Sijoituspalveluita tarjoavan tiedonantovelvollisuus vakuutussopimuslain ja arvopaperimarkkinalain mukaan. Case: Blomqvist

Tämän lainopillisen tutkimuksen aiheena on sijoituspalveluita tarjoavan tahon tiedonantovelvollisuus ei-ammattimaista asiakasta kohtaan. Tiedonantovelvollisuutta käsitellään sekä vakuutussopimuslain että arvopaperimarkkinalain kannalta. Viime vuosikymmenien aikana tiedonantovelvollisuuksiin liittyvä sääntely on lisääntynyt suuresti pankkisektorilla. Tiedonantovelvollisuuden tarkoituksena on antaa asiakkaalle riittävät tiedot perutellun päätöksen tekemiseksi. Riittävä tiedonannon taso vaihtelee tapauksesta ja asiakkaasta riippuen. Joissakin sijoituspalvelutyypeissä yleinen tiedonanto riittää, kun taas toisissa vaaditaan tuote- ja asiakaskohtaista erityistä tietoa. Yleisesti ottaen ei-ammattimaiset asiakkaat tarvitsevat enemmän tietoa kuin ammattimaiset asiakkaat. Yleisenä sääntönä voidaan kuitenkin esittää, että mitä suurempi taloudellinen merkitys palvelulla on asiakkaalle, sitä kattavampi tulisi tiedonantovelvollisuuden olla.

Henkilötietojen siirrot Euroopan unionista kolmansiin maihin erityisesti Euroopan unionin tuomioistuimen tuomion C-362/14 Maximillian Schrems v Data Protection Commissioner valossa

Tutkielman tarkoituksena on selvittää lukijalle, mistä syistä ja miten Euroopan unionin tietosuojainstrumentit – nykyinen tietosuojadirektiivi ja tuleva tietosuoja-asetus – asettavat rajoituksia EU:n kansalaisten henkilötietojen siirroille kolmansiin maihin kaupallisia tarkoituksia varten. Erityisen tarkastelun kohteena on henkilötietojen siirrot EU:n alueelta Yhdysvaltoihin mahdollistanut Safe Harbor-järjestelmä, jonka Euroopan unionin tuomioistuin katsoi pätemättömäksi asiassa C-362/14 Maximillian Schrems v Data Protection Commissioner. Tutkimusaiheen eli henkilötietojen rajat ylittävien siirtojen ollessa kansainvälisen oikeuden ja tietosuojaoikeuden leikkauspisteessä on tutkimuksessa käytetty molempien oikeudenalojen asiantuntijoiden tutkimuksia lähteenä. Kansainvälisen oikeuden peruslähteenä on käytetty Brownlien teosta Principles of Public International Law (6. painos), jota vasten on peilattu tutkimusaihetta tarkemmin käsittelevää kirjallisuutta. Erityisesti on syytä nostaa esille Bygraven tietosuojaoikeutta kansainvälisessä kontekstissa käsittelevä Data Privacy Law: An International Perspective sekä Kunerin nimenomaisesti henkilötietojen kansainvälisiä siirtoja käsittelevä Transborder Data Flows and Data Privacy Law. Uusien teknologioiden myötä nopeasti kehittyvästä tutkimusilmiöstä ja oikeudenalasta johtuen tutkimuksessa on käytetty lähdemateriaaleina runsaasti aihepiiriä käsitteleviä artikkeleita arvostetuista julkaisuista, sekä EU:n tietosuojaviranomaisten ja YK:n raportteja virallislähteinä. Keskeiset tutkimustulokset osoittavat EU:n ja sen jäsenvaltioiden intressit henkilötietojen siirroissa sekä EU:n asettamien henkilötietojen siirtosääntelyiden vaikutukset kolmansiin maihin. Globaalin konsensuksen saavuttamisen koskien henkilötietojen kansainvälisiä siirtosääntelyitä arvioitiin olevan ainakin lähitulevaisuudessa epätodennäköistä. Nykyisten alueellisten sääntelyratkaisujen osalta todettiin Euroopan neuvoston yleissopimuksen No. 108 eniten osoittavan potentiaalia maailmanlaajuiselle implementoinnille. Lopuksi arvioitiin oikeudellisen pluralismin mallin puitteissa tarkoituksenmukaisia keinoja EU:n kansalaisten perusoikeuksina turvattujen yksityisyyden ja henkilötietojen suojan parantamiseksi. Tarkastelu osoittaa EU:n kansalaisten sekä näiden henkilötietoja käsittelevien ja siirtävien yritysten välillä olleen tiedollinen ja voimallinen epätasapaino, joka ilmenee yksilön tiedollisen itseautonomian ja suostumuksen merkityksen heikentymisenä, joskin EU:n vuonna 2018 voimaan astuva tietosuoja-asetus organisaatioiden vastuuta korostamalla pyrkii poistamaan tätä ongelmaa.

