28 resultados para Personalized advertisement
Resumo:
Työpaikkailmoitusten etsiminen internetistä on hyvin yleistä nykyään, mutta kysei- nen prosessi ei ole kehittynyt vuosien varrella muiden palvelujen tapaan. Tämän ta- kia tehokkaan ja omiin taitoihin kohdistetun haun tekeminen on hyvin vaikeaa. Tässä työssä toteutetaan verkkopalvelu, jonka avulla käyttäjä voi tutkia useasta läh- teestä haettuja IT-alan työpaikkailmoituksia ja etsiä niistä omille taidoilleen parhai- ten sopivia. Palvelun taustalla toimiva järjestelmä hakee ilmoitukset ja analysoi ne tarvittavan datan saamiseksi. Samalla ilmoituksista luodaan tilastoja, joita käyttäjät voivat tutkia. Kerätyistä tiedoista saadaan myös selville millaisia yhteyksiä eri am- mattien ja termien välillä on. Palvelun avulla on helppoa tehdä hakuja painottaen omia osaamisalueita. Haun tu- lokset tulostetaan parhaiten sopivasta huonoimmin sopivaan. Jokaisen ilmoituksen mukana tulostetaan listaus ilmoituksessa olleista ammattitermeistä ja jokaisen haun loppuun tulostetaan myös listaus kaikista haun tuloksista löytyneistä ilmoituksista. Kohdistetut haut ovat mahdollisia, koska palvelu kerää tietoja ilmoituksista löytyvis- tä termeistä luokitellen niitä. Tilastoista käyttäjällä on mahdollisuus seurata työpaikkailmoitusmäärien muutoksia viikoittain niin mol:n kuin monsterin järjestelmissä. Pelkkien ilmoitusmäärien lisäksi tilastoista voi seurata yksittäisten ammattitermien esiintymistä, sekä tietyn ammat- tialan ilmoitusten määriä.
Resumo:
Prostate cancers form a heterogeneous group of diseases and there is a need for novel biomarkers, and for more efficient and targeted methods of treatment. In this thesis, the potential of microarray data, RNA interference (RNAi) and compound screens were utilized in order to identify novel biomarkers, drug targets and drugs for future personalized prostate cancer therapeutics. First, a bioinformatic mRNA expression analysis covering 9873 human tissue and cell samples, including 349 prostate cancer and 147 normal prostate samples, was used to distinguish in silico prevalidated putative prostate cancer biomarkers and drug targets. Second, RNAi based high-throughput (HT) functional profiling of 295 prostate and prostate cancer tissue specific genes was performed in cultured prostate cancer cells. Third, a HT compound screen approach using a library of 4910 drugs and drug-like molecules was exploited to identify potential drugs inhibiting prostate cancer cell growth. Nine candidate drug targets, with biomarker potential, and one cancer selective compound were validated in vitro and in vivo. In addition to androgen receptor (AR) signaling, endoplasmic reticulum (ER) function, arachidonic acid (AA) pathway, redox homeostasis and mitosis were identified as vital processes in prostate cancer cells. ERG oncogene positive cancer cells exhibited sensitivity to induction of oxidative and ER stress, whereas advanced and castrate-resistant prostate cancer (CRPC) could be potentially targeted through AR signaling and mitosis. In conclusion, this thesis illustrates the power of systems biological data analysis in the discovery of potential vulnerabilities present in prostate cancer cells, as well as novel options for personalized cancer management.
