Squaring the circle. Social and environmental implications of pre-pottery neolithic building technology at Tell Qarassa (South Syria)

We present the results of the microstratigraphic, phytolith and wood charcoal study of the remains of a 10.5 ka roof. The roof is part of a building excavated at Tell Qarassa (South Syria), assigned to the Pre-Pottery Neolithic B period (PPNB). The Pre-Pottery Neolithic (PPN) period in the Levant coincides with the emergence of farming. This fundamental change in subsistence strategy implied the shift from mobile to settled aggregated life, and from tents and huts to hard buildings. As settled life spread across the Levant, a generalised transition from round to square buildings occurred, that is a trademark of the PPNB period. The study of these buildings is fundamental for the understanding of the ever-stronger reciprocal socio-ecological relationship humans developed with the local environment since the introduction of sedentism and domestication. Descriptions of buildings in PPN archaeological contexts are usually restricted to the macroscopic observation of wooden elements (posts and beams) and mineral components (daub, plaster and stone elements). Reconstructions of microscopic and organic components are frequently based on ethnographic analogy. The direct study of macroscopic and microscopic, organic and mineral, building components performed at Tell Qarassa provides new insights on building conception, maintenance, use and destruction. These elements reflect new emerging paradigms in the relationship between Neolithic societies and the environment. A square building was possibly covered here with a radial roof, providing a glance into a topologic shift in the conception and understanding of volumes, from round-based to square-based geometries. Macroscopic and microscopic roof components indicate buildings were conceived for year-round residence rather than seasonal mobility. This implied performing maintenance and restoration of partially damaged buildings, as well as their adaptation to seasonal variability

Understanding Density in an Uneven City, Santiago de Chile: Implications for Social and Environmental Sustainability

Efforts to promote infill development and to raise densities are growing in many cities around the world as a way to encourage urban sustainability. However, in cities polarized along socio-economic lines, the benefits of densification are not so evident. The aim of this paper is to discuss some of the contradictions of densification in Santiago de Chile, a city characterized by socio-spatial disparities. To that end, we first use regression analysis to explain differences in density rates within the city. The regression analysis shows that dwelling density depends on the distance from the city center, socioeconomic conditions, and the availability of urban attributes in the area. After understanding the density profile, we discuss the implications for travel and the distribution of social infrastructures and the environmental services provided by green areas. While, at the metropolitan scale, densification may favor a more sustainable travel pattern, it should be achieved by balancing density rates and addressing spatial differences in the provision of social services and environmental amenities. We believe a metropolitan approach is essential to correct these spatial imbalances and to promote a more sustainable and socially cohesive growth pattern.

The Environmental, Social, Governance, and Financial Performance Effects on Companies that Adopt the United Nations Global Compact

This paper aims to investigate companies' environmental, social, governance (ESG), and financial implications of their commitment to the United Nations Global Compact (UNGC). The focus is placed on companies operating in the three countries with the highest number of UNGC participants: Spain, France, and Japan. The results clearly reveal that adoption of the UNGC often requires an organizational change that fosters stakeholder engagement, ultimately resulting in improvements in companies' ESG performance. Additionally, the results reveal that ESG performance has a significant impact on financial performance for companies that adopted the principles of the UNGC. These findings provide both non-financial and financial incentives to companies to commit to this voluntary corporate social responsibility (CSR) initiative, which will have important implications on companies' strategic management policies that aim to foster sustainable businesses and community development. Finally, the linkages between the UNGC-committed companies' ESG and financial performance may be influenced by geographical spread, mainly due to the appearance of differences in the institutional, societal, and cultural settings.

Una iniciativa social en la recuperación textil que genera empleo: Berohi S. Coop.

[ES] El incremento del consumo de ropa provoca que año a año aumente el volumen de ropa desechada, y con éste, la conciencia sobre la necesidad de reutilizar dicho recurso. Berohi S. Coop. es una de las empresas dedicadas a la recuperación y reciclaje del textil usado, con origen en Bizkaia. La concepción inicial y desarrollo del proyecto empresarial Berohi S. Coop. constituyen el eje central del caso.

