined.
Resumo:
The main objective of this Master’s Thesis was to examine the perceived city brand image of tourists and residents. It was aimed to accomplish by examining first the contribution of city attributes and marketing communications on forming brand attitudes, and then discover how the brand attitudes influence on city brand image. The impact of brand attitudes and city brand image on behavioral intention was also reviewed. The empirical part of the thesis was conducted with a quantitative method through online-based survey. The sample (n = 492) consisted of tourists and residents of the case city. The data was analyzed with statistical analyses by SPSS program. Brand attitudes, based on the main attributes, were calculated through multi-attribute attitude model. The results confirmed exposure to marketing communications has direct and positive influence on brand attitudes, especially the offline marketing communications. The findings revealed brand attitudes impact directly on city brand image perception. Brand attitudes and brand image dimensions had direct impact on tourists and residents’ behavioral intention. The findings provide important information for the city marketers. They increase marketers understanding on how target population perceives the city brand image and how it impacts on their future behavior. This thesis reveals the perception of current city brand image and gives guidance on what to emphasize in city branding to increase city’s attractiveness in conjunction with its economic development. Furthermore, the created framework can be utilized also in the future researches.
Resumo:
The aim of this Master’s Thesis was to examine the determinants of intention and behavior of playing sports betting games in order to explain the intention to play in a more precise way and to be able to understand the behavior of playing. The theory of planned behavior was applied in explaining the intention of young Finnish adults aged 18 to 34. A quantitative research method was applied and an online survey was sent to the students of Lappeenranta University of Technology and to the subscribers of Urheilulehti in order to reach a sample that present the young population of Finland. The theory of the study focused on the theory of planned behavior and its antecedents, attitude towards behavior, subjective norms, perceived behavioral control as well as motivation. By analyzing the data, causal relationships were found through which the explanation of intention was possible. The results showed that attitude towards playing, subjective norms, perceived behavioral control and motivation impact the formation of intention significantly. The results also indicated that intention impacts significantly to the playing frequency.
Resumo:
The Finnish healthcare industry is currently facing significant challenges due to economic crises, aging population and major structural reforms, which have resulted in decreased job satisfaction and increased levels of turnover. This proposes that healthcare organizations need to come up with new, creative means to tackle these issues. Several researchers have argued that corporate entrepreneurship may be the necessary means to achieve this. As previous research has mainly focused on examining this concept from organizational perspective, this study looks at how it occurs on the level of individual employees. The purpose of this study is to examine how corporate entrepreneurship is manifested in individual behavior, and how this type of behavior is associated with the individual’s job satisfaction and turnover intention. Additionally, this study will examine the differences in corporate entrepreneurial behavior between private and public sector organizations, as previous research suggests that these two may be characterized differently. Data was collected with the help of a literature review as well as a survey study, which was sent out to a number of employees of four different healthcare organizations, out of which three were public and one was a private sector organization. Six distinct behavioral characteristics were recognized in previous research, which make up the measure for corporate entrepreneurial behavior. Principal components were formed from the different areas of the survey (corporate entrepreneurial behavior, job satisfaction, turnover intention), after which the association of these components were examined with linear regression analysis, which proved that corporate entrepreneurial behavior is positively correlated with both job satisfaction and intention to leave the organization. Differences between sectors were analyzed with analysis of variance and cross tabulation analysis, but neither of these suggested that any significant differences would occur. These results suggest that employees who behave entrepreneurially tend to be more satisfied with their jobs, but also consider leaving their current organizations more often than others. This may be due to the fact that healthcare organizations are not fertile for entrepreneurial behavior, which will drive entrepreneurial individuals looking for employers who may be more supportive of this type of behavior. With growing levels of dissatisfaction as well as little room for entrepreneurial behavior, the studied organizations may actually be in the process of losing those employees who have the ability and desire to behave in such manner, and who could very well be those who will eventually come up with solutions for the major challenges that these organizations are facing.