Resumo:
Tutkimuksessani tarkastelin, miten ammatillinen kasvu ilmenee saksan opetusharjoittelijoiden näkemyksissä ja toiminnassa opettajan pedagogisiin opintoihin kuuluvan ohjatun harjoittelun aikana. Keräsin tutkimusaineiston lukuvuosina 2007–2010 kaikilta saksan opetusharjoittelijoilta, jotka suorittivat ohjatussa harjoittelussa vähintään 15 op Turun normaalikoulussa. Tutkimusaineistona käytin henkilökohtaisia harjoittelusuunnitelmia (HOPS) ja reflektiovihkoja, jotka ovat ohjatun harjoittelun normaaleja työvälineitä. Täydensin aineistoa ohjatun harjoittelun alussa toteutetulla kyselyllä ja harjoittelun päätteeksi tehdyllä puolistrukturoidulla teemahaastattelulla. Toimin tutkimuksen aikana Turun normaalikoulussa saksan opettajana ja aineryhmän harjoittelusta vastaavana opettajana. Tutkimuskysymykset tarkentuivat aineistolähtöisesti. Ensimmäinen tutkimuskysymys liittyi siihen, miten harjoittelijoiden ideaalit hyvästä vieraan kielen opetuksesta ja henkilökohtaiset tavoitteet toteutuivat ohjatun harjoittelun aikana. Alkukyselyn pohjalta ideaaleiksi nousivat vuorovaikutus ja monipuoliset työtavat, kulttuurin opettaminen, tavoitekielen käyttö luokkakielenä sekä selkeä kieliopin opetus. Tutkimuksessa kävi ilmi, että alkukyselyssä esiin tullut hyvän opettajan tai vieraan kielen opetuksen ideaali ei välttämättä näy opettajaksi opiskelevan HOPSeihin kirjatuissa henkilökohtaisissa tavoitteissa tai toteudu hänen harjoitustunneillaan. Parhaiten opetusharjoittelijat kokivat onnistuneensa vuorovaikutuksen luomisessa oppilaisiin ja opiskelijoihin sekä monipuolisten työtapojen käytössä. Eriyttäminen ja oppimaan oppimisen ohjaaminen koettiin hankalina. Suurin osa harjoittelijoista oli tyytyväisiä siihen, miten he onnistuivat tuomaan kulttuuria opetukseensa, kun taas tavoitekielen käyttö luokkakielenä ja kieliopin opetus koettiin haasteellisiksi. Toisessa tutkimuskysymyksessä tarkasteltiin, millainen ammatillinen näkemys vieraan kielen opiskelijalla on ohjatun harjoittelun jälkeen. Opetusharjoittelijat korostivat opettajan kasvatustyötä ja opettajien välistä yhteistyötä. Ajatus toimia saksan tai vieraan kielen opettajana oli vahvistunut pedagogisten opintojen aikana. Kolmas tutkimuskysymys kohdistui sen selvittämiseen, miten HOPS ja reflektiovihko toimivat harjoittelijoiden kasvun tukena. Harjoittelijoiden kirjallinen itsereflektio vaihteli syvällisistä pohdinnoista niukkiin merkintöihin. Suurimmassa osassa reflektiovihoista harjoittelijat olivat miettineet palautteissa esille tulleita asioita. HOPS ja reflektiovihko ovat tämän tutkimuksen perusteella toimivia harjoittelun ohjauksen välineitä, kunhan harjoittelijoita ohjataan niiden käytössä. Itsereflektion merkityksen puolesta puhuu se, että harjoittelijat, jotka olivat myös kirjallisesti pohtineet saksan käyttöä luokkakielenä, olivat muita tyytyväisempiä siihen, miten he kokivat onnistuneensa luokkakielen käytössä.
Resumo:
Technological developments in microprocessors and ICT landscape have made a shift to a new era where computing power is embedded in numerous small distributed objects and devices in our everyday lives. These small computing devices are ne-tuned to perform a particular task and are increasingly reaching our society at every level. For example, home appliances such as programmable washing machines, microwave ovens etc., employ several sensors to improve performance and convenience. Similarly, cars have on-board computers that use information from many di erent sensors to control things such as fuel injectors, spark plug etc., to perform their tasks e ciently. These individual devices make life easy by helping in taking decisions and removing the burden from their users. All these objects and devices obtain some piece of information about the physical environment. Each of these devices is an island with no proper connectivity and information sharing between each other. Sharing of information between these heterogeneous devices could enable a whole new universe of innovative and intelligent applications. The information sharing between the devices is a diffcult task due to the heterogeneity and interoperability of devices. Smart Space vision is to overcome these issues of heterogeneity and interoperability so that the devices can understand each other and utilize services of each other by information sharing. This enables innovative local mashup applications based on shared data between heterogeneous devices. Smart homes are one such example of Smart Spaces which facilitate to bring the health care system to the patient, by intelligent interconnection of resources and their collective behavior, as opposed to bringing the patient into the health system. In addition, the use of mobile handheld devices has risen at a tremendous rate during the last few years and they have become an essential part of everyday life. Mobile phones o er a wide range of different services to their users including text and multimedia messages, Internet, audio, video, email applications and most recently TV services. The interactive TV provides a variety of applications for the viewers. The combination of interactive TV and the Smart Spaces could give innovative applications that are personalized, context-aware, ubiquitous and intelligent by enabling heterogeneous systems to collaborate each other by sharing information between them. There are many challenges in designing the frameworks and application development tools for rapid and easy development of these applications. The research work presented in this thesis addresses these issues. The original publications presented in the second part of this thesis propose architectures and methodologies for interactive and context-aware applications, and tools for the development of these applications. We demonstrated the suitability of our ontology-driven application development tools and rule basedapproach for the development of dynamic, context-aware ubiquitous iTV applications.