Uncovering Ecosystem Service Bundles through Social Preferences

11 p.

Environmental judgment in early childhood and its relationship with the understanding of the concept of living beings

The evidence collected concerning the biocentric judgment that young children express when evaluating human actions on the environment leads some scholars to suggest that an essential understanding of the notion of living beings should appear earlier than previously believed. This research project aims to study that assumption. To this end, young children’s choice when they are put in situation of having to compare and choose the most negative option between environmentally harmful actions and the breaking of social conventions are examined. Afterwards, the results are categorized in relation to those obtained from the study of children’s grasp of the distinction between living beings and inanimate entities. The data is analysed according to the individuals’ age and overall, it suggests a lack of relationship between environmental judgment and the understanding of the concept of living beings. The final results are discussed in keeping with recent research in the field of moral development that underscores the role that unconscious emotional processing plays in the individual’s normative judgment.

Behavioral profile of adults with Prader-Willi syndrome : correlations with individual and environmental variables

Background: Maladaptive behavior has been reported as a phenotypical feature in Prader–Willi syndrome (PWS). It severely limits social adaptation and the quality of life of children and adults with the syndrome. Different factors have been linked with the intensity and form of these behavioral disturbances but there is no consensus about the cause. Consequently, there is still controversy regarding management strategies and there is a need for new data. Methods: The behavior of 100 adults with PWS attending a dedicated center was assessed using the Developmental Behavior Checklist for Adults (DBC-A) and the PWS-specific Hyperphagia Questionnaire. The DBC-A was completed separately by trained caregivers at the center and relatives or caregivers in a natural setting. Genotype, gender, age, degree of obesity and cognitive impairment were analyzed as variables with a hypothetical influence on behavioral features. Results: Patients showed a relatively high rate of behavioral disturbances other than hyperphagia. Disruptive and social relating were the highest scoring DBC-A subscales whereas anxiety/antisocial and self-absorbed were the lowest. When hospital caregiver and natural caregiver scores were compared, scores for the latter were higher for all subscales except for disruptive and anxiety/antisocial. These effects of institutional management were underlined. In the DBC-A, 22 items have descriptive indications of PWS behavior and were used for further comparisons and correlation analysis. In contrast to previous reports, rates of disturbed behavior were lower in patients with a deletion genotype. However, the behavioral profile was similar for both genotypes. No differences were found in any measurement when comparing type I and type II deletions. The other analyzed variables showed little relevance. Conclusions: Significant rates of behavioral disorders were highlighted and their typology described in a large cohort of adults with PWS. The deletion genotype was related to a lower severity of symptoms. Some major behavioral problems, such as hyperphagia, may be well controlled if living circumstances are adapted to the specific requirements of individuals with PWS.

Identifying social determinants of urban low carbon transitions: the case of energy transition in Bilbao, Basque Country

33 p.

Influencia del vehículo eléctrico en la red eléctrica, en función del comportamiento social.

[ES]En la actualidad, el modelo de transporte apenas ha avanzado en el intento de frenar el Cambio Climático o en el cuidado del medio ambiente. Además, el gran negocio que existe detrás del petróleo hace que este tipo de transporte sea poco sostenible. Es por eso que se está desarrollando, a nivel nacional e internacional, una solución a dicho problema que es el uso del vehiculó eléctrico (VE). La introducción masiva del VE permitirá el uso extensivo de fuentes de energía no contaminantes e intermitentes, como son las energías renovables. Sin embargo, los VEs están lejos de ser una tecnología probada. Existen aún muchos problemas en torno a él que deben ser resueltos, entre ellos se encuentra el desarrollo de las baterías, su modelo de negocio y coste o la influencia de la conexión del VE sobre la red eléctrica. Este último problema, estará muy influenciado por el comportamiento social del futuro conductor, lo cual es el eje central del proyecto.