Resumo:
Globalization and the developments of supply chain have made inexpensive labor and the low production costs of developing countries available to businesses worldwide. Unfortunately, these developments have also led to the exploitation of human and natural resources. The increasing supply of cheap and fashionable clothing has created a contradiction between consumers’ concerns for sustainability and their purchase behavior in the fashion industry. Since the uncovering of several sweatshop scandals in the 1980’s and 1990’s ethical fashion brands have started to emerge. Ethical fashion has sparked the interest of consumers and studies have shown promising positive attitudes towards it. However, these attitudes have failed to translate into action and purchase behavior of ethical fashion has not reached the expectations. In order to translate the positive attitudes into buying companies must understand consumer’s motivations and reasons behind the purchase decision. The objective of this study is to understand the antecedents behind young consumer’s purchase intention of ethical fashion. The study is based on the theory of planned behavior which has been widely used to study consumer behavior and purchase decisions. The theory has also been used in ethical decision-making and fashion context before. According to the theory, in order to understand purchase intentions consumer’s attitudes toward buying ethical fashion were studied. The theory also states that attitudes are formed from beliefs, thus, consumer’s beliefs about the fashion industry were studied. To contribute to existing research, the effect of sweatshop issues and environmental issues were compared. The data was collected from university students (n=617) with an online survey. The results were analyzed by statistical methods and they revealed that young Finnish consumers hold positive attitudes towards buying ethical fashion as well as positive purchase intentions of ethical fashion. A strong relationship was found between positive attitudes and positive purchase intentions. Also, the more negative consumers’ beliefs of the fashion industry were the more positive their attitudes toward buying ethical fashion were. In contradiction to previous research this study revealed that environmental issues had greater effect on attitudes than sweatshop issues. Interesting differences between consumers were found depending on their field of education. Students from humanities and social sciences held the most negative beliefs as well as most positive attitudes and purchase intentions of ethical fashion.
Resumo:
Russian e-commerce has drawn a lot of attention in academic publications as well as in public media lately. The market is growing with a speed of rocket offering companies enormous business opportunities. However, combination of Russian culture, consumer online purchasing and decision-making process forms a subject yet completely unknown. From international online business perspective it is vital for companies to know how a culture affects consumer’s purchase decision and what are the key elements that need to be modified in order to successfully expand online operations to Russian market. Here, the main purpose is to define the key factors affecting Russian consumer’s online purchase intention. In order to answer the main research question, firstly the role of culture in purchase intention context is researched. Secondly, focus is drawn to the factors that affect online purchase intention. Lastly, it is researched how Russian culture is affecting e-commerce attributes modification. The objective is not only to expand the theoretical understanding of the subject but also to provide companies with a clear vision on how the online operations should be conducted in Russian online market. Ranganathan’s and Jha’s conceptual framework was chosen as a ground theory in this study. Here, three main categories Computer Self-Efficacy and Past Online Experience, Website Quality and Costumer Concerns form basis for the study. Various articles and academic literature supplemented this theoretical approach. Qualitative research method was adapted and the study was conducted through five expert interviews. As a conclusion it can be stated that culture forms a ground for entire purchase decision-making process in online context. Results from the interviews were grouped according to main three theoretic categories and placed with Ranganathan’s and Jha’s original framework. This formed a new theoretical framework that defines diverse factors affecting specifically Russian consumer’s online purchase intention. This study suggests that following factors need to be taking into serious consideration in Russian online context: photography style, detailed product and company information, colors, language, product variety, reviews, recommendations, strong social media presence, fast check out and minimalistic order information, counterfeit fear, cash on delivery payment, training and guidance, extensive customer service, consumers’ insecurity, inexperience, high interest for technology and their individualistic personality.
