Katepillarista kauppakassiin : product placement suomalaisessa tv-ohjelmatuotannossa

Product placement has become more and more common in Finnish television programmes lately. Product placement, as with the whole of the television industry, is strictly regulated and monitored by law. Surreptitious advertising, sponsorship, cooperative partnerships and product placement are often confused with each other. Partially these activities are interpenetrative. Present legislation doesn't recognise product placement, therefore it doesn't have any specific position in law, thus causing problems. Product placement in domestic tv-programmes is still relatively modest. More extensive activity is perceivable at the movies where the restrictions are considerably more liberal. In the United States, product placement is a part of a production's budget. Pressure to increase financing has grouwn in both Finland and Europe. There has been considerable preparation in advance of a new television directive in the European Union which would allow more liberal advertising and product placement as a part of financing tv-programmes. The proposal for a new directive is currently only on its first round so product placement probably won't become better defined in law in the near future. Finnish television producers were interviewed as part of the research for this thesis, in order to clarify product placement position and usage in domestic televion programmes. Surreptitious advertising, sponsorship, different kinds of cooperative partnerships and the need for guidance were also discussed in the course of the themed interviews. Even though product placement does not currently play a significant part in the financing of a production, there are certainly pressures in that direktion. In the field of television, the legal boundaries of product placement are presently being explored in order to assess its position as a part of budgeting and covering expenses.

Vapaus ennen totuutta : Richard Rortyn liberaalien ihmisoikeuksien pragmatistinen puolustuspuhe

Abstract: "Freedom before the thruth - Richard Rorty's pargamtist apology for liberal human rights"

Uuden osakeyhtiölain vaikutukset osakeyhtiön pääomarakenteeseen, varojenjakoon ja verotukseen

Tutkimuksen tavoitteenaoli analysoida uuden osakeyhtiölain vaikutuksia osakeyhtiön pääomarakenteeseen ja varojenjakoon verotukselliset kysymykset huomioiden. Tavoitteena oli tutkia, millaisia uusia mahdollisuuksia uusi osakeyhtiölaki tarjoaa oman pääoman rakenteen järjestämiseen ja varojen jakamiseen. Tarkastelun pääpaino oli pienissä, ei noteeratuissa yhtiöissä, joiden osakkeenomistajilla on paremmat mahdollisuudet hyödyntää uuden osakeyhtiölain tarjoamia aiempaa liberaalimpia mahdollisuuksia. Tutkimusmenetelmä oli kvalitatiivinen ja tutkimusta varten haastateltiin KHT-tilintarkastajaa, omistajayrittäjää, sekä osakeyhtiölain ja verotuksen asiantuntijoita. Tutkimuksen mukaan uuden osakeyhtiölain mahdollistamista aiempaa liberaalimmista menettelyistä uusi sijoitetun vapaan oman pääoman rahastoon merkittävin, mutta sen käytettävyys riippuu vielä avoimista verokysymyksistä. Uusi maksukykyisyystesti ja negatiivisen oman pääoman rekisteröintivelvollisuus aiheuttavat haasteita erityisesti pienille yhtiöille. Uusi osakeyhtiölaki on erittäin liberaali ja moderni, mutta sen merkitys riippuu viime kädessä vielä avoimista verokysymyksistä.

