4 resultados para tourism experience design

em SAPIENTIA - Universidade do Algarve - Portugal


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Tese de Doutoramento, Turismo, Faculdade de Economia, Universidade do Algarve, 2016

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In an increasingly competitive global marketplace, the need for golf destinations to differentiate themselves from competitors has become more critical than ever. This paper raises questions about the promotional strategies employed by the golf sector in the Algarve, focusing on internet communication strategies, since this medium has become the biggest driving force towards the commoditisation of all aspects of the tourism experience. By offering a complementary perspective to the field of (critical) tourism studies, and drawing on a qualitative, multi-modal discourse analysis, this work-in-progress looks at the particular ways that representations and images presented on the Algarve golf websites constitute and frame identities (of people and places) and socio-spatial relationships. This paper analyses a corpus of 45 texts collected from official websites of the 40 Algarve golf courses and from five entities which promote the Algarve as a golf destination, along with the golf images that are displayed alongside them. Findings point to salient discursive and visual representations of a global setting enjoyed by the global elite. Whereas the courses‟ positioning in relation to their regional competitors draws on similar discursive strategies which reflect those used in tourism advertising discourses in general – e.g. reiteration of explicit comparisons, superlatives and hyperbolic statements -, representations of local emplacedness are not salient; in some cases local place seems to have been almost intentionally suppressed.

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The Tourism activity, due to its own characteristics, causes high environmental impact and its development should be influenced by the environmental characteristics of each region. The Information Systems, mainly those which represent the geographical information, will permit the development of a design, allowing the Decision-Maker the consult, the management and the presentation of decision schemes based on the defined measures of the Tourism Planning of a region. As the information associated with this design should be real and update, the Internet should be used as a means of access to the information of the region. The design presents the schemes associated to each decision, offering competitive advantages to the Decision-Makers involved in the decision process, since it is possible to evaluate, foresee and control the future environmental impacts of Tourism.

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Dissertação de Mestrado, Economia do Turismo e Desenvolvimento Regional, Faculdade de Economia, Universidade do Algarve, 2016