Resumo:
Movie distribution on the Internet has become more common in recent years along with fast broadband internet connections. The problem so far has been that the greatest part of movie distribution on the Internet has been illegal. This is about to change because the major film distributors are finally starting to rent and sell movies more and more on the Internet due to their growing confidence in new copy protection methods. The importance of movie online distribution to the movie industry is still tiny but it is increasing rapidly as is investing in new business models and distribution methods in the USA and Europe. This thesis examines the basic concepts of online movie distribution, such as distribution techniques and copy protection, the main companies that rent and sell movies on the internet and their business models, the effects of movie piracy and non-commercial distribution channels. The intention was to provide the reader with an overview of different aspects of movie distribution on the Internet and its future. The conclusion was that movie distribution on the Internet will play a bigger financial part in the future although it was still too early to say just how significant that will be. We will probably see many corresponding distribution techniques, like peer-to-peer networks and streaming servers distributing and broadcasting movies to different end-user platforms like television, PC and portable media players. Internet distribution of movies will not revolutionize movie distribution in the next couple of years but it will make possible new efficient and inexpensive ways to distribute movies globally which will in turn increase the possibilities for revenue, especially for small independent movie producers and distributors.
Resumo:
Under the circumstances of the increasing market pressure, enterprises try to improve their competitive position by development efforts, and a business development project is one tool for that. There are not many answers to the question of how the development projects launched to improve the business performance in SMEs have succeeded. Theacademic interest in the business development project success has mainly focused on projects implemented in larger organisations rather than in SMEs. The previous studies on the business success of SMEs have mainly focused on new business ventures rather than on existing SMEs. However, nowadays a large number of business development projects are undertaken in existing SMEs, where they can pose a great challenge. This study focuses on business development success in SMEs thathave already established their business. The objective of the present study is to gain a deep understanding on business development project success in the SME-context and to identify the dimensions and factors affecting the project success. Further, the aim is to clarify how the business development projects implemented in SMEs have affected their performance. The empirical evidence is based on multiple case study. This study builds a framework for a generic theory of business development success in the SME-context, based on literature from the areas ofproject and change management, entrepreneurship and small business management, as well as performance measurement, and on empirical evidence from SMES. The framework consists of five success dimensions: entrepreneurial, project preparation, change management, project management and project success. The framework provides a systematic way for analysing the business development project and its impact on the performance and on the performing company. This case evidence indicates that successful business development projects have a balanced, high performance concerning all the dimensions. Good performance in one dimension is not enoughfor the project success, but it gives a good ground for the other dimensions. The other way round, poor performance in one success dimension affects the others, leading to poor performance of the project. In the SME-context the business development project success seems to be dependent on several interrelated dimensions and factors. Success in one area leads to success in other areas, and so creates an upward success spiral. Failure in one area seems to lead to failure in other areas, creating a downward failure spiral. The study indicates that the internal business development projects have affected the SMEs' performance widely also on areas and functions not initially targeted. The implications cover all thesuccess categories: the project efficiency, the impact on the customer, the business success and the future potentiality. With successful cases, the success tends to spread out to areas and functions not mentioned as the project goals, andwith unsuccessful cases the failure seems to spread out widely to the SMEs' other functions. This study also indicates that the most important key factors for successful business development project implementation are the strength of intention, business ability, knowledge, motivation and participation of the employees, as well as adequate and well-timed training provided to the employees.
Resumo:
The general objective of this study was to conduct astatistical analysis on the variation of the weld profiles and their influence on the fatigue strength of the joint. Weld quality with respect to its fatigue strength is of importance which is the main concept behind this thesis. The intention of this study was to establish the influence of weld geometric parameters on the weld quality and fatigue strength. The effect of local geometrical variations of non-load carrying cruciform fillet welded joint under tensile loading wasstudied in this thesis work. Linear Elastic Fracture Mechanics was used to calculate fatigue strength of the cruciform fillet welded joints in as-welded condition and under cyclic tensile loading, for a range of weld geometries. With extreme value statistical analysis and LEFM, an attempt was made to relate the variation of the cruciform weld profiles such as weld angle and weld toe radius to respective FAT classes.
