12 resultados para John Russel Young


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Trabalho de Projecto apresentado para cumprimento dos requisitos necessrios obteno do grau de Mestre em Teaching English as a Second / Foreign Language.

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Dissertao apresentada para cumprimento dos requisitos necessrios obteno do grau de Mestre em Lnguas, Literaturas e Culturas

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA School of Business and Economics

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Dissertao apresentada para cumprimento dos requisitos necessrios obteno do grau de Mestre em Filosofia Poltica

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA School of Business and Economics

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA School of Business and Economics

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While young people are not the exclusive audience of celebrity culture, they certainly take up a special place within this commercial media culture and are often evoked as a justification for media producers pursuing more commercial strategies, some of which involve the use of celebrity material. However, that is precisely what often drives young people away from the media (Buckingham 2000). We propose to analyse the relationship between young people and celebrity culture in Portugal to throw into the spotlight the interaction between global and local cultures while simultaneously, through reaching out beyond the most visible fans, we seek to assess the complex, ambiguous and varying attitudes young audiences display towards celebrity.

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Emigration has been a very present word in Portugal. Due to the effects of the Economic Crisis and the Memorandum of Understanding policies, we have witnessed a significant yearly migration outflow of people searching for better conditions. This study aims to measure the factors affecting this flow as well as how much the probability of emigrating has evolved during the years bridging 2006 to 2012. I shall consider the decision of emigrating as Discrete Choice Random Utility maximization use a conditional Logit framework to model the probability choice for 31 OECD countries of destination. Moreover I will ascertain the compensating variation required such that the probability of choice in 2012 is adjusted back to 2007 values, keeping all other variables constant. I replicate this exercise using the unemployment rate instead of income. The most likely country of destination is Luxembourg throughout the years analyzed and the values obtained for the CV is of circa 1.700 in terms of Income per capita and -11% in terms of the unemployment rate adjustment.

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This study aims to explore and understand what young adults duty free shoppers (18-26 years old) want and are getting from travel retail shopping on airport environments and to evaluate their satisfaction levels with the service. It has important managerial contributions since it is an important target in a fast growing market. An online survey was conducted with 188 young adults and its results show that young adults are somewhat satisfied with the overall service on duty free stores mainly in what concerns quality of the products and physical evidence of the stores. Results also show that the majority of buyers within this segment are price driven and strongly influenced by promotions associated with price reductions, and do not seem very satisfied with respect to that. Keywords: Young

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RESUMO: Auckland tem sido pioneira na implementao de modelos de Interveno Precoce em Psicose. No entanto, esta organizao do servio no mudou nos ltimos 19 anos. Segundo os dados obtidos da utilizao do servio, no perodo de 1996 -2012 foram atendidos 997 doentes, que tinham um nmero mdio de 89 contactos (IQR: 36-184), com uma durao mdia de 62 horas de contactos (IQR: 24-136). Estes doentes passaram um nmero mdio de 338 dias (IQR: 93-757) em contacto com o programa. 517 doentes (52%) no necessitaram de internamento no hospital, e os que foram internados, ficaram uma mediana de 124 dias no hospital (IQR: 40-380). Os doentes asiticos tiveram um aumento de 50% de probabilidade de serem internados no hospital. Este relatrio inclui 15 recomendaes para orientar as reformas para o servio e, nomeadamente, delinear a importncia de uma viso organizacional e dos seus componentes-chave. As recomendaes incluem o reforo da gesto e da liderana numa estrutura de equipe mais integrada, com recursos dedicados a melhorar a consciencializao da comunidade, a educao e deteo precoce, bem como a capacidade de receber referenciaes diretas. Os Indicadores Chave de Desempenho devem ser estabelecidos, mas os Exames de Estado Mental em risco, devem ser removidos. Auckland deve manter a faixa etria alvo atual. A durao do servio deve ser aumentada para um mnimo de trs anos, com a opo de aument-la para cinco anos. A proporo de gestor de cuidados para os doentes deve ser preconizada em 1:15, enquanto o pessoal de apoio no-clnico deve ser aumentado. Os psiquiatras devem ter uma carga de trabalho de cerca de 80 doentes por equivalente de tempo completo. Um servio local de prestao de cuidados deve ser desenvolvido com, nomeadamente, intervenes culturais para responder s necessidades da populao multicultural de Auckland. A capacidade de investigao deve ser incorporada no Servio de Interveno Precoce em Psicoses. Qualquer alterao dever envolver contacto com todas as partes interessadas, e a Administrao Regional de Sade deve comprometer-se em tempo, recursos humanos e polticos para apoiar e facilitar a mudana do sistema, investindo de forma significativa para melhor servir a comunidade Auckland.----------------------------------- ABSTRACT: Auckland has been pioneering in the adoption of Early Intervention in Psychosis models but the design of the service has not changed in 19 years. In service utilisation data from 997 patients seen from 1996 -2012, patients had a median number of 89 contacts (IQR: 36-184), with a median duration of 62 hours of contact (IQR: 24-136). Patients spent a median number of 338 days (IQR: 93-757) in contact with the program. 517 patients (52%) did not require admission to hospital, and those who did spent a median of 124 days in hospital (IQR: 40-380). Asian patients had a 50% increased chance of being admitted to hospital. This report includes 15 recommendations to guide reforms to the service, including outlining the importance of vision and key components. It recommends strengthened managerial leadership and a more integrated team structure with dedicated resources for improved community awareness, education and early detection as well as the capacity to take direct referrals. Key Performance Indicators (KPIs) should be established but At Risk Mental States should be excluded. Auckland should maintain the current target age range. The duration of service should be increased to a minimum of three years, with the option to extend this to five years. The ratio of care co-ordinator to patients should be capped at 1:15 whilst non-clinical supporting staff should be increased. Psychiatrists should have a caseload of about 80 per FTE. A local Service Delivery framework should be developed, as should cultural interventions to meet the needs of the multicultural population of Auckland. Research capacity should be incorporated into the fabric of Early Intervention in Psychosis Services. Any changes should involve consultation with all stakeholders, and the DHB should commit to investing time, human and political resources to support and facilitate meaningful system change to best serve the Auckland community.

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The aim of this research is to evaluate if a premium beauty brand, in this case, Lancme, can influence positively the purchase intention from Brazilian young adults, between 18 and 29 years old, consumers of beauty products, by initiating a relationship with a local celebrity or it girl on social media. This hypothesis has not been tested, and this research is a first attempt of evaluating it. Additionally, the consumer behavior, brand preferences and social media activeness of this age segment in Brazil are further studied as important insights for beauty brands to conquer these consumers. Results did not confirm the positive influence of local celebrities on this age segments purchase intention but several suggestions are made for future research to revisit this topic. Furthermore, there is a significant brand love for M.A.C., an international Lancme competitor, amongst this target, as well as a probable price sensitivity facing premium beauty brands.

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This project aims to explore the Portuguese Beauty and Cosmetics market, and to discuss the usage and purchase behaviour of young female adults, between 18 and 26 years old. After a market analysis based on secondary data, it evaluates the results of qualitative and quantitative research based on 9 interviews and 126 online questionnaires to explore the consumers reasoning when choosing products from this category fragrances, skin care or make-up as well as their attitude towards brands, with a special focus on the premium cosmetics brand Lancme. Contrary to our expectations there was no statistically significant positive influence of the online touchpoints within this age segments purchase intention. However, results indicate that Lancme is already being perceived by some as young and modern, but is still suffering the threat of Mass Market brands that are valued by this target, mainly due to a price sensitivity towards premium beauty brands.