Travel, back and forth, to the myth. Cinema´s contribution to the formation of the tourist iconography of Mallorca

Mallorca, the largest of the Balearic Islands, is a well-known summer holidays destination; an ideal place to relax and enjoy the sun and the sea. That tourist gaze reflected on postcards results from advertising campaigns, where cinema played an important role with documentaries and fiction films. The origins of that iconography started in the decades of the 1920’s and 1930’s, reflecting the so-called myth of the “island of calm”. On the other hand, the films of the 1950’s and 1960’s created new stereotypes related to the mass tourism boom. Busy beaches and the white bodies of tourists replaced white sandy beaches, mountains and landscapes shown up in the movies of the early decades of the 20th century. Besides, hotels and nightclubs also replaced monuments, rural landscapes and folk exhibitions. These tourist images mirror the social and spatial transformations of Mallorca, under standardization processes like other seaside mass tourist destinations. The identity was rebuilt on the foundations of "modernity". Although "balearization" has not ceased, nowadays filmmaking about Mallorca is advertising again a stereotype close to that one of the 1920s and 1930s, glorifying the myth of the "island of calm". This singular identity makes the island more profitable for capital that searches socio-spatial differentiation in post-fordist times.

Aplicación de modelos semióticos al análisis de poesía narrativa popular ecuatoriana difundida en audiovisuales

Se expone una fundamentación teórica, lógica y metodológica de tres modelos semióticos: los elementos y funciones de la comunicación de Jakobson; el modelo actancial de Greimas; y los mundos: real, referencia y posible de Eco, aplicados al análisis de poesía narrativa popular difundida en distintos formatos audiovisuales.

From labelling to social aid for immigrants in the 21st Century

Migration is as old as humanity, but since the 1990s migration flows in Western Europe have led to societies that are not just multicultural but so-called «super-diverse». As a result, Western towns now have very complex social structures, with amongst others large amounts of small immigrant communities that are in constant change. In this paper we argue that for social workers to be able to offer adequate professional help to non-native residents in town, they will need balanced view of ‘culture’ and of the role culture plays in social aid. Culture is never static, but is continually changing. By teaching social workers about how to look at cultural backgrounds of immigrant groups and about the limitations of then role that culture plays in communication, they will be better equipped to provide adequate aid and will contribute to making various groups grow towards each other and to avoid people thinking in terms of ‘out-group-homogeneity’. Nowadays, inclusion is a priority in social work that almost every social worker supports. Social workers should have an open attitude to allow them to approach every individual as a unique person. They will see the other person as the person they are, and not as a part of a specific cultural group. Knowledge about the others makes them see the cultural heterogeneity in every group. The social sector, though, must be aware not to fall into the trap of the ‘inclusion mania’! This will cause the social deprivation of a particular group to be forgotten. An inclusive policy requires an inclusive society. Otherwise, this could result in even more deprivation of other groups, already discriminated against. Emancipation of deprived people demands a certain target-group policymaking. Categorized aid will raise efficiency of working with immigrants and of acknowledging the cultural identity of the non-natives group. It will also create the possibility to work on fighting social deprivation, in which most immigrants can be found.

Community social innovation: a view of experiences of housing occupation from the Social Work perspective

This work aims to reflect on the concept of social innovation, questioning its explanatory capacity for the discipline of social work. For this purpose, certain on-going debates with regard to this concept are examined and certain minimum dimensions are offered to enable an analysis of the social innovation strategies that certain affected groups implement to meet social needs. The approach is to construct «glasses» that permit an analytical engagement with new realities and with the strategies used by certain social groups to resolve situations of severe vulnerability. Finally, a case study is presented: a strategic group known as the Corrala Utopía that seeks to respond to severe housing problems and is developing in the city of Seville. The article highlights the elements of community social innovation emerging from the experience studied.

Breves notas sobre un posible sentido común crítico ante los desafíos actuales

Basado en elementos de la filosofía clásica, el common sense británico y la Escuela de Frankfurt, el autor postula un sentido común guiado críticamente, que serviría para evaluar las tendencias históricas y los modelos de modernización en el Tercer Mundo. Evitando extremos, este teorema rechazaría tanto las pretensiones de verdad de muchos enfoques racionalistas como el relativismo epistemológico y ético. La existencia de leyes y etapas obligatorias de la historia es uno de esos extremos; otro es la opción teórica que afirma que los modelos culturales son incomparables e inconmensurables entre sí. La existencia de un solo paradigma normativo-positivo de desarrollo es insostenible, pero igualmente la posición que decreta la diversidad e incomparabilidad totales de los regímenes civilizatorios. Es conveniente adoptar una línea intermedia entre universalismo y particularismo y alcanzar una síntesis fructífera de ambos.

Actividades hidrocarburíferas en el Parque Nacional Yasuní. ¿Fracaso de la utopía o reajuste con la realidad?:

Este ensayo se presenta una descripción negativa de la gestión de la complejidad social a través del espectáculo mass-mediático a propósito del fracaso de la Iniciativa ITT, y pone en evidencia su capacidad ideologizadora al lograr cosificar e inmovilizar la estructura dinámica de los sistemas complejos, al presentarlos en su momento de constitución inicial, y dejarlos ahí, sin movimiento: o lo uno, o lo otro, o conservas o extraes, o eres bueno o eres malo. Este cuadro se complementa con el esbozo de los elementos básicos de un modo civilizatorio que se arriesga por la traducción dialógica y reflexiva entre distintos, pero iguales a la vez, en la misma mesa, con los mismos derechos y obligaciones, vicios y virtudes: funcionarios y campesinos, intelectuales y líderes locales, ingenieros, biólogos y sociólogos.