Resumo:
Venäjällä uudistetaan sähkömarkkinoita. Uudistamisella pyritään vapauttamaan sähkömarkkinat ja lisäämään kilpailua energiasektorilla. Sähkömarkkinoiden vapauttamisen tarkoitus on energiasektorin hyötysuhteen nostaminen ja investointien houkutteleminen sektorille. Venäjä on ratifioinut Kioton protokollan, mikä energiasektorin kannalta on tärkeää, koska protokollan yhteistoteutusmekanismin kautta saadaan houkuteltua investointeja sektorille. Venäjän sähkömarkkinoiden vapauttamisen pitkäaikainen tähtäin on Venäjän ja Euroopan sähkömarkkinoiden integroituminen, joka tarkoittaa myös ympäristölainsäädännönyhtenäistämistä. Tämä tutkimus on osa Fortum Oyj:n tarjoamaa teknistä katselmusta Venäjällä toimivalle sähköyhtiölle, TGC-9:lle. Tässä työssä keskitytään TGC-9:n omistamien energiatuotantolaitoksien happamoitumista aiheuttaviin ilmapäästöihin ja pölypäästöihin. Tutkimuksessa pyritään myös löytämään Kioton protokollan yhteistoteutusmekanismi hyödyntämiskohteita. NOx -päästöt tulevat olemaan suurin haaste TGC-9:lle, jos ympäristöstandardit yhdenmukaistetaan. Yhteistoteutusmekanismin hyödyntämiskohteita löydettiin neljä: koksaamokaasun hyödyntäminen, maakaasun korvaaminen kuoren poltolla ja kaksi tapausta liittyen laitoksien hyötysuhteen nostamiseen.
Resumo:
Diplomityön tavoitteena oli tuoda esiin ratkaisu dokumenttien hallintaan liittyviinongelmiin valmistavassa tuotannossa. Dokumentaation hallinnan perusongelmia valmistuksessa, johon liittyy lakien ja direktiivien asettamia asetuksia sekä vaatimuksia, on mm. paperisten ja sähköisten dokumenttien käytettävyys. Paperiversioiden allekirjoittaminen ja aitouden varmistaminen on helppoa, mutta sähköisen dokumentin allekirjoittaminen ja todentaminen on vielä kehityksen alla. Pitkäaikaisarkistointi sähköisen dokumentin osalta on myös vaativaa, koska pisimmät säilytysajat voivat olla 30 vuotta ja tietotekniikan kehitys tekee huimia harppauksia tässä ajassa. Tutkimusmenetelminä käytettiin kvalitatiivista ja kirjallisuustutkimusta selvittämään dokumentoinnin nykytilaa Savonlinna Works Oy:ssä ja muualla sekä kirjallisuudessa esitettyjä menetelmiä dokumentoinnin kehittämiseen. Työn tuloksena on esitetty dokumenttien hallinnan periaatteet yleisesti ja tuotteiden dokumentointiin liittyvät muutokset, jotka pohjautuvat tutkimustuloksiin. Lisäksi on esitelty kolme järjestelmävaihtoehtoa dokumenttien hallintaan, joiden ominaisuuksia on vertailu keskenään ja pohdittu käytettävyyttä Savonlinna Works Oy:n organisaatiossa.
Resumo:
Tämän työn tarkoituksena oli suunnitella toimiva jätehuoltoPohjois-Karjalan keskussairaalan alueelle vuosina 2007-2008 rakennettavaan laajennus K:hon. Tavoitteena oli löytää kustannustehokas ja hyvin vanhan rakennuskannan logistiikan kanssa yhteen toimiva jätehuollon vaihtoehto. Suunnittelua ohjasivat lakien, asetusten ja muiden määräyksien ohella laajennuksen pitkälle edennyt suunnitteluvaihe ja vanhan rakennuskannan jätehuollon toimintatavat. Jätehuolto on yksi merkittävä osa sairaalan perustehtävää palvelevista tukitoiminnoista. Jätehuoltojärjestelmä on sairaanhoitotyötä palveleva, jos järjestelyt ovat loogisia, toimivia ja logistiset yhteydet ovat mahdollisimman lyhyitä. Nykyinen ihmistyövoiman käyttöön perustuva jätehuollon prosessi on esitetty varsin tarkasti, sillä laajennuksen jätehuoltosuunnitelman on käytännön syistä pohjauduttava nykyiseen toimintatapaan. Työssä esitetään uusia jätehuollon vaihtoehtoja kustannusarvioineen, mutta ehdotukset jäävät lähinnä visiotasolle laajennuksen pitkälle ehtineen suunnitteluvaiheen vuoksi. Konkreettiset vaihtoehdot koskevat jätejakeiden keräystä ja niiden kuljetuksia. Keskus sairaalan jätehuollon tehostaminen vaatii kokonaisvaltaisen jätehuoltosuunnitelman laatimista koko sairaalan alueelle. Sen myötä on mahdollista lisätä kustannustehokkuutta ottamalla käyttöön teknisiä ratkaisuja. Jätehuoltosuunnitelma laajennukseen on työssä tehty, mutta työn suurimmaksi saavutukseksi jää kuitenkin esitys myöhempien hakkeiden jätehuollon suunnittelun aikaistamisesta jo hankesuunnitteluvaiheeseen.
