Consumer behavior: Online grocery shopping in Portugal


Autoria(s): ROLA, MARIANA
Contribuinte(s)

Martinez, Luís

Data(s)

27/10/2015

27/10/2015

01/06/2015

Resumo

Living in the digital era, activities that have for centuries acted one way, have now changed and entered the online world, and online grocery shopping is one of them. It is a worldwide phenomenon and is already a significant part of people’s lifestyle in several countries however, in Portugal, it is still in expansion and improvement. Based on the Theory of Planned Behavior, this study allowed to estimate how the perceived risk and shopping orientation counterbalances the convenience offered to consumers. Furthermore, it validated how usability and access to focused promotions can help speed up this adaptation in Portugal

Identificador

http://hdl.handle.net/10362/15696

201473542

Idioma(s)

eng

Direitos

openAccess

Palavras-Chave #Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Tipo

masterThesis