Musiikin kehittämis- ja opetussuunnitelma Seinäjoen Kansalaisopistoon

Tämän opinnäytetyön lähtökohtana on ollut musiikinopetuksen kehittämis- ja opetussuunnitelman puuttuminen Seinäjoen Kansalaisopistosta. Työn alkuosassa käydään läpi pääpiirteittäin vapaan sivistystyön historia ja Laki vapaasta sivistystyöstä. Seinäjoen Kansalaisopiston musiikin opetusta tarkastellaan elinikäisen oppimisen, eettisyyden ja indoktrinaation näkökulmista. Musiikin opetus- ja oppimiskäsitykset sekä opettajan kompetenssi ovat myös keskeisiä asioita kehitettäessä Seinäjoen Kansalaisopiston musiikin opetusta. Seinäjoen Kansalaisopistossa musiikkiaineissa opiskeli lukuvuonna 2006-2007 yli 800 opiskelijaa. Solistista opetusta annettiin pianossa, laulussa, viulussa ja huilussa. Ryhmäopetusta annettiin harmonikan ja pelimanniharmonikan soitossa, kitaran soitossa, rummuissa, viulun soitossa, kuorolaulussa sekä vauva-äiti/vanhempi - ja erityismusiikkiryhmille (erityislapset, ikäihmiset, erityisaikuiset), kansanmusiikki- ja pelimanniyhtyeille. Seinäjoen Kansalaisopistossa musiikin kehittämis- ja opetussuunnitelmaa varten tehtiin kaksi kyselytutkimusta: erikseen musiikin opiskelijoille ja musiikin opettajille. Niissä selvitettiin opiskelijoiden ja opettajien toiveita ja tarpeita kansalaisopiston musiikin opetuksessa. Tutkimus on määrällinen, ja tulokset antoivat Seinäjoen kansalaisopiston musiikin opetuksen kehittämiselle tietoa, jonka pohjalta opetussuunnitelma on mahdollista laatia. Opettajille suunnattu kysely tuotti keskeisiä tuloksia: kansalaisopiston hallinnolliset palvelut opettajille koettiin tasokkaiksi, mutta opetustuntien toivottiin olevan pidempiä; lisäksi täydennyskoulutustarvetta oli yli puolella vastanneista. Hyvän opettajuuden tärkeimmiksi elementeiksi opettajat kokivat kannustavuuden, hyvät vuorovaikutustaidot, ohjaavan ja rakentavan suhtautumisen sekä hyvän tilannetajun. Opiskelijoille suunnattu kysely osoitti, että heidän mielestään opetus on tasokasta ja opettajat ammattitaitoisia sekä innostavia. Opiskelijat kokivat solististen aineiden oppitunnit liian lyhyiksi. Opiskelun kannustimiksi opiskelijat totesivat musiikista saadun ilon, itsensä kehittämisen ja uuden oppimisen halun sekä musiikin sopivuuden vapaa-ajan harrastukseksi. Musiikkikurssien yleisarvio oli hyvä, hinta-laatu-suhde erinomainen ja opiskelijat kokivat saavansa myös tarpeeksi palautetta. Opetussuunnitelma voi palvella musiikinopettajia opetuksen kehittämisessä, suunnittelussa ja toteuttamisessa ilman, että sen tarvitsee viedä opettajien itsenäisyyttä. Opiskelijoita halutaan tukea musiikin opiskelussa siten, että heille luodaan hyvä oppimisympäristö ja tarvittaessa heille laaditaan henkilökohtainen opetussuunnitelma yhteistyössä opettajan kanssa. Seinäjoen Kansalaisopisto pyrkii tulevaisuudessa tarjoamaan aiempaa paremmin kysyntää vastaavaa musiikinopetusta niin aikuisille harrastajille kuin myös nuorille ja lapsille.

Kolme näkökulmaa yliopistoon : tutkimusta, opetusta vai palvelua?

Artikkelissa arvioidaan kolmea yliopistomallia: humboldtilaista, liberal education -mallia ja multidiversity -mallia.

Cultural Diversity, Social Cohesion, Religion: Core Values and Educational Policies in Four European Nations

