16 resultados para Shopping Centre Protocol
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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
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This project attempts to provide an in-depth competitive assessment of the Portuguese indoor location-based analytics market, and to elaborate an entry-pricing strategy for Business Intelligence Positioning System (BIPS) implementation in Portuguese shopping centre stores. The role of industry forces and company’s organizational resources platform to sustain company’s competitive advantage was explored. A customer value-based pricing approach was adopted to assess BIPS value to retailers and maximize Sonae Sierra profitability. The exploratory quantitative research found that there is a market opportunity to explore every store area types with tailored proposals, and to set higher-than-tested membership fees to allow a rapid ROI, concluding there are propitious conditions for Sierra to succeed in BIPS store’s business model in Portugal.
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The project, conducted within a direct research internship at Sonae Sierra, aims to propose innovative digital approaches for Shopping Centres (SC) to deal successfully with millennial consumer behavior concerning digital devices and online content in relation to shopping. An online survey followed by a focus group were conducted for this purpose. Results show a demand for specific digital services created by a SC and that their perception depends highly on gender of millennials. Moreover it´s a cohort seeking for personalized content, providing emotional or functional benefit. Consequently a SC must deliver services, as presented in this work satisfying those needs.
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Dissertação apresentada como requisito parcial para obtenção do grau de Mestre em Ciência e Sistemas de Informação Geográfica
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Dalton Trans., 2003, 3328-3338
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RESUMO - O sentimento de solidão tem vindo a tornar-se cada vez mais frequente entre os indivíduos, fruto do desenvolvimento da sociedade moderna. Especificamente, ocorrendo durante a gravidez, situação que produz na mulher importantes alterações não só físicas, como também psicológicas, familiares e sociais, deve passar a ser alvo de uma atenção especial. De um ponto de vista da Saúde Mental, o desenvolvimento saudável da gravidez exige uma rede de suporte social e uma relação conjugal satisfatórias. Tais elementos devem ser considerados como factores protectores do aparecimento de sentimentos de solidão. Pelo contrário, um baixo sentido de coerência e o aparecimento de depressão durante a gravidez são factores de risco que, inevitavelmente, irão interferir na qualidade da ligação materno-fetal, com repercussões no desenvolvimento psico-social do futuro ser humano. Este protocolo de projecto propõe um estudo transversal, exploratório e de natureza quantitativa. Engloba dois sub-estudos, focando os determinantes da solidão e o impacto desta na ligação materno-fetal, e pretende identificar associações pertinentes entre as várias dimensões envolvidas. A amostra em estudo será constituída por 202 grávidas que frequentam o Centro de Saúde de Torres Vedras. As variáveis correspondentes serão operacionalizadas através de questionários estandardizados e validados para a população portuguesa, sendo eles a Escala de Solidão da UCLA, a Escala de Satisfação com o Suporte Social, a Escala de Avaliação de Áreas da Vida Conjugal, a Escala de Ligação Materno-Fetal, a Escala de Depressão Pós-Parto de Edimburgo e o Questionário de Orientação para Viver. Espera-se identificar e caracterizar as possíveis associações entre a solidão e a satisfação com o suporte social, a satisfação conjugal, a depressão durante a gravidez e o sentido de coerência, que a explicarão, e a ligação materno-fetal, que será influenciada por ela. Os questionários serão respondidos pelas grávidas seleccionadas de acordo com critérios de inclusão e exclusão. Além das descrições estatísticas iniciais, as análises de associação serão realizadas em função das distribuições encontradas, e tendo em conta dimensões do contexto sociodemográfico. Os resultados da investigação serão divulgados num relatório final. ----------------------- ABSTRACT - The feeling of loneliness is increasing as a result of developments in modern society. Specifically occurring during pregnancy, when important changes - physical, psychological and related to the family structure and interaction with society - take place, special attention should be devoted. To maintain good mental health during pregnancy it is important to have good social support and harmonious conjugal relations, both considered as factors preventing the emergence of feelings of loneliness. By contrast low sense of coherence and depression during the pregnancy are risk factors which, inevitably, will affect the quality of the maternal-fetal attachment and have repercussions on the psycho-social development of the future individual. This protocol of draft proposes a transversal exploratory study of a quantitative nature on two sub-studies, exploring the determinants of loneliness and its impact on the maternal-fetal attachment, which intends to identify some correlations between parameters. The study sample is made up of 202 pregnant women who are patients at the Health Centre of the city of Torres Vedras. They will be selected according to criteria of inclusion and exclusion. All variables will be measured through standardized and validated surveys illustrating the Portuguese population, like the Scale of Loneliness of the UCLA, Scale of Satisfaction with the Social Support, Scale of Evaluation of Areas of the Conjugal Life, Maternal-Fetal Attachment Scale, Edinburgh Postnatal Depression Scale, and Orientation To Life Questionnaire. We expect to identify correlations between loneliness and satisfaction with social support and conjugal relations, depression during pregnancy and sense of coherence, which will explain it, and the maternal-fetal attachment, which will influence it. Beyond the initial statistical descriptions, the data analysis will be executed according to the distributions found and will be carried taking into account the socio-demographic context. The results of the survey will be published in a final report.
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Dissertação apresentada na Faculdade de Ciências e Tecnologia da Universidade Nova de Lisboa para obtenção do Grau de Mestre em Engenharia Electrotécnica e de Computadores
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Dissertação para obtenção do Grau de Mestre em Engenharia Electrotécnica e de Computadores Mestrado Integrado em Engenharia Electrotécnica e de Computadores
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Dissertação para obtenção do Grau de Mestre em Engenharia Informática
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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
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Dissertação apresentada para obtenção do Grau de Mestre em Engenharia Electrotécnica e de Computadores, pela Universidade Nova de Lisboa, Faculdade de Ciências e Tecnologia
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Dissertation presented to obtain the Master Degree in Molecular Genetics and Biomedicine
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Branding Lab
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Living in the digital era, activities that have for centuries acted one way, have now changed and entered the online world, and online grocery shopping is one of them. It is a worldwide phenomenon and is already a significant part of people’s lifestyle in several countries however, in Portugal, it is still in expansion and improvement. Based on the Theory of Planned Behavior, this study allowed to estimate how the perceived risk and shopping orientation counterbalances the convenience offered to consumers. Furthermore, it validated how usability and access to focused promotions can help speed up this adaptation in Portugal
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This study aims to explore and understand what young adults’ duty free shoppers (18-26 years old) want and are getting from travel retail shopping on airport environments and to evaluate their satisfaction levels with the service. It has important managerial contributions since it is an important target in a fast growing market. An online survey was conducted with 188 young adults and its results show that young adults’ are somewhat satisfied with the overall service on duty free stores mainly in what concerns quality of the products and physical evidence of the stores. Results also show that the majority of buyers within this segment are price driven and strongly influenced by promotions associated with price reductions, and do not seem very satisfied with respect to that. Keywords: Young