Social ventures : the development of the theory of sustainable contributive advantage and initial empirical tests

This thesis attempts to fill gaps in both a theoretical basis and an operational and strategic understanding in the areas of social ventures, social entrepreneurship and nonprofit business models. This study also attempts to bridge the gap in strategic and economic theory between social and commercial ventures. More specifically, this thesis explores sustainable competitive advantage from a resource-based theory perspective and explores how it may be applied to the nonmarket situation of nonprofit organizations and social ventures. It is proposed that a social value-orientation of sustainable competitive advantage, called sustainable contributive advantage, provides a more realistic depiction of what is necessary in order for a social venture to perform better than its competitors over time. In addition to providing this realistic depiction, this research provides a substantial theoretical contribution in the area of economics, social ventures, and strategy research, specifically in regards to resource-based theory. The proposed model for sustainable contributive advantage uses resource-based theory and competitive advantage in order to be applicable to social ventures. This model proposes an explanation of a social venture’s ability to demonstrate consistently superior performance. In order to determine whether sustainable competitive advantage is in fact, appropriate to apply to both social and economic environments, quantitative analyses are conducted on a large sample of nonprofit organizations in a single industry and then compared to similar quantitative analyses conducted on commercial ventures. In comparing the trends and strategies between the two types of entities from a quantitative perspective, propositions are developed regarding a social venture’s resource utilization strategies and their possible impact on performance. Evidence is found to support the necessity of adjusting existing models in resource-based theory in order to apply them to social ventures. Additionally supported is the proposed theory of sustainable contributive advantage. The thesis concludes with recommendations for practitioners, researchers and policy makers as well as suggestions for future research paths.

Towards conceptually comprehensive and integrated theory of entrepreneurial opportunity

Insufficient understanding of entrepreneurial opportunities characterizes entrepreneurship research (Companys & McMullen 2006, 302). Subsequently, the purpose of this study was to analyze the concept of entrepreneurial opportunity and to explore and synthetize the integrated theory of entrepreneurial opportunity. A theoretical and concept analytical approach was adapted. Findings of this study was that entrepreneurial opportunity concept was used for variety of different phenomena. No commonly accepted definition existed. Altogether 24 attributes that described the concept were found. The most frequently attached attributes were agent and action, new goods and services, market, value, new means ends or both, and future. Further, the results implied that opportunity could be best understood as a part of a process. Opportunity emerges out of intervened factors. Changes in the environment together with factors related to knowledge, cognition and social ties are the most important drivers of opportunity. Preventing factors that impeded the emergence of opportunity were typically related to cognitive and organizational factors. This study found a tendency towards more integrated theory of entrepreneurial opportunity. The integrated theory acknowledged the usefulness of both discovery and creation theories of opportunity in explaining opportunity. Yet three argument types of integrating two different opportunity theories were identified. These were process category, contextual category and complementing category. Opportunity is at the same time cognitive, social and linguistic construct, although it is shaped by the objective environment. Opportunity requires linguistic endeavors to become explicit. Materialization of opportunity occurs in a social context. Moreover, it is always characterized by some extent of subjectivity, as opportunities cannot appear without the agent and their action. Due to these the concept remains always to some extent ambiguous. Tolerating and harnessing change and investing in human and social capital create the preeminent environment for the entrepreneurial opportunity to be identified.

Itse tehty moderni. Gramofoni, polkupyörä ja valokuvaus suomalaisten elämässä 1880-luvulta 1940-luvulle

Tässä tutkimuksessa tarkastellaan aineellista modernia ja materiaalisen kulttuurin muutosta Suomessa 1880-luvulta 1940-luvulle tutkimalla sitä, miten kolme kansainvälistä teknologiaa, gramofoni, polkupyörä ja valokuvaus, otettiin Suomessa käyttöön ja millaisia paikallisia ilmiöitä niiden ympärille kehittyi. Tutkimus koostuu johdanto- ja yhteenveto-osan lisäksi kuudesta artikkelista, joissa käsitellään seuraavia alateemoja: itse tehtyjä polkupyöriä, käyntikorttikuvien käyttöä maalaiskodeissa, maaseudun pyöräilyä ja sen muistelemista, vuoden 1929 gramofonikuumetta, valokuvausta teknisenä harrastuksena sekä maalaisia gramofonin käytön tapoja. Tutkimuksen lähteinä on käytetty laajoja muistitietoaineistoja, sanoma- ja aikakauslehtiaineistoja, arkistoaineistoja, aikalaiskirjallisuutta ja museoesineitä. Lähteistä on etsitty mikrohistoriallista lukutapaa noudattaen johtolankoja gramofoniin, polkupyörään ja valokuvaukseen liittyneihin käytäntöihin. Esitän, että muistitietolähteet, muiden lähteiden kanssa ristiinluettuina, antavat hyvän mahdollisuuden sellaisten arjen käytäntöjen tarkasteluun, joiden tutkiminen muiden lähteiden perusteella olisi vaikeaa tai mahdotonta. Tutkimuksessa käytetyistä teoreettisista kehyksistä niin teknologian sosiaalinen rakentuminen, arjen historia, materiaaliseen kulttuuriin liittyvä teoriapohja, kulutuskulttuurin tutkimus kuin käytäntöteoriatkin kannustavat tarkastelemaan sitä, miten käyttäjien toiminta muokkaa ja määrittää teknologiaa. Näiden teoriasuuntausten pohjalta olen tätä tutkimusta varten kehittänyt itse tehdyn modernin ja kansankeksinnön käsitteet, jotka tarkentavat katseen ajallisesti ja paikallisesti tyypillisiin teknologian muokkauksen ja määrittelyn tapoihin sekä paikalliseen teknologiseen kekseliäisyyteen. Itse tehdyn modernin käsite auttaa hahmottamaan materiaalisia muutoksia ja pysyvyyksiä ajanjaksolla 1800-luvun lopulta toiseen maailmansotaan. Suomalaiset muovasivat omanlaisensa modernin, jossa uutuudet ja muutokset sulautuivat osaksi sitkeinä jatkuvia ja hitaasti muuttuvia maalaisyhteiskunnan toimintatapoja ja muokkasivat niitä vähitellen. Itse tehty moderni sekoitti omavaraisuutta ja kulutuskulttuuria, käsillä tekemiseen perustuvaa taitavuutta ja kursseilla sekä koulutuksessa saavutettua teknistä tietoa, paikallisia aineksia ja kansainvälisiä vaikutteita. Puhumalla kansanomaisista keksinnöistä olen halunnut korostaa tällaisten yhdistelmien mahdollisuutta ruohonjuuritasolla ja massatuotettujen laitteiden sovittamista osaksi pitkälti itse tehtyä ja omavaraista esinemaailmaa.

Explaining the intention to play and behavior of playing sports betting games of young Finnish adults : an application of the theory of planned behavior

The aim of this Master’s Thesis was to examine the determinants of intention and behavior of playing sports betting games in order to explain the intention to play in a more precise way and to be able to understand the behavior of playing. The theory of planned behavior was applied in explaining the intention of young Finnish adults aged 18 to 34. A quantitative research method was applied and an online survey was sent to the students of Lappeenranta University of Technology and to the subscribers of Urheilulehti in order to reach a sample that present the young population of Finland. The theory of the study focused on the theory of planned behavior and its antecedents, attitude towards behavior, subjective norms, perceived behavioral control as well as motivation. By analyzing the data, causal relationships were found through which the explanation of intention was possible. The results showed that attitude towards playing, subjective norms, perceived behavioral control and motivation impact the formation of intention significantly. The results also indicated that intention impacts significantly to the playing frequency.