Fashion communication: a way to change comsumption behaviour towards ethical fashion

In view of the major social and environmental problems, with which we are faced nowadays, we noticed a certain absence of values in society, where man draws many more resources than nature can replace in the short or medium term. Within the framework of fashion emerges the ethical fashion as a movement in this direction, intending to change this current paradigm. Ethical fashion encompasses different concepts such as fair trade, sustainability, working conditions, raw materials, social responsibility and the protection of animals. This study aims to determine which type of communication are fashion brands using in this context, and if this communication aims at educating the consumer for a more ethical consumer behavior. For this study were selected 44 fashion brands associated with the Ethical Trade Initiative. The method used for the research development was content analysis for which first was made a data collection of the information provided on the websites and social networks of the selected fashion brands. The data was analyzed taking into account the quality and type of information published related to ethical fashion, for which an ordinal scale was created as a way of measuring and comparing results.

“Learning-by-producing” in the fashion value chain

Proceedings da AUTEX 2015, Bucareste, Roménia.

A revolução fashion: os blogs como instrumentos de consolidação da identidade plus size

Dissertação de mestrado em Comunicação, Arte e Cultura

Contribution to an efficient transmission of information to the textile fashion consumer and the influence in sustainable attitudes

The concepts involved in sustainable textile fashion, demanding good knowledge about raw materials, processes, end use properties and circuits amongst others, are able to determine the way the textile product is designed and the behavior of the consumer, regarding life style and buying decisions. The textile product`s life integrates raw materials, their processing, distribution, use by the consumer and destination of the product after useful lifetime, this is, his complete life cycle. It is very important to recognize the power of the consumer to influence parameters related to sustainability, namely when he decides how, when and why he buys and afterwards by the attitudes taken during and after use. The conscious act of consumption involves ethical, ecological and technical knowledge in which the concern is overall lifecycle of the fashion product and not exclusively aesthetic and symbolic values strongly related with its ephemeral nature. The present work proposes the classification of textile products by means of an innovative label aiming to establish a rating related to the Life of Fashion Products, by using parameters considered with especial impact in lifecycle, as textile fibers, processing conditions, generated wastes, commercialization circuits, durability and cleaning procedures. This label for sustainable fashion products aims to assist the stakeholders with informed attitudes and correct decisions in order to promote the objectives of sustainable fashion near designers, consumers and industrial experts.

O impacto dos blogs de moda no relacionamento com marcas de consumo simbólico

Dissertação de mestrado em Marketing e Estratégia

Moda ética: a consciencialização através da comunicação

Dissertação de mestrado em Design e Comunicação de Moda

O ensino de teatro de animação: contribuições para construção de novos saberes e fazeres acerca da cultura de ensinar e aprender teatro

Tese de Doutoramento em Ciências da Educação - Especialidade de Desenvolvimento Curricular

Dependable decentralized storage management for cloud computing

The MAP-i Doctoral Program of the Universities of Minho, Aveiro and Porto.

Inovação como fator de competitividade da cadeia de valor da moda

Tese de Doutoramento em Engenharia Têxtil

Coolhunting: metodologia de pesquisa de tendências de moda in loco

ISSN:2237-2954

Metodologias facilitadoras da criatividade em design de moda: uma experiência académica

Este artigo descreve a experiência prática de um trabalho realizado em sala de aula, que trata de agregar técnicas facilitadoras do desenvolvimento da criatividade, num processo de criação de moda. O método usado foi adaptado para o design de moda, através da utilização das técnicas de “brainstorming”, “mapas mentais” e “painéis semânticos” conjugados num exercício prático-experimental de criatividade. O objetivo deste estudo consiste em analisar o desempenho criativo dos alunos e as possibilidades resultantes da utilização e adaptação de tais metodologias de criatividade em design de moda.

Design modular: Solução sustentável aplicada aos resíduos limpos na indústria do couro

ISSN 19820941

Sustentabilidade no Design: uma abordagem aos resíduos limpos das indústrias do calçado

Dissertação de mestrado em Design e Marketing

“ Da Moda ao Resíduo e do Resíduo à Moda”: um contributo sustentável no uso da pele residual na Indústria do calçado

Dissertação de mestrado em Design e Marketing

Sistema de reposição e de gestão de inventários na rede de lojas de uma empresa de retalho de moda

Dissertação de mestrado integrado em Engenharia e Gestão Industrial