2 resultados para 59-3
em Portal de Revistas Científicas Complutenses - Espanha
Resumo:
Crisis communication is a widely treated field. There are lot of works and guides which provide helpful information in order to face crisis situations successfully (Alcat, 2005, Benoit, 1997) and articles about case studies (Nespereira, 2014, Blaney y Benoit 2001). Nonetheless, most of times, these guides are focused on business or corporations (Abeler, 2010) and there are not such information about crisis communications in politics (Gaspar e Ibeas, 2015). The field is smaller if we speak about forgiveness as restoration image tool in politics (Harris 2006). Despite all, we live in “forgiveness era” as Krauze said (1998) where people demand to politicians to apologize when they have mistakes (Harris et al. 2006:716). So, we will try to make an approach to forgiveness in politics as a image restoration tool and analyze its capabilities in order to face crisis management.
Resumo:
En el marco de la escala de accesibilidad (Givenness Hierarchy), este trabajo presenta el mecanismo en chino que lleva a cabo la misma función anafórica que desempeña el artículo definido en español y analiza desde una perspectiva contrastiva las aportaciones que contribuye la anáfora nominal a la construcción del discurso. Se llega a la conclusión de que a pesar de algunas diferencias en los comportamientos concretos, en ambas lenguas la anáfora favorece a la organización del discurso manteniendo la coherencia discursiva y diversificando las expresiones.