Proposals to increase foot traffic at Sonae Sierra shopping centers

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

This project aims to propose innovative marketing strategies to deal with the decrease in foot traffic at Sonae Sierra shopping centers. This trend results from the emergence of a new consumer that is moving away from the hyper-consumerist society. Furthermore, the financial crisis is also contributing for this pattern. The proposed strategies aim to create connections with consumers and, ultimately, to create the necessary conditions to build long-term relationships. The proposals are based on the main findings of the market research and on the shopping centers value propositions, as well.