Language and trade: the (new) route of portuguese in the 21st century

Globalisation has eliminated frontiers and in the case of Europe helped the crossing of borders and changed forever the concept of social (and I would also say individual) geography: the rest of the world is out there; we can pretend not to see it, but we cannot avoid it. Moreover, Europe is undergoing a serious crisis, also economic, and new markets and business partners are welcome. In this context, cultural bonds like a common language can open new investment paths and give rise to successful stories. In this paper we intend to present an example of how low linguistic distance can lead to good business, even if a) in the internationalization process of the companies’ language is often forgotten as a management element and b) consumers of language products (like User Guides) are also not stimulating investment in language by the companies. Through the results of 2 studies carried out in 2010 and 2011 we will show how a pluricentric language like Portuguese is managed in multinational companies (MC) and Small and medium Enterprises (SMEs). The second study is based on an online survey questioning the effectiveness, efficiency and general quality of User Guides and the reaction of consumers to language. Results show that although playing a role in the internationalization process of companies in the same linguistic space, language is opportunistically used. On the other hand, Portuguese and Brazilian consumers show a very functional perception of the Portuguese language...

Eastwards / westwards: which direction for gender studies in the 21st century?

Eastwards / Westwards: Which Direction for Gender Studies in the XXIst Century? is a collection of essays which focus on themes and methods that characterize current research into gender in Asian countries in general. In this collection, ideas derived from Gender Studies elsewhere in the world have been subjected to scrutiny for their utility in helping to describe and understand regional phenomena. But the concepts of Local and Global – with their discoursive productions – have not functioned as a binary opposition: localism and globalism are mutually constitutive and researchers have interrogated those spaces of interaction between the ‘self’ and the ‘other’, bearing in mind their own embeddedness in social and cultural structures and their own historical memory. Contributors to this collection provided a critical transnational perspective on some of the complex effects of the dynamics of cultural globalization, by exploring the relation between gender and development, language, historiography, education and culture. We have also given attention to the ideological and rhetorical processes through which gender identity is constructed, by comparing textual grids and patterns of expectation. Likewise, we have discussed the role of ethnography, anthropology, historiography, sociology, fiction, popular culture and colonial and post-colonial sources in (re)inventing old/new male/female identities, their conversion into concepts and circulation through time and space. This multicultural and trans-disciplinary selection of essays is totally written in English, fully edited and revised, therefore, it has a good potential for an immediate international circulation. This project may trace new paths and issues for discussion on what concerns the life, practices and narratives by and about women in Asia, as well as elsewhere in the present day global experience. Academic readership: Researchers, scholars, educators, graduate and post-graduate students, doctoral students and general non-fiction readers, with a special interest in Gender Studies, Asia, Colonial and Post-Colonial Literature, Anthropology, Cultural Studies, History, Historiography, Politics, Race, Feminism, Language, Linguistics, Power, Political and Feminist Agendas, Popular Culture, Education, Women’s Writing, Religion, Multiculturalism, Globalisation, Migration. Chapter summary: 1. “Social Gender Stereotypes and their Implication in Hindi”, Anjali Pande, Jawaharlal Nehru University, New Delhi, India. This essay looks at the subtle ways in which gender identities are constructed and reinforced in India through social norms of language use. Language itself becomes a medium for perpetuating gender stereotypes, forcing its speakers to confirm to socially defined gender roles. Using examples from a classroom discussion about a film, this essay will highlight the underlying rigid male-female stereotypes in Indian society with their more obvious expressions in language. For the urban woman in India globalisation meant increased economic equality and exposure to changed lifestyles. On an individual level it also meant redefining gender relations and changing the hierarchy in man-­woman relationships. With the economic independence there is a heightened sense of liberation in all spheres of social life, a confidence to fuzz the rigid boundaries of gender roles. With the new films and media celebrating this liberated woman, who is ready to assert her sexual needs, who is ready to explode those long held notions of morality, one would expect that the changes are not just superficial. But as it soon became obvious in the course of a classroom discussion about relationships and stereotypes related to age, the surface changes can not become part of the common vocabulary, for the obvious reason that there is still a vast gap between the screen image of this new woman and the ground reality. Social considerations define the limits of this assertiveness of women, whereas men are happy to be liberal within the larger frame of social sanctions. The educated urban woman in India speaks in favour of change and the educated urban male supports her, but one just needs to scratch the surface to see the time tested formulae of gender roles firmly in place. The way the urban woman happily balances this emerging promise of independence with her gendered social identity, makes it necessary to rethink some aspects of looking at gender in a gradually changing, traditional society like India. 2. “The Linguistic Dimension of Gender Equality”, Alissa Tolstokorova, Kiev Centre for Gender Information and Education, Ukraine. The subject-matter of this essay is gender justice in language which, as I argue, may be achieved through the development of a gender-related approach to linguistic human rights. The last decades of the 20th century, globally marked by a “gender shift” in attitudes to language policy, gave impetus to the social movement for promoting linguistic gender equality. It was initiated in Western Europe and nowadays is moving eastwards, as ideas of gender democracy progress into developing countries. But, while in western societies gender discrimination through language, or linguistic sexism, was an issue of concern for over three decades, in developing countries efforts to promote gender justice in language are only in their infancy. My argument is that to promote gender justice in language internationally it is necessary to acknowledge the rights of women and men to equal representation of their gender in language and speech and, therefore, raise a question of linguistic rights of the sexes. My understanding is that the adoption of the Universal Declaration of Linguistic Rights in 1996 provided this opportunity to address the problem of gender justice in language as a human rights issue, specifically as a gender dimension of linguistic human rights. 