5 resultados para Context-Aware and Adaptable Architectures

em Instituto Superior de Psicologia Aplicada - Lisboa


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Focusing on the Nordic context, this article highlights complexities between gender equality discourse established at the societal level and discursive practice in organizations, particularly in relation to management, managing and managers. This research task is carried out by deconstructing a management text, and grounding the deconstruction in critical feminist literature. This analysis illustrates how managerial discourse is challenged and questioned by pro-egaliterian arguments in the Nordic context. However, it also demonstrates the pervasiveness of the gendered elements in managerial discourse, which relies on specific conceptions of parenthood where motherhood is constructed as problematic whereas fatherhood remains absent – and thus unproblematic. It is suggested that the ‘Nordic case’ provides a fruitful basis for similar studies in other societal contexts in Europe.

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A década de 90 inscreveu as organizações num novo cenário caracterizado pelo aparecimento da denominada nova economia. Outros desafios se colocaram e a luta pela sobrevivência tornou- se uma constante diária para as empresas que operam em actividades altamente competitivas. O presente artigo visa analisar este contexto. Discutem-se as novas preocupações e problemáticas, designadamente as novas competências-chave, a moldagem de futuros competitivos, onde o conhecimento e a aprendizagem são as principais armas de diferenciação entre as organizações. Consequentemente, a informação, a capacidade de absorção e adaptação incessantes e o fascínio pela inovação fazem o diferencial competitivo de algumas empresas centenárias.

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Tese de Doutoramento em Psicologia na área de especialidade Psicologia da Saúde

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Aim: Rather than being rigid, habitual behaviours may be determined by dynamic mental representations that can adapt to context changes. This adaptive potential may result from particular conditions dependent on the interaction between two sources of mental constructs activation: perceived context applicability and cognitive accessibility . Method: T wo web-shopping simulations of fering the choice between habitually chosen and non-habitually chosen food products were presented to participants. This considered two choice contexts dif fering in the habitual behaviour perceived applicability (low vs. high) and a measure of habitual behaviour chronicity . Results: Study 1 demonstrated a perceived applicability ef fect, with more habitual (non-organic) than non-habitual (organic) food products chosen in a high perceived applicability (familiar) than in a low perceived applicability (new) context. The adaptive potential of habitual behaviour was evident in the habitual products choice consistency across three successive choices, despite the decrease in perceived applicability . Study 2 evidenced the adaptive potential in strong habitual behaviour participants – high chronic accessibility – who chose a habitual product (milk) more than a non-habitual product (orange juice), even when perceived applicability was reduced (new context). Conclusion: Results portray consumers as adaptive decision makers that can flexibly cope with changes in their (inner and outer) choice contexts.

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Dissertação de Mestrado apresentada no ISPA – Instituto Universitário para obtenção do grau de Mestre em Psicologia especialidade em Psicologia da Saúde.