Security and Privacy in a Ubiquitous Information Screen

We expose the ubiquitous interaction between an information screen and its’ viewers mobile devices, highlights the communication vulnerabilities, suggest mitigation strategies and finally implement these strategies to secure the communication. The screen infers information preferences’ of viewers within its vicinity transparently from their mobile devices over Bluetooth. Backend processing then retrieves up-to-date versions of preferred information from content providers. Retrieved content such as sporting news, weather forecasts, advertisements, stock markets and aviation schedules, are systematically displayed on the screen. To maximise users’ benefit, experience and acceptance, the service is provided with no user interaction at the screen and securely upholding preferences privacy and viewers anonymity. Compelled by the personal nature of mobile devices, their contents privacy, preferences confidentiality, and vulnerabilities imposed by screen, the service’s security is fortified. Fortification is predominantly through efficient cryptographic algorithms inspired by elliptic curves cryptosystems, access control and anonymity mechanisms. These mechanisms are demonstrated to attain set objectives within reasonable performance.

Henkilörekisterit markkinatutkimusalan yrityksessä

Nykyisessä informaatioyhteiskunnassa henkilötiedotkin muuttuvat tuotteiksi, jotka alkavat elää omaa elämäänsä ja joilla käydään kauppaa. Toisaalta taas yksityisyyden arvostuskin on kasvussa. Tämän tutkimuksen tavoitteena on teoriassa selvittää millä tavalla henkilötietojen käsittelyä säännellään Suomessa. Empiirisen osan tavoitteena on tutkia kuinka sääntelyn eri kohdat on huomioitu markkinatutkimusalan yrityksessä. Tutkimusote on vertaileva, normatiivinen ja empiirinen. Henkilötietolaki on kehittynyt Suomessa kolmen vuosikymmenen aikana merkittävästi. Nykyisin voidaan puhua myös laajemmin tietosuojalainsäädännöstä, joka sisältää henkilötietolain lisäksi muitakin lakeja mm. sähköisen viestinnän tietosuojalain. Markkinatutkimusalalla merkittävässä roolissa ovat alan käytännesäännöt, joiden avulla lainsäädäntöä pyritään tekemään helpommin omaksuttavaksi. Lainsäädännön toteutuminen ja toimivuus riippuu siitä, kuinka hyvin rekisterinpitäjät ja rekisteröidyt ymmärtävät lainsäädännön tavoitteet. Kummankin osapuolen tietoisuuteen tulisi kiinnittää yhä enemmän huomiota. Rekisterinpitäjän velvollisuuksien noudattaminen on pitkälti kiinni heidän omasta aktiivisuudestaan ja lainkuuliaisuudestaan, koska lainsäädännön valvonnassakin on puutteita. Markkinatutkimusalalla henkilötietolain noudattaminen otetaan vakavasti. Alaltaei ole löydettävissä yhtään oikeustapausta eikä myöskään tietosuojavaltuutetun lausuntoja tai kannanottoja. Alalla, jossa henkilötietoja käsitellään paljon, on tärkeää, että ihmiset luottavat siihen, että tutkimukset eivät riko heidän yksityisyyttään tarpeettomasti. Lainsäädäntö ei rajoita markkinatutkimustoimintaa. Henkilötietolainsäädäntö antaa henkilötietojen käsittelylle markkinatutkimustoiminnassa hyvän viitekehyksen, jossa yrityksen on helppo toimia.