3. “The Rebirth of an Old Language: Issues of Gender Equality in Kazakhstan”, Maria Helena Guimarães, Polytechnic Institute of Porto, Portugal. The existing language situation in Kazakhstan, while peaceful, is not without some tension. We propose to analyze here some questions we consider relevant in the frame of cultural globalization and gender equality, such as: free from Russian imperialism, could Kazakhstan become an easy prey of Turkey’s “imperialist dream”? Could these traditionally Muslim people be soon facing the end of religious tolerance and gender equality, becoming this new old language an easy instrument for the infiltration in the country of fundamentalism (it has already crossed the boarders of Uzbekistan), leading to a gradual deterioration of its rich multicultural relations? The present structure of the language is still very fragile: there are three main dialects and many academics defend the re-introduction of the Latin alphabet, thus enlarging the possibility of cultural “contamination” by making the transmission of fundamentalist ideas still easier through neighbour countries like Azerbaijan, Uzbekistan and Turkmenistan (their languages belong to the same sub-group of Common Turkic), where the Latin alphabet is already in use, and where the ground for such ideas shown itself very fruitful. 4. “Construction of Womanhood in the Bengali Language of Bangladesh”, Raasheed Mahmood; University of New South Wales, Sydney. The present essay attempts to explore the role of gender-based language differences and of certain markers that reveal the status accorded to women in Bangladesh. Discrimination against women, in its various forms, is endemic in communities and countries around the world, cutting across class, race, age, and religious and national boundaries. One cannot understand the problems of gender discrimination solely by referring to the relationship of power or authority between men and women. Rather one needs to consider the problem by relating it to the specific social formation in which the image of masculinity and femininity is constructed and reconstructed. Following such line of reasoning this essay will examine the nature of gender bias in the Bengali language of Bangladesh, holding the conviction that as a product of social reality language reflects the socio-cultural behaviour of the community who speaks it. This essay will also attempt to shed some light on the processes through which gender based language differences produce actual consequences for women, who become exposed to low self-esteem, depression and systematic exclusion from public discourse. 5. “Marriage in China as an expression of a changing society”, Elisabetta Rosado David, University of Porto, Portugal, and Università Ca’Foscari, Venezia, Italy. In 29 April 2001, the new Marriage Law was promulgated in China. The first law on marriage was proclaimed in 1950 with the objective of freeing women from the feudal matrimonial system. With the second law, in 1981, values and conditions that had been distorted by the Cultural Revolution were recovered. Twenty years later, a new reform was started, intending to update marriage in the view of the social and cultural changes that occurred with Deng Xiaoping’s “open policy”. But the legal reform is only the starting point for this case-study. The rituals that are followed in the wedding ceremony are often hard to understand and very difficult to standardize, especially because China is a vast country, densely populated and characterized by several ethnic minorities. Two key words emerge from this issue: syncretism and continuity. On this basis, we can understand tradition in a better way, and analyse whether or not marriage, as every social manifestation, has evolved in harmony with Chinese culture. 6. “The Other Woman in the Portuguese Colonial Empire: The Case of Portuguese India”, Maria de Deus Manso, University of Évora, Portugal. This essay researches the social, cultural and symbolic history of local women in the Portuguese Indian colonial enclaves. The normative Portuguese overseas history has not paid any attention to the “indigenous” female populations in colonial Portuguese territories, albeit the large social importance of these social segments largely used in matrimonial and even catholic missionary strategies. The first attempt to open fresh windows in the history of this new field was the publication of Charles Boxer’s referential study about Women in lberian Overseas Expansion, edited in Portugal only after the Revolution of 1975. After this research we can only quote some other fragmentary efforts. In fact, research about the social, cultural, religious, political and symbolic situation of women in the Portuguese colonial territories, from the XVI to the XX century, is still a minor historiographic field. In this essay we discuss this problem and we study colonial representations of women in the Portuguese Indian enclaves, mainly in the territory of Goa, using case studies methodologies. 7. “Heading East this Time: Critical Readings on Gender in Southeast Asia”, Clara Sarmento, Polytechnic Institute of Porto, Portugal. This essay intends to discuss some critical readings of fictional and theoretical texts on gender condition in Southeast Asian countries. Nowadays, many texts about women in Southeast Asia apply concepts of power in unusual areas. Traditional forms of gender hegemony have been replaced by other powerful, if somewhat more covert, forms. We will discuss some universal values concerning conventional female roles as well as the strategies used to recognize women in political fields traditionally characterized by male dominance. Female empowerment will mean different things at different times in history, as a result of culture, local geography and individual circumstances. Empowerment needs to be perceived as an individual attitude, but it also has to be facilitated at the macro­level by society and the State. Gender is very much at the heart of all these dynamics, strongly related to specificities of historical, cultural, ethnic and class situatedness, requiring an interdisciplinary transnational approach.

