Europeanization beyond the EU: The case of Georgia.

320 p.

Caso práctico: La Planificación Estratégica del Museo Guggenheim Bilbao desde una perspectiva de Marketing

[ES] La dimensión del mercado turístico y dentro de éste el mercado turístico cultural no deja de crecer y desarrollarse. En algunas regiones su importancia ha sido vital al servir como motor al propio desarrollo económico de la zona. Éste ha sido el caso del fenómeno conocido como Museo Guggenheim que ha contribuido de una forma clara e importante al desarrollo económico de la zona del Gran Bilbao y ha servido de ejemplo para intentar el mismo modelo con mayor o menor éxito en diferentes zonas de España.

Actitud de los niños de educación primaria hacia las matemáticas

Actualmente la actitud de los alumnos hacia las matemáticas está siendo cuestionada debido al bajo rendimiento que muestran las últimas investigaciones. En este trabajo se presentan los resultados obtenidos de la investigación y posterior análisis sobre la actitud de los alumnos de Educación Primaria hacia la materia. Para ello, se ha ideado un cuestionario teniendo en cuenta variables internas y externas. Como resultado se ha concluido que tanto el perfil del profesor como la metodología empleada influyen en la actitud del alumnado y como consecuencia de ello en su rendimiento.

Caracterización experimental del comportamiento dinámico de un accionamiento de máquina herramienta.

[ES]El objetivo de este proyecto es validar experimentalmente una serie de modelos que caracterizan el comportamiento de un accionamiento de máquina herramienta de husillo a bolas. El proyecto aparece como respuesta a un problema de precisión que se percibe en máquinas herramienta con pórticos y columnas verticales de varios metros. Para ello, es necesario diseñar un prototipo de esta máquina herramienta y un modelo de 3 grados de libertad (con un programa numérico y un simulador). Este modelo debe ser validado por medidas internas y externas para predecir como una columna real actuaria bajo condiciones predeterminadas.

A behavior model for blood donors and marketing strategies to retain and attract them

Objective: analyze and propose a theoretical model that describes blood donor decisions to help staff working in blood banks (nurses and others) in their efforts to capture and retain donors. Methods: analysis of several studies on the motivations to give blood in Spain over the last six years, as well as past literature on the topic, the authors' experiences in the last 25 years in over 15 Non Governmental Organizations with different levels of responsibilities, their experiences as blood donors and the informal interviews developed during those 25 years. Results: a model is proposed with different internal and external factors that influence blood donation, as well as the different stages of the decision-making process. Conclusion: the knowledge of the donation process permits the development of marketing strategies that help to increase donors and donations.

Giza baliabideetara zuzendutako EDP taldearen plan estrategikoa

EDPren Giza Baliabideen plan estrategiko honek, giza baliabide sailak aurrera eraman ditzakeen proposamen ezberdinak aurkezten ditu, enpresaren estrategia eta helburu orokorrak aintzat hartuta. Horretarako, 2012 eta 2013. urteetako txosten orokorrak abiapuntu bezala hartzen dira. Enpresaren kanpo eta barne analisiak giza baliabideen ikuspuntutik egin ostean, etorkizunari begira hainbat aldaketa proposatzen dira, giza baliabideek eskaintzen dituzten abantailei esker, enpresak merkatuan ezberdintzea eta arrakasta lor dezan.

Interaction between the 5-HT system and the basal ganglia: functional implication and therapeutic perspective in Parkinson's disease

The neurotransmitter serotonin (5-HT) has a multifaceted function in the modulation of information processing through the activation of multiple receptor families, including G-protein-coupled receptor subtypes (5-HT1, 5-HT2, 5-HT4-7) and ligand-gated ion channels (5-HT3). The largest population of serotonergic neurons is located in the midbrain, specifically in the raphe nuclei. Although the medial and dorsal raphe nucleus (DRN) share common projecting areas, in the basal ganglia (BG) nuclei serotonergic innervations come mainly from the DRN. The BG are a highly organized network of subcortical nuclei composed of the striatum (caudate and putamen), subthalamic nucleus (STN), internal and external globus pallidus (or entopeduncular nucleus in rodents, GPi/EP and GPe) and substantia nigra (pars compacta, SNc, and pars reticulata, SNr). The BG are part of the cortico-BG-thalamic circuits, which play a role in many functions like motor control, emotion, and cognition and are critically involved in diseases such as Parkinson's disease (PD). This review provides an overview of serotonergic modulation of the BG at the functional level and a discussion of how this interaction may be relevant to treating PD and the motor complications induced by chronic treatment with L-DOPA.

The activity view of inner speech

We distinguish two general approaches to inner speech (IS) the "format" and the "activity" views and defend the activity view. The format view grounds the utility of IS on features of the representational format of language, and is related to the thesis that the proper function of IS is to make conscious thinking possible. IS appears typically as a product constituted by representations of phonological features. The view also has implications for the idea that passivity phenomena in cognition may be misat-tributed IS. The activity view sees IS as a speaking activity that does not have a proper function in cognition. It simply inherits the array of functions of outer speech. We argue that it is methodologically advisable to start from this variety of uses, which suggests commonalities between internal and external activities. The format view has several problems; it has to deny "unsymbolized thinking"; it cannot easily explain how IS makes thoughts available to consciousness, and it cannot explain those uses of IS where its format features apparently play no role. The activity view not only lacks these problems but also has explanatory advantages: construing IS as an activity allows it to be integrally constituted by its content; the view is able to construe unsymbolized thinking as part of a continuum of phenomena that exploit the same mechanisms, and it offers a simple explanation for the variety of uses of IS