Resumo:
Tutkimuksen tavoitteena oli tarkastella ammatillisen koulutuksen yrittäjyyskasvatuksen käytännön opetuksen toteutusmahdollisuuksia. Tarkasteluun vaikuttaa vuonna 2015 voimaan astuva ammatillisen perusopetuksen opetussuunnitelmauudistus. Käytännön opetuksen toteutuksen viitekehykseksi valittiin synteesi pop up ja lean startup liiketoimintamallien viitekehyksistä. Tutkimuksen kohteena olivat viralliset opetussuunnitelmauudistuksen asiakirjat ja liiketoimintamalleja käsittelevä kirjallisuus. Tutkimusmenetelmänä käytettiin integoivaa narratiivista kirjallisuusanalyysiä. Aineiston analyysissä käytettiin Atlas-ti ohjelmistoa. Tutkimuksen tuloksena muodostui kuva työelämälähtöisistä uudistuvista opetussuunnitelmista, missä yrittäjyyskasvatuksen rakenteet eivät todellisuudessa muutu entisestä merkittävästi. Sen sijaan, uutta tulevat olemaan opetuksen toteutukselle asetetut haasteet: yksilöllistetyt opintopolut ja opiskelumallien monipuolistamisen merkittävä kasvu. Yrittäjyyskasvatukselle asetetaan Suomessa yhteiskunnallisesti korkeita tavoitteita. Se, miten niihin päästään ja millaisella pedagogiikalla, jää eri ammatillisten oppilaitosten ratkaistavaksi paikallisesti. Pop up ja lean startup liiketoimintamallit tarjoavat tulevaisuuden kannalta merkittäviä mahdollisuuksia yrittäjyyden käytännön opetuksen viitekehyksiksi. Lisäksi ne sopivat nopeatempoiseen ja ajallisesti tiukkarajaiseen opetuksen viitekehykseen hyvin uudenaikaisina asiakaslähtöisinä innovaatio- ja liiketoimintamalleina.
Influence of surface functionalization on the behavior of silica nanoparticles in biological systems
Resumo:
Personalized nanomedicine has been shown to provide advantages over traditional clinical imaging, diagnosis, and conventional medical treatment. Using nanoparticles can enhance and clarify the clinical targeting and imaging, and lead them exactly to the place in the body that is the goal of treatment. At the same time, one can reduce the side effects that usually occur in the parts of the body that are not targets for treatment. Nanoparticles are of a size that can penetrate into cells. Their surface functionalization offers a way to increase their sensitivity when detecting target molecules. In addition, it increases the potential for flexibility in particle design, their therapeutic function, and variation possibilities in diagnostics. Mesoporous nanoparticles of amorphous silica have attractive physical and chemical characteristics such as particle morphology, controllable pore size, and high surface area and pore volume. Additionally, the surface functionalization of silica nanoparticles is relatively straightforward, which enables optimization of the interaction between the particles and the biological system. The main goal of this study was to prepare traceable and targetable silica nanoparticles for medical applications with a special focus on particle dispersion stability, biocompatibility, and targeting capabilities. Nanoparticle properties are highly particle-size dependent and a good dispersion stability is a prerequisite for active therapeutic and diagnostic agents. In the study it was shown that traceable streptavidin-conjugated silica nanoparticles which exhibit a good dispersibility could be obtained by the suitable choice of a proper surface functionalization route. Theranostic nanoparticles should exhibit sufficient hydrolytic stability to effectively carry the medicine to the target cells after which they should disintegrate and dissolve. Furthermore, the surface groups should stay at the particle surface until the particle has been internalized by the cell in order to optimize cell specificity. Model particles with fluorescently-labeled regions were tested in vitro using light microscopy and image processing technology, which allowed a detailed study of the disintegration and dissolution process. The study showed that nanoparticles degrade more slowly outside, as compared to inside the cell. The main advantage of theranostic agents is their successful targeting in vitro and in vivo. Non-porous nanoparticles using monoclonal antibodies as guiding ligands were tested in vitro in order to follow their targeting ability and internalization. In addition to the targeting that was found successful, a specific internalization route for the particles could be detected. In the last part of the study, the objective was to clarify the feasibility of traceable mesoporous silica nanoparticles, loaded with a hydrophobic cancer drug, being applied for targeted drug delivery in vitro and in vivo. Particles were provided with a small molecular targeting ligand. In the study a significantly higher therapeutic effect could be achieved with nanoparticles compared to free drug. The nanoparticles were biocompatible and stayed in the tumor for a longer time than a free medicine did, before being eliminated by renal excretion. Overall, the results showed that mesoporous silica nanoparticles are biocompatible, biodegradable drug carriers and that cell specificity can be achieved both in vitro and in vivo.
