Biblioteca Digital

175 resultados para marketing measurement

Marketing intelligence as support for decision-making in an international team-context

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Measurement of health care logistics in hospitals : multiple case study of five university hospital districts

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Scented sales : impact of a scent marketing campaign on grocery sales

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Business models and the 7P's of the marketing mix in the changing music business

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Marketing foodstuffs in Russia : case studies: Raisio Nutrition Ltd and Valio Oy

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Sweet innovations for the Chinese : a case study of xylitol confectioneries' marketing opportunities on the Chinese markets

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Performance measurement and strategic learning: a case study of the use of the balanced scorecard to promote learning

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How can sound strategic control and performance measurement be created in Russian and non-profit context? : Fitting the balanced scorecard to the needs of non-profit organization active in Russia

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Collaborative destination marketing : Case: Naantali

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Finnish companies' involvement in international competitive bidding -Applied project marketing insights in pursuing for procurement contracts

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