How small accounting firms can compete in an environment in which the big four are getting bigger

This paper sets out to determine how small accounting firms can compete in the United States in the early 21st century. The first chapter identifies the central goal of the paper: namely, to use existing literature and market data to define a business strategy for Ross & Moncure, Inc., a small accounting firm in the metropolitan Washington area. The second chapter is a literature review, and in it the author finds that large accounting firms are advantaged in terms of reputation, ability to diversify, and ability to retain employees, but are disadvantaged in their ability to form longstanding successful relationships with clients. In the third chapter, the author explores the relationship between the Big Four firms and their employees. The goal of this chapter is to determine how small accounting firms can compete for top talent in the HR market, and the author finds that this can be done by offering faster career progression and more client interaction. The fourth chapter looks at the market for accounting services in the United States, exploring the different options that consumers have to meet their accounting needs. It is found in this chapter that big and small accounting firms tend to compete for clients of different profiles. In the fifth chapter, the author uses proprietary company data to explore the composition, existing strategy and culture of Ross & Moncure. In the sixth chapter, all of the previous chapters come together to formulate a strategy and plan for action for Ross & Moncure: specifically, that the firm should further cultivate networks and relationships, and should create a fulfilling professional environment by increasing client-employee interaction, encouraging external education, and allowing employees to take on many different projects

Dinossáurios Eocretácicos de Lagosteiros

According to an ancient folkloric legend, Our Lady, stepping down from the sea, would have rided on a mule to the platform above the cliffs named Pedra da Mua at Lagosteiros'bay, near Espichel cape. Mule's footprints, regarded by fishermen as evidence, would be clearly recognizable on exposed surfaces of the rocks. Indeed there are footprints but from Dinosaurs of latest Jurassic, Portlandian age, this spectacular locality being specially rich in giant Sauropod tracks (that have seldom been found elsewhere in Europe). As we proceeded to its study, another locality with Dinosaur footprints, Lower Cretaceous (Hauterivian) in age, was found on the northern cliffs at Lagosteiros. It is probably the richest one in european Lower Cretaceous and the only of this age known in Portugal, so we decided to give priority to its study. Dinosaur tracks have been printed on calciclastic sands in a lagoonal environment protected by fringing coral reefs. There have been emersion episodes; beaches were frequented by Dinosaurs. Later on, the marine barremian ingression restablished a gulf and such animals could not come here any more. Under a paleogeographical viewpoint, the evidence of a marine regression near the end of Hauterivian is to be remarked. Five types of tracks and footprints have been recognized: - Neosauropus lagosteirensis, new morphogenus and species, tracks from a giant Sauropod, perhaps from Camarasaurus; with its proportions the total length of the author would be about 15,5 m. These are the only Sauropod tracks known till now in Europe's Lower Cretaceous. - tracks from a not so big quadruped, maybe a Sauropod (young individual?); however it is not impossible that they were produced by Stegosaurians or Ankylosaurians. -Megalosauropus (?Eutynichnium) gomesi new morphospecies, four Theropod tracks most probably produced by megalosaurs. - Iguanodon sp., represented by some footprints and specially by a set corresponding to the feet and tail from an individual standing in a rest position. - problematical, quite small-sized biped (maybe an Ornithopod related to Camptosaurus). Evidence points to a richer fauna than that known in barremian "Dinosaur sandstones" from a nearby locality, Boca do Chapim. Lagosteiros' association clearly indicates the predominance of herbivores, which required large amounts of vegetable food in the neighbourhood. This is an indirect evidence of the vegetal wealth, also suggested by associations of plant macrofossils, polen and spores found in early Cretaceous sediments at the same region. The relatively high proportion of Theropoda is related to the wealth of the whole fauna, which comprised a lot of the prey needed by such powerful flesh-eaters. The evidence, as a whole, points out to a warm and moist climate. All the tracks whose direction could be measured are directed to the southern quadrants, this being confirmed by the approximative direction of other footprints. Massive displacements (migration?) could take place during a brief emersion episode. This may result from the ingression of barremian seas, flooding the region and restablishing here a small gulf. Even if the arrival of the waters damaged certain footprints it has not destroyed them completely, thus allowing the preservation of such evidence from a remote past.

Characterization of the volatile fraction emitted by phloems of four pinus species by solid-phase microextraction and gas chromatography–mass spectrometry

Pine forests constitute some of the most important renewable resources supplying timber, paper and chemical industries, among other functions. Characterization of the volatiles emitted by different Pinus species has proven to be an important tool to decode the process of host tree selection by herbivore insects, some of which cause serious economic damage to pines. Variations in the relative composition of the bouquet of semiochemicals are responsible for the outcome of different biological processes, such as mate finding, egg-laying site recognition and host selection. The volatiles present in phloem samples of four pine species, P. halepensis, P. sylvestris, P. pinaster and P. pinea, were identified and characterized with the aim of finding possible host-plant attractants for native pests, such as the bark beetle Tomicus piniperda. The volatile compounds emitted by phloem samples of pines were extracted by headspace solid-phase micro extraction, using a 2 cm 50/30 mm divinylbenzene/carboxen/polydimethylsiloxane table flex solid-phase microextraction fiber and its contents analyzed by high-resolution gas chromatography, using flame ionization and a non polar and chiral column phases. The components of the volatile fraction emitted by the phloem samples were identified by mass spectrometry using time-of-flight and quadrupole mass analyzers. The estimated relative composition was used to perform a discriminant analysis among pine species, by means of cluster and principal component analysis. It can be concluded that it is possible to discriminate pine species based on the monoterpenes emissions of phloem samples.