Digitaaliongelma. Kirjoitus oikeudesta ja ympäristöstä

Tutkielma vanhoista sääntöjärjestelmistä uudessa digitaalisessa ympäristössä. Teos laajentaa oikeudellisia kysymyksiä kultuurisiin, taloudellisiin ja yhteisöllisiin taustoihin selventäen sekä menneisyyttä että tulevaisuuden haasteita ja monikansallista sääntörjäestelmää. Teos on osoitettu etenkin opiskelijoille mutta se osallistuu lisäksi meneillään olevaan keskusteluun informaation sääntelynkeinoista.

Database Rights in Safe European Home: The Path to More Rigorous Protection of Information

1. Introduction "The one that has compiled ... a database, the collection, securing the validity or presentation of which has required an essential investment, has the sole right to control the content over the whole work or over either a qualitatively or quantitatively substantial part of the work both by means of reproduction and by making them available to the public", Finnish Copyright Act, section 49.1 These are the laconic words that implemented the much-awaited and hotly debated European Community Directive on the legal protection of databases,2 the EDD, into Finnish Copyright legislation in 1998. Now in the year 2005, after more than half a decade of the domestic implementation it is yet uncertain as to the proper meaning and construction of the convoluted qualitative criteria the current legislation employs as a prerequisite for the database protection both in Finland and within the European Union. Further, this opaque Pan-European instrument has the potential of bringing about a number of far-reaching economic and cultural ramifications, which have remained largely uncharted or unobserved. Thus the task of understanding this particular and currently peculiarly European new intellectual property regime is twofold: first, to understand the mechanics and functioning of the EDD and second, to realise the potential and risks inherent in the new legislation in economic, cultural and societal dimensions. 2. Subject-matter of the study: basic issues The first part of the task mentioned above is straightforward: questions such as what is meant by the key concepts triggering the functioning of the EDD such as presentation of independent information, what constitutes an essential investment in acquiring data and when the reproduction of a given database reaches either qualitatively or quantitatively the threshold of substantiality before the right-holder of a database can avail himself of the remedies provided by the statutory framework remain unclear and call for a careful analysis. As for second task, it is already obvious that the practical importance of the legal protection providedby the database right is in the rapid increase. The accelerating transformationof information into digital form is an existing fact, not merely a reflection of a shape of things to come in the future. To take a simple example, the digitisation of a map, traditionally in paper format and protected by copyright, can provide the consumer a markedly easier and faster access to the wanted material and the price can be, depending on the current state of the marketplace, cheaper than that of the traditional form or even free by means of public lending libraries providing access to the information online. This also renders it possible for authors and publishers to make available and sell their products to markedly larger, international markets while the production and distribution costs can be kept at minimum due to the new electronic production, marketing and distributionmechanisms to mention a few. The troublesome side is for authors and publishers the vastly enhanced potential for illegal copying by electronic means, producing numerous virtually identical copies at speed. The fear of illegal copying canlead to stark technical protection that in turn can dampen down the demand for information goods and services and furthermore, efficiently hamper the right of access to the materials available lawfully in electronic form and thus weaken the possibility of access to information, education and the cultural heritage of anation or nations, a condition precedent for a functioning democracy. 3. Particular issues in Digital Economy and Information Networks All what is said above applies a fortiori to the databases. As a result of the ubiquity of the Internet and the pending breakthrough of Mobile Internet, peer-to-peer Networks, Localand Wide Local Area Networks, a rapidly increasing amount of information not protected by traditional copyright, such as various lists, catalogues and tables,3previously protected partially by the old section 49 of the Finnish Copyright act are available free or for consideration in the Internet, and by the same token importantly, numerous databases are collected in order to enable the marketing, tendering and selling products and services in above mentioned networks. Databases and the information embedded therein constitutes a pivotal element in virtually any commercial operation including