Success factors of customer and supplier master data system

Especially in global enterprises, key data is fragmented in multiple Enterprise Resource Planning (ERP) systems. Thus the data is inconsistent, fragmented and redundant across the various systems. Master Data Management (MDM) is a concept, which creates cross-references between customers, suppliers and business units, and enables corporate hierarchies and structures. The overall goal for MDM is the ability to create an enterprise-wide consistent data model, which enables analyzing and reporting customer and supplier data. The goal of the study was defining the properties and success factors of a master data system. The theoretical background was based on literature and the case consisted of enterprise specific needs and demands. The theoretical part presents the concept, background, and principles of MDM and then the phases of system planning and implementation project. Case consists of background, definition of as is situation, definition of project, evaluation criterions and concludes the key results of the thesis. In the end chapter Conclusions combines common principles with the results of the case. The case part ended up dividing important factors of the system in success factors, technical requirements and business benefits. To clarify the project and find funding for the project, business benefits have to be defined and the realization has to be monitored. The thesis found out six success factors for the MDM system: Well defined business case, data management and monitoring, data models and structures defined and maintained, customer and supplier data governance, delivery and quality, commitment, and continuous communication with business. Technical requirements emerged several times during the thesis and therefore those can’t be ignored in the project. Conclusions chapter goes through these factors on a general level. The success factors and technical requirements are related to the essentials of MDM: Governance, Action and Quality. This chapter could be used as guidance in a master data management project.

Vientiyhteistyö strategisena allianssimuotona

Tutkimuksen tavoitteena on ollut selvittää suomalaisten bioenergia-alan pk-yritysten halukkuus tehdä vientiyhteistyötä ja selvittää millaiset vientiyhteistyömuodot soveltuvat alalle. Tutkimuksessa on lisäksi selvitetty mitkä tekijät vaikuttavat menestyksekkääseen yhteistyöhön. Tutkimuskysymykset ovat: 1. Mitkä tekijät vaikuttavat strategisen allianssin ja vientiyhteistyön menestykseen? 2. Minkälaiset vientiyhteistyömuodot soveltuvat parhaiten bioenergia-alalle? Tutkimuksessa on käytetty kvalitatiivisia tutkimusmenetelmiä. Ensimmäisessä osiossa on vastattu kirjallisuuskatsauksen avulla ensimmäiseen tutkimuskysymykseen. Toisessa osiossa jälkimmäiseen tutkimuskysymykseen on vastattu analysoimalla teemahaastatteluita, joihin on valittu suomalaisia bioenergia-alan pk-yrityksiä. Tutkimuksessa saatiin selville, että luottamus ja sitoutuminen ovat yhteisiä päätekijöitä, kun tarkastellaan strategisia alliansseja ja vientiyhteistyötä. Muita menestykseen vaikuttavia yhteisiä tekijöitä on partnereiden valinta, yritysten yhteensopivuus, ystävyyssuhteet ja henkilökemiat, johtaminen sekä pitkän aikavälin suhteet. Bioenergia-alalle parhaiten soveltuvat vientiyhteistyömuodot ovat tutkimuksen mukaan yhteistyö suorassa viennissä (jälleenmyyjien tai tuontiagenttien kautta) ja markkinointiyhteistyö.

