Promoting the Big Slice Pizzaria and developing key partnerships

The Purpose of this Work Project is to develop a Marketing plan, with a special focus on promotional activities and partnerships’ developments, for the Big Slice, a fast food Pizzeria that is currently operating in Lisbon, where I'm currently working in the marketing and promotion department. The project aims at developing promotions and key partnerships that maximize the opportunity. For that, I have analyzed the major trends in the food sector in Portugal, and I have conducted several qualitative interviews among young individuals. Finally I have developed and implemented various alternative promotions and established important key partnerships.

Hotel industry: An answer to the emerging trends on the global demand side of tourism

This dissertation studies essentially how Millennials are changing the hotel industry, in the sense that new trends are emerging with this generation and hotels need to respond accordingly, in order to survive within their competitive industry. Emphasis is also given to Asian travellers, as the enlargement of these countries’ middle class populations is predicted, therefore making Asian travellers a valuable target for the hotel industry. To successfully target this segment, hoteliers need also to consider the cultural differences and aspirations that come together with the Asian travellers, and appropriately adapt their offer to them. I will then redirect this study to the city of Lisbon, the Portuguese capital, to analyse if Lisbon’s four and five-star hotel managers are aware of the new market trends, and to understand how they are changing their hotels in order to make them more attractive to Millennials and Asian travellers. Using a sample of 12 hotels (four and five-stars ratings), I have concluded that, although there is a notable undergoing process of adaptation to these guests, there is a long way ahead in order for Lisbon’s hotels to entirely please and retain millennial guests.

Developing a gamification system to increase customer lifetime value at MyGon

There have never been so many touch points between companies and consumers as there are today, which paradoxically makes it very challenging for companies to be able to retain and engage customers. Gamification is a strategy used by a large number of companies to increase customer engagement and customer lifetime value. This work aims at developing a gamification system for MyGon, a Portuguese startup working in the market of discounts and experiences. In addition to examining the literature concerning gamification, its elements and characteristics, recommendations were developed for addressing MyGon’s business goals of increasing conversion and customer engagement. The gamification mechanisms suggested include badges, missions, points, leaderboards and levels.

O incumprimento do contrato de crédito ao consumo pelo consumidor

Consumer relations, established between the Consumer and the Creditor, which carry a consequent inequality of contractual positioning between the parties, have been pushing the legislator to adopt more rigid regulations with regard to lending for the purchase of goods or services of consum issues. In this sense, the Decree-Law 359/91 was approved, meanwhile repealed by the Decree-Law 133/2009, which regulates the consumer credit agreement’s regime in the portuguese legal system. Through this contract, the financier makes available to the consumer a certain amount of money, which the consumer must repay, plus the respective remuneration (interest) and other charges, according to a refund plan agreed by the parties. The consumer will be in delay if he breaches this stipulation. In case of default, the creditor, notwithstanding, can choose to wait for the performance by the debtor, promote the loss of benefit of the term or the termination of the contract. From the outset it would seem that, in one way or another, the financier, by imposing a forced shortening of the contract duration initially agreed, will lose the right to remuneration for the provision of capital agreed, but not verified. Nevertheless, unlike presently, the previous regime allowed the parties to rule otherwise, being permitted to agree to the payment of interest of outstanding installments. On the other hand, in the consumer credit contract the principle of freedom of contractual provision of the parties is strongly mitigated by the special legislation, which prevents the waiver of rights by the consumer, and by the regime of general contractual terms, which restricts the freedom of the financier to stipulate the contractual content freely and the freedom of the consumer to negotiate. For all these reasons, associated with the growing need of credit resource to satisfy their needs of consumption, it is confirm the relevance of legislative intervention on consumers protection in the context of hiring credit.