In my doctoral thesis I evaluate strategies designed to cope with the multicultural nature of four European nations: Great Britain, The Netherlands, Sweden, and Denmark. I also analyse and clarify the question of the place of religion in present-day Europe. The empirical material analysed in the study consists of politicians’ statements and policy documents dealing with immigration policy and religious and values education in the four countries. In addition, I analyse statements issued by the Council of Europe regarding religious education, along with all cases relevant to religious education brought before the United Nations Human Rights Committee or the European Court of Human Rights. The theoretical framework is formed by the scholarly debate – among philosophers, sociologists and scholars of religion in education – concerning the question of a just society. Special emphasis is given to philosophical theories that are in favour of granting special group rights to religious minorities in the name of equal treatment. With regard to the question of the appropriate place of religion, I apply Kim Knott’s methodological model for locating religion in secular contexts, and Émile Durkheim’s theory as to the significance of religion and collective sentiments in uniting adherents or members of a group into a single moral community. The study shows that even when the positive side of immigration, as a potential force for the enrichment of the public culture, is acknowledged, there is anxiety as to the successful integration of immigrants. The premises and goals of immigration policies have also been questioned. One central problem is the incommensurability between the values upheld by Western liberal democracies and certain religious traditions, above all those of Islam. Great Britain, The Netherlands, Sweden, and Denmark have tightened control over their citizens’ ethical attitudes and want to regulate these as well. In coping with cultural diversity, the significance of education, especially religious education, plays a significant role; as future citizens, pupils are expected to internalise the society’s core values as well as gaining an understanding of different cultures and ways of life. It is also worth noting that both the Council of Europe and the European Court of Human Rights have recently expressed the view that one important goal of religious education is to enable pupils to be critical and autonomous with regard to different religions and moral positions. The study shows that religion is not seen as purely a personal matter. Religion is closely linked to individual and national identity, and religious traditions thus have a place in the public domain. It should be noted, however, that a religious tradition – more precisely, an interpretation of religious tradition – qualifies as a legitimate partner in the democratic decision-making process only if it shares similar values with Western European nations.

Tutkimusretki Venäjän uusvanhaan sieluun

Kirjallisuusarvostelu

Kommunistskräck, konservativ reaktion eller medveten bondepolitik? : svenskösterbottniska bönder inför Lapporörelsen 1930

Jag har studerat varför en grupp bönder i Svenskösterbotten valde att sympatisera med Lapporörelsen sommaren 1930. Tidigare forskning har främst fokuserat på antikommunismen som den huvudsakliga orsaken till att folk valde att ta ställning för Lapporörelsen. Jag har dock sökt kompletterande förklaringar utöver antikommunismen till att svenskösterbottniska bönder visade sympatier för Lapporörelsen genom att delta i bondetåget och förorda så kallade fosterländska valförbund inför riksdagsvalet 1930. Hela Svenskösterbotten utgör den region som studeras, men i studien gör jag mikrohistoriska djupdykningar i kommunerna Närpes och Korsholm för att belysa vilka lokala faktorer som inverkade på en persons inställning till Lapporörelsen. Kommunismen hade få anhängare på den svenskösterbottniska landsbygden där över 90 procent av väljarna röstade på Svenska Folkpartiet (SFP). Eftersom det saknades en organiserad arbetarrörelse blev ett ställningstagande för Lapporörelsen istället en konservativ reaktion mot andra nya religiösa och politiska organisationer som uppfattades som oppositionella och som i avsaknad av kommunister fick symbolisera omoralen i samhället. Sådana rörelser var Fredsrörelsen och frikyrkorna och på orter där dessa fanns var ett ställningstagande för Lapporörelsen till en del en konservativ reaktion mot dessa. Den lappovänliga front som uppstod i Svenskösterbotten skapades bland bönderna inom Bondeförbundet, som var en konservativ högerfraktion inom SFP. Det främsta motståndet mot Lapporörelsen fanns inom Allmogeförbundet, som var en liberal vänsterfraktion inom SFP. Den viktigaste frågan för Bondeförbundet var kravet på höga importtullar på spannmål. Inom Bondeförbundet fanns en befogad oro för att spannmålsodling var olönsam i Finland på grund av billig importsäd. I min studie visar jag att ett fosterländskt valförbund skulle ha bidragit till att mera högerinriktade kandidaterna inom de borgerliga partierna som var för Lapporörelsen och för en protektionistisk jordbrukspolitik skulle ha blivit invalda i riksdagen. Det fanns således även agrarpolitiska motiv bakom Bondeförbundets ställningstagande för Lapporörelsen.