product and service development, scientific research and education. A poignant but not instantaneously an obvious example of this is a database consisting of physical coordinates of a certain selected group of customers for marketing purposes through cellular phones, laptops and several handheld or vehicle-based devices connected online. These practical needs call for answer to a plethora of questions already outlined above: Has thecollection and securing the validity of this information required an essential input? What qualifies as a quantitatively or qualitatively significant investment? According to the Directive, the database comprises works, information and other independent materials, which are arranged in systematic or methodical way andare individually accessible by electronic or other means. Under what circumstances then, are the materials regarded as arranged in systematic or methodical way? Only when the protected elements of a database are established, the question concerning the scope of protection becomes acute. In digital context, the traditional notions of reproduction and making available to the public of digital materials seem to fit ill or lead into interpretations that are at variance with analogous domain as regards the lawful and illegal uses of information. This may well interfere with or rework the way in which the commercial and other operators have to establish themselves and function in the existing value networks of information products and services. 4. International sphere After the expiry of the implementation period for the European Community Directive on legal protection of databases, the goals of the Directive must have been consolidated into the domestic legislations of the current twenty-five Member States within the European Union. On one hand, these fundamental questions readily imply that the problemsrelated to correct construction of the Directive underlying the domestic legislation transpire the national boundaries. On the other hand, the disputes arisingon account of the implementation and interpretation of the Directive on the European level attract significance domestically. Consequently, the guidelines on correct interpretation of the Directive importing the practical, business-oriented solutions may well have application on European level. This underlines the exigency for a thorough analysis on the implications of the meaning and potential scope of Database protection in Finland and the European Union. This position hasto be contrasted with the larger, international sphere, which in early 2005 does differ markedly from European Union stance, directly having a negative effect on international trade particularly in digital content. A particular case in point is the USA, a database producer primus inter pares, not at least yet having aSui Generis database regime or its kin, while both the political and academic discourse on the matter abounds. 5. The objectives of the study The above mentioned background with its several open issues calls for the detailed study of thefollowing questions: -What is a database-at-law and when is a database protected by intellectual property rights, particularly by the European database regime?What is the international situation? -How is a database protected and what is its relation with other intellectual property regimes, particularly in the Digital context? -The opportunities and threats provided by current protection to creators, users and the society as a whole, including the commercial and cultural implications? -The difficult question on relation of the Database protection and protection of factual information as such. 6. Dsiposition The Study, in purporting to analyse and cast light on the questions above, is divided into three mainparts. The first part has the purpose of introducing the political and rationalbackground and subsequent legislative evolution path of the European database protection, reflected against the international backdrop on the issue. An introduction to databases, originally a vehicle of modern computing and information andcommunication technology, is also incorporated. The second part sets out the chosen and existing two-tier model of the database protection, reviewing both itscopyright and Sui Generis right facets in detail together with the emergent application of the machinery in real-life societal and particularly commercial context. Furthermore, a general outline of copyright, relevant in context of copyright databases is provided. For purposes of further comparison, a chapter on the precursor of Sui Generi, database right, the Nordic catalogue rule also ensues. The third and final part analyses the positive and negative impact of the database protection system and attempts to scrutinize the implications further in the future with some caveats and tentative recommendations, in particular as regards the convoluted issue concerning the IPR protection of information per se, a new tenet in the domain of copyright and related rights.