Supporting leadership development by exposure to role models: two case studies

The idiomatic expression “In Rome be a Roman” can be applied to leadership training and development as well. Leaders who can act as role models inspire other future leaders in their behaviour, attitudes and ways of thinking. Based on two examples of current leaders in the fields of Politics and Public Administration, I support the idea that exposure to role models during their training was decisive for their career paths and current activities as prominent characters in their profession. Issues such as how students should be prepared for community or national leadership as well as cross-cultural engagement are raised here. The hypothesis of transculturalism and cross-cultural commitment as a factor of leadership is presented. Based on current literature on Leadership as well as the presented case studies, I expect to raise a debate focusing on strategies for improving leaders’ training in their cross-cultural awareness.

“To laugh in tragic joy” – a linguagem poética de W. B. Yeats em Lapis Lazuli

Artigo em texto integral no link da versão do editor

Solving a signalized traffic intersection problem with an hyperbolic penalty function

Mathematical Program with Complementarity Constraints (MPCC) finds many applications in fields such as engineering design, economic equilibrium and mathematical programming theory itself. A queueing system model resulting from a single signalized intersection regulated by pre-timed control in traffic network is considered. The model is formulated as an MPCC problem. A MATLAB implementation based on an hyperbolic penalty function is used to solve this practical problem, computing the total average waiting time of the vehicles in all queues and the green split allocation. The problem was codified in AMPL.

