Strategic airline alliances


Autoria(s): Morrell, Peter
Data(s)

27/11/2013

27/11/2013

2007

Resumo

Airline alliances: overview - Alliances goals - Impact of airline alliances on customers - Types of alliance Marketing agreements Codesharing Franchising Global alliances Equity alliance - The Future

Identificador

http://hdl.handle.net/10437/4327

Idioma(s)

eng

Publicador

Edições Universitárias Lusófonas

Palavras-Chave #TRANSPORTES AÉREOS #INDÚSTRIA AÉREA #ESTRATÉGIAS DE GESTÃO #AIR TRANSPORT #AIRLINE INDUSTRY #MANAGEMENT STRATEGIES
Tipo

article