Magni ducatus Finlandiae Russiae partim, partim Sueciae subjecti; Sinus item Bothnici ac Finnici nova et accurata delineatio. Calamo et sumtibus Tobiae Conradi Lotter, Geogr. Aug. Vind. Cum Priv. S. Vic. in part. Rheni Suev. et Franc. juris.

Mittakaava [N. 1:1800000]. - Ulkoasu: 1 kartta : vär. ; 48,5 x 56,7 cm, lehti 50,2 x 58,5 cm.

Magni ducatus Finlandiae Russiae partim, partim Sueciae subjecti; Sinus item Bothnici ac Finnici nova et accurata delineatio. Calamo et sumtibus Matthaei Seutteri, S.C.M. Geogr. Aug. Vind. Cum Priv. S. Vic. in part. Rheni Suev. et Franc. juris

Mittakaava: [N. 1:1800000]. - Ulkoasu: 1 kartta : vär. ; 49 x 57,8 cm, lehti 53,5 x 64,3 cm.

Carbon footprint as part of a company’s external environmental communication

The aim of this thesis was to find out how the carbon footprint calculations can be utilized in the company’s external environmental communication, what is the demand for carbon footprint from the market, and how the other actors in the forest industry have approached the issue. The aim was to recognize the best practises to communicate carbon footprints and to find possibilities to extend the UPM-Kymmene Wood Oy’s mill specific carbon footprints. This research included a literature review, an inquiry to the UPM-Kymmene Wood Oy’s sales offices, and Internet survey concerning the external environmental communication in the forest industry and three small case studies based on mill specific parameters. The inquiry to the sales offices showed that the carbon footprint is not yet a common demand from the customers in the wood product sector. In addition, the Internet survey showed that generally in the forest industry, not much has been done concerning carbon footprint communication so far. The biggest challenge in carbon footprint communication is the variation in the knowledge level of the receivers. In addition btob and btoc communication situations demand a different approach to the issue. Carbon profile brochures developed in the company can be seen as suitable for btob communication situations. Case studies have shown that the contribution of final product transport to the overall carbon footprint was significant. It was recommended to include post mill transport in the carbon footprint information supplied to the btob customers. When discussing environmental communication on a general level it can be stated that a good external environmental communication is based on facts, is open and proactive and takes into account the needs of the receiver. However, the openness and the quality of external environmental communication are essentially strategic decisions. The significance of internal communication as well as the knowhow in the communication and marketing networks play a major role in achieving success in external environmental communication. Carbon footprints are only one part of good balanced external environmental communication. One specific environmental feature like carbon footprint should not be over emphasized to the detriment of other important environmental aspects.

Spare part business analysis and development

The purpose of this Thesis was to comprehensively analyze and develop the spare part business in Company Oy’s five biggest product groups by searching development issues related to single spare parts’ supply chains as well as the spare part business process, make implementation plans for them and implement the plans when possible. The items were classified based on special characteristics of spare parts and on their actual sales volumes. The created item classes were examined for finding improvement possibilities. Management strategies for classified items were suggested. Vendors and customers were analyzed for supporting the comprehensive supply network development work. The effectiveness of the current spare part business process was analyzed in co-operation with the spare part teams in three business unit locations. Several items were taken away from inventories as uselessly stocked items. Price list related to core items with one of the main product group’s core item manufacturer was suggested to be expanded in Town A. Refinement equipment seal item supply chain management was seen important to develop in Town B. A new internal business process model was created for minimizing and enhancing the internal business between Company’s business units. SAP inventory reports and several other features were suggested to be changed or developed. Also the SAP data material management was seen very important to be developed continuously. Many other development issues related to spare parts’ supply chains and the work done in the business process were found. The need for investigating the development possibilities deeper became very clear during the project.

[Five mystical songs]

Soitinnus: lauluääni (mezzosopraano), piano.