Innovation in a Non-Formal Adult Education Organisation – Multi-Case Study in Four Adult Education Centres

More than ever, education organisations are experiencing the need to develop new services and processes to satisfy expanding and changing customer needs and to adapt to the environmental changes and continually tightening economic situation. Innovation has been found in many studies to have a crucial role in the success of an organisation, both in the private and public sectors, in formal education and in manufacturing and services alike. However, studies concerning innovation in non-formal adult education organisations, such as adult education centres (AECs) in Finland, are still lacking. This study investigates innovation in the non-formal adult education organisation context from the perspective of organisational culture types and social networks. The objective is to determine the significant characteristics of an innovative non-formal adult education organisation. The analysis is based on data from interviews with the principals and fulltime staff of four case AECs. Before the case study, a pre-study phase is accomplished in order to obtain a preliminary understanding of innovation at AECs. The research found strong support for the need of innovation in AECs. Innovation is basically needed to accomplish the AEC system’s primary mission mentioned in the ACT on Liberal Adult Education. In addition, innovation is regarded vital to institutes and may prevent their decline. It helps the institutes to be more attractive, to enter new market, to increase customer satisfaction and to be on the cutting edge. Innovation is also seen as a solution to the shortage of resources. Innovative AECs search actively for additional resources for development work through project funding and subsidies, cooperation networks and creating a conversational and joyful atmosphere in the institute. The findings also suggest that the culture type that supports innovation at AECs is multidimensional, with an emphasis on the clan and adhocratic culture types and such values as: dynamism, future orientation, acquiring new resources, mistake tolerance, openness, flexibility, customer orientation, a risk-taking attitude, and community spirit. Active and creative internal and external cooperation also promote innovation at AECs. This study also suggests that the behaviour of a principal is crucial. The way he or she shows appreciation the staff, encouragement and support to the staff and his or her approachability and concrete participation in innovation activities have a strong effect on innovation attitudes and activities in AECs.

Social entrepreneurship – Believe in it or not!

The practice of social entrepreneurship already exists for a long time but the concept is quite new and has more recently raised a growing interest among academics. However, the majority of researches and considerations about the subject have taken a strong positive concern by omitting some sort of a critical reflection. The idea of this study is to consider the gap between the very optimistic and the more precautious concerns about social entrepreneurship. It means presenting the advantages and downsides connected to the topic in the business, public and third sector. The aim is to help the reader building his/her own belief on social entrepreneurship by considering the positive and negative sides of social entrepreneurship. Hence, the research is intended to take a critical step and aims to answer to the following research questions:  Shall we believe in social entrepreneurship?  What are the reasons for believing or not in social entrepreneurship taking into account the advantages and possible risks of it in the business, public, and third sector? The theoretical framework consists of the comparison between the promising and precautious sides about social entrepreneurship for private, public and non-governmental organizations including the actors or participants inside these sectors. The empirical part is conducted using a qualitative method. Personal interviews of experts in the fields of business, public and third sectors were handled. The purpose of this approach is to compare the critics in theory with the experience of persons dealing with social entrepreneurship. The results from the interviews revealed that in general, reasons for believing in social entrepreneurship prevail over critics about the subject. Social entrepreneurship may not yet represent a full performing business. Concerns for weakening the public power and putting aside the interests of communities in need may exist too. Furthermore, naïve and extra liberal ways of thinking or doing can lead to practices going in opposition with initial social objectives. Nevertheless, problems about social entrepreneurship would be mainly due to the young age of the movement. Time and experience would give better foundations and results to social entrepreneurs. Critics about social entrepreneurship could also easily be done to any sorts of business. Overall, the positive considerations of social entrepreneurship with skillful, motivated and responsible actors could represent some useful tools for enterprises, governments and charities. Some tools among many other possibilities to help people in need.