Maritime transportation in the Gulf of Finland in 2007 and in 2015

The Gulf of Finland is said to be one of the densest operated sea areas in the world. It is a shallow and economically vulnerable sea area with dense passenger and cargo traffic of which petroleum transports have a share of over 50 %. The winter conditions add to the risks of maritime traffic in the Gulf of Finland. It is widely believed that the growth of maritime transportation will continue also in the future. The Gulf of Finland is surrounded by three very different national economies with, different maritime transportation structures. Finland is a country of high GDP/per capita with a diversified economic structure. The number of ports is large and the maritime transportation consists of many types of cargoes: raw materials, industrial products, consumer goods, coal and petroleum products, and the Russian transit traffic of e.g. new cars and consumer goods. Russia is a large country with huge growth potential; in recent years, the expansion of petroleum exports has lead to a strong economic growth, which is also apparent in the growth of maritime transports. Russia has been expanding its port activities in the Gulf of Finland and it is officially aiming to transport its own imports and exports through the Russian ports in the future; now they are being transported to great extend through the Finnish, Estonian and other Baltic ports. Russia has five ports in the Gulf of Finland. Estonia has also experienced fast economic growth, but the growth has been slowing down already during the past couples of years. The size of its economy is small compared to Russia, which means the transported tonnes cannot be very massive. However, relatively large amounts of the Russian petroleum exports have been transported through the Estonian ports. The future of the Russian transit traffic in Estonia looks nevertheless uncertain and it remains to be seen how it will develop and if Estonia is able to find replacing cargoes if the Russian transit traffic will come to an end in the Estonian ports. Estonia’s own import and export consists of forestry products, metals or other raw materials and consumer goods. Estonia has many ports on the shores of the Gulf of Finland, but the port of Tallinn dominates the cargo volumes. In 2007, 263 M tonnes of cargoes were transported in the maritime traffic in the Gulf of Finland, of which the share of petroleum products was 56 %. 23 % of the cargoes were loaded or unloaded in the Finnish ports, 60 % in the Russian ports and 17 % in the Estonian ports. The largest ports were Primorsk (74.2 M tonnes) St. Petersburg (59.5 M tonnes), Tallinn (35.9 M tonnes), Sköldvik (19.8 M tonnes), Vysotsk (16.5 M tonnes) and Helsinki (13.4 M) tonnes. Approximately 53 600 ship calls were made in the ports of the Gulf of Finland. The densest traffic was found in the ports of St. Petersburg (14 651 ship calls), Helsinki (11 727 ship calls) and Tallinn (10 614 ship calls) in 2007. The transportation scenarios are usually based on the assumption that the amount of transports follows the development of the economy, although also other factors influence the development of transportation, e.g. government policy, environmental aspects, and social and behavioural trends. The relationship between the development of transportation and the economy is usually analyzed in terms of the development of GDP and trade. When the GDP grows to a certain level, especially the international transports increase because countries of high GDP produce, consume and thus transport more. An effective transportation system is also a precondition for the economic development. In this study, the following factors were taken into consideration when formulating the future scenarios: maritime transportation in the Gulf of Finland 2007, economic development, development of key industries, development of infrastructure and environmental aspects in relation to maritime transportation. The basic starting points for the three alternative scenarios were: • the slow growth scenario: economic recession • the average growth scenario: economy will recover quickly from current instability • the strong growth scenario: the most optimistic views on development will realize According to the slow growth scenario, the total tonnes for the maritime transportation in the Gulf of Finland would be 322.4 M tonnes in 2015, which would mean a growth of 23 % compared to 2007. In the average growth scenario, the total tonnes were estimated to be 431.6 M tonnes – a growth of 64 %, and in the strong growth scenario 507.2 M tonnes – a growth of 93%. These tonnes were further divided into petroleum products and other cargoes by country, into export, import and domestic traffic by country, and between the ports. For petroleum products, the share of crude oil and oil products was estimated and the number of tanker calls in 2015 was calculated for each scenario. However, the future development of maritime transportation in the GoF is dependent on so many societal and economic variables that it is not realistic to predict one exact point estimate value for the cargo tonnes for a certain scenario. Plenty of uncertainty is related both to the degree in which the scenario will come true as well as to the cause-effect relations between the different variables. For these reasons, probability distributions for each scenario were formulated by an expert group. As a result, a range for the total tonnes of each scenario was formulated and they are as follows: the slow growth scenario: 280.8 – 363 M tonnes (expectation value 322.4 M tonnes)