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Kandidaatintyön loppuraportti on tehty asiakasyritykselle, jolla on räätälöity ”itse tehty” tuotannonohjausjärjestelmä. Tämä nykyinen tuotannonohjausjärjestelmä soveltuu hyvin massatuotantona tapahtuville eri tuotteiden työvaiheiden siirtymisille. Se ei kuitenkaan mahdollista helppokäyttöistä tuotantovaiheiden ja työvaiheiden reaaliaikaista seurantaa. Kandidaatintyön tarkoituksena on lisätä seurantaa fyysisille tuotantolaitteille, jotka eivät ole yhteydessä tuotannonohjausjärjestelmän kanssa. Projektin kehityskohteena on tehdä oma, irrallinen, helppokäyttöinen, personoitava, www -pohjainen käyttöliittymä, jonka seurantapisteitä voidaan hallinnoida varsin itsenäisesti, ilman ulkoisia kumppaneita.
Resumo:
Massive Open Online Courses have been in the center of attention in the recent years. However, the main problem of all online learning environments is their lack of personalization according to the learners’ knowledge, learning styles and other learning preferences. This research explores the parameters and features used for personalization in the literature and based on them, evaluates to see how well the current MOOC platforms have been personalized. Then, proposes a design framework for personalization of MOOC platforms that fulfills most of the personalization parameters in the literature including the learning style as well as personalization features. The result of an assessment made for the proposed design framework shows that the framework well supports personalization of MOOCs.
Resumo:
Personalized medicine will revolutionize our capabilities to combat disease. Working toward this goal, a fundamental task is the deciphering of geneticvariants that are predictive of complex diseases. Modern studies, in the formof genome-wide association studies (GWAS) have afforded researchers with the opportunity to reveal new genotype-phenotype relationships through the extensive scanning of genetic variants. These studies typically contain over half a million genetic features for thousands of individuals. Examining this with methods other than univariate statistics is a challenging task requiring advanced algorithms that are scalable to the genome-wide level. In the future, next-generation sequencing studies (NGS) will contain an even larger number of common and rare variants. Machine learning-based feature selection algorithms have been shown to have the ability to effectively create predictive models for various genotype-phenotype relationships. This work explores the problem of selecting genetic variant subsets that are the most predictive of complex disease phenotypes through various feature selection methodologies, including filter, wrapper and embedded algorithms. The examined machine learning algorithms were demonstrated to not only be effective at predicting the disease phenotypes, but also doing so efficiently through the use of computational shortcuts. While much of the work was able to be run on high-end desktops, some work was further extended so that it could be implemented on parallel computers helping to assure that they will also scale to the NGS data sets. Further, these studies analyzed the relationships between various feature selection methods and demonstrated the need for careful testing when selecting an algorithm. It was shown that there is no universally optimal algorithm for variant selection in GWAS, but rather methodologies need to be selected based on the desired outcome, such as the number of features to be included in the prediction model. It was also demonstrated that without proper model validation, for example using nested cross-validation, the models can result in overly-optimistic prediction accuracies and decreased generalization ability. It is through the implementation and application of machine learning methods that one can extract predictive genotype–phenotype relationships and biological insights from genetic data sets.