Thermal-Aware Networked Many-Core Systems

Advancements in IC processing technology has led to the innovation and growth happening in the consumer electronics sector and the evolution of the IT infrastructure supporting this exponential growth. One of the most difficult obstacles to this growth is the removal of large amount of heatgenerated by the processing and communicating nodes on the system. The scaling down of technology and the increase in power density is posing a direct and consequential effect on the rise in temperature. This has resulted in the increase in cooling budgets, and affects both the life-time reliability and performance of the system. Hence, reducing on-chip temperatures has become a major design concern for modern microprocessors. This dissertation addresses the thermal challenges at different levels for both 2D planer and 3D stacked systems. It proposes a self-timed thermal monitoring strategy based on the liberal use of on-chip thermal sensors. This makes use of noise variation tolerant and leakage current based thermal sensing for monitoring purposes. In order to study thermal management issues from early design stages, accurate thermal modeling and analysis at design time is essential. In this regard, spatial temperature profile of the global Cu nanowire for on-chip interconnects has been analyzed. It presents a 3D thermal model of a multicore system in order to investigate the effects of hotspots and the placement of silicon die layers, on the thermal performance of a modern ip-chip package. For a 3D stacked system, the primary design goal is to maximise the performance within the given power and thermal envelopes. Hence, a thermally efficient routing strategy for 3D NoC-Bus hybrid architectures has been proposed to mitigate on-chip temperatures by herding most of the switching activity to the die which is closer to heat sink. Finally, an exploration of various thermal-aware placement approaches for both the 2D and 3D stacked systems has been presented. Various thermal models have been developed and thermal control metrics have been extracted. An efficient thermal-aware application mapping algorithm for a 2D NoC has been presented. It has been shown that the proposed mapping algorithm reduces the effective area reeling under high temperatures when compared to the state of the art.

Periprocedural prognostic factors in coronary interventions – retrospective studies

Background: Approximately 11,000 revascularization procedures, either percutaneous coronary interventions (PCI) or coronary artery bypass grafting surgery (CABG), are performed yearly in Finland for coronary artery disease. Periprocedural risk factors for mortality and morbidity as well as long-term outcome have been extensively studied in general populations undergoing revascularization. Treatment choice between PCI and CABG in many high risk groups and risk-stratification, however, needs clarification and there is still room for improvement in periprocedural outcomes. Materials and methods: Cohorts of patients from Finnish hospitals revascularized between 2001 and 2011 were retrospectively analyzed. Patient records were reviewed for baseline variables and postprocedural outcomes (stroke, myocardial infarction, quality of life measured by the EQ-5D –questionnaire, repeat revascularization, bleeding episodes). Data on date and mode of death was acquired from Statistics Finland. Statistical analysis was performed to identify predictors of adverse events and compare procedures. Results: Postoperative administration of blood products (red blood cells, fresh frozen plasma, platelets) after isolated CABG independently and dose-dependently increases the risk of stroke. Patients 80 years or older who underwent CABG had better survival at 5 years compared to those who underwent PCI. After adjusting for baseline differences survival was similar. Patients on oral anticoagulation (OAC) for atrial fibrillation (AF) treated with CABG had better survival and overall outcome at 3 years compared to PCI patients. There was no difference in incidence of stroke or bleeding episodes. Differences in outcome remained significant after adjusting for propensity score. Lower health-related quality of life (HRQOL) scores as measured by the visual analogue scale (VAS) of the EQ-5D questionnaire at 6 months after CABG predicted later major adverse cardiac and cerebrovascular events (MACCE). Deteriorating function and VAS scores between 0 and 6 months on the EQ-5D also independently predicted later MACCE. Conclusions: Administration of blood products can increase the risk of stroke after CABG and liberal use of transfusions should be avoided. In the frail subpopulations of patients on OAC and octogenarians CABG appears to offer superior long-term outcome as compared to PCI. Deteriorating HRQOL scores predict later adverse events after CABG. Keywords: percutaneous coronary intervention, coronary artery bypass grafting, age over 80, transfusion, anticoagulants, coronary artery disease, health-related quality of life, outcome.

The third transformation of Japan: An institutional narrative on agglomeration economies in abenomics