The Influence of Diet and Microbes on Colonic Immune Regulation and their Implications on Type 1 Diabetes

Dietary and microbial factors are thought to contribute to the rapidly increasing prevalence of T1D in many countries worldwide. The impact of these factors on immune regulation and diabetes development in non-obese diabetic (NOD) mice are investigated in this thesis. Diabetes can be prevented in NOD mice through dietary manipulation. Diet affects the composition of intestinal microbiota, which may subsequently influence intestinal immune homeostasis. However, the specific effects of anti-diabetogenic diets on gut immunity and the explicit associations between intestinal immune disruption and type 1 diabetes onset remain unclear. The research presented herein demonstrates that newly weaned NOD mice suffer from a mild level of colitis, which shifts the colonic immune cell balance towards a proinflammatory status. Several aberrations can also be observed in the peritoneal B cells of NOD mice; an increase in activation marker expression, increased trafficking to the pancreatic lymph nodes and significantly higher antigen presenting cell (APC) efficiency towards insulin-specific T cells. A shift towards inflammation is likewise observed in the colon of germ-free NOD mice, but signs of peritoneal B cell activation are lacking in these mice. Remarkably, most of the abnormalities in the colon, peritoneal macrophages and the peritoneal B cell APC activity of NOD mice are abrogated when NOD mice are maintained on a diabetes-preventive, soy-based diet (ProSobee) from the time of weaning. Dietary and microbial factors hence have a significant impact on colonic immune regulation and peritoneal B cell activation and it is suggested that these factors influence diabetes development in NOD mice.

Vaccination Competence - The Concept and Evaluation

The purpose of this two-phase study was to define the concept of vaccination competence and assess the vaccination competence of graduating public health nurse students (PHN students) and public health nurses (PHNs) in Finland, with the goal of promoting and maintaining vaccination competence and developing vaccination education. The first phase of the study included semi-structured interviews with vaccination professionals, graduating PHN students and clients (a total of n=40), asking them to describe vaccination competence as well as the factors strengthening and weakening it. The data were analyzed through content analysis. In the second phase of the study, structured instruments were developed, and vaccination competence of PHN students (n=129) in Finland and PHNs (n=405) was assessed using a self-assessment scale (VAS) and taking a knowledge test. PHNs were used as a reference group, enabling us to determine whether a satisfactory level of vaccination competence was achieved by the end of studies, or whether it was gained through work experience vaccinating clients. The data were collected from five polytechnic institutions and seven health centers located in various parts of the country. The data were collected using instruments developed for this study, and were analyzed statistically. In the first phase, based on the results of the interviews, vaccination competence was defined as a large multi-faceted entity, including the concepts of competent vaccinator, competent implementation of the vaccination, and the outcome of the implementation. Semi-structured interviews revealed that factors strengthening and weakening vaccination competence were connected to the vaccinator, the client being vaccinated, the vaccination environment and vaccinator education. On the whole, factors strengthening and weakening vaccination were the opposite of each other. In the second phase, on the self-assessment of vaccination competence, students rated themselves as significantly lower than working professionals. On the knowledge test, the percentage of correct answers was lower for students than PHNs. When all background variables were taken into account in multivariate analysis, there was no longer a significant difference between the students and PHNs on the self-assessment. However, in multivariate analysis, the PHNs still performed better than students on the knowledge test. For this study, a satisfactory level of vaccination competence was defined as a mean of 8.0 on the self-assessment and 80% correct answers on the knowledge test. Based on these criteria, students almost reached the level of satisfactory in their overall self-assessment, and PHNs did. Both groups, however, did rank themselves as satisfactory in some sum variables. On the knowledge test the students did not achieve a level of satisfactory (80%) in their total score, though PHNs did. As before, both groups did achieve a level of satisfactory in several sum variables. Further research and development should focus on vaccination education, the testing of vaccination competence and vaccination practices in clinical practice, as well as on developing the measurement tools.

