Maritime India: Trade, religion and polity

Este artigo de recensão apresenta a publicação de Pius Malekandathil sobre o comércio maritimo da India e as suas ligações transcontinentais. A recensão focaliza sobre o impacto desse comércio em Goa.

A Feedback Learning and Mental Models Perspective on Strategic Decision Making

This study aims to be a contribution to a theoretical model that explains the effectiveness of the learning and decision-making processes by means of a feedback and mental models perspective. With appropriate mental models, managers should be able to improve their capacity to deal with dynamically complex contexts, in order to achieve long-term success. We present a set of hypotheses about the influence of feedback information and systems thinking facilitation on mental models and management performance. We explore, under controlled conditions, the role of mental models in terms of structure and behaviour. A test based on a simulation experiment with a system dynamics model was performed. Three out of the four hypotheses were confirmed. Causal diagramming positively influences mental model structure similarity, mental model structure similarity positively influences mental model behaviour similarity, and mental model behaviour similarity positively influences the quality of the decision.

A Feedback Learning and Mental Models Perspective on Strategic Decision Making

This study aims to be a contribution to a theoretical model that explains the effectiveness of the learning and decision-making processes by means of a feedback and mental models perspective. With appropriate mental models, managers should be able to improve their capacity to deal with dynamically complex contexts, in order to achieve long-term success. We present a set of hypotheses about the influence of feedback information and systems thinking facilitation on mental models and management performance. We explore, under controlled conditions, the role of mental models in terms of structure and behaviour. A test based on a simulation experiment with a system dynamics model was performed. Three out of the four hypotheses were confirmed. Causal diagramming positively influences mental model structure similarity, mental model structure similarity positively influences mental model behaviour similarity, and mental model behaviour similarity positively influences the quality of the decision

Key strategic issues affecting the airline industry

Scheduled and charter airlines: current issues and future developments - Key characteristics of airline markets - Market penetration of low cost scheduled airlines - Recent developments in the charter sector - Future prospects

Empires, Religion & Trade

The Indian Ocean became the meeting point of two emerging empires in the early 16th century: the Mughal and the Portuguese empires, both different in their nature and objectives. While the Mughals were the dominant land power in the Indian subcontinent, the Portuguese dominated the coastal waters and the sea lanes They influenced each other’s fortunes, and of the region as a whole.

Guidelines for strategic national planning of training and education for museums, cultural heritage and related fields in Sweden and in international co-operation

The guidelines presented in this document are a preliminary strategy for establishing a comprehensive policy for the needs of training and education wiyhin the sector and adjoining areas, across fields of knowledge and professions concerned, on relevant levels and for the varies institutions and operators. The objective of these guidelines is to analysis the problems, objectives and goals for development of a far reaching system of educational and training programs and courses for museums, cultural heritage and related fields of activities. This objective comprises a close collaboration between museum, cultural heritage organizations and educating organizations, notably within universities and colleges, but also other kinds of educating bodies.

Qual a importância do Marketing no ponto de venda no lançamento da sidra Somersby na região de Lisboa?

A dissertação que se apresenta enquadra-se na problemática da identificação da importância do Marketing no Ponto de Venda no lançamento de um produto, em concreto da sidra Somersby, com enfoque no canal on-trade. A utilização dos pontos de venda para divulgar a marca, assume um papel importante como factor explicativo do volume atingido, sendo dada relevância à sua influência ao longo de toda a investigação. Relativamente à metodologia adoptada no estudo do lançamento do produto e da importância do ponto de venda para o mesmo, recorreu-se à fixação de objectivos, à escolha das opções estratégicas, à formulação do Marketing Mix, com especial ênfase na comunicação, usando informação da empresa e do respectivo mercado. Como principal conclusão do estudo de mercado realizado destacam-se as acções de degustação feitas pela marca como sendo fundamentais para dar a conhecer a marca ao consumidor, assim como para dar um impulso ao volume de vendas da marca.

Strategic airline alliances

Airline alliances: overview - Alliances goals - Impact of airline alliances on customers - Types of alliance Marketing agreements Codesharing Franchising Global alliances Equity alliance - The Future