Políticas de innovación en turismo y desarrollo de clusters: la percepción gerencial en el programa Agrupaciones Empresariales Innovadoras (AEIs)

Este trabajo se enmarca en el análisis de las políticas de innovación en turismo. Estudia la aplicación de políticas cluster y la configuración de clusters como iniciativas planificadas, centrándose en el análisis del Programa de AEIs turísticas en España. Se emplea una metodología cualitativa para investigar la percepción de las gerencias como actores fundamentales del Programa. Los resultados de la investigación están relacionados con el proceso de configuración de clusters, los factores favorables y limitantes de su actividad, la valoración general del programa y la identificación de propuestas de mejora.

Nuevos enfoques en gestión turística: el Programa de Agrupaciones Empresariales Innovadoras en España

Este estudio se enmarca en el análisis de las nuevas políticas de innovación aplicadas al turismo en España. El objetivo fundamental es evaluar la política reciente de apoyo a la creación y consolidación de Agrupaciones Empresariales Innovadoras en el ámbito del turismo, el Programa AEIs, atendiendo a su singularidad, las características de las AEIs resultantes y la valoración de sus responsables. El análisis ofrece luces y sombras y concluye con argumentos para repensar este tipo de políticas, así como con elementos de discusión interesantes en torno a la innovación derivada de los procesos de colaboración en turismo.

Overcoming resistance to change in business innovation processes

This paper summarizes the experience gained in dealing with resistance to change appeared in the companies when they develop innovative processes related to the adoption of new technologies, tools, equipment, infrastructure and methodologies. Technological innovation is rapidly absorbed by society on a personal level. But at the enterprise level, resistance to innovation can occur at any hierarchical level of the company and may appear with different intensity. Depending on the type of enterprise, the hierarchical level of the employee, the intensity of resistance and other factors, the measures taken are different. In this paper we summarize our experience in the cataloging of the resistance to innovation in terms of impact on workers and showing how technology education and business training can help overcome these resistance forces. This paper describes the experience acquired over 22 projects deployed in the period 2005 to 2011 and that has affected a total of 264 workers of different cultural, technological, business and hierarchical levels.

Terminology and French-Spanish business translation: evaluating terminology resources for the translation of accounting documents

This article is the English version of “Terminología y traducción económica francés-español: evaluación de recursos terminológicos en el ámbito contable” by Daniel Gallego Hernández. It was not published on the print version of MonTI for reasons of space. The online version of MonTI does not suffer from these limitations, and this is our way of promoting plurilingualism.

Development of multidisciplinary workshops between different subjects as an innovative teaching methodology for the acquisition of professional skills of the future architect

The implantation of the new Architecture Degree and the important normative changes in the building sector imply the need to use new teaching methodologies that enhance skills and competences in order to response to the increasing requirements demanded by society to the future architect. The aim of this paper is to present, analyze and discuss the development of multidisciplinary workshops as a new teaching methodology used in several Construction subjects of the Architecture Degree in the University of Alicante. Workshops conceived with the aim to synthesize and complement the technical knowledge acquired by the students during the Degree and to enhance the skills and competencies necessary for the professional practice. With that purpose, we decided to experiment on current subjects of the degree during this academic year, by applying the requirements defined in the future Architecture Degree in a practical way, through workshops between different subjects, superposing the technical knowledge with the resolution of constructive problems in the development of an architectural project. Developing these workshops between subjects we can dissolve the traditional boundaries between different areas of the Degree. This multidisciplinary workshop methodology allows the use of all the global knowledge acquired by students during their studies and at the same time, it enhances students’ ability to communicate and discuss their ideas and solutions in public. It also increases their capacity of self-criticism, and it foments their ability to undertake learning strategies and research in an autonomous way. The used methodology is based on the development of a practical work common to several subjects of different knowledge areas within the "Technology Block" of the future Architecture Degree. Thus, students work approaching the problem in a global way discussing simultaneously with teachers from different areas. By using these new workshops we stimulate an interactive class versus a traditional lecture. Work is evaluated continuously, valuing the participative pupil´s attitude, working in groups in class time, reaching weekly objectives and stimulating the individual responsibility and positive interdependence of the pupil inside the working group. The exercises are designed to improve students’ ability to transmit their ideas and solutions in public, knowing how to discuss and defend their technical resolutions to peers and teachers (Peer Reviewing), their capacity for self-criticism and their capacity to undertake strategies and autonomous learning processes at the same time they develop a personal research into new technologies, systems and materials. Students have shown their majority preference for this teaching methodology by the multidisciplinary workshops offered in the last years, with very satisfactory academic results. In conclusion, it can be verified nowadays the viability of the introduction of new contents and new teaching methodologies necessary for the acquisition of the skills in the future Architecture Degree, through workshops between several subjects that have had a great acceptance in students and positive contrasted academic results.

Dynamic Social and Media Content Syndication for Second Screen

Social networking apps, sites and technologies offer a wide range of opportunities for businesses and developers to exploit the vast amount of information and user-generated content produced through social networking. In addition, the notion of second screen TV usage appears more influential than ever, with viewers continuously seeking further information and deeper engagement while watching their favourite movies or TV shows. In this work, the authors present SAM, an innovative platform that combines social media, content syndication and targets second screen usage to enhance media content provisioning, renovate the interaction with end-users and enrich their experience. SAM incorporates modern technologies and novel features in the areas of content management, dynamic social media, social mining, semantic annotation and multi-device representation to facilitate an advanced business environment for broadcasters, content and metadata providers, and editors to better exploit their assets and increase their revenues.

Estrategias determinantes para la competitividad de un destino de sol y playa. El caso de Mazatlán, Sinaloa, México

El presente estudio se realizó con el propósito de dar un entendimiento global de la situación actual en lo referente a la competitividad de Mazatlán como destino turístico; conocer las particularidades del destino permite aplicar procedimientos innovadores y participativos en la búsqueda de competitividad, lo que favorece un mejor desarrollo turístico. El principal valor de esta investigación radica en la necesidad de identificar las estrategias para lograr competitividad y convertir el turismo de sol y playa en una palanca de desarrollo económico y generadora de empleos. El estudio se realizó bajo la perspectiva metodológica cualitativa ejecutada a través de diferentes métodos; por un lado, el enfoque de triangulación implicó análisis documental para contextualizar la competitividad turística del destino y por otro lado, análisis de datos generados de las discusiones en grupos focales con los actores de la actividad turística del destino. Se revisaron los fundamentos teóricos de la competitividad sistémica, con referencia especial al Índice de Competitividad Sistémica de las Ciudades Mexicanas (ICSar-ciudades) únicamente para definir indicadores o categorías analíticas que fueron incluidos en la discusión (marco regulatorio, ambiente de negocios e infraestructura y recursos humanos, culturales y naturales). Entre los principales resultados, se destaca la necesidad empaquetar los atractivos turísticos del destino, lo cual permita constituir un producto turístico, tarifado y publicado como un elemento completo; la necesidad de contar con adecuados canales de distribución y comercialización; un adecuado sistema de movilidad en el destino que cubra las necesidades de los turistas; el fortalecimiento de la infraestructura turística para maximizar los flujos turísticos; colaboración de todos los niveles de gobierno e Instituciones, sectores públicos o privados en el diseño e implementación de planes de marketing.