Professional development among educators pursuing a B.Ed. program in special education in Tanzania : a study of motives and perceived outcomes

Implementation of different policies and plans aiming at providing education for all is a challenge in Tanzania. The need for educators and professionals with relevant knowledge and qualifications in special education is substantial. Teacher education does not equip educators with sufficient knowledge and skills in special education and professional development programs in special education are few in number. Up to 2005 no degree programs in special education at university level were available in Tanzania. The B.Ed. Special Education program offered by the Open University of Tanzania in collaboration with Åbo Akademi University in Finland was one of the efforts aimed at addressing the big national need for teachers and other professionals with degree qualifications in special education. This pilot program offered unique possibilities to study professional development in Tanzania. The research group in this study consisted of the group of students who participated in the degree program 2005-2007. The study is guided by three theoretical perspectives: individual, social and societal. The individual perspective emphasizes psychological factors as motives, motivation, achievement, self-directed behavior and personal growth. Within social perspective, professional development is viewed as situated within the social and cultural context. The third perspective, the societal, focuses on change, reforms, innovations and transformation of school systems and societies. Accordingly, professional development is viewed as an individual, social and societal phenomenon. The overall aim of the study is to explore the participants’ motives for participating in a B.Ed. Special Education program and the perceived outcomes of the program in terms of professional development. In order to achieve the objectives of the study, a case study approach was adopted. Questionnaires and semi-structured interviews were administered in three waves between January 2007 and February 2009 to the 35 educators participating in the B.Ed. Special Education program. The findings of the study reveal that the participants expressed motives which were related to job performance, knowledge, skills, academic degree and career. Also altruistic motives were expressed by the participants in terms of helping and supporting students with special needs and their communities. The perceived outcomes of the program were in line with the expressed motives. However, the results indicate that the participants also learned new skills, as interaction skills and guidance and counseling skills. Increased self-confidence was also mentioned as an outcome. The participants also got deepened understanding of disability issues. In addition, they learned strategies for creating awareness of persons with disability in the communities. Thus the findings of the study indicate positive outcomes of the program in terms of professional development. The conclusion of the study is that individual, social and societal factors interact when it comes to explaining why Tanzanian educators in special education choose to pursue a degree program in special education. The individual motives, as increased knowledge and better prospects of career development interact with the social and societal motives to help and support vulnerable student groups. The study contributes to increased understanding of the complexity of professional development and of the realities educators meet when educational reforms are implemented in a developing country.

Analyzing the Effects of the New Renewable Energy Policy in Russia on Investments into Wind, Solar and Small Hydro Power