Resumo:
Vuonna 2004 hitsauksen menetelmäkoestandardisarjauusiutui. Tällöin havaittiin yrityksessä kokeiden kattavuuden olevan jatkossa eräiltä osin puutteellista. Tällä työllä paneudutaan PPTH Norden Oy:n Ylivieskan tehtaan palkinvalmistuksen laadunvarmistuksessa hitsausohjeiden ajan tasalla pitämiseen sekä helppoon ja virheettömään käyttöön. Ohjeistuksen käytettävyyttä ja saatavuutta haluttiin samalla parantaa aikaisempaa helpommaksi hiljattain käyttöön otetun toimintajärjestelmän avulla. Tuloksena tehdystä työstä on Ylivieskan tehtaallakäytössä toimintajärjestelmässä palkinvalmistuksen päivitetty, selkeä ja helppokäyttöinen hitsausohjeistus. Sama operaatio toistetaan myöhemmin PPTH:n muillakin tehtailla. Työn tekemisen aikana nousi esiin kolme kehityskohdetta. WQ palkkien hitsausta on syytä kehittää laatupoikkeamien vähentämiseksi ja sen tehokkuuden parantamista kannattaa tutkia. Jatkohitsaukseen on aihetta hankkia työtä helpottavia apuvälineitä.
Resumo:
Tämän työn tarkoituksena oli kirjallisuustutkimuksen ja aikaisemmin valmistuneiden putkitöiden avulla määritellä ohjeistus viranomaisvaatimusten mukaisten putkistojen valmistamista varten. Tarkasteluesimerkkeinä oli kolme erilaista putkityötä. Näiden seikkojen kautta vahvistui käsitys ohjeistuksen tarpeellisuudesta, mikä oli jo työn tavoitteissa yhtenä päämääränä. Aluksi selvitetään lainsäädäntöä ja sitä, mitä laki vaati putkistoilta. Seuraavaksi tarkastellaan standardeja valmistuksen näkökannalta ja siitä seurauksena syntyi valmistusohje. Sen jälkeen käsitellään putkistoista tehtyjä dokumentaatioita, joita oli jo valmistettu lainsäädännön vaihtumisen jälkeen. Kokoamalla em. tutkimukset on saatu aikaiseksi ohjeistus, jota seuraamallavalmistaja voi valmistaa putkiston, joka täyttää lain ja asetuksen vaatimuksen.Tässä työssä ei tarkasteltu tuotannon tehostamista asennusolosuhteissa eikä laatutavoitteita. Tuloksena syntyi ohjeistus, joka huomioi erilaiset lait ja asetukset, kun kyseessä on putkistojen hankinta, asennus tai korjaus putkistoissa, joita viranomaismääräykset ja asetukset valvovat. Putkistojen asennuksen ja tuotannon tehostaminen sekä automatisoinnin tai mekanisoinnin käyttö hitsauksessa ja hitsauksen laadun varmistus voivat olla tämän diplomityön jälkeisiä tutkimusaiheita.