Controlling Access to Personal Information

Tässä diplomityössä käsitellään henkilökohtaisen tiedon saannin kontrollointia ja tiedon kuvaamista. Työn käytännön osuudessa suunniteltiin XML –malli henkilökohtaisen tiedon kuvaamiseen. Henkilökohtaisten tietojen käyttäminen mahdollistaa henkilökohtaisen palvelun tarjoamisen ja myös palvelun automatisoinnin käyttäjälle. Henkilökohtaisen tiedon kuvaaminen on hyvin oleellista, jotta palvelut voivat kysellä ja ymmärtää tietoja. Henkilökohtaiseen tietoon vaikuttaa erilaisia tekijöitä, jotka on myös otettava huomioon tietoa kuvattaessa. Henkilökohtaisen tiedon leviäminen eri palveluiden tarjoajille tuo mukanaan myös riskejä. Henkilökohtaisen tiedon joutuminen väärän henkilön käsiin saattaa aiheuttaa vakaviakin ongelmia tiedon omistajalle. Henkilökohtaisen tiedon turvallisen ja luotettavan käytettävyyden kannalta onkin hyvin oleellista, että käyttäjällä on mahdollisuus kontrolloida kenelle hän haluaa luovuttaa mitäkin tietoa.

Future vision of information networks according to EU 7th framework

The purpose of this thesis is to investigate projects funded in European 7th framework Information and Communication Technology- work programme. The research has been limited to issue ”Pervasive and trusted network and service infrastructure” and the aim is to find out which are the most important topics into which research will concentrate in the future. The thesis will provide important information for the Department of Information Technology in Lappeenranta University of Technology. First in this thesis will be investigated what are the requirements for the projects which were funded in “Pervasive and trusted network and service infrastructure” – programme 2007. Second the projects funded according to “Pervasive and trusted network and service infrastructure”-programme will be listed in to tables and the most important keywords will be gathered. Finally according to the keyword appearances the vision of the most important future topics will be defined. According to keyword-analysis the wireless networks are in important role in the future and core networks will be implemented with fiber technology to ensure fast data transfer. Software development favors Service Oriented Architecture (SOA) and open source solutions. The interoperability and ensuring the privacy are in key role in the future. 3D in all forms and content delivery are important topics as well. When all the projects were compared, the most important issue was discovered to be SOA which leads the way to cloud computing.

Accessing Research Results in the Open Information Environment

Presentation at the "Tutkimus vapaaksi verkkoon!" seminar in Helsinki, January 25, 2011

Usable Privacy Preservation in Mobile Electronic Personality

Personalised ubiquitous services have rapidly proliferated due technological advancements in sensing, ubiquitous and mobile computing. Evolving societal trends, business and the economic potential of Personal Information (PI) have overlapped the service niches. At the same time, the societal thirst for more personalised services has increased and are met by soliciting deeper and more privacy invasive PI from customers. Consequentially, reinforcing traditional privacy challenges and unearthed new risks that render classical safeguards ine ective. The absence of solutions to criticise personalised ubiquitous services from privacy perspectives, aggravates the situation. This thesis presents a solution permitting users' PI, stored in their mobile terminals to be disclosed to services in privacy preserving manner for personalisation needs. The approach termed, Mobile Electronic Personality Version 2 (ME2.0), is compared to alternative mechanisms. Within ME2.0, PI handling vulnerabilities of ubiquitous services are identi ed and sensitised on their practices and privacy implications. Vulnerability where PI may leak through covert solicits, excessive acquisitions and legitimate data re-purposing to erode users privacy are also considered. In this thesis, the design, components, internal structures, architectures, scenarios and evaluations of ME2.0 are detailed. The design addresses implications and challenges leveraged by mobile terminals. ME2.0 components and internal structures discusses the functions related to how PI pieces are stored and handled by terminals and services. The architecture focusses on di erent components and their exchanges with services. Scenarios where ME2.0 is used are presented from di erent environment views, before evaluating for performance, privacy and usability.

Open Environmental Information Upon Disclosure Request in China: The Paradox of Legal Mobilization

Taking a realist view that law is one form of politics, this dissertation studies the roles of citizens and organizations in mobilizing the law to request government agencies to disclose environmental information in China, and during this process, how the socio-legal field interacts with the political-legal sphere, and what changes have been brought about during their interactions. This work takes a socio-legal approach and applies methodologies of social science and legal analysis. It aims to understand the paradox of why and how citizens and entities have been invoking the law to access environmental information despite the fact that various obstacles exist and the effectiveness of the new mechanism of environmental information disclosure still remains low. The study is largely based on the 28 cases and eight surveys of environmental information disclosure requests collected by the author. The cases and surveys analysed in this dissertation all occurred between May 2008, when the OGI Regulations and the OEI Measures came into effect, and August 2012 when the case collection was completed. The findings of this study have shown that by invoking the rules of law made by the authorities to demand government agencies disclosing environmental information, the public, including citizens, organizations, law firms, and the media, have strategically created a repercussive pressure upon the authorities to act according to the law. While it is a top-down process that has established the mechanism of open government information in China, it is indeed the bottom-up activism of the public that makes it work. Citizens and organizations’ use of legal tactics to push government agencies to disclose environmental information have formed not only an end of accessing the information but more a means of making government agencies accountable to their legal obligations. Law has thus played a pivotal role in enabling citizen participation in the political process. Against the current situation in China that political campaigns, or politicization, from general election to collective actions, especially contentious actions, are still restrained or even repressed by the government, legal mobilization, or judicialization, that citizens and organizations use legal tactics to demand their rights and push government agencies to enforce the law, become de facto an alternative of political participation. During this process, legal actions have helped to strengthen the civil society, make government agencies act according to law, push back the political boundaries, and induce changes in the relationship between the state and the public. In the field of environmental information disclosure, citizens and organizations have formed a bottom-up social activism, though limited in scope, using the language of law, creating progressive social, legal and political changes. This study emphasizes that it is partial and incomplete to understand China’s transition only from the top-down policy-making and government administration; it is also important to observe it from the bottom-up perspective that in a realistic view law can be part of politics and legal mobilization, even when utterly apolitical, can help to achieve political aims as well. This study of legal mobilization in the field of environmental information disclosure also helps us to better understand the function of law: law is not only a tool for the authorities to regulate and control, but inevitably also a weapon for the public to demand government agencies to work towards their obligations stipulated by the laws issued by themselves.

