Assessing advertising in a hierarchical decision model

Many destination marketing organizations in the United States and elsewhere are facing budget retrenchment for tourism marketing, especially for advertising. This study evaluates a three-stage model using Random Coefficient Logit (RCL) approach which controls for correlations between different non-independent alternatives and considers heterogeneity within individual’s responses to advertising. The results of this study indicate that the proposed RCL model results in a significantly better fit as compared to traditional logit models, and indicates that tourism advertising significantly influences tourist decisions with several variables (age, income, distance and Internet access) moderating these decisions differently depending on decision stage and product type. These findings suggest that this approach provides a better foundation for assessing, and in turn, designing more effective advertising campaigns.

Characterization of soluble and bound EPS obtained from 2 submerged membrane bioreactors by 3D-EEM and HPSEC

This research study deals with the quantification and characterization of the EPS obtained from two 25 L bench scale membrane bioreactors (MBRs) with micro-(MF-MBR) and ultrafiltration (UF-MBR) submerged membranes. Both reactors were fed with synthetic water and operated for 168 days without sludge extraction, increasing their mixed liquor suspended solid (MLSS) concentration during the experimentation time. The characterization of soluble EPS (EPSs) was achieved by the centrifugation of mixed liquor and bound EPS (EPSb) by extraction using a cationic resin exchange (CER). EPS characterization was carried out by applying the 3-dimensional excitation–emission matrix fluorescence spectroscopy (3D-EEM) and high-performance size exclusion chromatography (HPSEC) with the aim of obtaining structural and functional information thereof. With regard to the 3D-EEM analysis, fluorescence spectra of EPSb and EPSs showed 2 peaks in both MBRs at all the MLSS concentrations studied. The peaks obtained for EPSb were associated to soluble microbial by-product-like (predominantly protein-derived compounds) and to aromatic protein. For EPSs, the peaks were associated with humic and fulvic acids. In both MBRs, the fluorescence intensity (FI) of the peaks increased as MLSS and protein concentrations increased. The FI of the EPSs peaks was much lower than for EPSb. It was verified that the evolution of the FI clearly depends on the concentration of protein and humic acids for EPSb and EPSs, respectively. Chromatographic analysis showed that the intensity of the EPSb peak increased while the concentrations of MLSS did. Additionally, the mean MW calculated was always higher the higher the MLSS concentrations in the reactors. MW was higher for the MF-MBR than for the UF-MBR for the same MLSS concentrations demonstrating that the filtration carried out with a UF membrane lead to retentions of lower MW particles.

Reduction of emerging micropollutants, organic matter, nutrients and salinity from real wastewater by combined MBR–NF/RO treatment

To study the possibility of producing better water quality from municipal wastewater, a membrane bioreactor (MBR) pilot plant with flat sheet (FS) and hollow fiber (HF) membranes coupled with another pilot plant equipped with nanofiltration (NF)/reverse osmosis (RO) membranes were operated to treat municipal wastewater from the wastewater treatment plant (WWTP) Rincón de León, Alicante (Spain). This study was focused on improving the quality of the permeate obtained from the MBR process when complemented by NF or RO stages with respect to salinity, organic matter and nutrients. Furthermore, the removal efficiencies of 10 EMPs were evaluated, comparing the reductions achieved between the wastewater treatment by MBR (adsorption to sludge and biodegradation) and the later treatment using NF or RO (mainly size exclusion). The results showed that the high quality of water was obtained which is appropriate for reuse with salinity removal efficiencies higher than 97%, 96% for total organic carbon (TOC), 91% for nitrates View the MathML sourceNO3- and 99% for total phosphorous (TP). High removal efficiencies were obtained for the majority of the analyzed EMP compounds.

Conversion of a digital camera into a non-contact colorimeter for use in stone cultural heritage: The application case to Spanish granites

In this study, a digital CMOS camera was calibrated for use as a non-contact colorimeter for measuring the color of granite artworks. The low chroma values of the granite, which yield similar stimulation of the three color channels of the camera, proved to be the most challenging aspect of the task. The appropriate parameters for converting the device-dependent RGB color space into a device-independent color space were established. For this purpose, the color of a large number of Munsell samples (corresponding to the previously defined color gamut of granite) was measured with a digital camera and with a spectrophotometer (reference instrument). The color data were then compared using the CIELAB color formulae. The best correlations between measurements were obtained when the camera works to 10-bits and the spectrophotometric measures in SCI mode. Finally, the calibrated instrument was used successfully to measure the color of six commercial varieties of Spanish granite.