This thesis presents an analysis of recently enacted Russian renewable energy policy based on capacity mechanism. Considering its novelty and poor coverage by academic literature, the aim of the thesis is to analyze capacity mechanism influence on investors’ decision-making process. The current research introduces a number of approaches to investment analysis. Firstly, classical financial model was built with Microsoft Excel® and crisp efficiency indicators such as net present value were determined. Secondly, sensitivity analysis was performed to understand different factors influence on project profitability. Thirdly, Datar-Mathews method was applied that by means of Monte Carlo simulation realized with Matlab Simulink®, disclosed all possible outcomes of investment project and enabled real option thinking. Fourthly, previous analysis was duplicated by fuzzy pay-off method with Microsoft Excel®. Finally, decision-making process under capacity mechanism was illustrated with decision tree. Capacity remuneration paid within 15 years is calculated individually for each RE project as variable annuity that guarantees a particular return on investment adjusted on changes in national interest rates. Analysis results indicate that capacity mechanism creates a real option to invest in renewable energy project by ensuring project profitability regardless of market conditions if project-internal factors are managed properly. The latter includes keeping capital expenditures within set limits, production performance higher than 75% of target indicators, and fulfilling localization requirement, implying producing equipment and services within the country. Occurrence of real option shapes decision-making process in the following way. Initially, investor should define appropriate location for a planned power plant where high production performance can be achieved, and lock in this location in case of competition. After, investor should wait until capital cost limit and localization requirement can be met, after that decision to invest can be made without any risk to project profitability. With respect to technology kind, investment into solar PV power plant is more attractive than into wind or small hydro power, since it has higher weighted net present value and lower standard deviation. However, it does not change decision-making strategy that remains the same for each technology type. Fuzzy pay-method proved its ability to disclose the same patterns of information as Monte Carlo simulation. Being effective in investment analysis under uncertainty and easy in use, it can be recommended as sufficient analytical tool to investors and researchers. Apart from described results, this thesis contributes to the academic literature by detailed description of capacity price calculation for renewable energy that was not available in English before. With respect to methodology novelty, such advanced approaches as Datar-Mathews method and fuzzy pay-off method are applied on the top of investment profitability model that incorporates capacity remuneration calculation as well. Comparison of effects of two different RE supporting schemes, namely Russian capacity mechanism and feed-in premium, contributes to policy comparative studies and exhibits useful inferences for researchers and policymakers. Limitations of this research are simplification of assumptions to country-average level that restricts our ability to analyze renewable energy investment region wise and existing limitation of the studying policy to the wholesale power market that leaves retail markets and remote areas without our attention, taking away medium and small investment into renewable energy from the research focus. Elimination of these limitations would allow creating the full picture of Russian renewable energy investment profile.

Asiakastyytyväisyys metalliteollisuuden yrityksessä

Tämän työn tarkoituksena on analysoida asiakastyytyväisyyttä ja sen mittaamista sekä luoda perusta asiakastyytyväisyyden jatkuvalle seurannalle. Tutkimuksessa luotuja teoreettisia malleja on sovellettu työn empiirisessä osuudessa terästen esikäsittelyyn erikoistuneeseen Oy Flinkenberg Ab:hen. Toteutetut mallit tulevat jatkossa toimimaan yrityksen jatkuvan kehitystyön perustana asiakastyytyväisyyden parantamiseksi. Asiakkaita ja asiakastyytyväisyyttä tarkastellaan monesta näkökulmasta. Teoreettisen viitekehyksen avulla analysoidaan asiakastyytyväisyyden eri tasoja, mitkä tekijät siihen vaikuttavat, miksi sitä mitataan ja kuinka se vaikuttaa yrityksen kannattavuuteen. Työn empiiriseen osaan liittyy yrityksen asiakkaiden keskuudessa tehty asiakastyytyväisyystutkimus sekä puhelinhaastattelut. Lisäksi henkilöstölle tehtiin kysely koskien asiakassuuntautuneisuutta. Tehdyt tutkimukset ja siitä saadut tulokset toimivat vertailupohjana jatkossa suoritettaville asiakastyytyväisyystutkimuksille sekä asiakastyytyväisyyden jatkuvalle seurannalle ja kehittämiselle.