Perspectives interculturelles et interlinguistiques sur le discours académique – Crosscultural and Crosslinguistic Perspectives on Academic Discourse. Volume 1

The Department of French Studies of the University of Turku (Finland) organized an International Bilingual Conference on Crosscultural and Crosslinguistic Perspectives on Academic Discourse from 2022 May 2005. The event hosted specialists on Academic Discourse from Belgium, Finland, France, Germany, Italy, Norway, Spain, and the USA. This book is the first volume in our series of publications on Academic Discourse (AD hereafter). The following pages are composed of selected papers from the conference and focus on different aspects and analytical frameworks of Academic Discourse. One of the motivations behind organizing the conference was to examine and expand research on AD in different languages. Another one was to question to what extent academic genres are culturebound and language specific or primarily field or domain specific. The research carried out on AD has been mainly concerned with the use of English in different academic settings for a long time now – mainly written contexts – and at the expense of other languages. Alternatively the academic genre conventions of English and English speaking world have served as a basis for comparison with other languages and cultures. We consider this first volume to be a strong contribution to the spreading out of researches based on other languages than English in AD, namely Finnish, French, Italian, Norwegian and Romanian in this book. All the following articles have a strong link with the French language: either French is constitutive of the AD corpora under examination or the article was written in French. The structure of the book suggests and provides evidence that the concept of AD is understood and tackled to varying degrees by different scholars. Our first volume opens up the discussion on what AD is and backs dissemination, overlapping and expansion of current research questions and methodologies. The book is divided into three parts and contains four articles in English and six articles in French. The papers in part one and part two cover what we call the prototypical genre of written AD, i.e. the research article. Part one follows up on issues linked to the 13 Research Article (RA hereafter). Kjersti Fløttum asks wether a typical RA exists and concentrates on authors’ voices in RA (self and other dimensions), whereas Didriksen and Gjesdal’s article focuses on individual variation of the author’s voice in RA. The last article in this section is by Nadine Rentel and deals with evaluation in the writing of RA. Part two concentrates on the teaching and learning of AD within foreign language learning, another more or less canonical genre of AD. Two aspects of writing are covered in the first two articles: foreign students’ representations on rhetorical traditions (Hidden) and a contrastive assessment of written exercices in French and Finnish in Higher Education (Suzanne). The last contribution in this section on AD moves away from traditional written forms and looks at how argumentation is constructed in students’ oral presentations (Dervin and Fauveau). The last part of the book continues the extension by featuring four articles written in French exploring institutional and scientific discourses. Institutional discourses under scrutiny include the European Bologna Process (Galatanu) and Romanian reform texts (Moilanen). As for scientific discourses, the next paper in this section deconstructs an ideological discourse on the didactics of French as a foreign language (Pescheux). Finally, the last paper in part three reflects on varied forms of AD at university (Defays). We hope that this book will add some fuel to continue discussing diverse forms of and approches to AD – in different languages and voices! No need to say that with the current upsurge in academic mobility, reflecting on crosscultural and crosslinguistic AD has just but started.

A northern summer; or travels round the Baltic, through Denmark, Sweden, Russia, Prussia, and part of Germany in the year 1804 : by John Carr, esq.

Dedicated to: James Mackintosh.

Travels in various countries of Europe, Asia and Africa : Part the third : Scandinavia : Section the second : by Edward Daniel Clarke.

Digital reproduction, The National Library of Finland, Centre for Preservation and Digitisation, Mikkeli

Travels in various countries of Europe, Asia and Africa : Part the third : Scandinavia : Section the first : by Edward Daniel Clarke.

Digital reproduction, The National Library of Finland, Centre for Preservation and Digitisation, Mikkeli

Italian kieli, Oulun yliopisto ja monikielisyyspolitiikka: Kun diskurssit ja käytänteet kohtaavat