Guerras europeas, conflictos civiles, proyectos nacionales. Una interpretación de las restauraciones napolitanas (1799-1866)

La elección de examinar la contrarrevolución a través de sus mayores éxitos, las cuatro restauraciones victoriosas, y su derrota, la restauración fallida, puede enriquecer las perspectivas tradicionales sobre la resistencia y la crisis del Reino de las dos Sicilias. Los conflictos europeos, las guerras civiles, las construcciones estatales y la creación de identidades nacionales modernas son fenómenos que se entrecruzan con la complicada historia del reino napolitano. A través de la perspectiva de las restauraciones, bien dinásticas (1799 y 1815), o bien absolutistas (1821 y 1849), podemos insertar en un esquema interpretativo general la dialéctica entre conflicto interno y crisis internacionales, la interrelación con la formación de las ideas y adscripciones nacionalistas y la comparación con la contrarrevolución en el mundo borbónico. El paradigma del conflicto nos permite también el contraste con el más amplio mundo borbónico, francés y, sobre todo, iberoamericano. De este modo podemos reflexionar tanto sobre el éxito del legitimismo napolitano como sobre los términos de su derrota en 1860 y sobre las razones de su reciente fortuna en el imaginario colectivo italiano.

Screen-printed electrode based electrochemical detector coupled with ionic liquid dispersive liquid–liquid microextraction and microvolume back-extraction for determination of mercury in water samples

A novel approach is presented, whereby gold nanostructured screen-printed carbon electrodes (SPCnAuEs) are combined with in-situ ionic liquid formation dispersive liquid–liquid microextraction (in-situ IL-DLLME) and microvolume back-extraction for the determination of mercury in water samples. In-situ IL-DLLME is based on a simple metathesis reaction between a water-miscible IL and a salt to form a water-immiscible IL into sample solution. Mercury complex with ammonium pyrrolidinedithiocarbamate is extracted from sample solution into the water-immiscible IL formed in-situ. Then, an ultrasound-assisted procedure is employed to back-extract the mercury into 10 µL of a 4 M HCl aqueous solution, which is finally analyzed using SPCnAuEs. Sample preparation methodology was optimized using a multivariate optimization strategy. Under optimized conditions, a linear range between 0.5 and 10 µg L−1 was obtained with a correlation coefficient of 0.997 for six calibration points. The limit of detection obtained was 0.2 µg L−1, which is lower than the threshold value established by the Environmental Protection Agency and European Union (i.e., 2 µg L−1 and 1 µg L−1, respectively). The repeatability of the proposed method was evaluated at two different spiking levels (3 and 10 µg L−1) and a coefficient of variation of 13% was obtained in both cases. The performance of the proposed methodology was evaluated in real-world water samples including tap water, bottled water, river water and industrial wastewater. Relative recoveries between 95% and 108% were obtained.

Gestión medioambiental y gestión de la calidad: sistema de evaluación y actividades de enseñanza-aprendizaje

En este trabajo se persiguen dos objetivos principales. En primer lugar, se analiza el sistema de evaluación formativo utilizado en una asignatura de gestión medioambiental (“Implantación de sistemas de gestión ambiental en empresas y organizaciones turísticas”) y en otra de gestión de la calidad (“Implantación de sistemas de calidad en empresas y organizaciones turísticas”), ambas pertenecientes al Máster Universitario en Dirección y Planificación de Turismo de la Universidad de Alicante. En segundo lugar, se examina el grado de dificultad y utilidad de las actividades de enseñanza-aprendizaje que se desarrollan en estas asignaturas. Para ello, se indica información sobre los contenidos de estas asignaturas. Asimismo, se ha utilizado información recogida a través de un cuestionario al que han respondido los estudiantes de estas asignaturas. El motivo de analizar conjuntamente estas dos asignaturas es el gran número de similitudes y paralelismos que existen entre las mismas, en concreto su énfasis en las ideas de mejora continua y prevención, así como la existencia de requisitos comunes en las normas vinculadas (especialmente entre ISO 9001 e ISO 14001).