Dimensionamento de muros de suporte considerando diferentes metodologias de cálculo

A presente dissertação consiste em verificar a tendência do coeficiente de segurança quando se varia certos parâmetros (ângulo de atrito interno do terreno, inclinação do terrapleno no tardoz do muro e o ângulo que a massa de solo faz quando se comporta como parte integrante do muro numa situação limite) considerados no cálculo. Para atingir os objectivos anteriormente referidos, dividiu-se o trabalho em duas fases, a primeira fase teve como objectivo verificar qual a tendência do coeficiente de segurança quando sujeito à variação de dois parâmetros, o ângulo de atrito interno do terreno e a inclinação do terrapleno no tardoz do muro que varia de 5° até ao valr do ângulo de atrito interno do terreno. A segunda fase consiste em analisar qual a tendência do coeficiente de segurança quando sujeito à variação de três parâmetros, o ângulo de atrito interno do terreno, de 20° a 45°, a inclinação do terrapleno no tardoz do muro, de 10° até ao valor do ângulo de atrito interno do terreno, e o ângulo que a massa de solo faz quando se comporta como parte integrante do muro numa situação limite. Para ambas as situações efectuaram-se os respectivos cálculos quer pela Teoria de Rankine e quer pela Teoria de Mohr – Coulomb, havendo casos em que foi necessário conjugar estas duas Teorias.

A Influência da teoria da agência na estrutura de capital na indústria do calçado

apresentado ao Instituto de Contabilidade e Administração do Porto para a Dissertação de Mestrado para obtenção do grau de Mestre em Contabilidade e Finanças sob orientação do Mestre Adalmiro Álvaro Malheiro de Castro Andrade Pereira

Determinantes da estrutura de capitais do setor do calçado em Portugal

Dissertação de Mestrado apresentado ao Instituto de Contabilidade e Administração do Porto para a obtenção do grau de Mestre em Contabilidade e Finanças, sob orientação de Mestre Adalmiro Álvaro Malheiro de Castro Andrade Pereira

Unidade de interação e controlo para uma cadeira de rodas elétrica automática

Num mundo onde cerca de 1% da população necessita de utilizar uma cadeira de rodas para a sua deslocação, a acessibilidade a este tipo de veículo no exterior ainda encontra-se num estado bastante precário. Falta de rampas nos passeios, buracos, caminhos em declive e determinados obstáculos como carros estacionados por cima do passeio, são alguns de muitos exemplos dos desafios que uma pessoa em cadeira de rodas enfrenta quando tenta deslocar-se no exterior, o que faz com que a autonomia e a segurança na condução de uma cadeira de rodas seja bastante reduzida, sendo por muitas vezes necessário recorrer de forma constante à ajuda de terceiros, que, por consequência, reduz a sua, já limitada, liberdade de locomoção. É com base nestes problemas que o projeto RevoChair surgiu. Este projeto consiste no desenvolvimento de um sistema para cadeira de rodas elétrica que permita ao utilizador movimentar-se no exterior automaticamente, sempre que possível, sem ter de se preocupar com os obstáculos a sua volta. Esta tese incide-se concretamente sobre três dos problemas do desenvolvimento deste projeto, a definição das componentes necessárias para a implementação do sistema, a forma como o utilizador interage com o sistema e a forma como os componentes comunicam entre si, tendo como foco a unidade de interação e a unidade de controlo responsável por gerir a comunicação entre os diversos componentes do sistema.

Análise dos métodos de seleção de fornecedores

No ambiente altamente competitivo de hoje, um processo eficaz de seleção de fornecedores é muito importante para o sucesso de qualquer organização [33]. Esta dissertação procura determinar quais os critérios e métodos mais utilizados no problema da seleção de fornecedores, contribuindo assim para o apoio a entidades que pretendam iniciar uma seleção de fornecedores de uma forma mais eficaz. Para atingir os objetivos propostos, foi realizada uma análise de artigos que fazem a revisão literária dos métodos e critérios desde o ano de 1985 até ao ano 2012. Com os dados obtidos destas revisões, foi possível identificar quais os três principais métodos utilizados ao longo dos anos, sendo eles o DEA, AHP e Fuzzy set theory e os principais critérios utilizados na seleção de fornecedores. Nesta dissertação, é apresentada uma visão geral da tomada de decisão e os métodos utilizados na tomada de decisão multicritério. É abordado o problema da seleção de fornecedores, o seu processo de seleção e as revisões literárias dos métodos e critérios de seleção utilizados nos últimos anos. Por fim, é apresentada a contribuição para a seleção de fornecedores do estudo realizado durante o desenvolvimento desta dissertação, sendo apresentados e explicados os principais métodos de seleção de fornecedores, bem como os critérios utilizados.