Social Media Marketing como herramienta del mix de comunicación

[ES]El presente TFG plantea un análisis de la utilización de las redes sociales dentro de la estrategia de comunicación de las organizaciones empresariales. Para ello, se estudia el contexto comunicacional actual, caracterizado por la fragmentación y dispersión de las audiencias, la saturación, la pérdida de la eficacia de la publicidad tradicional, los nuevos hábitos de consumo de medios y la explosión de la conectividad, y el papel de las distintas herramientas de comunicación en entornos digitales: página web, blog corporativo, email marketing, gestión multimedia, mobile marketing, E-commerce y Social Media Marketing. En este contexto y por su relevancia, nos centramos en el estudio de las estrategias de Social Media Marketing. Para ello abordamos las ventajas e inconvenientes de la utilización de redes sociales, cómo efectuar la planificación de la comunicación en redes sociales (objetivos, público, contenidos, plataformas, plan de acción e indicadores), y las nuevas profesiones ligadas a su gestión. Un aspecto relevante que también se analiza es la gestión de la reputación online y las implicaciones que el uso de redes sociales tiene sobre ella, así como los protocolos de actuación ante posibles crisis derivadas de la presencia en estos canales. En las redes sociales se encuentran prácticamente todos los stakeholders de las empresas/marcas, fuente de información continua para mejorar sus negocios. Su utilización, dentro de una comunicación integral de marketing, permite fortalecer la imagen corporativa y lograr un posicionamiento claro y a largo plazo.

Marketing y Responsabilidad Social: Análisis teórico y estudio de casos de empresas adheridas al Pacto Mundial de las Naciones Unidas

[ES]En este trabajo se ha realizado un estudio de la responsabilidad social empresarial y su relación con el marketing. Más concretamente, se ha estudiado cómo influye ésta en la imagen y la reputación de la empresa, como influye en la relación con los clientes y la importancia de su comunicación. Posteriormente se han analizado 10 empresas pertenecientes al Pacto Mundial de las Naciones Unidas mediante la observación y análisis de sus páginas web. Con ello pretendíamos detectar si comunicaban o no sus esfuerzos de RSE en la web, como soporte que hoy por hoy es básico en la comunicación de cualquier empresa. También queríamos detectar cual era su grado de implicación en la materia, que cuestiones predominaban y que tipo de iniciativas desarrollaban en mayor medida. Los resultados obtenidos en cuanto a la comunicación han sido los esperados, todas las empresas presentaban información sobre RSE en sus páginas web, lo que muestra su interés porque los clientes y otros potenciales targets (inversores, empleados, sociedad en general, etc.) conozcan su compromiso con la RSE. Los ámbitos sobre los que predomina la información han sido las políticas medioambientales y la acción social. Para terminar, resaltar que dentro de los grupos de interés destaca la relación con los proveedores y empleados.

Análisis biofísico y social de los servicios ecosistémicos de la reseva de Biosfera de Urdaibai

[es]Conocer la distribución de la biodiversidad y de los servicios de los ecosistemas (SE), así como la demanda por parte de la población es la base para realizar una gestión sostenible en la Reserva de la Biosfera de Urdaibai. En este trabajo se analizan los valores ecológicos de la biodiversidad y de cinco SE (regulación del ciclo hidrológico, almacenamiento de carbono, polinización, uso recreativo y disfrute estético del paisaje) en las seis unidades ambientales/ecosistemas presentes en la zona (encinar, marisma, plantaciones forestales, fondos y prados de valles, bosques naturales y hábitat costeros). Se compara esta evaluación con la percepción que la población tiene de dichos servicios y con la demanda que manifiestan los habitantes/usuarios de la reserva. De los resultados obtenidos se concluye que existe una gran demanda de los servicios de abastecimiento y regulación por parte de la población; sin embargo, la población percibe que Urdaibai ofrece principalmente servicios culturales. También se observa que la población no discrimina las diferentes contribuciones que los diferentes ecosistemas realizan a los servicios y que en general las valoraciones de los servicios suministrados asignadas por la población a los diferentes ecosistemas son superiores a las obtenidas con los datos biofísicos, con la excepción de los bosques los cuales son infravalorados. Castellano.

Energy retrofits in social housing. Analysis of its thermal behaviour.

468 p.