26 resultados para Administração intercultural
em Instituto Politécnico do Porto, Portugal
Resumo:
Na actividade tradutiva, situamo-nos num plano intercultural que cruza culturas diferenciadas, inerentes às línguas de partida e de chegada. De facto, ao traduzirmos um texto, defrontamo-nos sempre com um universo valorativo a que importa aceder, de modo a que o tradutor possa chegar a uma equivalência semântica e ideológica. É o que sucede, com especial relevância, no âmbito da tradução de textos literários, económicos e, até mesmo, científicos e técnicos. Por tal motivo, a análise dos valores presentes no discurso, que permite determinar a orientação ideológica aí inscrita, revela-se particularmente útil no plano intercultural da tradução. A sua determinação poderá ser feita, é certo, em função de vários enquadramentos mas, na nossa opinião, é a perspectiva de Oswald Ducrot, constituinte de uma Pragmática integrada na Semântica, que melhor se adequa à análise discursiva de acordo com estes objectivos. Trata-se assim de adoptar uma concepção teórica que permita abranger as duas componentes: por um lado, determinar o sentido, vector fundamental, no caso da tradução, entendido como orientação argumentativa inscrita nas estruturas linguísticas, por outro, através dos princípios de argumentação convocados, coincidentes com o recorte ideológico, aceder aos valores presentes no universo discursivo.
Resumo:
This essay studies the origin and globalization of the Rastafarian movement. Poverty and disenchantment in the inner cities of Kingston gave way in the early 1930's to the black power movement through Marcus Garvey's "Back to Africa" crusade, which eventually led to the appearance of the Rastafarian movement, a "messianic religious and political movement". In this essay, I propose to analyze when, how and why the Rastafarian movement began, its doctrines and the vehicles which were used for its cultural globalization, in other words, the diffusion of the Rastafarian´s beliefs, meanings, ideals and culture outside the borders of Jamaica. My aim is to offer a better understanding of the Rastafarian movement (commonly only associated with the consumption of drugs), so it is important to analyze this study in a cultural point of view. Some authors1 define culture as the way of life that is influenced by behavior, knowledge, and beliefs.The lack of information about a certain culture may lead to the perception that a specific culture is wrong or inferior to ours and this normally causes conflict between individuals. Appreciating and accepting cultural diversity is an ability which helps to communicate effectively in an international way, therefore, leading to the globalization of a certain culture, in this case, of the Rastafarian cultural movement. There is a significant variation within the Rastafarian movement and no formal organization; for example, some Rastafarians see it more as a way of life than a religion, but uniting the diverse movements is the belief in the divinity and/or messiahship of the Ethiopian Emperor Haile Selassie I, the influence of Jamaican culture, the resistance to oppression, and the pride in African heritage.
Resumo:
This article involves the analysis of a case-study, so I have chosen Equador by the Portuguese author Miguel Sousa Tavares. His book recreates the story of Sao Tome and Principe's people living under strict circumstances, while belonging to the Portuguese empire as one of its overseas' province. The forthcoming lines contain an approach to interculturality by analyzing these concrete circumstances. These lines also describe and study the differences between cultures - the Portuguese, as a European culture, and the Equatorial, as a colonized people's culture. The theme is old, but always relevant: the clash of value systems and the impossibility of forcibly overlaying one society on another. Slavery has existed as a common practice in most civilizations throughout history, based upon the superiority of a human being towards another. In socially hierarchized communities slavery was a major principle, almost a need. That way, some would benefit from exuberating privileges but many others only from hard working and giving their freedom up to be mistreated instead. In order to have a socially structured community, they were to be seriously and consciously neglected.
Resumo:
O artigo pretende fazer uma abordagem teórico-prática à Comunicação Intercultural. Partindo de um enquadramento teórico relativamente ao papel da Comunicação Empresarial nas organizações, nomeadamente no momento da internacionalização. Explanamos os conceitos de localização e transcriação versus a mera tradução e culminamos com a análise de algumas páginas web da McDonald’s que servem de exemplo de adaptações culturais que deverão ser feitas no momento da tradução de um site para públicos de outros países. Objetivamos, deste modo, extrair e sintetizar algumas conclusões deste caso real que poderão, a posteriori, ser reaproveitadas para outras empresas no futuro. Essencialmente, interessa-nos refletir sobre a veracidade da necessidade de se repensar as traduções numa lógica muito mais abrangente do que a mera conversão linguística. Cremos que, para uma eficaz imersão intercultural, releva, além das lógicas traduções linguísticas, realizar-se traduções/conversões mais holísticas e integradas.
