La influencia del cine de Woody Allen en la marca ciudad: de Nueva York a Barcelona entre la realidad y la ficción

Aquest estudi analitza el concepte de marca ciutat des d’un punt de vista cinematogràfic. Al llarg d’aquest, s’observarà com el cinema es converteix en una eina a l’hora de crear i desenvolupar una marca ciutat i posicionar-la a la ment del consumidor. Com es conclourà, la creació d’una marca ciutat potent està esdevenint una necessitat per a les grans ciutats, i el cinema és una eina amb un alt poder d’influència sobre el públic receptor.

Las narrativas transmedia como constructoras del mensaje publicitario entre marca y consumidor. Estudio de Caso: Red Bull “Can you Make it?”

En les últimes dues dècades el món publicitari ha experimentat una gran evolució a causa de l’aparició dels nous models digitals i l’entorn 2.0. En aquest projecte es recull un anàlisi sobre els orígens de la transmedialitat, les seves característiques i múltiples funcions. A més a més, aprofundirem en el rellevant paper del consumidor en aquests nous formats, en ser un element fonamental que ajuda a tancar el cercle comunicatiu. En concret, s’estudiarà el repte Can You Make It? de la marca Red Bull en ser un cas amb una gran varietat d’elements publicitaris a analitzar.

Classifier combination for in vivo magnetic resonance spectra of brain tumours

Peer-reviewed

Classifier combination for in vivo magnetic resonance spectra of brain tumours

In this paper we present a multi-stage classifier for magnetic resonance spectra of human brain tumours which is being developed as part of a decision support system for radiologists. The basic idea is to decompose a complex classification scheme into a sequence of classifiers, each specialising in different classes of tumours and trying to reproducepart of the WHO classification hierarchy. Each stage uses a particular set of classification features, which are selected using a combination of classical statistical analysis, splitting performance and previous knowledge.Classifiers with different behaviour are combined using a simple voting scheme in order to extract different error patterns: LDA, decision trees and the k-NN classifier. A special label named "unknown¿ is used when the outcomes of the different classifiers disagree. Cascading is alsoused to incorporate class distances computed using LDA into decision trees. Both cascading and voting are effective tools to improve classification accuracy. Experiments also show that it is possible to extract useful information from the classification process itself in order to helpusers (clinicians and radiologists) to make more accurate predictions and reduce the number of possible classification mistakes.

Towards personalization in digital libraries through ontologies

In this paper we describe a browsing and searching personalization system for digitallibraries based on the use of ontologies for describing the relationships between all theelements which take part in a digital library scenario of use. The main goal of thisproject is to help the users of a digital library to improve their experience of use bymeans of two complementary strategies: first, by maintaining a complete history recordof his or her browsing and searching activities, which is part of a navigational userprofile which includes preferences and all the aspects related to community involvement; and second, by reusing all the knowledge which has been extracted from previous usage from other users with similar profiles. This can be accomplished in terms of narrowing and focusing the search results and browsing options through the use of a recommendation system which organizes such results in the most appropriatemanner, using ontologies and concepts drawn from the semantic web field. The complete integration of the experience of use of a digital library in the learning process is also pursued. Both the usage and information organization can be also exploited to extract useful knowledge from the way users interact with a digital library, knowledge that can be used to improve several design aspects of the library, ranging from internal organization aspects to human factors and user interfaces. Although this project is still on an early development stage, it is possible to identify all the desired functionalities and requirements that are necessary to fully integrate the use of a digital library in an e-learning environment.

Enriching e-learning metadata through digital library usage analysis

Peer-reviewed

Robust watermarking scheme based on the JPEG2000 standard

Peer reviewed

Contenidos educativos en abierto

Peer-reviewed

Lifelong learning teachers' needs in virtual learning environments

Peer-reviewed

Identifying pedagogical, technological and organizational barriers in virtual learning environments

Virtual learning environments are online spaces where learners interact with other learners, teachers, resources and the environment in itself. Although technology is meant to enhance the learning process, there are important issues regarding pedagogical and organizational aspects that must be addressed. In this paper we review the barriers detected in a virtual university which exclusively uses Internet as the main channel of communication, with no face-to-face requirements exceptthose related to final evaluation.

Web and education, a successful open entanglement

E-learning, understood as the intensive use of Information and Communication Technologies in mainly but not only) distance education, has radically changed the meaning of the latter. E-learning is an overused term which has been applied to any use of technology in education. Today, the most widely accepted meaning ofe-learning coincides with the fourth generation described by Taylor (1999), where there is an asynchronousprocess that allows students and teachers to interact in an educational process expressly designed in accordance with these principles. We prefer to speak of Internet-Based Learning or, better still, Web-Based Learning, for example, to explain the fact that distance education is carried out using the Internet, with the appearance of the virtual learning environment concept, a web space where the teaching and learning process is generated and supported (Sangrà, 2002). This entails overcoming the barriers of space and time of brickand mortar education (although we prefer the term face-to-face) or of classical distance education using broadcasting and adopting a completely asynchronous model that allows access to education by many more users, at any level (including secondary education, but primarily higher education and lifelong learning).

Capturing user behavior in e-learning environments

Peer-reviewed

Analyzing lifelong learning student behavior in a progressive degree

Peer-reviewed

A Three-Level Approach for Analyzing User Behavior in Ongoing Relationships

Peer-reviewed

Metadata for describing learning scenarios under European Higher Education Area paradigm

In this paper we identify the requirements for creating formal descriptions of learning scenarios designed under the European HigherEducation Area paradigm, using competences and learning activities as the basic pieces of the learning process, instead of contents and learning resources, pursuing personalization. Classical arrangements of content based courses are no longer enough to describe all the richness of this new learning process, where user profiles, competences and complex hierarchical itineraries need to be properly combined. We study the intersection with the current IMS Learning Design specification and theadditional metadata required for describing such learning scenarios. This new approach involves the use of case based learning and collaborativelearning in order to acquire and develop competences, following adaptive learning paths in two structured levels.