Objective of the study The aim of this study is to understand the institutional implications in Abenomics in a spatial context, the contemporary economic reform taking place in Japan, which is to finally end over two decades of economic malaise. For theoretical perspective of choice, this study explores a synthesis of institutionalism as the main approach, complemented by economies of agglomeration in spatial economics, or New Economic Geography (NEG). The outcomes include a narrative with implications for future research, as well as possible future implications for the economy of Japan, itself. The narrative seeks to depict the dialogue between public discourse and governmental communication in order to create a picture of how this phenomenon is being socially constructed. This is done by studying the official communications by the Cabinet along with public media commentary on respective topics. The reform is studied with reference to historical socio-cultural, economic evolution of Japan, which in turn, is explored through a literature review. This is to assess the unique institutional characteristics of Japan pertinent to reform. Research method This is a social and exploratory qualitative study – an institutional narrative case study. The methodological approach was kept practical: in addition to literature review, a narrative, thematic content analysis with structural emphasis was used to construct the contemporary narrative based on the Cabinet communication. This was combined with practical analytic tools borrowed from critical discourse analysis, which were utilized to assess the implicit intertextual agenda within sources. Findings What appears to characterize the discourse is status quo bias that comes in multiple forms. The bias is also coded in the institutions surrounding the reform, wherein stakeholders have vested interests in protecting the current state of affairs. This correlates with uncertainty avoidance characteristic to Japan. Japan heeds the international criticism to deregulate on a rhetorical level, but consistent with history, the Cabinet solutions appear increasingly bureaucratic. Hence, the imposed western information-age paradigm of liberal cluster agglomeration seems ill-suited to Japan which lacks risk takers and a felicitous entrepreneur culture. The Japanese, however, possess vast innovative potential ascribed to some institutional practices and traits, but restrained by others. The derived conclusion is to study the successful intrapreneur cases in Japanese institutional setting as a potential benchmark for Japan specific cluster agglomeration, and a solution to its structural problems impeding growth.

Nordic alcohol policy in Europe: the adaptation of Finland’s, Sweden’s and Norway’s alcohol policies to a new policy framework, 1994-2013

The purpose of this thesis is to study how and to which extent Finland, Sweden and Norway have adapted their alcohol policies to the framework imposed to them by the EU and the European Economic Area (EEA) since the mid-1990s. This is done by studying the underlying mechanisms that have influenced the formation of alcohol policy in the Nordic countries in that period. As a part of this analysis main differences in alcohol policies and alcohol consumption between the three countries are assessed and the phenomenon of cross-border trade with alcohol is discussed. The study examines also the development of Finnish, Norwegian and Swedish alcohol policies between 1994 and 2012 and compares the Nordic alcohol policies with other alcohol policies in Europe as the situation was in 2012. The time frame of the study spans from the mid-1990s to the end of 2013 and is divided into three phases. Studying the role of the Europeanisation process on the formation of alcohol policies has a key role in the analysis. Besides alcohol policies, the analyses comprise the development of alcohol consumption and cross-border trade with alcohol. In addition, a quantitative scale constructed to measure the strictness of alcohol policies is utilised in the analyses. The results from the scale are used to substantiate the qualitative analysis and to test whether the stereotypical view of a strict Nordic alcohol policy is still true. The results from the study clearly corroborate earlier findings on the significance of Europeanisation and the Single Market for the development of alcohol policies in the Nordic countries. Free movement of goods and unhindered competition have challenged the principle of disinterest and enabled private profit seeking in alcohol trade. The Single Market has also contributed to the increase in availability of alcohol and made it more difficult for the Nordic EU member states to maintain restrictive alcohol policies. All in all, alcohol policies in the Nordic countries are more liberal in 2013 than they were in 1994. Norway, being outside the EU has, however, managed to maintain a stricter alcohol policy than Finland and Sweden. Norway has also been spared from several EU directives that have affected Finland and Sweden, the most remarkable being the abolishment of the travellers’ import quotas for alcohol within the EU. Due to its position as a non-EU country Norway has been able to maintain high alcohol taxes without being subjected to a ”race to the bottom” regarding alcohol taxes the same way as Finland and Sweden. Finland distinguishes as the country that has liberalised its alcohol policy most during the study period. The changes in alcohol policies were not only induced by Europeanisation and the Single Market, but also by autonomous decision-making and political processes in the individual countries. Furthermore, the study shows that alcohol policy measures are implemented more widely in Europe than before and that there is a slow process of convergence going on regarding alcohol policy in Europe. Despite this, alcohol policies in the Nordic countries are still by far the strictest in all of Europe. From a Europeanisation perspective, the Nordic countries were clearly on the receiving end during the first two study phases (1994–2007), having more to adjust to rules from the EU and the Single Market than having success in uploading and shaping alcohol policy on the European and international field. During the third and final study phase (2008–2013), however, the Nordic countries have increasingly succeeded in contributing to shape the alcohol policy arena in the EU and also more widely through the WHOs global alcohol strategy. The restrictive Nordic policy tradition on which the current alcohol policies in Finland, Sweden and Norway were built on has still quite a solid evidence base. Although the basis of the restrictive alcohol policy has crumbled somewhat during the past twenty years and the policies have become less effective, nothing prevents it from being the base for alcohol policy in the Nordic countries even in the long term. In the future, all that is needed for an effective and successful alcohol policy is a solid evidence base, enough political will and support from the general public.