Cultura de segurança em proteção civil

This work aims to stress the concept of a security culture in the sense that each one of us is an emergency responder, the first one to respond, and the more prepared we are, with better training and awareness, the better we will perform, this applies even to the relationship between us and the Emergency Responders. All this will lead to a better probability of surviving an accident. If there is an accident, anywhere at any time, each one of us is alone. And the bigger the accident is the longer we stay alone. There is no firefighter, no policeman, no doctor, so it is very important to be competent, in other words, knowing how to react, wanting to react and being able to react. This is a basic requirement to understand the phenomenon, to know the consequences arising from the way we act and that we have to perform according to the situation: before, during and after it occurred. In brief, let’s not make resilience be just a word, let’s make it a concept that belongs to the higher definition of the Security Culture.

O incumprimento do contrato de crédito ao consumo pelo consumidor

Consumer relations, established between the Consumer and the Creditor, which carry a consequent inequality of contractual positioning between the parties, have been pushing the legislator to adopt more rigid regulations with regard to lending for the purchase of goods or services of consum issues. In this sense, the Decree-Law 359/91 was approved, meanwhile repealed by the Decree-Law 133/2009, which regulates the consumer credit agreement’s regime in the portuguese legal system. Through this contract, the financier makes available to the consumer a certain amount of money, which the consumer must repay, plus the respective remuneration (interest) and other charges, according to a refund plan agreed by the parties. The consumer will be in delay if he breaches this stipulation. In case of default, the creditor, notwithstanding, can choose to wait for the performance by the debtor, promote the loss of benefit of the term or the termination of the contract. From the outset it would seem that, in one way or another, the financier, by imposing a forced shortening of the contract duration initially agreed, will lose the right to remuneration for the provision of capital agreed, but not verified. Nevertheless, unlike presently, the previous regime allowed the parties to rule otherwise, being permitted to agree to the payment of interest of outstanding installments. On the other hand, in the consumer credit contract the principle of freedom of contractual provision of the parties is strongly mitigated by the special legislation, which prevents the waiver of rights by the consumer, and by the regime of general contractual terms, which restricts the freedom of the financier to stipulate the contractual content freely and the freedom of the consumer to negotiate. For all these reasons, associated with the growing need of credit resource to satisfy their needs of consumption, it is confirm the relevance of legislative intervention on consumers protection in the context of hiring credit.

Paving the way? Female leadership and attitudes toward gender

In a male dominant political world, the cases of female leadership are still a novelty. Looking at the episodes where a woman was head of state or government, the impact on attitudes and perceptions toward gender equality is evaluated. By instrumenting the presence of a female in government with the proportion of female seats in parliament, the results seem to suggest that individuals, when exposed to a woman as an executive political leader, report a higher tendency to agree with statements of gender discrimination.

Funcionalidade e qualidade de vida : um estudo no processo de envelhecimento em portadores e não portadores da diabetes tipo 2