Images of the future of privacy: A privacy dynamics framework and a causal layered

The future of privacy in the information age is a highly debated topic. In particular, new and emerging technologies such as ICTs and cognitive technologies are seen as threats to privacy. This thesis explores images of the future of privacy among non-experts within the time frame from the present until the year 2050. The aims of the study are to conceptualise privacy as a social and dynamic phenomenon, to understand how privacy is conceptualised among citizens and to analyse ideal-typical images of the future of privacy using the causal layered analysis method. The theoretical background of the thesis combines critical futures studies and critical realism, and the empirical material is drawn from three focus group sessions held in spring 2012 as part of the PRACTIS project. From a critical realist perspective, privacy is conceptualised as a social institution which creates and maintains boundaries between normative circles and preserves the social freedom of individuals. Privacy changes when actors with particular interests engage in technology-enabled practices which challenge current privacy norms. The thesis adopts a position of technological realism as opposed to determinism or neutralism. In the empirical part, the focus group participants are divided into four clusters based on differences in privacy conceptions and perceived threats and solutions. The clusters are fundamentalists, pragmatists, individualists and collectivists. Correspondingly, four ideal-typical images of the future are composed: ‘drift to low privacy’, ‘continuity and benign evolution’, ‘privatised privacy and an uncertain future’, and ‘responsible future or moral decline’. The images are analysed using the four layers of causal layered analysis: litany, system, worldview and myth. Each image has its strengths and weaknesses. The individualistic images tend to be fatalistic in character while the collectivistic images are somewhat utopian. In addition, the images have two common weaknesses: lack of recognition of ongoing developments and simplistic conceptions of privacy based on a dichotomy between the individual and society. The thesis argues for a dialectical understanding of futures as present images of the future and as outcomes of real processes and mechanisms. The first steps in promoting desirable futures are the awareness of privacy as a social institution, the awareness of current images of the future, including their assumptions and weaknesses, and an attitude of responsibility where futures are seen as the consequences of present choices.

PROTECTING TRADE SECRETS IN LITIGATION - THE IMPACT OF ARTICLE 9 OF THE EU TRADE SECRET DIRECTIVE ESPECIALLY ON FINNISH LAW

In November 2013 the European Commission issued the “Proposal for a Directive on the European Parliament and of the Council on the protection of undisclosed know-how and business information (trade secrets) against their unlawful acquisition, use and disclosure” (referred to as “TSD”). The TSD offers minimum harmonisation and aims at promoting sharing of knowledge, and the exploitation of innovations on the Internal Market. The European Parliament adopted the TSD on April 14, 2016 and the EU Member States will have two years to implement it. The TSD includes a harmonised definition of a trade secret that builds on the definition provided in Article 39 of the TRIPS Agreement. Moreover, it also ensures the freedom of expression and information and the protection of whistle-blowers. Appropriate means of actions and remedies against unlawful acquisition, use and disclosure of trade secrets are also included, such as provisional and pecuniary measures, injunctions and corrective measures or allocation of damages. This study examines the protection of trade secrets in the course of litigation regulated in Article 9 of the TSD. Currently, the protection of trade secrets within the EU is fragmented especially in this regard, which makes companies reluctant to resort to litigation when a trade secret has unlawfully been misappropriated or it is suspected that a trade secret is being misused. The regulations in Article 9 expand only to the hearing in court. Such protection is welcomed and a step in the right direction. However, in my study I have found that in order for the protection to be sufficient there is a need to further establish measures to protect trade secrets during the entire process, from the filing of the claim to the end when the judgement is given. Consequently, I also discuss different measures that could be used to strengthen the protection of trade secrets before the hearing in court, as evidence are gathered.