Resumo:
Relatório de Projecto no âmbito do Mestrado em Tradução e Interpretação Especializadas, sob orientação da Professora Doutora Clara Sarmento.
Resumo:
Orientado pela Doutora Dalila Maria Cerqueira Pereira da Silva Lopes
Resumo:
INTRODUCTION The popular Hong Kong comedy, The Greatest Lover, re-incarnates one of the most popular western musicals, My Fair Lady. OBJECTIVES 1. To find out in what major ways My Fair Lady was rewritten as the Hong Kong Cantonese movie, Gungzi Docing (The Greatest Lover). 2. To find out the socio-political, socio-linguistic, and gender ideology behind the rewriting. METHODOLOGY 1. To note the similarity of the themes for both works – a creator falling in love with his/her creation, and class prejudice and cross-class romance. 2. To note how the times of The Greatest Lover differ from that of My Fair Lady. 3. To note how the main characters in The Greatest Lover differ from My Fair Lady in terms of profession, gender, etc. 4. To note how the plot of The Greatest Lover differs from that of My Fair Lady. 5. To note how focus on language in The Greatest Lover compares with that in My Fair Lady. 6. To discuss the ideological implications of the differences noted above, e.g. women in Hong Kong today have much higher status than women in Victorian England; the conflict between local Hong Kong people and both legal and illegal immigrants from Mainland China is even more serious than that between the British upper middle class and the lower class during the Victorian period. 7. Andre Lefevere (1992) argues that translation and adaptation are rewriting informed and influenced by the rewriter’s ideology, among other things. 8. Both Aline Remael (1995) and Patrick Cattrysse (1992) think that film adaptation is a kind of translation. 9. Sirkkus Aaltonen (2000) argues that drama translation mirrors the ideologies of the target society. CONCLUSION 1. The Greatest Lover projects local cultural significance onto My Fair Lady by helping us to appreciate an important Western work of art through the Hong Kong Cantonese perspective. 2. Broader issues in translation and intercultural studies are also considered.
Resumo:
Dissertação de Mestrado Apresentada ao Instituto Superior de Contabilidade e Administração do Porto para a obtenção do grau de Mestre em Tradução e Interpretação Especializadas, sob orientação da Mestre Suzana Noronha Cunha
Resumo:
Dissertação para obtenção do Grau de Mestre em Auditoria Orientação científica do Professor Coordenador Rodrigo Mário Oliveira Carvalho
Resumo:
In an age where Babel has turned into transcultural communication, an interlingual approach – i.e. in English and in French – to the translating process from German to Portuguese appeared pertinent. Aiming at a refinement of the translating competence, this process consists in contrasting different linguistic and literary strategies through an intercultural and multi-etymological perspective. Thus, we settled upon Heiner Müller‘s play Der Auftrag. Erinnerung an eine Revolution (1980), on which the composer Heiner Goebbels has based himself to textually and musically dramatize an excerpt, Der Mann im Farhstuhl / The Man in the Elevator. A transcription of such excerpt in its source language, German, as well as its translation into English (Carl Weber, 1984, Performing Arts Publications, New York) and French (Jean Jourdheuil, Heinz Schwarzinger, Editions Minuit, Paris) can be found in the booklet that accompanies the CD – edited in 1988 by ECD (München: Records GmbH). It should be emphasized that such a creation allows a framing of Müller‘s text into a musical scenography and, therefore, encourages an intersemiotic contrast. This experience enabled us to come up with a unique imagery of Müller‘s piece of writing, by means of its dramatic and musical conversion and, simultaneously, lead us to stretch our textual consciousness to a multitude of intra-, extra- and interlinguistic elements.