Paleoclimatic correlations between Western european continental and marine areas Contribution of big villafranchian fauna

It is very difficult to make paleoclimatic correlations between continental and marine areas, but it is possible with biostratigraphic data. Reliable correlations can be made only between broad periods: between 3.5 and 3 Ma, around 2.4 Ma, until 1.6 Ma and after 1.6 Ma. The arid Mediterranean phases led to the disappearance of the European Villafranchian fauna (1.0 Ma).

The impact of banks dimension on profitability, sustainability and efficiency: An analysis for the Iberian financial system

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Auto industry bailout: too big to fail. To big for whom?

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Economics from the NOVA – School of Business and Economics

Four essays in behavioral economics

A PhD Dissertation, presented as part of the requirements for the Degree of Doctor of Philosophy from the NOVA - School of Business and Economics

Education in Brazil: A big challenge?

Brazil is an emerging country where community school is being promoted in order to respond to the still significant gap between the poor and the rich population. This paper attempts to analyze one community school. Although other social programs whose scopes are also to enhance education have been implemented, such as the "Bolsa Familia", the impact of community schools need attention as well. Indeed, community schools must be studied due to the relevant positive attributes they can provide. Moreover, by improving the quality of education, studies show an enhancement of a higher-skilled nation and a better qualified labour force for the future. To clearly demonstrate the impacts of these communities, the treatment effect will be measured by using a matching estimator.

O Brasil sob a lente dos Direitos Humanos : análise do conteúdo da lei 10.216/2001

RESUMO: O Brasil em 2001 aprovou a Lei de Saúde Mental, n° 10.216, e vem implantando um conjunto de regulamentações focado na atenção integral à saúde e nos Direitos Humanos. Esta pesquisa descritiva tem como intuito conhecer e identificar o conteúdo desta lei, objetivando analisar a abrangência e adequação desse conteúdo a partir do Checklist da OMS (2005) destinado a assegurar os Direitos Humanos assinados em protocolos internacionais. Para tal, um grupo focal foi constituído com diferentes atores envolvidos com a saúde mental no Brasil, em dois encontros, com até duas horas cada. O grupo realizou um debate sobre o conteúdo da Lei 10.216/01, o Checklist foi o roteiro e norteador dos debates, tendo sido considerado minuciosamente cada ponto de checagem da lei. Ao final, buscou-se uma resposta-consenso do grupo a cada item. Optou-se ainda por observar outros dois dados complementares: os discursos públicos do deputado Paulo Delgado e a as recomendações da IV Conferência Nacional de Saúde Mental. A apreciação dos dados foi conduzida por meio de análise de conteúdo, pela qual foi possível identificar 16 temas (a partir dos 27 itens do Checklist) e organizá-los em quatro categorias de análise: Teórico-Conceitual, Técnico-Assistencial, Jurídico-Político e Sociocultural. Ficou evidente que o conteúdo da Lei, em geral, está adequado por conseguir operar e sustentar boa parte das questões da Saúde Mental no Brasil. O texto em si garante e promove os direitos das pessoas com sofrimento mental. Foi possível identificar recomendações para a gestão federal, movimento social e outros atores, tanto para aplicar e interpretar coerentemente a Lei quanto para qualificar a legislação que se desdobra a partir dela. Ficou evidente a importância da CRPD – Convention on the Rights of Persons with Disabilities, cuja aplicação à saúde mental tem sido pouco debatida no Brasil.-----------------ABSTRACT: In 2001 Brazil approved the Mental Health Law, number 10.216 and has been implanting, a group of regulations focused on the attention to health and Human Rights. This descriptive research intends to get to know and identify the contents of the above mentioned law, in order to analyze its scope and conformity to the OMS’ Checklist (2005) in assuring the Human Rights signed in international protocols. For such a proposition, a focal checking group was formed by different actors involved in mental health in Brazil, in two meetings, during average to two hours each. The group has realized a debate on the contents of the Law 10.216/2001, the Checklist from OMS, was the script and the north for the debates considering each check point of the law. At the end, a consensual group answer was given to each of the items on the checklist. Decided to observe two other complementary data: the public speeches by Deputy Paulo Delgado and the recommendations of the IV National Conference on Mental health. The Data appreciation, conducted through the analysis of the contents: it was possible to identify 17 themes (based on the 27 items on the Checklist) and organize them into four categories: Theoretical-Conceptual, Technical-Assistance, Legal-Politics and Sociocultural. It is clear that generally the law’s content is adequate; it can operate and sustain a big part of the mental health issues in Brazil. The text itself ensures and promotes the rights of the ones with mental disorder. It was possible to identify recommendations for the federal management, social movement and other actors, both to apply and interpret the law consistently as to qualify the legislation that unfolds from it. It was evident the importance of the Convention on the Rights of Persons with Disabilities-CRPD, whose application to mental health have been little debated in Brazil.