Enhancement of the Electrochemical Performance of SWCNT dispersed in a Silica Sol-gel Matrix by Reactive Insertion of a Conducting Polymer

The electroassisted encapsulation of Single-Walled Carbon Nanotubes was performed into silica matrices (SWCNT@SiO2). This material was used as the host for the potentiostatic growth of polyaniline (PANI) to yield a hybrid nanocomposite electrode, which was then characterized by both electrochemical and imaging techniques. The electrochemical properties of the SWCNT@SiO2-PANI composite material were tested against inorganic (Fe3+/Fe2+) and organic (dopamine) redox probes. It was observed that the electron transfer constants for the electrochemical reactions increased significantly when a dispersion of either SWCNT or PANI was carried out inside of the SiO2 matrix. However, the best results were obtained when polyaniline was grown through the pores of the SWCNT@SiO2 material. The enhanced reversibility of the redox reactions was ascribed to the synergy between the two electrocatalytic components (SWCNTs and PANI) of the composite material.

Material docente electrónico como complemento a los recursos del aula

En el escenario actual, la disponibilidad de nuevas herramientas multimedia favorece la generación de materiales docentes con características diferenciales respecto a los tradicionalmente dispuestos. Las nuevas tecnologías y las redes sociales permiten la difusión de los contenidos, siendo mayor la aceptación por parte del alumnado cuanto más atractiva sea su presentación. Este fenómeno, bien diseñado y planteado puede resultar una herramienta útil como recurso de enseñanza-aprendizaje. El diseño de material docente que utilice estos recursos multimedia puede suponer, si se utiliza bien, un aliciente añadido para el alumno, de forma que, además de fomentar su interés por la materia, se puede potenciar su aprendizaje. En este contexto resulta de especial interés el diseño de herramientas a utilizar como material en formato de audio, vídeo u otros recursos electrónicos que estimulen el trabajo autónomo del estudiante. Pese a la buena planificación y diseño, la disponibilidad y/o elaboración de material docente de buena calidad, especialmente en el mundo audiovisual e interactivo en el que nos encontramos, supone una barrera a solventar.

Daniel Rubio Sánchez y su época. Albacete 1910-1920

Monografía dedicada a la obra del arquitecto Daniel Rubio Sánchez en la ciudad de Albacete durante su desempeño en la misma como Arquitecto Municipal. El libro ordena su producción en "Obras notables que permanecen", "Obras notables desaparecidas", "Obras menores" y "Obras públicas". Aporta, además, un listado de todas sus obras por orden cronológico y un capítulo de sus actuaciones urbanísticas. El Museo Municipal de la Cuchillería, editor del libro, lo encargó por ser su sede, la casa de Joaquín Hortelano, una obra de este arquitecto.

Automatic Abdominal Aortic Aneurysm segmentation in MR images

Abdominal Aortic Aneurism is a disease related to a weakening in the aortic wall that can cause a break in the aorta and the death. The detection of an unusual dilatation of a section of the aorta is an indicative of this disease. However, it is difficult to diagnose because it is necessary image diagnosis using computed tomography or magnetic resonance. An automatic diagnosis system would allow to analyze abdominal magnetic resonance images and to warn doctors if any anomaly is detected. We focus our research in magnetic resonance images because of the absence of ionizing radiation. Although there are proposals to identify this disease in magnetic resonance images, they need an intervention from clinicians to be precise and some of them are computationally hard. In this paper we develop a novel approach to analyze magnetic resonance abdominal images and detect the lumen and the aortic wall. The method combines different algorithms in two stages to improve the detection and the segmentation so it can be applied to similar problems with other type of images or structures. In a first stage, we use a spatial fuzzy C-means algorithm with morphological image analysis to detect and segment the lumen; and subsequently, in a second stage, we apply a graph cut algorithm to segment the aortic wall. The obtained results in the analyzed images are pretty successful obtaining an average of 79% of overlapping between the automatic segmentation provided by our method and the aortic wall identified by a medical specialist. The main impact of the proposed method is that it works in a completely automatic way with a low computational cost, which is of great significance for any expert and intelligent system.