Resumo:
Obesity and its co-morbidities, such as metabolic syndrome (MetS), non-alcoholic fatty liver disease (NAFLD) and type 2 diabetes, have increased over the last few decades like an epidemic. So far the mechanisms of many metabolic diseases are not known in detail and currently there are not enough effective means to prevent and treat them. Several recent studies have shown that the unbalanced gut microbiota composition (GMC) and activity have an influence on the fat accumulation in the body. Further, it seems that the GMC of obese individuals differs from the lean. The aim of this study was to investigate whether there are differences between the GMC of metabolically impaired overweight/obese (MetS group), metabolically healthy overweight/obese and normal-weight individuals. In addition, the mechanisms by which the gut bacteria as well as their specific structures, such as flagellin (FLG) that stimulates the Toll-like receptor 5 (TLR5) affect metabolism, were investigated both in vivo and in vitro in human adipocytes and hepatocytes. The results of this study show that the abundance of certain gram-positive bacteria belonging to the Clostridial cluster XIV was higher in the MetS group subjects compared to their metabolically healthy overweight/obese and lean counterparts. Metabolically impaired subjects tended to also have a greater abundance of potentionally inflammatory Enterobacteria in their gut and thus seemed to have aberrant GMC. In addition, it was found that subjects with a high hepatic fat content (HHFC group) had less Faecalibacterium prausnitzii in their gut than individuals with low hepatic fat content. Further gene expression analysis revealed that the HHFC group also had increased inflammation cascades in their adipose tissue. Additionally, metabolically impaired individuals displayed an increased expression of FLG-recognizing TLR5 in adipose tissue, and the TLR5 expression levels associated positively both with liver fat content and insulin resistance in humans. These changes in the adipose tissue may further contribute to the impaired metabolism observed, such as insulin resistance and dyslipidemia. In vitro -studies showed that the FLG-induced TLR5 activation in adipocytes enhanced the hepatic fat accumulation by decreasing insulin signaling and mitochondrial functions and increasing triglyceride synthesis due to increased glycerol secretion from adipocytes. In conclusion, the findings of this study suggest that it may be possible that the novel prevention and personalized treatment strategies based on GM modulation will succesfully be developed for obesity and metabolic disorders in the future.
Resumo:
Celebrity endorsement has increased in popularity over the past decades and companies are willing to spend increasingly excessive amounts of money into it. Even though multiple studies support celebrity endorsement, further research on its impact on advertising effectiveness is called for. Fur-ther, the role of consumers’ product class involvement in advertising needs to be further studied. The purpose of this study is to explore if consumers’ product class involvement and exposure to celebrity endorsers affect consumers brand recall. Supported by earlier studies, brand recall was used as a measure for advertising effectiveness in this study. In general, a psychological approach was chosen for building the theoretical framework. Concept of classical conditioning was presented in order to understand why people act how they do. Balanced theory and meaning transfer model were presented in order to study how celebrities can be used effectively in advertising context. Further, the importance of product class involvement in advertising effectiveness was evaluated. Hypotheses were formulated based on a literature review of the existing research. Because of the versatility of the research design, a mixed methods approach for this study was adopted. Empirical part of the study was conducted in three stages. First, a pre-test was conducted in order to choose suitable product endorsers for the advertisement stimuli used in the experiment. Second, an eye-tracking experiment with 30 test subjects was conducted in order to study how people view advertisements and whether the familiarity of the product endorser and consumers’ product class involvement affects brand recall. For the experiment, a fictional brand was created in order to avoid bias on brand recall. Third, qualitative interviews for 15 test subjects were conducted in the post-experiment stage in order to gain deeper understating of the phenomenon and to make sense of the findings from the experiment. Findings from this study support celebrity endorsement by suggesting that a famous spokesperson does not steal attention from brand information more than a non-celebrity product endorser. As a result, the use of a celebrity endorser did not decrease brand recall. Results support earlier research as consumer’ higher product class involvement resulted in a better brand recall. Findings from the interviews suggest that consumers have positive perceptions of celebrity endorsement in general. However, the celebrity–brand congruence is a crucial factor when creating attitudes towards the advertisement. Future research ideas were presented based on the limitations and results of this study
Resumo:
The aim of this thesis was to examine whether company initiated commercial communication in personal blogs has an effect on consumers’ brand image. A detailed picture of the main topics was built based on the previous academic literature. The study explores how sponsored and company-initiated blog postings influence consumers’ brand image with a qualitative research. A framework defines the link between the main concepts of commercial blog communication and how this can be used in order to reach positive results in relation to consumers’ brand image. The findings of this study demonstrate that if the tech-savvy consumers consider that the commercial blog communication is genuine and the blogger stands behind the recommendation of the blog posting, it will result on a more positive brand image. However, if the consumers consider the content of the blog posting to be too controlled by the company, it is automatically seen as an advertisement instead of a recommendation by someone trustworthy. The company-controlled commercial blog communication without presenting the personality of the blogger has negative effects on brand image.