How to promote and enhance communication between a big retailer's after-sales department and its suppliers

W is the biggest electronic goods retailer in Portugal accounting with almost fifty percent of market share in its area. During the last years, many small W suppliers had to close their doors, and many others are in huge troubles. Among the reason for this situation, the huge bargaining power of W in the relationship seems crucial. The focus of the directed research will be in the after sales department where I did an internship from September 2014 to January 2015.

Promoting the Big Slice Pizzaria and developing key partnerships

The Purpose of this Work Project is to develop a Marketing plan, with a special focus on promotional activities and partnerships’ developments, for the Big Slice, a fast food Pizzeria that is currently operating in Lisbon, where I'm currently working in the marketing and promotion department. The project aims at developing promotions and key partnerships that maximize the opportunity. For that, I have analyzed the major trends in the food sector in Portugal, and I have conducted several qualitative interviews among young individuals. Finally I have developed and implemented various alternative promotions and established important key partnerships.

`When I'm sixty-four': old age, family values, and private financial transfers

Private financial transfers are becoming more and more important as ageing levels increase in Europe, with elders acting as both givers and receivers. Our study is divided in two main parts. In the first part we analyse the determinants of private financial transfers, using the Survey of Health, Ageing, and Retirement in Europe (SHARE). In the second part we analyse the importance of family values for these transfers, combining SHARE with European Values Study. We show that family functions as the main agent of private transfers. We conclude that family values drive financial transfers, mainly gifts provided by elderly individuals. We find that receipts by old-aged people are more related with need cases, such as illness and poorness; moreover, for these particular cases, family network plays a very important role, working as a safety net.

Modelos de negócios para a internet das coisas baseados em big data : Muzzley, um estudo de caso

A Internet das Coisas tal como o Big Data e a análise dos dados são dos temas mais discutidos ao querermos observar ou prever as tendências do mercado para as próximas décadas, como o volume económico, financeiro e social, pelo que será relevante perceber a importância destes temas na atualidade. Nesta dissertação será descrita a origem da Internet das Coisas, a sua definição (por vezes confundida com o termo Machine to Machine, redes interligadas de máquinas controladas e monitorizadas remotamente e que possibilitam a troca de dados (Bahga e Madisetti 2014)), o seu ecossistema que envolve a tecnologia, software, dispositivos, aplicações, a infra-estrutura envolvente, e ainda os aspetos relacionados com a segurança, privacidade e modelos de negócios da Internet das Coisas. Pretende-se igualmente explicar cada um dos “Vs” associados ao Big Data: Velocidade, Volume, Variedade e Veracidade, a importância da Business Inteligence e do Data Mining, destacando-se algumas técnicas utilizadas de modo a transformar o volume dos dados em conhecimento para as empresas. Um dos objetivos deste trabalho é a análise das áreas de IoT, modelos de negócio e as implicações do Big Data e da análise de dados como elementos chave para a dinamização do negócio de uma empresa nesta área. O mercado da Internet of Things tem vindo a ganhar dimensão, fruto da Internet e da tecnologia. Devido à importância destes dois recursos e á falta de estudos em Portugal neste campo, com esta dissertação, sustentada na metodologia do “Estudo do Caso”, pretende-se dar a conhecer a experiência portuguesa no mercado da Internet das Coisas. Visa-se assim perceber quais os mecanismos utilizados para trabalhar os dados, a metodologia, sua importância, que consequências trazem para o modelo de negócio e quais as decisões tomadas com base nesses mesmos dados. Este estudo tem ainda como objetivo incentivar empresas portuguesas que estejam neste mercado ou que nele pretendam aceder, a adoptarem estratégias, mecanismos e ferramentas concretas no que diz respeito ao Big Data e análise dos dados.

Return on assets in the Tobacco Industry analysis of the four main Tobacco Manufacturers

This paper studies operating profitability drivers in the Four Main Tobacco Manufacturers for the period 2004-2014. The operating profitability is analyzed as return on assets (ROA) based on the DuPont Extended Model breakdown in degree of operational risk, gross sales margin and assets turnover. The sources of ROA are market share and price strategies appraised through the drivers: firm-size, global value and strategic choices. Using consolidated data, results suggest that firm-size and global value holds a positive relationship with ROA. Also innovation through less harmful tobacco products can lead to better ROA despite no correlation between R&D and ROA.