Sulfaattimassan D/Q(EOP)D-valkaisimon optimointi

Työssä tutkittiin sulfaattisellutehtaan ECF-valkaisimon toimintaan vaikuttavia tekijöitä. Tavoitteena oli selvittää tekijöiden vaikutus massan laatuominaisuuksiin, valkaisimon kemikaalikustannuksiin ja klooridioksidin kulutukseen. Työn kirjallisuusosassa on tarkasteltu nykyaikaisen sulfaattisellutehtaan eri prosesseja. Erityistä huomiota on kiinnitetty sellun ECF-valkaisuun ja kyseisessä valkaisussa käytettäviin kemikaaleihin. Lisäksi on tarkasteltu TCF-valkaisua ja mahdollisuuksia sulkea sellutehtaan vesikiertoja. Kokeellisessa osassa selvitettiin Oy Metsä-Botnia Ab Joutsenon tehtaan kolmivaiheisen ECF-valkaisimon massan laatuominaisuuksiin, kustannuksiin ja klooridioksidin kulutukseen vaikuttavia tekijöitä. Tavoitteena oli vaikuttaa positiivisesti massan laatuominaisuuksiin valkaisun keinoin. Samalla pyrittiin minimoimaan valkaisusta aiheutuvia kemikaalikustannuksia ja vähentämään klooridioksidin kulutusta. Työssä käytettiin Taguchi-menetelmää. Tehdyn tutkimuksen myötä saatiin runsaasti tietoa mihin eri ominaisuuksiin tutkitut tekijät vaikuttivat. Metallien poistolla eli kelatoinnilla havaittiin olevan suuri merkitys hapettavan alkaliuuttovaiheen ja samalla koko valkaisimon toimintaan. Suurella kelatointiaineannoksella valkaisimon selektiivisyys ja tehokkuus paranivat. Muista tekijöistä happiannoksella havaittiin olevan vaikutusta vain massan paperiteknisiin ominaisuuksiin ja hiilihydraattien koostumukseen. Happiannoksen kasvattaminen paransi repäisyindeksiä ja vähensi massan jauhatustarvetta yli valkaisimon. Kyseisiin ominaisuuksiin vaikuttivat myös klooridioksidi ja sen toimintaolosuhteet. Kemikaalikustannuksiin vaikuttavista tekijöistä valkaisimon tulokapalla ja ensimmäisen klooridioksidivaiheen kemikaaliannoksella havaittiin olevan suuri merkitys. Samat tekijät vaikuttivat myös valkaisimon klooridioksidin kokonaiskulukseen.

Työssä jaksaminen. Case: Lappeenrannan kaupunki

Tämän pro gradu –tutkimuksen tarkoituksena on selvittää mitkä tekijät työyhteisössä vaikuttavat työssä jaksamiseen. Tutkimus on kvalitatiivinen ja sen empiirinen aineisto on kerätty haastattelemalla työntekijöitä kolmessa Lappeenrannan kaupungin yksikössä. Työssä jaksaminen kuvaa työntekijän suhtautumista työhönsä. Jaksaminen on tärkeää niin työntekijälle, työnantajalle kuin myös yhteiskunnalle. Olennaisiksi jaksamiseen vaikuttaviksi tekijöiksi katsotaan niin työympäristö ja työolot, itse työ ja sen hallinta sekä osaaminen, työyhteisön toiminta ja sen kehittäminen kuin myös henkinen jaksaminen ja oma fyysinen sekä psyykkinen terveys. Tämän tutkimuksen mukaan työntekijät kokivat työn hyvän hallinnan ja omien vaikutusmahdollisuuksien edesauttavan jaksamista. Samoin toimivat ja läheiset suhteet lähimpiin työtovereihin auttoivat kestämään työpaineita ja stressiä.

Consumption of Fashion Luxury Brands

The main objective of this study is to find out why people buy luxury brands and which factors influence their decisions. The elements of luxury brands as well as motivation, culture and self-concept is researched as being the main factors behind luxury consumption. It was important to conduct this study because the luxury market is growing with a fast pace and it has hardly been research before. This study was conducted as a qualitative research. Theoretical part is based on the literature and on researches conducted before about the matter. Purposeful sampling method was used in empirical part by interviewing designers Jukka Rintala and Hanna Sarén as well as consumers of luxury brands, who work in the fashion industry. Two different viewpoints were chosen in order to research if designers’ and consumers’ thoughts differed. This study shows that the elements of luxury brands are deemed pretty much the same all around the world and also between the designers and consumers interviewed. Exclusivity referring to unique design and “hard to get” as well as good quality meaning superior materials, were mentioned as the most important elements of luxury brands. According to this study motivation behind luxury consumption is to a great extent dependent on the culture where the luxuries are consumed. However, self-concept has the biggest effect on luxury consumption. This study shows that people in individualistic cultures buy luxuries because they want to. People tend to spoil themselves and show off, thus making them feel good when buying luxuries. However, uniqueness is appreciated. On contrast, in collectivistic cultures people buy luxuries because they have to. Social pressure is much greater in Eastern than in Western culture that being the reason wealth is expected show. This study shows that in some cases designers' and consumers' thoughts about luxury consumption differ. Especially, a big gap was found when talking about materialism behind luxury consumption. The designers did not believe it to be the reason behind luxury consumption where consumers strongly did.