Tutkimus käsittelee monikielisyyspolitiikkaa ja sen paikallista toteutumista. Kriittisen diskurssianalyysin viitekehystä käyttäen tutkin monipuolisen kielitaidon institutionaalisen diskurssin tulkintoja ja sen sosiaalisen kontekstin käytänteitä, historiaa ja nykytilaa. Tutkin, mikä merkitys Oulun yliopiston kielikeskuksella ja sen kielivalikoimalla on paikallisesti ja alueellisesti niin opiskelijoiden kuin yliopiston kansainvälistymisen kannalta. Tutkin, miten monikielisyyspolitiikan päämäärät toteutuvat ja miten sitä voidaan tulevaisuudessa tukea. Työ koostuu johdannosta, neljästä erillisestä osasta ja päätännöstä. Tutkimuksen osassa I kuvaan italian kielen opetuksen 36-vuotista historiaa ja siihen liittyviä vaiheita yliopiston perustamisesta aina nykypäivään. Sen rinnalla kuvaan kielikeskuksen kielten opetusvirkojen kehitystä ja Oulun yliopiston laajentumista ja kansainvälistymistä. Osassa II tarkastelen muutoksia viimeisen kymmenen vuoden aikana italian kielen opiskelijamäärissä ja opintosuorituksissa. Vertailen Oulun yliopiston pienten kielten opiskelijamäärien kehitystä, tiedekuntakohtaisia eroja niissä sekä eri kielikeskusten italian kielen opiskelijamäärien kehitystä vuoden 2005 tutkinnonuudistuksen voimaantulon jälkeen. Osassa III tutkin monipuolisen kielitaidon diskurssin sosiaalista todellisuutta opiskelijoiden näkökulmasta eli käsittelen italian kielen opiskelijoille suunnatun syksyn 2008 kyselytutkimuksen tuloksia. Opiskelijoiden taustatietojen kuvauksen lisäksi kyselyssä kartoitettiin opiskelumotivaation osatekijöitä ja opiskelun esteitä. Osassa IV tarkastelen monikielisyyspolitiikan diskurssin tekstejä, niiden tulkintaa ja toteutumista. Mukana ovat kielikoulutuspoliittiset linjaukset eurooppalaisella, kansallisella ja paikallisella tasolla. Pohdin Oulun yliopiston merkitystä monipuolisen kielitaidon tukijana ja kehittäjänä sen vaikutusalueella sekä monipuolisen kielitaidon merkitystä opiskelijoiden kannalta. Tarkastelen myös italian kielen asemaa maailmalla. Mukana on kuvausta opettajan ja opiskelun arjesta peruskoulutuksen kontekstissa Oulun alueella. Yliopistokontekstissa kuvaan monipuolisen kielitaidon merkitystä kansainvälistymisen ja kansainvälisen liikkuvuuden kannalta, tutkinnonuudistuksen vaikutuksia kielten ja erityisesti italian kielen opiskeluun sekä Oulun yliopiston nykyhistorian viimeisimpiä vaiheita. Neljännessä osassa yhdistyvät tutkimuksen eri osien tulokset eli peilaan monipuoliseen kielitaitoon liittyvää institutionaalista diskurssia tutkimuksessa ilmenneisiin diskurssin sosiaalisen todellisuuden ilmiöihin. Tutkimuksessa ilmeni, etteivät kansallisen ja paikallisen tason institutionaalisen kielikoulutuspoliittisen diskurssin tekstit minimitulkinnaltaan olleet monikielisyyttä tukevia korkeakoulukontekstissa. Oulun tapaus osoittaa, miten yliopistouudistuksessa päätöksentekovastuu on siirtynyt yliopiston hallinnon virkamiehille ja kielikoulutuspolitiikan päätöksiä tehdään sivutuotteena irrallaan kielikoulutuksen kentästä ilman pitkän tähtäimen kielikoulutuksen suunnittelua. Oulun yliopiston tarkastelussa nou-ivat esille kieliopintojen sekalaiset käytänteet tutkinnoissa ja kokonaisnäkemyksen puute kieliopinnoista, kielikeskuksen ja kieliopintojen irrallisuus muusta sosiaalisesta kontekstista sekä viime kädessä niukkenevista resursseista taisteltaessa kieliopintojen ja kielivalikoiman karsiminen, mikä on ristiriidassa yhteiskunnan, työelämän ja opiskelijoiden kielitaidon ja sen monipuolisuuden vaateiden kanssa. Neljännen osan lopussa esitän minimiedellytyksiä ja toimenpiteitä, joiden pohjalta kielten opiskelua voisi kehittää jatkumona niin, että monipuolisen kielitaidon hankkiminen olisi mahdollista alueelliset, paikalliset ja yksilökohtaiset tarpeet huomioon ottaen.

Customer reference marketing and utilization of social media as an integral part of customer references

The objective of this Bachelor's Thesis is to find out the role of social media in the B-to-B marketing environment of the information technology industry and to discover how IT-firms utilize social media as a part of their customer reference marketing. To reach the objectives the concepts of customer reference marketing and social media are determined. Customer reference marketing can be characterized as one of the most practically relevant but academically relatively overlooked ways in which a company can leverage its customers and delivered solutions and use them as references in its marketing activities. We will cover which external and internal functions customer references have, that contribute to the growth and performance of B-to-B firms. We also address the three mechanisms of customer reference marketing which are 'status transfer', 'validation through testimonials' and 'demonstration of experience and prior performance'. The concept of social media stands for social interaction and creation of user-based content which exclusively occurs through Internet. The social media are excellent tools for networking because of the fast and easy access, easy interaction and vast amount of multimedia attributes. The allocation of social media is determined. The case company helps clarify the specific characteristics of social media usage as part of customer-reference-marketing activities. For IT-firms the best channels to utilize social media in their customer reference marketing activities are publishing and distribution services of content and networking services.