RESUMO: Introdução: A diabetes é uma patologia crônica que vêm crescendo exponencialmente em países desenvolvidos e, principalmente, naqueles em desenvolvimento, como é o caso do Brasil. Além de gerar importante custo aos sistemas públicos de saúde, sabe-se que as consequências do mau controle da diabetes tem impacto importante na vida de indivíduos que apresentam a doença, como a perda precoce da funcionalidade e a reduzida qualidade de vida. Nesse sentido, o governo federal brasileiro estabelece em 2002 o Programa Hiperdia, que prevê educação terapêutica e a assistência multiprofissional como estratégias na prevenção e controle das consequências geradas pelo mau controle da diabetes. Objetivo: O estudo aqui proposto tem como objetivo avaliar de que modo a presença e o tempo de diagnóstico da diabetes do tipo 2 (DM2) estão associados à funcionalidade e qualidade de vida de indivíduos assistidos pelo Programa Hiperdia. Metodologia: Foram avaliados indivíduos com idade igual ou superior a 40 anos, residentes na cidade de Viçosa-Minas Gerais/Brasil, distribuídos em diferentes grupos conforme as perspectivas de análise 1 (estudo da presença da DM2) e 2 (estudo do tempo de diagnóstico da patologia). Para a perspectiva 1 dois diferentes grupos foram comparados: controle (CTL), indivíduos sem DM2 ou qualquer patologia em órgãos alvo da doença; e DM2, indivíduos diagnosticados com diabetes do tipo 2. Já para a perspectiva 2 de análise pessoas diagnosticadas com DM2 foram distribuídas em dois diferentes grupos: G1, indivíduos com tempo de diagnóstico da DM2 ≥ 1 ano e ≤ 5 anos; e G2, indivíduos com tempo de diagnóstico da DM2 ≥ 10 anos. Previamente, avaliamos o estado cognitivo dos participantes por meio do Mini Mental State Exam. Dados sociodemográficos e clínicos (rastreio de sintomas depressivos, sonolência diurna excessiva e antropometria) também foram avaliados, além da verificação do perfil bioquímico por meio de informações provenientes de prontuários médicos. Para o estudo da funcionalidade, os instrumentos Activities of Daily Living, Instrumental Activities of Daily Living e o Life Style Questionnaire foram utilizados, assim como o SF-36v2 para a avaliação da qualidade de vida. Por fim, outras variáveis como conhecimento sobre a DM2 e gestão da patologia também foram investigadas. 10 Resultados: 198 indivíduos (CTL: 81; DM2: 117) com idade ≥ 40 anos foram avaliados, dos quais 55,5% apresentaram idade igual ou superior a 60 anos. A maioria corresponderam ao sexo feminino (62,6%). Foram verificados similares resultados para o estado cognitivo em ambas as perspectivas de análise. Pode-se dizer que, para a perspectiva 1 (CTL vs. DM2), os grupos apresentaram diferenças estatísticas significantes para a maioria das variáveis estudadas e tendência para a variável estilo de vida, com resultados desfavorecedores ao grupo DM2. Para a perspectiva 2 (G1 vs. G2), nossos resultados não evidenciam diferenças significantes para o tempo de diagnóstico em nenhuma das variáveis estudadas. Conclusões: Os resultados do estudo mostram que a presença da DM2 em situação de inadequado controle, bem como o insuficiente conhecimento sobre a patologia entre os indivíduos assistidos pelo Centro Hiperdia podem representar um importante fator para a verificação da reduzida funcionalidade e qualidade de vida. Isto sugere a necessidade de ajustes na execução do Programa, de modo a tornar possível o alcance dos objetivos propostos pelo mesmo. Referente ao tempo de diagnóstico da DM2, em nossa amostra, os resultados indicam que este parece não representar um fator desfavorecedor da funcionalidade e qualidade de vida.---------------------------ABSTRACT: Introduction: Type 2 diabetes (DM2) is a chronic disease that has been growing exponentially in developed countries, and even more so in developing countries such as Brazil. In addition, the pathology generates a significant cost to public healthcare systems. It is well known that the poor control of diabetes has important consequences on the lives of individuals diagnosed with the disease, such as the early loss of functionality and a reduced quality of life. In this sense, the Brazilian federal government established the Programa Hiperdia in 2002, a program that provides therapeutic education and multidisciplinary care in order to prevent and control the consequences of diabetes. Objective: The aim of this study is to evaluate how the presence and the diagnosis time of DM2 are associated with the functionality and quality of life of individuals assisted by the Programa Hiperdia. Methodology: We evaluated individuals aged 40 years or older living in Viçosa, Minas Gerais/Brazil, and divided them into different groups according to the analytical perspectives 1 (the study of the presence of DM2) and 2 (the study of the diagnosis time of DM2). For perspective 1, two different groups were compared: the DM2 group, which consisted of individuals diagnosed with type 2 diabetes, and the control group (CTL), which consisted of individuals without type 2 diabetes or any disease in the target organs. For perspective 2, people diagnosed with type 2 diabetes were divided into two different groups: G1, individuals with diagnosis time ≥ 1 year and ≤ 5 years; and G2, individuals with diagnosis time ≥ 10 years. Prior to group assignment, we assessed the cognitive status of all participants with the Mini Mental State Exam (MMSE). Sociodemographic and clinical data (i.e. screening of depressive symptoms, excessive daytime sleepiness and anthropometry) were also evaluated, as well as the biochemical profile based on information from the local Hiperdia center. To study functionality, Activities of Daily Living, Instrumental Activities of Daily Living and Life Style Questionnaire were administered. Quality of life was assessed via the SF-36v2 Health Survey. Finally, variables such as knowledge about DM2 and disease management were also verified. Results: 198 subjects (CTL: 81; DM2: 117) aged ≥ 40 years were evaluated, of whom 55.5% were aged 60 years or older. The majority of subjects were women (62,6%). Cognitive status scores were similar amongst both analytical perspectives. In terms of perspective 1 (DM2. vs. CTL), it showed statistically significant differences between the groups for the most part of the variables studied, and poorer results in the DM2 group. Regarding perspective 2 (G1 vs. G2), our results did not show significant differences for the diagnosis time in any of the variables studied. Conclusions: Our findings show that the presence of DM2 with inadequate control of the condition, as well as lack of knowledge about the disease among individuals assisted by the Hiperdia center may represent an important factor in the poor functionality and reduced quality of life when compared to the control group. This suggests that the Program likely needs some adjustments on its implementation in order to make possible the achievement of the objectives proposed. With respect to the diagnosis time for DM2 in our sample, the results indicate that it does not seem to be a factor in poor functionality nor quality of life.