Sotilaspolitiikka Kremlin Olympoksella. Venäjän sotilasreformin diskursiivinen rakentuminen venäläisessä sanomalehdistössä 2008–2012

Tutkimus käsittelee venäläisessä sanomalehdistössä esiintyvää keskustelua Venäjän sotilasreformista. Tutkimuksessa haluttiin selvittää, millaisia diskursseja keskustelussa käytetään sotilasreformin oikeuttamiseksi ja miten ne toimivat vallankäytön välineenä. Tutkimus on monitieteinen. Se antaa vastauksia kielitieteellisessä kehyksessä kielen ja diskurssin roolista päätöksenteossa, yhteiskuntatieteellisessä kehyksessä venäläisestä mediasta ja päätöksentekojärjestelmästä sekä sotatieteellisessä kehyksessä asevoimien kehityksestä ja sotilaspolitiikasta. Tutkimuksen primääriaineisto muodostuu 220 artikkelista, jotka kerättiin yhdeksästä venäläisestä sanomalehdestä vuosien 2008–2012 ajalta. Venäjän johtohenkilöt ja heitä tukevat sanomalehdet oikeuttivat sotilasreformia julkisessa keskustelussa ensisijaisesti viiden syyn avulla: uhkien lisääntymisellä, sodan kuvan muutoksella, asevoimien kalustollisella ja toiminnallisella jälkeenjääneisyydellä, henkilöstön osaamisen alhaisella tasolla ja tarpeella toiminnan järkeistykseen. Sotilasreformin päätöksiä oikeutettiin vetoamalla niiden huolelliseen suunnitteluun, henkilöstön asialliseen kohteluun ja taloudellisten asioiden vakauteen. Sanomalehdistössä esiintyi paljon toisistaan poikkeavia näkemyksiä kehitykseen tarvittavasta suunnasta. Suurin osa kritisoivista diskursseista keskittyi kritisoimaan reformin toteutusta, ei sen olemassaoloa. Kritiikki keskittyi tiedotuksen ja demokraattisen päätöksenteon puutteeseen sekä epäilyksiin reformin valmisteluprosessista. Venäjän asevoimia ja sotilaspolitiikkaa koskevaa uutisointia on ongelmallista tarkastella ilman diskurssikäytäntöjen huomiointia. Venäjän johdon ja sen legitimiteettiä vahvistavien sanomalehtien diskursiivisen vallankäytön tavoitteena on saada Venäjä näyttämään todellisuutta vahvemmalta ja yhtenäisemmältä. Vaikka venäläinen media ja siinä etenkin televisio ei ole vapaata, sanomalehdistö on verrattain hyvä tiedonlähde. Sen varsin monipuolinen omistajuus tutkimusaineiston rajauksen aikana mahdollisti erilaisten näkökulmien esillepääsyn. Analyyttisimmin sotilasreformista uutisoivat ne sanomalehdet, jotka eivät nähneet länsimaita Venäjän uhkana ja representoivat diskursseissaan liberalistisia arvoja kuten avoimuutta ja demokratiaa. Sanomalehdistön vaatimaton rooli venäläisessä mediakentässä heikentää kuitenkin sen vaikuttavuutta yleiseen mielipiteeseen. Sanomalehtien diskurssikäytäntöjen analysointi ideologioiden ja vallankäytön kautta voi tarjota mahdollisuuksia parantaa venäläisen valtionjohdon päätösten ennustettavuutta.