A Geração 2.0 e os novos Saberes

Que implicações terão os novos media para a geração dos jovens cujos percursos de vida e pertenças culturais são construídos no uso da Internet e dos telemóveis? Que oportunidades e ameaças se adivinham? Que novas literacias estão a despontar? Reflectindo sobre estas questões, procura-se identificar pistas quanto aos saberes indispensáveis à convivência com estas mudanças e com o mundo globalizado onde elas organicamente emergem.

O jogo como estratégia de aprendizagem rítmica: A ludicidade na exploração das fichas de exercícios rítmicos

Elaborado com vista à reflexão fundamentada acerca do percurso, das práticas educativas e das políticas de ensino, o presente trabalho pretende reunir um conjunto de saberes inerentes à atividade docente. Relacionando teorias e práticas no âmbito do ensino da música, a apresentação de uma filosofia de trabalho, congregando como eixo estruturante a prática musical supervisionada realizada no âmbito do ensino vocacional, apresenta-se como pano de fundo à análise dos vários conteúdos referentes à literatura específica inerente à prática pedagógica. Partindo da caracterização da escola do ensino vocacional de música, nos ensinos Básico e Secundário, a presente reflexão emerge no seguimento do pensamento articulado das várias áreas do saber através da apreciação, fundamentação e discussão das perspetivas de ensino vigentes ao longo do processo de estágio. Deste modo, será exposta toda a perspetiva de ensino por nós desenvolvida, partindo de uma linha temporal, tendo por princípio a descrição de um plano modelo, com o objetivo de podermos demonstrar a direção do nosso pensamento. Tendo como objetivo verificar a eficácia da abordagem ao jogo, como estratégia de ensino, na aprendizagem do ritmo, na disciplina de Formação Musical, partimos de uma investigação bibliográfica sobre a relação entre a escola tradicional e a escola moderna, o jogo e a motivação, e por último, a aprendizagem do ritmo sobre a perspetiva das atividades de aprendizagem sequencial, sustentadas por Edwin Gordon. O projeto de investigação aborda uma nova conceção do jogo, aliando o mesmo às atividades de leitura rítmicas.

Possibilidade de desenvolvimento integrado pela expressão musical: Uma experiência no 1º CEB

Desde o primeiro momento, este projeto procurou libertar-se dos cenários tradicionais em que a aprendizagem era encarada como uma atividade solitária e individual; ao longo do processo, cada aluno encontrava-se sozinho perante a tarefa, sob olhar atento do professor (tais posturas eram próprias de uma cultura autoritária e pouco solidária na apropriação do saber). Decorrente dessa vontade de alterar formas de atuação, este projeto assentou os seus pressupostos teóricos na teoria em espiral de Bruner e na teoria das inteligências múltiplas de Gardner. Assim, o aluno é sempre encarado como um ser em desenvolvimento, razão pela qual urge ter uma visão holística e integrada desse desenvolvimento. Como tal, associada a estas teorias aparece a aprendizagem cooperativa e, consequentemente, o conceito de Zona de Desenvolvimento Proximal de Vygotsky e a integração curricular diretamente ligada à metodologia de projeto defendida por autores como Dewey e Kilpatrik, pontos basilares de todo este estudo. Tal como o próprio nome do projeto indica Possibilidades de desenvolvimento integrado pela Expressão Musical: Uma experiência no 1.º CEB, o objetivo principal é investigar as possibilidades de desenvolvimento global do aluno, com a interligação dos vários saberes que lhe permitam construir o seu conhecimento de uma forma integrada, tendo como ponto de partida a expressão musical. Desde a elaboração das planificações, passando pelas atividades desenvolvidas ao longo das aulas, houve sempre a preocupação em promover a participação ativa dos alunos e, como é evidente pelos mapas de conceitos, privilegiar a integração curricular bem como o desenvolvimento global dos alunos. Os dados obtidos através da entrevista efetuada aos alunos e do inquérito final demonstram o reconhecimento, por parte dos alunos, da expressão musical como uma mais3 valia para a sua aprendizagem nas diversas disciplinas, bem como a sua preferência pelo trabalho cooperativo.