Protecting Trade Secrets In Litigation The Impact of Article 9 of The EU Trade Secret Directive Especially on Finnish Law

In November 2013 the European Commission issued the “Proposal for a Directive on the European Parliament and of the Council on the protection of undisclosed know-how and business information (trade secrets) against their unlawful acquisition, use and disclosure” (referred to as “TSD”). The TSD offers minimum harmonisation and aims at promoting sharing of knowledge, and the exploitation of innovations on the Internal Market. The European Parliament adopted the TSD on April 14, 2016 and the EU Member States will have two years to implement it. The TSD includes a harmonised definition of a trade secret that builds on the definition provided in Article 39 of the TRIPS Agreement. Moreover, it also ensures the freedom of expression and information and the protection of whistle-blowers. Appropriate means of actions and remedies against unlawful acquisition, use and disclosure of trade secrets are also included, such as provisional and pecuniary measures, injunctions and corrective measures or allocation of damages. This study examines the protection of trade secrets in the course of litigation regulated in Article 9 of the TSD. Currently, the protection of trade secrets within the EU is fragmented especially in this regard, which makes companies reluctant to resort to litigation when a trade secret has unlawfully been misappropriated or it is suspected that a trade secret is being misused. The regulations in Article 9 expand only to the hearing in court. Such protection is welcomed and a step in the right direction. However, in my study I have found that in order for the protection to be sufficient there is a need to further establish measures to protect trade secrets during the entire process, from the filing of the claim to the end when the judgement is given. Consequently, I also discuss different measures that could be used to strengthen the protection of trade secrets before the hearing in court, as evidence are gathered.

Collecting valuable consumer data: Motivating consumers to disclose personal information

Collecting and analyzing consumer data is essential in today’s data-driven business environment. However, consumers are becoming more aware of the value of the information they can provide to companies, thereby being more reluctant to share it for free. Therefore, companies need to find ways to motivate consumers to disclose personal information. The main research question of the study was formed as “How can companies motivate consumers to disclose personal information?” and it was further divided into two subquestions: 1) What types of benefits motivate consumers to disclose personal information? 2) How does the disclosure context affect the consumers’ information disclosure behavior? The conceptual framework consisted of a classification of extrinsic and intrinsic benefits, and moderating factors, which were recognized on the basis of prior research in the field. The study was conducted by using qualitative research methods. The primary data was collected by interviewing ten representatives from eight companies. The data was analyzed and reported according to predetermined themes. The findings of the study confirm that consumers can be motivated to disclose personal information by offering different types of extrinsic (monetary saving, time saving, self-enhancement, and social adjustment) and intrinsic (novelty, pleasure, and altruism) benefits. However, not all the benefits are equally useful ways to convince the customer to disclose information. Moreover, different factors in the disclosure context can either alleviate or increase the effectiveness of the benefits and the consumers’ motivation to disclose personal information. Such factors include the consumer’s privacy concerns, perceived trust towards the company, the relevancy of the requested information, personalization, website elements (especially security, usability, and aesthetics of a website), and the consumer’s shopping motivation. This study has several contributions. It is essential that companies recognize the most attractive benefits regarding their business and their customers, and that they understand how the disclosure context affects the consumer’s information disclosure behavior. The likelihood of information disclosure can be increased, for example, by offering benefits that meet the consumers’ needs and preferences, improving the relevancy of the asked information, stating the reasons for data collection, creating and maintaining a trustworthy image of the company, and enhancing the quality of the company’s website.