Guarda prisional: força de segurança ou agente responsabilizador?

A permanently changing occidental society framework, simultaneously, to a world Globalization and a market liberalization, requires to know how important and which role the agents plays, in Estates representation, to guarantee their own intern security. Portugal is an example of that since has been integrated in European and world politics that allowed the borders opening, with all the negative consequences of that kind of measures. In way to struggle with those debilities emerge, in our Juridical Order, several security forces such as Prison Guards Corporation, whose contribute to intern security seems undefined and confuse, being urgent legislation in way to describe and clearly define their goals and functions. We begin with a brief history view to understand the evolution, focusing on the present moment, correlate several laws in way to clarify their juridical situation. Using a own critical sense, it draws attention to legislation lack problem in opposition to the conclusion that, Prison Guards Corporation is a security force with specialized expertise in matter and territory fields. Their activity occurs, generally, in penitentiaries where people see themselves without their freedom, legally determinated and confined to places as other individuals with deviant behaviors that deserve society refutation, establishing a separation period having rehabilitation as a goal – it is called general and special prevention. Penitentiaries specificities requires specially police force because penitentiaries are places where tensions are often, both between inmates and against employees, above all prison guards, the first to struggle inmates daily frustrations. In way that institutions achieve their purpose, it is necessary that citizens respect all the rules, although, to their efficacy is necessary to inflict punishment to those who did not respect the rules. Furthermore, it will be indispensable to act immediately in situations as impeding runaway helping, illegally standing in jail and to avoid violent acts against personal and patrimonial belongings. Juridical Order has a few security tools that are available to administration, in which is included coercive methods, that as damaging to citizens in whom they are use, are restricted, unavoidably, to inflexible control rules. Concluding, Prison Guards and Penitentiaries General Direction last goal is to give back recovered inmates to society, in a way to conduct their lives responsibly, without committing crimes.

Logoplaste: Conquering the world one bottle at a time

The “Logoplaste: Conquering the world one bottle at a time” case is based on the real story of the Botton family and their journey to build the globally known company Logoplaste. Famous for its “hole in the wall” strategy within the plastics industry, Logoplaste is not only one of the major plastic bottles manufacturers in the world, but also a company which has been proving us that a shared leadership system can be successful within a family business. This case intendeds to demonstrate the dynamics of a family business, illustrating the complexity of the decision making process and how they have successfully mastered dual management in a family firm. Moreover, it also aims to demonstrate that a family firm can be managed in such way that sustainable growth, as a key pillar, can be enabled through a strong focus on internationalization and innovation. A teaching note is available at the end of the case in order to guide students and teachers in their readings. Discussions questions, for debate in class environment, are also provided together with suggested answers drawn together to increase the critical sense and theoretical application of the themes studied in class.