On Transmission System Design for Wireless Broadcasting

This thesis considers aspects related to the design and standardisation of transmission systems for wireless broadcasting, comprising terrestrial and mobile reception. The purpose is to identify which factors influence the technical decisions and what issues could be better considered in the design process in order to assess different use cases, service scenarios and end-user quality. Further, the necessity of cross-layer optimisation for efficient data transmission is emphasised and means to take this into consideration are suggested. The work is mainly related terrestrial and mobile digital video broadcasting systems but many of the findings can be generalised also to other transmission systems and design processes. The work has led to three main conclusions. First, it is discovered that there are no sufficiently accurate error criteria for measuring the subjective perceived audiovisual quality that could be utilised in transmission system design. Means for designing new error criteria for mobile TV (television) services are suggested and similar work related to other services is recommended. Second, it is suggested that in addition to commercial requirements there should be technical requirements setting the frame work for the design process of a new transmission system. The technical requirements should include the assessed reception conditions, technical quality of service and service functionalities. Reception conditions comprise radio channel models, receiver types and antenna types. Technical quality of service consists of bandwidth, timeliness and reliability. Of these, the thesis focuses on radio channel models and errorcriteria (reliability) as two of the most important design challenges and provides means to optimise transmission parameters based on these. Third, the thesis argues that the most favourable development for wireless broadcasting would be a single system suitable for all scenarios of wireless broadcasting. It is claimed that there are no major technical obstacles to achieve this and that the recently published second generation digital terrestrial television broadcasting system provides a good basis. The challenges and opportunities of a universal wireless broadcasting system are discussed mainly from technical but briefly also from commercial and regulatory aspect

Henkilöstönäkökulma kuntien yhdistymiseen, Case: Kouvolan kaupunki

Tutkimuksen tavoitteena oli selvittää miten henkilöstö kokee kuntien yhdistymistä seuraavan organisaatiomuutoksen, millaista muutosjohtamista organisaatio tarvitsee sekä mitkä tekijät vaikuttavat muutokseen suhtautumiseen. Tutkimus on laadullinen tapaustutkimus, jonka empiirisen aineiston muodostavat Kouvolan kaupungin yhdentoista hallinnon ja talouden toimistotyöntekijän haastattelut sekä niihin liittyvä sähköpostikysely. Tutkimustulokset osoittavat, että muutos on aina yksilöllinen kokemus, ja muutostilanteessa korostuu erityisesti läsnä oleva ja keskusteleva esimiestyö. Henkilöstön oma osallistuminen ja vaikutusmahdollisuudet auttavat muutokseen sopeutumisessa. Myös avoimella ja vuorovaikutteisella viestinnällä on suuri merkitys muutoksen toteuttamisen onnistumisessa.

Consumer Search Behavior in High Involvement Purchases

The aim of this study is to investigate the consumer search behavior in high involvement purchases. The results of this research provide the descriptive analysis of the information search phase which is a part of the decision-making process. The study focuses on customer’s choice of the information sources, motivation behind it and different factors that influence the search behavior. Particular attention is paid to the purchase categorization and the differences in information search between products and services. The qualitative research method is chosen for this study. The data is gathered through ten theme interviews. Each participant of the interview describes his/her own search behavior in a product and a service case. The results indicate that consumer search behavior vary according to the purchase categorization, demographic, individual and situational factors. Moreover, the above-mentioned factors influence the purpose and position of the information search phase in a five-step decision making model.