F��tbol y redes sociales. An��lisis de la gestión de Relaciones P��blicas 2.0 por los clubes de f��tbol

Las relaciones p��blicas se configuran como una actividad esencial en la gestión de la comunicación con los p��blicos de los clubes de f��tbol ya que son muy activos y su grado de reactividad es alto. Con este texto se analiza el papel que desempe��an las redes sociales en los clubes de f��tbol que poseen mayor n��mero de ingresos. Para ello, se desarrolla una metodolog��a que estudia qu�� presencia tienen en las redes sociales, el n��mero de seguidores, qu�� grado de interacci��n se produce entre clubes y p��blicos y los contenidos y las tem��ticas de los textos de las redes sociales. Los resultados muestran un p��blico activo pero con intervenciones relacionadas con los resultados futbol��sticos y una gestión comunicativa unidireccional por parte de los clubes.

���Animanazo���. Song and memories. Cultural expressions and movements in the reconstruction of the past inside a north Argentinian town

This article analyses the context of production and local situations of appropriation and resignification related to the folk song ���Fire on Animan����� as well as the request and mobilization (���The animanazo���) provoked by this song in order to examine different mechanisms and foundations by which a population connect with an event from its community past, identifying with this and taking it in a specific way. In this article we combine discourse analysis of the song and of interviews to participants in this event with the reconstruction ���through ethnographic observation��� of how to use this song.

"Lancea", Lusitanian Word, and the "Lancienses" Ethnogenesis

Analysis of the word lancea, of Hispanic origin after Varro, and of place names, people��s names and personal names derived from it. It confirms that the spear was the most important weapon in the Bronze Age, belonging to the iuventus and used as heroic and divine symbol. This analysis confirms also the personality of the Lusitanians, a people related to the Celts but with more archaic archaeological, linguistic and cultural characteristics originated in the tradition of the Atlantic Bronze in the II millennium BC. It is also relevant to better know the organisation of Broze and Iron Age societies and the origin of Indo-Europeans peoples in Western Europe and of pre-Roman peoples of Iberia.