Good vibrations

The work reported in this thesis addresses the research question of when and how positive psychological states impact positive behavior and positive organizational development. We present two theoretical essays and three empirical studies to find possible answers to this question and we use a multitude of methodologies with different epistemological assumptions, including quantitative correlation analysis, social network analysis and qualitative grounded theory analysis. In the whole, our work shows that positive psychological states are fundamental to promote individual and organizational higher-levels of performance and well-being. It also points that the capability to induce positive psychological states in others (an “alter-positive” approach) is a powerful way to develop outstanding individuals and organizations. In a broader sense, it stresses the need to promote good vibrations as a fundamental route to create a better world.

Distributed solar micro generation

Taking into account the fact that the sun’s radiation is estimated to be enough to cover 10.000 times the world’s total energy needs (BRAKMANN & ARINGHOFF, 2003), it is difficult to understand how solar photovoltaic systems (PV) are still such a small part of the energy source matrix across the globe. Though there is an ongoing debate as to whether energy consumption leads to economic growth or whether it is the other way around, the two variables appear correlated and it is clear that ensuring the availability of energy to match a country’s growth targets is one of the prime concerns for any government. The topic of centralized vs distributed electricity generation is also approached, especially in what regards the latter fit to developing countries needs, namely the lack of investment capabilities and infrastructure, scattered population, and other factors. Finally, Brazil’s case is reviewed, showing that the current cost of electricity from the grid versus the cost from PV solutions still places an investment of this nature with 9 to 16 years to reach breakeven (from a 25 year panel lifespan), which is too high compared to the required 4 years for most Brazilians. Still, recently passed legislation opened the door, even if unknowingly, to the development of co-owned solar farms, which could reduce the implementation costs by as much as 20% and hence reduce the number of years to breakeven by 3 years.

Relatório de estágio curricular

The purpose of the current internship report is to share the opportunity I have had to learn during my stay in CMVM as an intern, specifically in relation to the exercise of private equity supervision in Portugal, in order to contribute to the study of private equity legal framework. Private equity is the activity to finance or acquire enterprises with growth potential (normally consider as genuine industry), for a limited period of time, in order to support the enterprise’s development to benefit from future profit sales of participations. By observing and studying the registration procedures, as well as the specific legislation and reality of other jurisdictions, it is concluded that supervision specifically related to private equity is one of the most important aspects in this industry, as it is the best way to know and control it. To improve the performance of supervisory functions, and the very development of private equity, it is essential to have a legislative review in order to simplify the rules enforcement necessary for the proper running of the industry as well as for more efficient supervision and control of this activity, thus developing it and making it more attractive in a national and international basis.

Developing a gamification system to increase customer lifetime value at MyGon

There have never been so many touch points between companies and consumers as there are today, which paradoxically makes it very challenging for companies to be able to retain and engage customers. Gamification is a strategy used by a large number of companies to increase customer engagement and customer lifetime value. This work aims at developing a gamification system for MyGon, a Portuguese startup working in the market of discounts and experiences. In addition to examining the literature concerning gamification, its elements and characteristics, recommendations were developed for addressing MyGon’s business goals of increasing conversion and customer engagement. The gamification mechanisms suggested include badges, missions, points, leaderboards and levels.

Yacht charter in Portugal- developing a business model for a sailing charter company

Given the signals that Portugal can be a great destination for charter sailing, the purpose of this work is to disprove this. Thereby the model of Porter’s five forces has been used to analyze the Portuguese yacht charter market, whereas a SWOT analysis should give an overview and compare the Portuguese market with the well running charter market of Croatia. The research outcome on the supply side as well as on the demand side should then serve as a foundation for establishing a model of a sailing charter company in Portugal, explained with the aid of the Canvas model.